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Page 1: ALWAYS DELICIOUS. 24/7 - News Corp Australia · ALWAYS DELICIOUS.24/7 Owning the hunger cycle For more than 14 years, delicious. magazine has been at the forefront of all that is
Page 2: ALWAYS DELICIOUS. 24/7 - News Corp Australia · ALWAYS DELICIOUS.24/7 Owning the hunger cycle For more than 14 years, delicious. magazine has been at the forefront of all that is

ALWAYS DELICIOUS. 24/7 Owning the hunger cycle

For more than 14 years, delicious. magazine has been at the forefront of all that is cutting edge in Australian food. It is the launch pad for many of our most

celebrated chefs and cooks, as well as the place passionate foodies go to find the latest restaurants, bars and travel destinations. delicious. is the go-to

magazine for home cooks wanting to recreate great dishes they have had in restaurants they love.

Now they can access the delicious. brand 24/7 via delicious.com.au – with our entertaining mix of news, popular culture, food trends, recipes, restaurants,

blogs, drinks, travel, people and events, and our focus on seasonality, entertaining in style and innovation, we’ll appeal to our customers’ appetite

for knowing everything first, doing it best, impressing their social set and serving up what they want not just daily but to the minute. Our goal: to own the

hunger cycle and know everything our audience is hungry to do, see, eat and be, every minute of every day.

Kerrie McCallum, Editor-in-chief

Page 3: ALWAYS DELICIOUS. 24/7 - News Corp Australia · ALWAYS DELICIOUS.24/7 Owning the hunger cycle For more than 14 years, delicious. magazine has been at the forefront of all that is

The cult of chefs, trending ingredients, the season’s

best and how paddock to plate got sexy…

delicious. translates the trends for home and helps

anyone who wants to live well to discover, experience &

share amazing yet effortless food experiences 24/7.

Unique Audience: 268,000

Total Sessions: 1,090,000

Time PP Per Month: 02:59

Monthly Page Views: 3,583,000

Readership: 582,000

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending January 2017, Nielsen Online Ratings January 2017

Source: Nielsen Digital Ratings Monthly; Surfing, February 2017

DELICIOUS. 360

Page 4: ALWAYS DELICIOUS. 24/7 - News Corp Australia · ALWAYS DELICIOUS.24/7 Owning the hunger cycle For more than 14 years, delicious. magazine has been at the forefront of all that is

STRONG SOCIAL MEDIA

COMMUNITY

Facebook

748,127 likes

Delicious. Has a combined social reach of over 905k followers

Instagram

142,000 fans

Twitter

11,900 fans

Page 5: ALWAYS DELICIOUS. 24/7 - News Corp Australia · ALWAYS DELICIOUS.24/7 Owning the hunger cycle For more than 14 years, delicious. magazine has been at the forefront of all that is

TALENT

DELICIOUS.COM.AU EXPERT EDITORS

Valli Little Mike Bennie Anthony Huckstep Shannon Harley Warren Mendes Phoebe Wood

DELICIOUS.COM.AU CELEBRITY EXPERT CONTRIBUTORS

Guillaume Brahimi Matt Moran Jamie Oliver Matt Preston Silvia Colloca Colin Fassnidge Shannon Bennett

Page 6: ALWAYS DELICIOUS. 24/7 - News Corp Australia · ALWAYS DELICIOUS.24/7 Owning the hunger cycle For more than 14 years, delicious. magazine has been at the forefront of all that is

AUDIENCE

Gender: 81% females/ 19% males

Average Age: 48

Marital status: 66% Married/ de facto, 34% are single

Children at home: 31% have kids at home under 18

Average Household income: $91,370

Social Economic Grade: 31% are Social Grade A

Working status: 55% working full/ part-time, 45% not working

Personal Traits

84% live in urban/metro areas

64% have a mortgage/are home owners

54% like to try new experiences/products

71% agree that quality is more important than price

Entertainers

73% have entertained friends or relatives at home in the last 3

months

Online Users

60% have shopped online in the past week

87% have searched online for products and services in the last

7 days

75% used a social networking site in the last week

Average hours on the internet each week: 16.46 hours

Source: Emma June 2016

Page 7: ALWAYS DELICIOUS. 24/7 - News Corp Australia · ALWAYS DELICIOUS.24/7 Owning the hunger cycle For more than 14 years, delicious. magazine has been at the forefront of all that is

Deadlines and Rates RATES (EX GST) VOLUME/DISCOUNT

1 3 6 9 12 18 24

MAGAZINE CASUALRATE

2.5% 5.0% 7.5% 10% 15% 20%

Full Page Colour $12,050 $11,748.75 $11,447.5 $11,146.25 $10,845 $10,242.5 $9,640

Double Page Spread Colour $24,100 $23,497.5 $22,895 $22,292.5 $21,690 $20,485 $19,280

PREMIUM GUARANTEED POSITIONS

Inside Front Cover Spread (30% loading)

$31,330 $30,546.75 $29,763.5 $28,980.25 $28,197 $26,630.5 $25,064

Inside Back Cover (+20% loading) $14,460 $14,098.5 $13,737 $13,375.5 $13,014 $12,291 $11,568

Outside Back Cover (+40% loading) $16,870 $16,448.25 $16,026.5 $15,604.75 $15,183 $14,339.5 $13,496

LOADINGSAny guaranteed position or consecutive placement - 10%

INSERT RATESPrice on application, please contact your account manager.Minimum charge $3,000

DEADLINESISSUE BOOKING MATERIAL INSERT ON SALE

February 2019 23-Nov-18 30-Nov-18 17-Dec-18 17-Jan-19

March 2019 08-Jan-19 15-Jan-19 31-Jan-19 21-Feb-19

April 2019 08-Feb-19 15-Feb-19 28-Feb-19 21-Mar-19

May 2019 12-Mar-19 19-Mar-19 01-Apr-19 25-Apr-19

June 2019 10-Apr-19 17-Apr-19 02-May-19 23-May-19

Jully 2019 13-May-19 20-May-19 29-May-19 20-Jun-19

August 2019 11-Jun-19 18-June-19 04-Jul-19 25-Jul-19

September 2019 09-Jul-19 16-Jul-19 01-Aug-19 22-Aug-19

October 2019 06-Aug-19 13-Aug-19 29-Aug-19 19-Sep-19

November 2019 03-Sep-19 10-Sep-19 25-Sep-19 17-Oct-19

Dec/Jan 2020 08-Oct-19 15-Oct-19 24-Oct-19 14-Nov-19

February 2020 28-Nov-19 05-Dec-19 16-Dec-19 16-Jan-20 Cancellations must be received in writing three weeks prior to booking deadline.MATERIAL AND INSERT SPECIFICATIONS – Please refer to the production specificationsPayment must be received by material deadline for all non-established account holders. *** The Advertorial Booking And Briefing deadline is 4 weeks prior to the material deadlines

* Extra sizes may have been added after rate card drawn/published

FY 2019 RATES & DEADLINES