altitude free franchise report free franchise report , h about this process as you can. our goal is...
TRANSCRIPT
Dear future Altitude Trampoline Park owner,
We want to be the first to welcome and invite you to learn as much about this process as you can. Our goal is to
help you be wildly successful in your endeavor to be the next franchise owner of the fastest growing trampoline
park company in the world!
Jeff and I founded Altitude Trampoline Park the company in 2012 and opened our first park in Fort Worth, Texas.
It was an amazing adventure and we were rewarded both financially and emotionally in seeing how many smiles
we could put on the faces of kids and families as they enjoyed the experience. We knew this would be the case,
we just didn’t realize how much fun it was actually going to be!
With a combined 45 years of experience in corporate management of CARMAX and Ryder Trucks, we
understand what it takes to run multi-national, multi-facility companies. Prior to opening our first park, we had
already set goals of opening up 100 stores and we’re already well on our way to doing so with twelve parks now
open and eighteen under development or construction. By the end of 2016 we will be nearing park thirty!
We’ve truly been blessed by the opportunity and we’re fortunate enough to be able to bless others along the
way. From our customers to our staff, our goal is to provide the best experience for all who enter our parks. We
stress a level of perfection like no other in our business, and likely most other franchise opportunities. We have
the cleanest parks; the most well-trained and friendly staff; the best equipment; and provide the best resources
for getting a park open in the shortest amount of time; and frankly, the best opportunity for a franchisee to make a
solid return on their investment in our industry and all of that adds up to what we call, “Franchising the Right Way!”
We’d love for you to take a couple of minutes to read through this Franchise Report to get a little more insight
into what we’re about. Read the testimonials from park owners and General Managers to get their take on
what it’s like to be part of the Altitude family. Learn the process of opening a park and see all of the help we
will provide along the way. Finally, check out some numbers to actually see what kind of a financial opportunity
owning an Altitude Trampoline Park can be.
Trust us, there is a difference. The Altitude Difference. Once you’re ready to chat, we’re here.
This place is jumping,
Jeff Rutten & Curt Skallerup
Owners, Altitude Trampoline Park
Altitude Trampoline Park • 5751 Kroger Dr, Suite 201 • Fort Worth, TX 76244 • Cell: 817.239.4488 • Office: 817.741.5867
www.AltitudeTrampolinePark.com
From the desk of
Jeff A. RuttenFounder / Owner / COO
From the desk of
Curt SkallerupFounder / Owner / CEO
Vertical Trampoline Park Enterprises, LLC
Jeff A. RuttenCurt SkallerupFOUNDING MEMBER:
INTERNATIONALASSOCIATION OF
TRAMPOLINE PARKS
Training Management
AccountingLeadership
New team members are given in-depth coaching and instruction on everything from our Point-of-Sale system to our management procedures. By the end of the week you will know how to not only book a party, but also how to line up new parties and how to run them efficiently for when handling one or many at a time! You will be able to learn how to pull reports for each one and how to use the systems in place to get them to bring their party back the next time.
TrainingAltitude is known for being a safe and clean Trampoline park and that all begins with Training. At Altitude we believe in leading by example. Our training program begins by bringing our new team member to our Flagship location in Fort Worth, Texas for 5 to 7 days. Additional time available upon request at no fee.
The Process Training
• Handle Cash Deposits• Pull Reports from the POS Manager Console• Hire a Full Team and Train them the Right Way• Create Marketing Plans and Calendars• Handle Injuries and Park Maintenance
LeadershipOur corporate staff is made up of people who started out in our parks. They understand the company vision, goals, and operations. They are in touch with the way our parks are ran and are there for support from beginning to end. We engage our managers to be more than just managers but to be leaders through working with our corporate staff and developing those traits. We have a powerful and compelling vision for organizational as well as individual growth with all of our staff—from the court monitors of our parks to the corporate staff.
The Process
Additional training and support is always available to you. Altitude has resources to ensure that any question, comment, or concern is handled immediately. When you’re succeeding, we’re succeeding.
During your (or your designated employee’s) time training, you will learn several other skills such as how to:
You’ll even be introduced to all of our park vendors and staff that are going to make your life easier!
Employee Training / Leadership
Employee Training
Full Management gives you, the owner, the opportunity to work a full-time job and have a fully operational trampoline park with minimal time and effort on your part. Full Management services includes — creating a timeline for everyone to stick to in order to ensure an on time opening; placing all of the necessary orders; hiring the management team and general staff; as well as training for the entire staff.
Post-opening we will set standards for orders, create inventory logs, manage the park budget, and be available 24/7 for any need or concern. We’ll have weekly calls with you to go over things like revenue, birthday parties, marketing efforts, staffing needs, and more. Effort will be conducted on our side to maintain open communication with you and ensure an effectively run trampoline park. Monthly touch-base visits will be done during which the park will receive an evaluation of the standards that Altitude expects.
FULL MANAGEMENT
Provided Plus Management is a great opportunity for anyone that wants to run their own business but has no clue how to operate a trampoline park. Provided Plus includes everything listed above for Full Management but only for a training period of six months.
During that time the owner will be working alongside the park management team as well as working closing with corporate staff to be trained on how to create organization standards, run reports, hire and train a team, and more. At the end of the six-month period, you will have the appropriate standards in place to operate a successful and profitable Altitude Trampoline Park.
PROVIDED PLUS MANAGEMENT
PROVIDED MANAGEMENTProvided Management is perfect for the Franchisee that wants to be a part of the day to day business of their Altitude Trampoline Park. Provided Management allows the owner to be very hands-on by placing their own orders, hiring the team, and operating the park. By signing on to open an Altitude Trampoline Park the franchisee will receive a full and comprehensive timeline; access to our vendor accounts; the ability to coordinate necessary training through the corporate team; Operations Manuals; Employee handbooks; as well as two visits to the location annually.
Management Services - Three OptionsAltitude Trampoline Park offers several services to its owners to utilize — one of the most valued ones by existing park owners is our Management Services. Our Management Services can be customized and tailored to your needs, basing our help for you on the level of involvement an owner like yourself wants in your park. The three options are broken down into Full Management, Provided Plus Management, and Provided Management.
The Process Management Services
Entrepreneur Slides
15
Where were we? Where are we heading?
-
50,000
100,000
150,000
200,000
250,000
300,000
2013 2014 2015 2016
Fort Worth
Little Rock
Billerica
Bossier City
San Antonio
Rochester
Puerto Rico
Grapevine
Cedar Hill
Glen Carbon
Laredo
Lubbock
McAllen
Monroe
South Austin
Denton
Total Customers by Park
Customer Growth
77%
39%
66%
Customer Growth
Entrepreneur Slides
18
Johnny
Bev
Food
Socks Jump Ticket
Coupon
SocialMedia
Average Spend: $15.71• $13.19 Jump Ticket• $1.52 on a snack or drink• $1.00 on Misc Machines
• Hurricane, FROYO, etc
• Johnny typically attends 1 birthdayor group event a year and engages withus an average of four times a month onsocial media• He travels an average of 15
miles to the park
Customer InfographicCustomer InfoGraphic
Entrepreneur Slides
9
Food & BeverageGoal in 2016 is to grow this
sector by 5% with new offerings. This equates to
about $325,000 in sales
13%
Apparel Goal in 2016 is to grow this
sector by 3% with new offerings. This equates to
about $100,000 in sales
6% Open JumpCustomer retention48%
Revenues
Are made up of 4 main sources. Our cash cow is the open jump which contains 1 hour, 2 hour, 3 hour and ½ hour time frames. This also includes our discounted jumptimes. Our “star” is our Birthday & Groups– this guaranteed revenue every week is critical to our growth. Our opportunity with our revenue fall into the last 2 categories–we are currently redeveloping our Food & Beverage offerings to maximize revenue. Much like F&B, we are also looking to grow our apparel sales by increasing ourofferings from multiple sock choices, hoodies, and shorts.
Altitude Revenues
Birthday & Groups33% Goal in 2016 is to increase birthday party capacity by 24%. This equates to an average of 15 more parties a week.
Revenues
• How can we stabilize customer acquisition costs?
• How can we decrease seasonality dips in Q2 and Q4?
• What are our opportunities that we are not currently taking advantage of?
• Birthday Party Capacity• Marketing Calendar and
Strategies
Seasonality TrendsSeasonality Trends
Accounting ServicesOur accounting services are the most popular service available to you. From establishing your standard chart of accounts, daily ledger entries, to monitoring your accounts payable to ensure all bills are paid we have you covered. You can look at us as your back end accounting department. Each month we will perform an in depth financial analysis to identify cost drivers and compare revenue targets. The numbers tell a story and our goal is to make sure your parks story is a profitable one.
The Process Accounting
• Trade Area Maps• Trade Area Demos
Market Analysis
• Documentation• Introduction Call Site• Selection Guidelines
Site SelectionKick-Off
• Sources• Obstacles• Reporting• Site Tours• Calls & Meetings
Site Identification
• Contract Negotiations• Possession• Build-Out
Site Acquisition
• Forms• Demo Comparisons • Site Maps• LOI Negotiations• Pre-Contract Site Visit
Site Analysis &Negotiations
Opening for Business
Market ResearchWidely regarded as more of an art than a science, we believe that the real estate site selection process is one of the most integral components to establishing a successful Altitude Trampoline Park (ATP). The most important commitment you make after the decision to join the Altitude Trampoline Park family is choosing the location of your park. Many of the critical components involved with operating a business can be changed with relative ease; however, the real estate on which you locate your park is not one of them.
Site Selection We are Here to Help
Search engine optimization is an ever growing important section of a business that cannot be overlooked. Altitude’s partnerships with experienced professionals and corporate resources will put you ahead of the curve.
(210) 697- JUMP (5867)
San Antonio11075 IH-10 Ste 126 • San Antonio, TX 78230
www.AltitudeSA.com
®
FREE
HOUR PASS
Signed by
®
20 Guests
• 2 hours of jump and party time• Full access to the entire park• Personal party host to serve you• Plates, napkins, & utensils• Bottled water for all party attendees• 1 FREE jump pass for a future visit• 1 FREE Altitude t-shirt• FREE pizza• FREE dodgeball time• Party setup and cleanup
Four large 2-topping pizzas included
Go on-line or call to reserve your party today!www.AltitudeTrampolineParkLR.com (479) 763-JUMP (5867)
$329.95 MARCO’SPIZZA
Altitude Trampoline Park™15707 Chenal ParkwayLittle Rock, AR 72211
Altitude Trampoline Park™15707 Chenal ParkwayLittle Rock, AR 72211
10 Guests
(479) 763-JUMP (5867)www.AltitudeTrampolineParkLR.com
Two large 1-topping pizzas included
• 2 hours of jump and party time• Full access to the entire park• Personal party host to serve you• Plates, napkins, & utensils• Bottled water for all party attendees• 1 FREE jump pass for a future visit• 1 FREE Altitude t-shirt• FREE pizza• FREE dodgeball time• Party setup and cleanup
Go on-line or call to reserve your party today!
$199.95 MARCO’SPIZZA
Teen Night
Altitude Trampoline Park® is a 35,000 square foot, indoor fun-fest with 22,000 square feet of interconnected trampolines where you can bound and rebound to your heart’s content - even off the walls! It is the biggest park in DFW with the largest foam pit in Texas!
In addition to “free-style” jumping, our “meetups” and group activities are a healthy, happy way to exercise and meet new people.
Trampoline fitness classes are a fun alternative to the gym. With routines set to high-energy music, our instructors will lead you in exhilarating trampoline exercises.
• Improve your flexibility • Strengthen and tone muscles • Get a cardio workout
Boot camp is a higher intensity workout. Expect more repetitions and less rest.
Our DJ will be spinning tunes every weekend night.
Fitness Classes/Boot Camp
We put the FUN back in dys"FUN"ctional!
New events for all age groups are added frequently, so check the Park calendar often, or sign up for our e-newsletter.
Special events for junior jumpers.
Get a full-body workout ducking, dodging, and diving in our high-tech trampoline dodgeball courts. Move the ball and yourself in 3 dimensions.
Check website for dates and times.
www.AltitudeTrampolinePark.com
At all times.
®
(817) 741-JUMP
(5867)
(817) 741-JUMP
(5867)
Find out what’s going on at the Park right now.
AltitudeTrampolinePark.com
Monday - Thursday 10 am - 9 pmFriday 10 am - 11 pmSaturday 9 am - 11 pmSunday 11 am - 8 pm
East of Keller Central High School
Kroger Dr
I 820
Ray W
hite Rd
Heritage
N Tarrant Pkwy
S M
ain
St35W
377
N
School
820
Park Hours
Keller / North Fort Worth5650 Kroger Dr/Heritage Trace Pkwy
Fort Worth, TX 76244 THIS PLACE IS
JUMPING
THIS PLACE IS
JUMPING
(817) 741-JUMP (5867)(817) 741-JUMP (5867)
Check our website for scheduledfitness classes and seasonal hours.
®
Parties and GroupsLet Altitude Trampoline Park® help you throw a party that'll knock their socks off!
Visit www.AltitudeTrampolinePark.com and in just a few easy steps, you can book the party, order the food, and download a ready-to-use invitation.
Jumping for All Occasions
•Birthdays •Clubs&Fundraisers•OpenJump •SchoolFieldTrips•FitnessClasses •DayCamps•YouthGroups •AfterSchoolPrograms•FamilyJump •CompanyTeamBuilding•ChurchGroups •Lock-ins
For group rates call Michelle at (817) 266-2075Groups
Open Jump Pricing
1 Hour 39.95
Family Pack(2 Adults and 2 Children)
6 & Under 8.95
1 Hour 12.00
2 Hours 20.00 (2nd $8)
3 Hours 25.00 (3rd $5)
Toddler Time (Age 6 and under)
10 am-1 pm, Monday - Friday 5.95
For Adult (to jump along) additional 2.00
Jump Passes
FrequentJumperPass-6hours 59.95
FrequentJumperPass-11hours 99.95
Fitness Class
Per Exercise Session 9.95
Monthly Exercise Pass - 12 hours 39.95
Table Private Room
10 Person 199.95 249.95
20 Person 329.95 379.95
Party Pricing
Keller / North Fort Worth5650 Kroger Dr/Heritage Trace Pkwy
Fort Worth, TX 76244 WHEN YOU PURCHASE2 HOURS OF
GENERAL ADMISSION
LimitOnePerCust0mer.NotValidWithAnyPackageOrOtherCoupon.Subject To Availability. A Valid, Signed WaiverIsAPrerequisiteToJumping.
(REGULARLY $24)
two 1hr jump passes
one 2hr jump passOR
www.AltitudeTrampolinePark.com
35,000 sq ft of Elastic Fun!Ample parking in our well-lit lot.
®
WEEKDAY BIRTHDAY PARTIES
ALL ALTITUDE BIRTHDAY PACKAGES INCLUDE:
•2hoursofjumpandpartytime•Fullaccesstotheentirepark•PersonalPartyhosttoserveyou•Plates,napkins,&utensils•Bottledwaterforallpartyattendees•1FREEjumppassforafuturevisit•1FREEAltitudeT-shirt•FREEpizza•FREEdodgeballtime•Partysetupandcleanup
Throw a party at Altitude Trampoline Park
™
during the week and save!
Allthepartyperksplusareservedtableintheopenparkarea.Run,jump,andplaywhileyouparty!
Getawayfromalltheactiontocelebrate.AnAltitudeprivatepartyroomislikeyourownVIPsection.
PARTY AT A RESERVED TABLE!
PARTY IN A PRIVATE ROOM!
10Guests
$169.95Twolarge1-topping
pizzasincluded
20Guests
$274.95Fourlarge1-topping
pizzasincluded
10Guests
$199.95Twolarge1-topping
pizzasincluded
20Guests
$324.95Fourlarge1-topping
pizzasincluded
Call or go online to book your party today!
Offering pizza from Domino’s.
* Additional guests are $15/guest. All non-jumping guests are FREE.* The BIRTHDAY CHILD’S parents jump FREE.* $15 each for guest’s parents to jump along.
www.AltitudeBossier.com
(318) 716-1711Altitude Trampoline Park®
2917 Douglas DrBossier City, LA 71111
AltitudeKaty.com
(281) 394-9221
Weekend Park Hours:Friday 10 am - 11 pmSaturday 9 am - 11 pmSunday 1 pm - 8 pm
PARTY ADD-ONS
Additional Child Jump 16.95
Birthday Child Parents Jump Free
Parents of Guests Jump 8.95
Party Pricing with Pizza
Party Pricing without Pizza
Table Private RoomFri-Sun
10 Person 239.95 279.9520 Person 349.95 429.95
Table Private RoomFri-Sun
10 Person 209.95 259.9520 Person 299.95 399.95
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(210) 697-JUMP (5867)
WEEKEND BIRTHDAY PARTIES
WEEKEND BIRTHDAY
(281) 394-9221
AltitudeKaty.com
•2hoursofjumpandpartytime•Fullaccesstotheentirepark•Partyhosttoserveyou•Plates,napkins,&utensils•Bottledwaterforallpartyattendees•1FREEjumppassforafuturevisit•1FREEAltitudet-shirt•FREEdodgeballtime•Partysetupandcleanup
Your Altitude Party Includes:
24952 Katy Ranch Rd • Katy, TX 77494
NKaty Ranch Rd
Kingsland Blvd
Houston TX
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(210) 697-JUMP (5867)
WEEKEND BIRTHDAY
Marketing - Print and DigitalAltitude Trampoline Park separates itself in the industry with a very custom, local approach to marketing. From partnering with local business to the schools and churches, our two way approach is a more targeted personalized format. We understand our customers and ensure that we are not only marketing to them outside the park, but also inside. We are proud of our in-house marketing specials and believe if you provide a value to your customer they will be with you for life.
Social Media Social Media has changed the way businesses operate and Altitude is not behind on it. At Altitude Trampoline Park we like to think of ourselves as a “social business”—we are placing corporate resources and capital behind our social media approach. Our customer base communicates with us on all avenues of social; this allows us to listen to customers, spur innovation and ensure customer satisfaction through the whole experience. From a very local approach to managing social, to leveraging corporate social marketing we have you covered.
SEO Local Authorization
Marketing We are Here to Help
Gross Revenue$2,748,245
Operating Expense$1,864,235
Net Income$884,010
Paying Guests190,000
Total Guests 300,000 Non-Paying Guests110,000
$1,000,000 to 1,400,000
Financial Opportunities
Average Return on Investment for 2014
Average Investment
Park Attendance per Year
CALL (817) 741-5867 or VISIT us online:www.altitudefranchise.com
FULL SUPPORT BY OUR WINNING TEAMPROVEN RECORD OF EXCEPTIONAL RETURNS
FROM SIGNING ON, TO OPENING, TO OPERATING, WE WILL . . .
RUNITBRAND
ITBUILD
IT
FINDIT
FULL-SERVICE FRANCHISE OPPORTUNITY
FOUNDING MEMBER:INTERNATIONAL ASSOCIATION OF TRAMPOLINE PARKS
BEST SMALL BUSINESS AWARD2015 - FORT WORTH
ALTITUDE TRAMPOLINE PARKJUMP IN!
ESTABLISHED & TRUSTED BRAND