alteryx analytics 9.0: analytics in the hands of every analyst
DESCRIPTION
Alteryx Analytics 9.0 puts the power of the new world of customer data and predictive analytics into the hands of every analyst. See how its intuitive workflow for data blending and advanced analytics can help you: • Make bigger decisions about your customers with connectors to new sources of customer insight • Scale analytics to support every need and every analyst, with the ability to handle sophisticated, Enterprise-class analysis requirements • Unchain data isolated in legacy analytics platforms such as SAS and SPSS, and easily blend it with the rest of your data • Prepare your data for visualization in QlikView and TableauTRANSCRIPT
© 2014 Alteryx, Inc. | Confidential
Alteryx Analytics 9.0 Analytics in the Hands of Every Analyst
Launch Webinar
May 14, 2014
© 2014 Alteryx, Inc. | Confidential
© 2014 Alteryx, Inc. | Confidential
In today’s webinar…
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1. Summary of New Features (Bob Laurent, Director of Industry Marketing, Alteryx)
2. Value of Social Media in Analytics (Tim Shea, Sales Engineer, DataSift)
3. Product Demos
a) Data Blending with DataSift & Google Analytics (Garth Miles, Product Manager, Alteryx)
b) Sales & Marketing Analytics (Ben Gomez, Product Manager, Alteryx)
c) Analytic App Publishing to Server (Ben Gomez, Product Manager, Alteryx)
d) Predictive Analytics + Visualization (Jim Schattin, Director of Sales Engineering, Alteryx)
4. Next Steps (Bob Laurent, Director of Industry Marketing, Alteryx)
5. Q&A (All)
© 2014 Alteryx, Inc. | Confidential
© 2014 Alteryx, Inc. | Confidential
3
Summary of New Features
Bob Laurent
Director of Industry Marketing
Alteryx
© 2014 Alteryx, Inc. | Confidential
Customer Success
Customers across the world
400+
Strong Foundation
Renewal rate with funds
to support innovation
95%+
Corporate Info.
Associates across
North America & Europe
170+
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Leader in Data Blending and
Advanced Analytics
© 2014 Alteryx, Inc. | Confidential
Report
The Alteryx Solution For Analyst Enablement
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All Relevant Data
Access, cleanse, and blend
data with unique packaged
data options
Rapid design of predictive
analytics with unique
spatial understanding
Packaged Market &
Customer Data
Consumerize the use of
sophisticated analytics
Enrich
Analy
ze
Ble
nd
Text
© 2014 Alteryx, Inc. | Confidential
Alteryx Analytics 9.0 Data Blending and Advanced Analytics in the Hands of Every Analyst
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Supporting Enterprise-class Data
Analysis across an Organization
Migrating Critical Data into a Modern
and Intuitive Analytics Experience
Making Bigger Customer Decisions
with New Sources of Insight
Customer Analytics
Scaling Analytics
Unchained Analytics
© 2014 Alteryx, Inc. | Confidential
Where do Companies go for Customer Insight?
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69%
69%
61%
49%
41%
31%
30%
17%
6%
Customer demographics
Primary/research data
POS/transaction data
Customer interaction data
Social media
Loyalty card data
Complaint data
Recorded voice calls
Others
Data captured from every customer interaction
has the potential to provide deeper insight into
their behavior, attitudes, and opinions—insight
that can be leveraged to improve customer
relationships and gain a competitive edge
SOURCE: Alteryx/AbsolutData survey on Customer Analytics, 2013
© 2014 Alteryx, Inc. | Confidential
Customer Analytics Making Bigger Customer Decisions with New Sources of Insight
• Integrate New Sources of Customer Insight
• Web Download and JSON Parsing
• DataSift, Foursquare, Twitter
• Blend Data across the Full Sales and Marketing Cycle
• CRM: Salesforce.com
• Marketing Automation: Marketo
• Google Analytics
• Connect to More Enterprise Data Warehouses
• Amazon Redshift, Pivotal Greenplum, and HP Vertica
• Output data for visualization in QlikView
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© 2014 Alteryx, Inc. | Confidential
Scaling Analytics Supporting Enterprise-class Data Analysis across an Organization
• Make Predictive Analytics More Accessible to Business Analysts
• 30+ Predictive Analytics/R tools via intuitive workflow
• Integration with the Revolution Analytics environment
• Improve Analytic App Authoring Process
• GUI elements integrated into workflow
• Dozens of usability enhancements
• Deliver On-Premises Server Solution
• Robust computing power and scalability
• Common user experience between on-premises and private cloud
• Analytic App Scheduling
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© 2014 Alteryx, Inc. | Confidential
Unchained Analytics Migrating Critical Data into a Modern and Intuitive Analytics Experience
• Access Data Stuck in Legacy Analytics
• Read/Write SAS
• Read/Write SPSS
• Blend SAS and SPSS with Other Data in Same Workflow
• Provide a Faster and Simpler Way of Creating an Analytical
Dataset for use in Existing SAS or SPSS Processes
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© 2014 Alteryx, Inc. | Confidential
© 2014 Alteryx, Inc. | Confidential
11
Value of Social Media in Analytics
Tim Shea
Sales Engineer
Datasift
What is DataSift?
Social Data Platform
- 20+ Social & News Networks
- 1000’s of Long Tail Sources
- Full Firehose Access
- 4+ Years of Historical Data
Firehose vs Public API’s
- Full Fidelity (Billions/Day)
- Superior Search
- Enrichments & Tagging
- Licensed from Providers
- Small <1% Sample Size
- Extremely Limited Search
- Expensive Post Processing
- Out of Compliance
Data Sources
Filtering
- 4B Interactions/Day Only the Relevant Data to You!
- Historical (Years & Petabytes) or Real Time
- Point and Click UI (No Coding Necessary)
- Sophisticated CSDL, API’s & Machine Learning
Data Delivery
Getting Started
http://bit.ly/AlteryxDatasiftFreeTrial
Tim Shea
Sales Engineer Alliances & Channels
@SheaNineSeven
© 2014 Alteryx, Inc. | Confidential
© 2014 Alteryx, Inc. | Confidential
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Product Demos
Garth Miles
Product Manager
Alteryx
Ben Gomez
Product Manager
Alteryx
Jim Schattin
Director of Sales Engineering
Alteryx
© 2014 Alteryx, Inc. | Confidential
Setting Up a Stream of Social Media Data
with the DataSift Query Builder
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© 2014 Alteryx, Inc. | Confidential
New DataSift Connector Makes it Easy to
Blend Social Media Data With Your Existing Data
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© 2014 Alteryx, Inc. | Confidential
Salesforce & Marketo Connectors Allow
You to Analyze End-to-End Campaign Performance
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© 2014 Alteryx, Inc. | Confidential
New Analytic App Authoring Tools Make
Interacting with Data Much More Intuitive
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© 2014 Alteryx, Inc. | Confidential
Alteryx Server Has a Common User Experience
with the Field-Proven Alteryx Analytics Gallery
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© 2014 Alteryx, Inc. | Confidential
Blend SAS Data with Other Data in Same Workflow
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© 2014 Alteryx, Inc. | Confidential
Data from Alteryx can be Visualized in QlikView
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© 2014 Alteryx, Inc. | Confidential
© 2014 Alteryx, Inc. | Confidential
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Next Steps
Bob Laurent
Director of Industry Marketing
Alteryx
© 2014 Alteryx, Inc. | Confidential
For Existing
Alteryx Customers
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Visit
http://downloads.alteryx.com/
to Upgrade to Alteryx Analytics 9.0
© 2014 Alteryx, Inc. | Confidential
To Try Alteryx Analytics
Free for 14 Days
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Visit
http://www.alteryx.com/download
to Download a Trial Copy
© 2014 Alteryx, Inc. | Confidential
June 16th - 18th
San Diego Marriott Marquis & Marina
Register today @ alteryx.com/inspire
Join us for
© 2014 Alteryx, Inc. | Confidential
Keynote Speakers
Charles Wheelan
• Senior Lecturer & Policy
Fellow, Dartmouth College
• Author of Bestselling Book,
Naked Statistics: Stripping the
Dread from the Data
Dean Stoecker
• Chairman & CEO,
Alteryx
George Mathew
• President & COO,
Alteryx
Jer Thorp
• Co-founder of The Office
for Creative Research
• Former Data Artist in
Residence, The New York
Times
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© 2014 Alteryx, Inc. | Confidential
Two Breakout Session Tracks
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Designed for business leaders who use
analytics to drive organizational
change, this track will feature a wide
range of customer speakers who will
share case studies and lessons learned
Led by customers, partners and
associates, this track for Alteryx users
and other analysts provides practical,
real world examples of how to get the
most from your analytics investment
Business Leaders Track Technology Track
© 2014 Alteryx, Inc. | Confidential
Confirmed Presenters
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Business Leaders Track
© 2014 Alteryx, Inc. | Confidential
Confirmed Presenters
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Technology Track
© 2014 Alteryx, Inc. | Confidential
Complimentary Alteryx Training
• For Beginners
• Introduction to Alteryx
• Alteryx Reporting
• Analytic Apps: Desktop to Cloud
• Introduction to Spatial Analytics
• Introduction to Macro Building
• For Intermediate/Advanced Users
• Introduction to Predictive Analytics
• Advanced Data Analytics: Big Data & Beyond
• Advanced Analytic Apps
• New App/Macro Building: Making the Transition
• List Count Retrieval: Unleashing the Power of Calgary
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© 2014 Alteryx, Inc. | Confidential
We Hope to See You in San Diego!
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Register today @ alteryx.com/inspire
© 2014 Alteryx, Inc. | Confidential
© 2014 Alteryx, Inc. | Confidential
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Q & A