alternatives to collective management

19
Alternatives to Collective Management Scott Martin

Upload: damara

Post on 15-Feb-2016

45 views

Category:

Documents


0 download

DESCRIPTION

Alternatives to Collective Management. Scott Martin. I want YOU. I want YOU to compulsory license !. One argument for Compulsory Licenses:. Compulsory licenses are a solution to piracy. . Legalize it, tax it. Arguments against:. compulsory licenses will not - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: Alternatives to Collective Management

Alternatives toCollective Management

Scott Martin

Page 2: Alternatives to Collective Management

I want YOU

Page 3: Alternatives to Collective Management

I want YOUto

compulsorylicense!

Page 4: Alternatives to Collective Management

Legalize it, tax it.

who will pay the compulsory license?

is any country going to tax consumers to support the business model of off-shore commercial pirates?

compulsory licenses will not provide a stream of revenue sufficient to produce & distribute films.

One argument for Compulsory Licenses:Compulsory licenses are a solution

to piracy. Arguments against:

…not the pirates …not the ISPs …consumers?

Page 5: Alternatives to Collective Management

COMPULSORYLICENSE

Page 6: Alternatives to Collective Management

I want YOU

Page 7: Alternatives to Collective Management

I want YOUto

explore techsolutions!

Page 8: Alternatives to Collective Management

Paramount Digital Distribution hasDEALS WITH THAN 200 DIGITAL SERVICES

750+ FILMS / 50+ COUNTRIES / 25+ LANGUAGES

and adding more content, choices, options daily

Page 9: Alternatives to Collective Management

But are current digital offerings simple & consumer friendly?

Not really. And that is not good for anyone.

Page 10: Alternatives to Collective Management

Electronic Sell-Through as it exists today

• Silos limit consumer options to a single retailer and a single playback device when purchasing content.

• Digital services’ proprietary formats hinder consumer adoption.

• Constraints of closed systems lower consumer’s perceived value of purchasing or renting digital copies.

Page 11: Alternatives to Collective Management

if hard goods were like digital goods…Imagine

Page 12: Alternatives to Collective Management

a transparent digital ecosystemImagine instead…

Page 13: Alternatives to Collective Management

Imagine

Page 14: Alternatives to Collective Management

Ultrawhat ??

Page 15: Alternatives to Collective Management
Page 16: Alternatives to Collective Management

a transparent digital ecosystem RRetailer Retailer Service Service

Watch on TVWatch on portable device Watch on PC

Imagine instead…

Buy UVVU from any retailer

Access UVVU stream from any UVVU service

Play UVVU on any UVVU device

Stream UVVU on any UVVU device

Share UVVU with household members

Multiple devices seamlessly connected through the cloud

Page 17: Alternatives to Collective Management

UltraViolet™ Members a partial list

This is collective licensing at its best.

Page 18: Alternatives to Collective Management

Compulsory licenses are no solution for feature films.

Voluntary collective approaches which use digital secure technology to meet consumer needs are a solution.

CONCLUSION…

Page 19: Alternatives to Collective Management

thankyou!