always delicious. 24/7 - news corp australia · always delicious.24/7 owning the hunger cycle for...
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ALWAYS DELICIOUS. 24/7 Owning the hunger cycle
For more than 14 years, delicious. magazine has been at the forefront of all that is cutting edge in Australian food. It is the launch pad for many of our most
celebrated chefs and cooks, as well as the place passionate foodies go to find the latest restaurants, bars and travel destinations. delicious. is the go-to
magazine for home cooks wanting to recreate great dishes they have had in restaurants they love.
Now they can access the delicious. brand 24/7 via delicious.com.au – with our entertaining mix of news, popular culture, food trends, recipes, restaurants,
blogs, drinks, travel, people and events, and our focus on seasonality, entertaining in style and innovation, we’ll appeal to our customers’ appetite
for knowing everything first, doing it best, impressing their social set and serving up what they want not just daily but to the minute. Our goal: to own the
hunger cycle and know everything our audience is hungry to do, see, eat and be, every minute of every day.
Kerrie McCallum, Editor-in-chief
The cult of chefs, trending ingredients, the season’s
best and how paddock to plate got sexy…
delicious. translates the trends for home and helps
anyone who wants to live well to discover, experience &
share amazing yet effortless food experiences 24/7.
Unique Audience: 268,000
Total Sessions: 1,090,000
Time PP Per Month: 02:59
Monthly Page Views: 3,583,000
Readership: 582,000
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending January 2017, Nielsen Online Ratings January 2017
Source: Nielsen Digital Ratings Monthly; Surfing, February 2017
DELICIOUS. 360
STRONG SOCIAL MEDIA
COMMUNITY
748,127 likes
Delicious. Has a combined social reach of over 905k followers
142,000 fans
11,900 fans
TALENT
DELICIOUS.COM.AU EXPERT EDITORS
Valli Little Mike Bennie Anthony Huckstep Shannon Harley Warren Mendes Phoebe Wood
DELICIOUS.COM.AU CELEBRITY EXPERT CONTRIBUTORS
Guillaume Brahimi Matt Moran Jamie Oliver Matt Preston Silvia Colloca Colin Fassnidge Shannon Bennett
AUDIENCE
Gender: 81% females/ 19% males
Average Age: 48
Marital status: 66% Married/ de facto, 34% are single
Children at home: 31% have kids at home under 18
Average Household income: $91,370
Social Economic Grade: 31% are Social Grade A
Working status: 55% working full/ part-time, 45% not working
Personal Traits
84% live in urban/metro areas
64% have a mortgage/are home owners
54% like to try new experiences/products
71% agree that quality is more important than price
Entertainers
73% have entertained friends or relatives at home in the last 3
months
Online Users
60% have shopped online in the past week
87% have searched online for products and services in the last
7 days
75% used a social networking site in the last week
Average hours on the internet each week: 16.46 hours
Source: Emma June 2016
Deadlines and Rates RATES (EX GST) VOLUME/DISCOUNT
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DEADLINESISSUE BOOKING MATERIAL INSERT ON SALE
February 2019 23-Nov-18 30-Nov-18 17-Dec-18 17-Jan-19
March 2019 08-Jan-19 15-Jan-19 31-Jan-19 21-Feb-19
April 2019 08-Feb-19 15-Feb-19 28-Feb-19 21-Mar-19
May 2019 12-Mar-19 19-Mar-19 01-Apr-19 25-Apr-19
June 2019 10-Apr-19 17-Apr-19 02-May-19 23-May-19
Jully 2019 13-May-19 20-May-19 29-May-19 20-Jun-19
August 2019 11-Jun-19 18-June-19 04-Jul-19 25-Jul-19
September 2019 09-Jul-19 16-Jul-19 01-Aug-19 22-Aug-19
October 2019 06-Aug-19 13-Aug-19 29-Aug-19 19-Sep-19
November 2019 03-Sep-19 10-Sep-19 25-Sep-19 17-Oct-19
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