alve.com - infocom world 2013, s. katsikis, country manager
DESCRIPTION
Sarantis Katsikis, Country Manager of Alve.com, the turkish branch of Skroutz S.A., explains the challenges and difficulties of expanding an established & successful e-commerce business in a foreign country.TRANSCRIPT
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Welcome
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Sarantis Katsikis Country Manager, Alve.com
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Unique users
2.7 Mil. 1.000+ 70 Mil.e-shops pageviews/month
Leading price comparison engine in Greece
Top 5 in Greece
Top 3000worldwide
Few things about Skroutz2 of 11
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Passion Belief in our capabilities – product
Pursuit of newchallenges Why not?
Why further expansion
?? ?
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Why Turkey
One of the fastest growing markets
Population of 75 million
Internet population of approximately 40 million(53%) = 5th in Europe
€5.5 billion e-sales
16% annual growth in Value
Underserved by current price comparison engines
High user engagement and mobile usage
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Thus...
Born and launched in March 2013
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Internal challenges6 of 11
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External challenges
DirectCompetition
IndirectCompetition
Users
New entrants
Shops
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Funding is an issue but not the most important one
Most new ventures fail because of management shortfalls
Too much money helps cover up the problems that a company has
Eventually the game gets lost
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Alve today
including many major players
in organic (non-paid) visits
from mobile
300.000 pageviews / month
60 e-shops
70.000unique visitors
50%growth rate
4thposition in the market
20%
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Global vs local summary
Sales & content team in Turkey
Development & design in Greece
Coordinated content & marketing from both countries
Customize but do not affect the core business model and your practices just for one country (ex. credit cards, installments, content, language)
Careful use of funds
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