alumni poker tour - risk free revenue for alumni & athletic associations
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Copyright © 2012
Aces & Angels, LLC
ALL RIGHTS RESERVED.
This booklet contains material pro-tected under International and Fed-eral Copyright Laws and Treaties. Any unauthorized reprint or use of this material is prohibited. No part of this booklet may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system without express written permission from the author / publisher.
ACES & ANGELS, LLC848 N. Rainbow Blvd.
Suite 282Las Vegas, NV 89107
(702) 430-9100
www.aces-angels.com
PRODUCED BY
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What We Do
Risk Free Revenue
Guarantee
The Event
What’s Included
Clients
Q & A
APT Features
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WelcomeThe Alumni Poker Tour™ and Aces & Angels™ can help your association or organization reach its financial goals.
EXPERIENCEDSeize the opportunity. The Alumni
Poker Tour™ is the exclusive nation-
al poker series for Colleges and University Alumni As-
sociations, Athletic Assocations & Booster Clubs. At
Aces & Angels, we provide our clients with the oppor-
tunity to harness the incredible power of an expertly
produced prestifious poker tour to raise tremendous
amounts of revenue. We work hand in hand with out
host organizations to ensure thier success.
We are much more than a poker fundraising company
and certainly light years ahead of the plethora of “ca-
sino night” companies which seem to be everywhere.
We are highly skilled, expert fundraising consultants
with unquestionably the finest staff and poker equip-
ment in the world. We work closely with our clients to
ensure their marketing, fundraising and public rela-
tions objectives are not only met, but exceeded.
Finally, we create phenomenal events that sponsors,
patrons and donors will never forget. They become
passionate about supporting our clients and excited
about participating year after year.
Please take a moment to read through the material
and reach out to us so we may create a stunning
Allumni Poker Tour Signature Event, just for you.
Michael Eakman
President & CEO
Aces & Angels, LLC
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Michael Eakman is one of just 170 poker executives worldwide with certification from the Poker Tournament Director’s Association and one of less than a handful of certified professionals that are not employed by a ma-jor casino or gaming company and available to assist nonprofits, associations and corpo-rations. In addition, we are proud members of the Tournament Directors Association (TDA) and the Poker Players Alliance (PPA).
4FACT
According to the World Poker Tour, “there
are more than 60 million poker players in
the United States and more than 100 Million Worldwide.
More people play Poker than Golf, Billiards & Tennis
combined”. If you are ignoring this highly desirable
demographic, you will have folded the winning hand. Poker
players are young, educated and passionate. Poker players
are far more philanthropic than the average population and
far too valuable to ignore.
Take a seat
Your Success is our only Goal!NOW BOOKING EVENTS FOR THE 2015 & 2016 ALUMNI POKER TOUR™
APT POKERAlumni and athletic associations are
sitting on a virtual goldmine. Right
now you have hundreds of members who are poker play-
ers. In fact, more people play poker than golf and tennis
combined. If you are looking to raise more revenue, an
Alumni Poker Tour event should be a required event for
every association.
At the Alumni Poker Tour, your success is our only goal. We
go the extra mile to ensure that your event exceeds your
expectations. Once you reserve a date on the Alumni Poker
Tour Calendar, we go to work and deliver all of the graphics,
templates, event web page and more that will enable you to
quickly launch your sponsorship & event campaign.
You have nothing to lose and everything to gain with the
Alumni Poker Tour. Contact u today to get the ball rolling
and learn hor you can put the power of the APT™ to work
for you.
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Poker talkA look at what makes us different and why organizations from coast to coast select Aces & Angels to produce their poker events.
EXPERIENCE
As the only national producer
of charity poker events in North
America, our clients include; the
William Jefferson Clinton Foun-
dation, the World Series of Poker,
Caesars Entertainment, the NFL
and more. Our events have been
featured on the A&E Television
Network and seen in 86 countries
around the world on the Aces &
Angels episode of Gene Simmons
Family Jewels.
EQUIPMENT
Our trucks transport a quarter
million dollars of custom pok-
er equipment: 21 full size, real
poker tables, 1400 lbs of cus-
tom poker chips, multiple giant
screen video displays, full sound
system, vip lounge and our 31
member team. Our event produc-
tion team includes professional
poker dealers, certified tourna-
ment directors, production staff
and crew.
EXECUTION
We do it all. From assisting with
event development, marketing
and sponsorship strategy, to
bringing the event to you and
producing a fun and exciting
poker tournament - we execute
a top quality fundraiser that
will exceed your expectations.
Our trademarked Power Chip™
structure uniquely infuses op-
portunities for your annual
signature poker event.
The finest poker production I have ever seen.President Bill Clinton
Thank you so much for inviting me. What an amazing night to honor our fallen heroes.
President George W. Bush
What we doAces & Angels is a highly experienced producer of the Alumni Poker Tour™ and other Signature Events for nonprofit organizations across North America.
7FOUNDATIONS
Aces & Angels produces the most
profitable poker tournaments in the
world on behalf of Presidential Foundations,
nonprofit organizations and associations.
TOURSWe produce several national poker
tours including the Charity Poker Tour
(CPT), Alumni Poker Tour (APT) Guns ‘n Hoses Poker
Tour and the Kosher Poker Tour (KPT) for nonprofit or-
ganizations across America.
SUPER BOWLAces & Angels Salute to the Troops
is one of the premier star studded
events held each year at the Super Bowl to honor our
Wounded Warriors.
CELEBRITIESCelebrities & VIP’s flock to Aces &
Angels events, held at the most
prestigious venues in the world. Our “little black book”
of stars is unmatched in the world of poker.
RevenueAn overview of the four powerful revenue streams and what they mean for your organization. The percentage of total revenue represented by each is shown below.
CHARITY POKER FACTYou have thousands of poker players in your database right now. These poker players
are loyal to the game and waiting for you to reach out with an invitation to a poker
event for your organization. Poker events are very unique in that they will not canibalize other fundraising activi-
ties. In fact, hosting a poker event is a great way to activate new sponsors, re-activate sponsors who have become
lethargic and present a great event that alumni association and athletic foundation supporters will look forward to
each and every year. Poker events will not take away from your existing fundraising. Poker players will play poker
somewhere the week of your event. The onlly question is will you recognize this and capture their willingness to
support your organization or will they play at a casino, take a trip to Vegas or participate in another nonprofit orga-
niation’s charity poker tournament.
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SPONSORSHIPS 34%
Alumni Poker Tour events consist of five to ten spon-sors who are provided with a rich package of benefits including branding before and at the event as well as VIP tables. Typical sponsor revenue is between $100K and $200K per event with a 95% renewal rate. 1
REBUYS 9%
Rebuys are available to players who have busted out of the tournament and want to rejoin the event. The rebuy period lasts until the first break. Rebuy revenue is a significant factor, oftentimes the total is equal to or greater than the entry fee (tables & tickets) reve-nue. Rebuy revenue averages $26,000 per event.
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21% TABLES & TICKETS
The unique structure where corporations purchase full tables, make it easy to sell out your event. Selling the event as full tables creates a social environment
that is great for networking and fun for nov-ice and experienced poker players alike. Your players will have the time of their lives.2
36% POWER CHIPS™
Our proprietary, patent-pending Power Chips™ struc-ture is where the big money exists. Each of the five denominations of Power Chips™ are sponsored by a company whose logo will appear on 500 custom, oversized chips. Power Chips™ create a “tidal wave of cash” for our clients.
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“I want to thank you, your great staff and everyone else who made the California Firefighters Celebrity Poker Classic a huge success.”
John Dane - Executive Director, California State Firefighters Association
GuaranteedWe have perfected the art of raising funds with poker and guarantee to exceed our client’s expectations. It’s what we do.
POKERThe Alumni Poker Tour is the result
of over thirty years of experience.
Each APT™ event incorporates our proprietary pat-
ent-pending structures and strategies designed to
maximize revenue for our clients.
The APT™ creates explosive sponsorship interest and
excitement. APT clients are able to reactivate spon-
sors that have grown lethartic as well as add addi-
tional donors as a direct result of the event.
Unlike casino night vendors, “our party is in the pok-
er.” Our customized format integrates opportunities
to use the poker tournament as a social or business
tool. Unique to Aces & Angels are additional patent
pending elements that create a tidal wave of dona-
tions for our clients and ensure that all attendees
look forward to each successive year’s event.
Aces & Angels strategies are so effective, that we
recently set a record for charity poker by raising an
astonishing $2.1 million in one night.
Follow our proven strategies, sell a minimum of 20
tables and the sponsorships and your organization
could earn $100,000 or more from your very first
Aces & Angels event and your event will grow over
time to be a $1 million annual fundraiser.
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The eventA glimpse at what an Aces & Angels production feels like through the eyes of your sponsors and attendees.
AMAZINGAs your guests stream through the
doors from the elegant valet park-
ing to the efficient guest check in, they are amazed at
the striking beauty of the production. They feel as
though they have just been transported to the stun-
ning Bellagio in Las Vegas.
VIP Guests and Sponsors walk the Red Carpet and
have their photos taken with the guests of honor as
they mix and mingle at the pre-tournament reception.
They feel a tingling sensation as they anticipate the
poker tournament that is about to begin.
Players anxiously take their seats as they are briefed
on the format of tonight’s spectacle to raise funds
for a cause they are so passionate about. The call of
“Shuffle Up & Deal” by the guest of honor, starts the
tournament. Chips are flying, donations to the event’s
beneficiary are streaming in. The players are amazed
at the quality of everything. From the custom poker
tables and chips, the professional poker dealers, the
tournament staff and the outstanding audio & visual.
It all seems like a dream, but wait - It’s real.
It’s Aces & Angels and it is as real as it gets.
“We were a little bit skeptical at first, but the event has far exceeded our expectations…..It’s been a pleasure working with Aces & Angels.….I highly recommend them for every organization” Suzanne Jacobson
Senior Vice President of DevelopmentJewish Federation of Greater Houston
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PRE-EVENT
Event Development Consultation
Site / Venue Selection Assistance
Market Research Report
Legal Compliance (approved in all 50 states)
Sponsorship Package Creation Assistance
Sponsorship & Table Sales Sales Development
“Power Chip™” Sponsors Sales Strategy & Guidance
2,500 Customized, Sponsor Branded “Power Chips™”
Up to 120 Days Unlimited Consulting with our Team
Proven Fundraising Strategies & Sales Training
Online Ticketing Portal Services
Venue Selection / Event Floor Plan Design
Proven Sponsorship Sales Guidance
Event Volunteer Tasking & Training
Complete Print & Web Graphics Template Package• save the date cards• invitations• sponsorship brochures• post cards, flyers, posters• online banner ads• web page• pre-produced print articles & press releases
Real Time 24/7 Access to Sales Revenue Reports
Pre-Event Walkthrough (volunteers, staff, speakers)
What’s includedWe take care of it all. Just send out the invitations and leave ther rest to our team of professionals.
The APT™ uses a proprietary non-gambling structure that is approved in all 50 states.
AT EVENT
Transportation of Equipment & Staff
Staff Accommodations & Meals
Set Up & Removal of Aces & Angels Equipment
Client Volunteers & Staff Event Meeting
20 Custom Full Size (10 player + dealer) Poker Tables
Custom Aces & Angels Final Table
12,500 Custom Ceramic Poker Chips
200 Decks New KEM Poker Cards
Multiple Large Screen Video Monitor Towers
Video Loop of Client’s Sponsor’s Logos
Full Tournament Sound System
Custom Tournament Management Software & Clock
Association Certified Tournament Director (TDA)
Assistant Tournament Directors
25 Professionally Trained Poker Dealers
Tournament Production Staff & Chip Runners
Tournament Emcee
Red Carpet Step & Repeat Package
Real Time Guest Registration / Check-in Package
Wireless On-Site Credit Card / Donation Processing
Turnkey Poker Tournament Production
Post Event Accounting / Sponsor Valuation Report
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FREEDownload Michael Eakman’s Insider Report, “5 Biggest
Mistakes”. The free report is a must read for anyone considering a poker fundraiser or even a casino night. The 5 Biggest Mistakes will save you money and educate you on the “dirty little secrets” that Casino Night companies don’t want you to know. Click on the book cover to the left or.....
Download our Insider Report
http://www.aces-angels.com/pdf/5BiggestMistakes.pdf
APT™ $100,000 NATIONAL CHAMPIONSHIPS CUSTOM CHAMPIONSHIP BRACELETS
The winner of each local APT™ event receive a lux-
ury travel and hotel package and an entry into the
prestigeous Alumni Poker Tour™ National Champion-
ships. Your winner will and will join poker players rep-
resenting Universities around the country in Las Ve-
gas to compete in a unique three events poker series
for the Alumni Poker Tour™ National Championship
title and a share of the $100,000 cash prize pool. It’s
as real as it gets.
It’s every poker player’s dream to win a “Bracelet
Event”. At Aces & Angels, we make dreams come
true. Each winner is presented a custom Alumni Pok-
er Tour™ Championship Bracelet. These beautiful
pieces of jewelry are custom made for us here in the
United States by Pro Poker Gear and Madison Jew-
elers. Winners proudly wear their trophies and return
year after year to defend their title. The only way to
get one - is to win one.
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The StarsBill Clinton
Kim Kardashian
Dane Cook
Chelsea Clinton
Marshall Faulk
Tony Gonzales
Bret Saberhagen
Khloe Kardashian
Ron Artest
Jayde Nicole
Derek Hough
Leeann Tweeden
Kris Jenner
Andy Bloch
Victoria Fuller
Jerry Mathers
Mike “The Miz” Mizanin
Joshua Henderson
Eli Elezra
Michael Copon
Donna Mills
Brody Jenner
Ashley Tisdale
Tone Loc
Hal Sparks
Tobey Maguire
Gene Simmons
Shannon Tweed
Jason Alexander
Randy Travis
Vince Young
Jamie Gold
Lamar Odom
Shannon Elizabeth
Annie Duke
Bruce Jenner
Jason Witten
Eric Seidel
Mike Matusow
Tony Dow
Brittny Gastineau
Brian Baumgartner
Stephanie Schaeffer
Dick Van Patten
Adrian R’Mante
Michael Bunin
Brian Krause
Eileen Davidson
Michael Chow
Tiffany Michelle
John Legend
Jessica Biel
Adrian Peterson
Lon McEachern
Phil Hellmuth
Brande Roderick
Jim McMahon
Scotty Nguyen
Maria Menounos
Kourtney Kardashian
Leigh Steinberg
Jose Canseco
Sammy Farha
Christopher Knight
TJ Cloutier
Vince Van Patten
Ross Powers
Billy Burke
Joshua Malina
James Kyson Lee
ANT!
Jesse Billauer
Maria Ho
David Denman
Joseph Mascolo
“I am honored to be a part of this tremendous event. The production was flawless. What you do for the troops is nothing short of spectacular.”
Gene Simmons - Actor, Rock Star, Entrepreneur
A partial list of celebrities that attend Aces & Angels events
ClientsA brief listing of the clients we have served over the years.
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FROM A
William Jefferson Clinton Foundation
The Super Bowl / National Football League
Our Lady of the Lake University
The USO
World Series of Poker
Wounded Warrior Project
Gene Simmons Family Jewels
A&E Television Network
Jewish Federation of Greater Houston
Muscular Dystrophy Association
Caesars Entertainment
Big Brothers & Big Sisters
Shipping Wars
United States Marine Corps Toys for Tots
Veterans of Valor
Jewish Community Center of Southern Nevada
California State Firefighter’s Association
Boys & Girls Clubs
Fire Safety Training Institute
Together Our Resources Can Help (TORCH)
TO Z
Marine Corps Scholarship Foundation
The Intrepid Fallen Heroes Fund
Salute to the Troops
Federal Firefighters Association
California Organization of Police & Sheriffs
Los Angeles Firefighters Relief Association
Los Angeles Police Department
Beth Zion Congregation
Congregation Dor Tamid
Texas Municipal Police Officers Association
Culver City Police Relief Association
Burbank Police Officers Association
Harris County Deputy Sheriff’s Association
Baton Rouge Police Association
Louisiana State Troopers Association
International Union of Police Associations
Orange County Firefighters Association
Honolulu Police Officers Association
Honolulu Firefighters Association
Kauai Police Relief Association
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JOIN USWe would welcome the opportunity to serve you and your organization. We look forward to
creating an Alumni Poker Tour event that you, your staff and Board of Directors will be proud of.
One that grows exponentially and leaves your sponsors, patrons and donors longing for next year’s event.
Please give one of our Client Services Specialists a call and find out what the Alumni Poker Tour™ can do for you.
The APT is Coming to Your Area
“It was an evening to remember – we’ve had the best turnout we could have expected and look forward to continuing this event for years to come…” David Nathan
Director of Marketing
“Thank you for everything you did to make our first ever poker tournament a huge success. Everyone had a great time…..” Dora Klaff
Senior Associate for Corporate Development
Start at
www.AlumniPokerTour.com (702) 430-9100
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Q. Can we have a poker fundraiser in our state?A. YES! Through extensive legal research, we have developed a non-gambling structure that we activate in any area that this is an issue. We guarantee that there will be no legal issues with your APT Event. Q. Is your package a turnkey solution?A. Yes, due to the numerous requests for a simple, high quality turnkey event, we have bundled a package that includes our APT Tables & Chips and our professional Dealers and Tournament Direc-tors along with everything else you need to host a APT event. The details are included in this guide.
Q. How much money can we raise?A. On the low end, Organizations can expect to raise between $50,000 and $100,000 after all APT event expenses. Many events have the opportunity to earn $200,000 and more. In fact, we have several events that have worked their way up to over a $1 million payday for the organization.
Q. How much work do we have to do?A. We handle everything except the venue, food & beverage and the sponsorship, ticket and table sales. We even provide pre-designed layouts for save-the-date cards, brochures, invitations, spon-sorship decks, posters and thank you notes along with email templates and text to assist with your fundraising efforts.
Q. What does the fundraising consist of?A. Simply send out the invitations to your members via email or mail and post the event prominently on your websiite and calendar. That’s all you need to do. There is no risk - no loss. You earn revenue from dollar one!
Q. How are we able to raise so much money?A. Our event structure is custom designed to maximize revenue to the Organization by allowing players who bust out of the tournament to make optional additional donations and re-enter the tournament. In addition, we allow all players to make one final additional donation before the first break that will add additional chips. We average 1.5 to 2.5 additional donations per player!
Q. How are we going to sell 200 seats in the Poker Tournament?A. By utilizing our unique table captain format, Organizations are able to activate their fundrais-ing committee, have them find 20 table captains and then have each table captain round out their team of 10. This enables the Organization to reach far beyond their membership and ensure a sold out event.
Q & AQuick answers to some of the most common questions
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APT LicensingYour Nonprofit Organization (NPO) receives a license to use the Alumni Poker Tour and APT logos and marks and present the event as an Official Alumni Poker Tour event. Also includes sub–license that enables sponsors to use Alumni Poker Tour marks as Official Sponsors of your APT™ event.
APT Fundraising ConsultingWe include unlimited consulting on all event and fundraising elements from our team of experienced fundraising experts. Our team has raised over $15 Million for nonprofits and has over 30 years of Fundraising Experience. Simply call or email and one of our experts will assist and guide you and your team to success.
APT Fundraising PackageWe include customized fundraising & sponsorship templates including: donor letters, sponsorship brochures, event brochures, invitations, posters & more.
Tournament ManagementThe APT™ professionally handles all aspects of the tournament. We include an experienced team that will manage the tournament including a Tournament Director, two Assistant Tournament Directors and professional Poker Dealers. This leaves you and your staff free to focus on fundraising.
Professional Dealers & Tournament Directors We include professionally trained, experienced uniformed poker dealers. Our dealers are not “casino party” dealers as you find in virtually all casino/poker rental companies. Simply stated, our dealers are the best in the business. Most work the World Series of Poker, have dealt the President Clinton Global Initiative Foundation and Super Bowl events (at President Clinton’s event we raise over $2 Million in one night!). All APT Tournament Directors are members of the Tournament Directors Association (TDA) and are highly trained to ensure a professionaly run event.
Special Guest Host/HonoreeHonor a special donor for his/her support of the event. The Special Guest Honoree will be introduced by our Tournament Director and after saying a few words, he/she will get to start the Tournament by announcing “Shuffle Up & Deal”.
Set Up & Removal of Tables & Event EquipmentThe APT Quick Pack Transportation System allows for a quick set up and removal. Our team seamlessly works with other vendors and staff to ensure a hassle free set up and removal of all APT equipment.
Alumni Poker Tour™ Features
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APT Casino Quality Poker PackageThis includes up to 20 APT professional, casino-quality poker tables along with the stunning Alumni Poker Tour Final Table. The APT tables are full size (8’ x 4’) and custom made for the APT by 916 Poker Depot. Party Casino companies use low quality imported tables that are only 7’ in length making it impossible to seat 10 players plus a dealer. The number one complaint amongst fundraisers is poor quality tables. APT tables are requested at the highest profile events in the country including President Clinton’s World Series of Poker Experience event in Los Angeles and many others. Custom casino quality chips and high quality Kem Poker Cards from the World Series of Poker are also included.
Sponsor & VIP RecognitionWe are highly experienced at ensuring that your sponsors and VIP’s are recognized and have the time of their lives. We are selected by the most discerning clients and deliver each and every time.
Sponsor & VIP Celebrity Reception/Meet & GreetInvite all Sponsors and VIP’s to a pre-tournament Celebrity Meet & Greet. Mix & Mingle with the Stars and honor your Sponsors at this exciting event. (food & beverage not included)
Freight & DeliveryThere will be no surprises as our team of professionals transports the Alumni Poker Tour tables and Equipment. All APT equipment is professionally wrapped and carefully loaded into the APT transport vehicles ensuring that APT equipment arrives on time and in perfect condition each and every time. Fright & Delivery is included at all APT events.
Championship Bracelet, Trophies & Prizes Your APT winner will receive a beautiful Alumni Poker Tour custom Champions Bracelet with both the APT logo and your logo. The APT Champions Bracelet is the ultimate trophy to present your winner. They are custom made from heavy sterling silver by our official jeweler. Your winner will proudly show off this beautiful piece of jewelry for years to come. In addition, we provide beautiful APT trophies to those players making the final table.
Additional CostsChairs (11 per table), Food & Beverage (optional and typically donated): Venue Rental (typically no cost or donated), APT™ National Championship Package for top finisher (incl. airfare voucher, four nights deluxe hotel accommodations, welcome reception, tournament entry package & prizes).
Aces & Angels, LLC848 N. Rainbow BoulevardSuite 282Las Vegas, NV 89107USA
(702) 430-9100
Producers of The Super Bowl Celebrity Poker TournamentThe Clinton Foundation Poker TournamentThe World Series of Poker ExperienceThe Wall Street Poker ShowdownThe Congressional Poker ClassicThe Hold’em for Heroes Poker TourThe Guns ‘n Hoses Poker TourThe Kosher Poker Tour
www.aces-angels.com
The Alumni Poker Tour is Proudly Produced by:
The Alumni Poker Tour is produced by Aces & Angels, LLC, the leading celebrity & poker fundraising firm based in Las Vegas, Nevada. Aces & Angels produces the annual Hold’em for Heroes Celebrity Poker Tournament at the Super Bowl, The Presidential Celebrity Poker Tournament in Los Angeles, The California Firefighters Celebrity Poker Tournament, The Hold’em for Heroes Alumni Poker Tour and the Alumni Poker Tour and many others.
Aces & Angels events have been featured on numerous television shows including the Aces & Angels episode of Gene Simmons Family Jewels and Shipping Wars, both on the A&E Network and seen around the world in 86 countries. View the Aces & Angels episode of Gene Simmons Family Jewels and Shipping Wars at www.Aces-Angels.com
Aces & Angels produced events receive tremendous media coverage including features on Entertainment Tonight, Access Hollywood and Extra as well as exposure on the ABC, CBS, NBC and FOX national networks, ESPN, FOX Sports and many more. Aces & Angels has over 30 years of experience in celebrity fundraising, celebrity golf and poker event production and marketing.
www.alumnipokertour.com