alternative apparel | spring 2012 product guide - core

2 0 1 2 C o l l e C t i o n

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C O N T E N T S

01_ Why Alternative?02_ The Alternative Difference04_ True Colors06_ Word on the Street08_ Alternative Earth10_ Common Thread12_ Fashion Basics30_ A-Game38_ Fleece 52_ Go-To Basics64_ Organic Cotton68_ Eco-Heather92_ Burnout102_ Cotton Chambray104_ Babies & Toddlers106_ Accessories114_ Bags124_ Fabric Chart128_ Product Matrix

Featured activist: Cynthia CarvajalAfter a life-changing experience swimming with wild dolphins in Key West, Florida, professional fire performer Cynthia Carvajal was inspired to start Ocean Lifeline, a nonprofit dedicated to spreading awareness on the adverse effects of human impact on the world’s oceans. Now, she’s captivating the public interest in marine conservation through the creation of powerful imagery at oceanlifeline.org.

Featured artist: ry Cuming Professional surfer turned musician Ry Cuming was discovered at age 18 while strumming his guitar in a hotel hallway in Costa Rica. Since then, Australian-born Ry has developed his pop-acoustic sound into an eponymously titled album of hook-filled songs that range from hushed, tender melodies to gritty, rocking tracks. Inspired by his lifelong love of the ocean and longtime relationship with romance, his music is available for download at rycuming.com.

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From the vintage-soft feel of our fabrics and flawless fits to our one-of-a-kind washes and hand-detailed designs, we’re all about creating comfort, both inside and out. the quality and care that go into our clothes reflects who we are as a company. and our authenticity is not just in the product but in the people.

We’re a group that really cares. We take pride in our work and our craftsmanship. We thrive on collaboration, especially creatively. and we all take our social responsibility and commitment to the community seriously—living passionately, purposefully and without compromise.

at the end of the day, we feel good about what we do. We’re excited about the future and we’re making clothes that are going to be with us all the way—not just because we’re attached to them, but because we know that comfort will always be in style.

Now is the time for an alternative solution. A clothing company that really gets it. We know our customers want clothes that aren’t just about looking good, but feeling good. Clothes that are perfectly worn-in and perfect for any occasion—clothes for a casual, truly comfortable lifestyle.

W H Y A L T E R N A T I V E ?

W E W O R K H A R D to make clothes this soft.

T H E O R I g I N A L B u R N O u T

Inspired by our favorite vintage tees and introduced to the world in 2005.

ON THE CuTTINg EDgEWe can’t help it. We’ve always been different— a cut above the rest. Since 1995, we’ve been utilizing the most advanced technologies, innovative washes and revolutionary garment dye processes to set our premium hand-crafted fabrications apart from the competition.We know some have tried to follow in our footsteps, but let’s face it—there’s nothing like the real thing. at our l.a. Design lab, we make sure every garment passes the test: the feeling of the fabrics, the fit and the details. that’s the alternative difference.

T H E O N E A N D O N LY E C O - H E AT H E R

It ’s knit on outdated machiner y to capture that true retro look and feel.

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T R u E C O L O R s Inside & Out

discover the richest, most vibrant shades yet in your favorite alternative earth fabrics. Our new eco-true colors are cotton-dyed to bring out the best in our top-selling styles, plus brand new bodies you’ll love.

AS Seen On…

Spring 2012 runway Show

inSt yle - august 201109007M1 sleepover tee

Seventeen - OctOber 201109595F2 Hoodlum Pullover Hoodie

women’S health - NOveMber 201105285b6 burnout Fleece gym Pant

people - NOveMber 201109590F2 rocky eco-Fleece Zip Hoodie

CoSmopolitan - august 201109582F2 Maniac sweatshirt

gwyneth paltrow01990e1 slouchy Pullover

aShton KutCher00011cb Jacket with Patches

Sofia vergara 02608b1 burnout crew

gerard Butler01932e1 boss v-Neck tee

As sEEN IN…

EVENTs

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Photo credit – Jeff Lipsky

We’ve graced the covers of top magazines and been spotted on today’s hottest stars. From new York and l.a. to Paris and

Milan, we’re creating quite a buzz around the globe with our super-soft clothes and stylish accessories. try them on for yourself and see why everyone’s talking about alternative.

W O R D O N T H E s T R E E T

Press & Media

men’S health - deceMber 201106032c2 v-gan Organic v-Neck

elle - OctOber 201132018b1 solanas tee

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AlternAt ive eArthNaturally, we’ve got you covered.Our eco-friendly Alternative Earth

fabrics are still amazingly soft

and cut for a flawless fit, but

what sets this collection apart

is its earth-friendly production.

Created with low-impact dyes and

natural wash methods, as well as

biodegradable fabric softeners and

natural enzymes for finishing, our

sustainable offerings make up nearly

30 percent of our entire line.

We can all make a difference with what we wear. Look for the green label for Alternative Earth.

is in our

ALTERNATIVE PARTNERs WITH THE PEACH KINgs. These up-and-coming musicians are the faces of our spring 2012 campaign. “ We rely on our community to get anywhere as musicians and Alternative has given us an outlet to be heard.” Band Members Paige Wood and Steven Diesthepeachkings.com

ALTERNATIVE’s FLAgsHIP sTORE IN VENICE, CALIFORNIA. “We wanted the space to serve not just as a retail store, but as a community venue that really captures the creative energy of the Alternative brand and lifestyle.” Greg alterman, alternative Founder and Chief Creative officer

Community DNA

At Alternative, community is in our DNA. It’s part of who we are as a company, a brand and a culture.

as a global company looking inward, outward and all around, we have a commitment to our community and a social responsibility to live up to. Whether it’s through our charity partnerships, ethical vendor guidelines or our Common thread project, we’re dedicated to making a difference.

From our headquarters in atlanta to our flagship store in California to our partners, customers and community members across the globe, we celebrate the real people behind our brand—those people who work to inspire change, empower goodness and enrich the lives of others.

that is what alternative is all about.

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44026F2 MANIAC DREss women inspired by our best-selling women’s sweatshirt, this stylish shirt dress has the same fashionable silhouette and cozy fit as the original Maniac. accented with a raw-edge, off-the-shoulder neckline and kangaroo front pocket, this

vintage-inspired piece is made of our natural fleece alternative.

30’S eCo-FleeCe: 50% PolYeSter (6.25% reCYCleD), 46% Cotton (6.25% orGaniC), 4% raYonloW-iMPaCt Yarn DYeD, FaBriC WaSheD

WoMen’S ConteMPorarY Fit

ColorS: eco-Grey, eco-true royal, eco-true Black, eco-true Fuchsia, eco-true Purple, eco-true red, eco-Wheat

SizeS: XS-l

Designed for fashion, made for comfort and tailored for a flawless f it, these clothes aren’t just about looking good, but feeling good. We’re committed to delivering the best

quality and value in Fashion Basics with the perfect blend of style and softness.

F A s H I O N B A s I C s

*For color swatches, please reference the Fabric Chart on p. 124.

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09582F2 MANIAC sWEATsHIRT womena raw-edge, off-the-shoulder neckline and kangaroo front pocket give this cozy sweatshirt its vintage-inspired appeal. Made of our natural

fleece alternative, it’s the perfect way to stay warm in style.

30’S eCo-FleeCe: 50% PolYeSter (6.25% reCYCleD), 46% Cotton (6.25% orGaniC), 4% raYon loW-iMPaCt Yarn DYeD, FaBriC WaSheD


ColorS: eco-oatmeal, eco-Black, eco-Fuchsia, eco-Grey, eco-Military, eco-navy, eco-royal, eco-violet, eco-true Black,

eco-true teal, eco-true Purple, eco-true redSizeS: S-Xl

12121F2 DOLMAN PuLLOVER HOODIE women this roomy pullover hoodie features draped dolman sleeves and a hood with natural drawstring cord. Self rib cuffs and banded bottom hem.

Made of our natural fleece alternative.

30’S eCo-FleeCe: 50% PolYeSter (6.25% reCYCleD), 46% Cotton (6.25% orGaniC), 4% raYon eCo-GreY Yarn DYeD, FaBriC WaSheD; ColorS PieCe DYeD, FaBriC WaSheD


ColorS: eco-Grey, eco-ivory, eco-true turqSizeS: S-Xl


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01967e1 POOLsIDE TANK DREss womenthe perfect poolside cover-up, this comfy tank dress features a feminine scoop neck and falls just above the knee. Made of our unbelievably soft

eco-heather for a retro look with sustainable appeal.

20’S eCo-heather: 38% Cotton (6.25% orGaniC), 50% PolYeSter (6.25% reCYCleD), 12% raYon loW-iMPaCt Yarn DYeD, FaBriC WaSheD


ColorS: eco-Black, eco-Grey, eco-navy SizeS: S-Xl

01968e1 RACERBACK MAxI DREss women Style meets comfort with this floor-length racerback tank dress. Features self neck and armholes and a raw-edge bottom hem. Made of our unbelievably

soft eco-heather for a retro look with sustainable appeal.

20’S eCo-heather: 50% PolYeSter (6.25% reCYCleD), 38% Cotton (6.25% orGaniC), 12% raYon BlaCk Yarn DYeD, FaBriC WaSheD; ColorS PieCe DYeD, FaBriC WaSheD


ColorS: eco-Black, eco-Grey, eco-true Military, eco-true Black, eco-true Burgundy, eco-true navy, eco-true rust

SizeS: S-Xl


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02623B2 PONY TEE womenan open, scooped back makes this fashion-forward short-sleeve

tee anything but ordinary. Features a thin strap across the back of the neck for added comfort and support. Made of our sheer, soft

Mélange heather Burnout for a vintage-inspired look and feel.

20’S MélanGe heather Burnout: 50% raYon, 50% PolYeSter Yarn DYeD, GarMent WaSheDWoMen’S ConteMPorarY Fit

ColorS: ash heather, Dirty heather, emerald heather, oatmeal heatherSizeS: S-Xl

32024B2 3/4-sLEEVE HENLEY women this fashionable henley has a rounded bottom hem and shorter body for a feminine fit. Features 3/4-length raglan sleeves, a five-

button placket and exposed back center seam. Made of our sheer, soft Mélange heather Burnout for a vintage-inspired look and feel.


ColorS: ash heather, Camel heather, Dirty heather, oatmeal heatherSizeS: S-Xl


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12148G2 gAuzE BAsIC TANK womenMade of our sheer gauze in a slim silhouette, this lightweight

tank is perfect for layering in any weather. Self-binding on neck and armholes; blind stitching on bottom hem.

Cotton Gauze: 50% Cotton, 50% PolYeSter PieCe DYeD, FaBriC WaSheD

WoMen’S junior Fit

ColorS: Black, Desert, Fog, light navy, Shell, White SizeS: XS/S, M/l

12149G2 gAuzE BAsEBALL TEE women this breezy baseball tee features 3/4-length raglan sleeves and a self-bound crew neck. Blind stitching at sleeves and bottom hem.

Made of our sheer, lightweight gauze, perfect for layering.

Cotton Gauze: 50% Cotton, 50% PolYeSter PieCe DYeD, FaBriC WaSheDWoMen’S ConteMPorarY Fit

ColorS: Black, Desert, Fog, light navy, Shell, WhiteSizeS: XS/S, M/l


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07004P2 sKINNY LEggINgs womenShow some leg with these full-length, super-stretchy leggings featuring an elastic waistband for added support and comfort.

no side seams for a smooth, slim silhouette.

40’S PiMa MoDal BlenD: 47% PiMa Cotton, 47% MoDal, 6% SPanDeX GarMent DYeD anD WaSheD


ColorS: Black, Concrete, espresso, oxford Grey heather (07004Pa)Sizes: S-Xl

04507P1 sTEVIE WRAP womenthis versatile, long-sleeve wrap is the perfect throw-over piece to pull together any outfit. the long side panels can be tied

together or draped open for a variety of looks. Finished with our specialty satin wash for a luxuriously soft feel.

40’S 100% PiMa Cotton PieCe DYeD, Satin GarMent WaSheD


ColorS: antique White, Black, Concrete, linen, Petal, vintage Black, oatmeal heather (04507P8)

SizeS: S-l


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04540P1 PERFECT CREW menthe original perfect crew — it doesn’t get any better than this tee.

known for its flawless fit and feel, this customer favorite features a 1x1 rib neckband and stylish, slim fit. Finished with

our specialty satin wash for a luxuriously soft feel.


Men’S SliM Fit

ColorS: Black, Marine, White, oxford Grey heather (04540P8), oatmeal heather (04540P8) SizeS: S-2Xl

04532P1 PERFECT V-NECK mena customer favorite for its flawless fit and feel, this perfectly

crafted tee features a 1x1 rib v-neck and stylish, slim fit. Finished with our specialty satin wash for a luxuriously soft feel.


Men’S SliM Fit

ColorS: Black, White, oxford Grey heather (04532P8), ash heather (04532B2), emerald heather (04532B2), oatmeal heather (04532B2)

SizeS: S-2Xl


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04555P1 MOROCCAN TEE menthis globally inspired, short-sleeve tee is accented

with a cut neckline and loosely twisted, unfinished edges. 1” side vents for added comfort and movement. Finished

with our specialty satin wash for a luxuriously soft feel.


Men’S reGular Fit

ColorS: Black, Denim Blue, Marine, Military, White, oxford Grey heather (04555P8), oatmeal heather (04555P8)

SizeS: S-2Xl

04538P1 sCOuT HENLEY menthis best-selling henley is a cut above the rest. Features a four-button placket and chest pocket on the wearer’s left side. this

stylish, slim body falls at hip-length with a rounded bottom hem. Finished with our specialty satin wash for a luxuriously soft feel.


Men’S SliM Fit

ColorS: antique White, Black, espresso, Fatigue, Marine, vintage Black, oxford Grey heather (04538P8), oatmeal heather (04538P8)

SizeS: S-2Xl


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05295B6 BuRNOuT FLEECE zIP HOODIE unisexMade of our warm, cozy Burnout Fleece blend, this long-sleeve

raglan hoodie features a drawstring hood and antique nickel zipper. two front pockets and 2x1 rib arm bands and bottom hem.

Burnout FleeCe: 50% Cotton, 50% PolYeSter PieCe DYeD, GarMent WaSheD

uniSeX reGular Fit

ColorS: Black heather, Cobalt, Grey heather, Military Green, navy, Sage, violet, Blood orange, Brandy, klein Blue, viola

SizeS: XS-2Xl

41022B6 BuRNOuT FLEECE PANTs

men

these warm, cozy Burnout Fleece pants feature a stylish straight-leg cut and

1x1 rib elastic waistband with drawstring. two inset pockets at side seams and

double-needle stitching at bottom hem.

Burnout FleeCe: 65% Cotton, 35% PolYeSter GarMent DYeD, WaSheDMen’S reGular Fit

ColorS: Black heather, Brandy, Grey heather, klein Blue

SizeS: S-Xl

05285B6 BuRNOuT FLEECE

sWEATPANTs women

authentically weathered for a vintage- inspired look, these stylish sweatpants

feature a self-bound drawstring waistband plus encased elastic at the bottom hems.

Made of our warm, cozy Burnout Fleece blend.

Burnout FleeCe: 50% Cotton, 50% PolYeSter PieCe DYeD, GarMent WaSheD WoMen’S ConteMPorarY Fit

ColorS: Black heather, Cobalt, Grey heather, Military Green, navy, Sage, violet

SizeS: S-Xl

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22060e1 DOuBLE RINgER TANK men this sporty double ringer tank features double contrast binding on the neck and armholes.

natural stripe bottom binding on all colors with a contrast binding on top. Blind stitching on the bottom hem. Made of our unbelievably soft, sustainable eco-heather.

20’S eCo-heather: 50% PolYeSter (6.25% reCYCleD), 38% Cotton (6.25% orGaniC), 12% raYon eCo-GreY Yarn DYeD, FaBriC WaSheD; ColorS PieCe DYeD, FaBriC WaSheD

Men’S reGular Fit

ColorS: eco-true Black/eco-true royal, eco-true Gold/eco-true navy, eco-Grey/eco-true navy, eco-true orange/eco-true avocado, eco-true Purple/eco-true Gold, eco-true red/eco-true vintage Black,

eco-true royal/eco-true red, eco-true turquoise/eco-true orange SizeS: S-2Xl

A–gAMEInspired by vintage athletic gear, our nostalgic A-Game collection is hand-treated to replicate years of authentic wear and tear. each sporty style is f inished with our signature A-Game wash to make it look and feel like your favorite vintage athletic tee.

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12132e1 ECO-RINgER RACER TANK womenShow your sporty style with this racerback tank featuring contrasting neck

and armholes and a slightly rounded, merrowed bottom hem. Made of our unbelievably soft eco-heather for a retro look with sustainable appeal.



ColorS: eco-true Gold/eco-true avocado, eco-Grey/eco-true navy, eco-true Purple/eco-true Gold, eco-true red/eco-true royal, eco-true turquoise/eco-true Burgundy

SizeS: S-Xl

15008e1 ECO-RINgER sPORT sHORTs women these ringer shorts feature contrast binding at side seams and leg openings for a sporty, retro look. elastic waistband and side vents for added comfort

and movement. Made of our unbelievably soft, sustainable eco-heather.



ColorS: eco-true Black/eco-ivory, eco-Grey/eco-true navy, eco-true royal/eco-true red, eco-true turquoise/eco-true Burgundy

SizeS: S-Xl

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12150e1 ECO-FOOTBALL TEE menMade of our unbelievably soft eco-heather, this eco-friendly

football tee features a self-bound crew-neck and two contrasting retro-style sport stripes on sleeves. Blind stitching on bottom hem.


Men’S reGular Fit

ColorS: eco-true Green/eco-ivory, eco-Grey/eco-true navy, eco-ivory/eco-true vintage Black, eco-true red/eco-ivory, eco-true royal/eco-ivory

SizeS: S-2Xl

42124F2 WOODY zIP HOODIE unisex this sporty zip hoodie features vintage-style striped rib bands on the sleeve

cuffs and bottom hem, plus contrast hood lining with a natural color drawstring cord and a kangaroo front pocket. Made of our natural fleece alternative.

30’S eCo-FleeCe: 50% PolYeSter (6.25% reCYCleD), 46% Cotton (6.25% orGaniC), 4% raYon eCo-BlaCk/eCo-GreY Yarn DYeD, FaBriC WaSheD; ColorS PieCe DYeD, FaBriC WaSheD

uniSeX reGular Fit

ColorS: eco-Burgundy, eco-Black, eco-Grey, eco-navy, eco-royalSizeS: XS-2Xl

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04054C1 JERsEY TANK menthis basic tank blends comfort and style with our classic Cotton jersey accented with contrasting 1x1 rib neck and

armholes. Double-needle stitching on bottom hem.

40’S 100% Cotton jerSeY PieCe DYeD, GarMent WaSheD

Men’S reGular Fit

ColorS: Black/heather Grey, Cranberry/rust, heather Grey/Black, kelly/Powder Blue, Midnight/White, White/heather Grey

SizeS: S-2Xl

04056C1 M IggY TANK

men

Perfect for layering up or wearing alone, this classic tank comes in bold and basic colors. Features a self-bound neck and armholes and blind stitching on bottom hem. Made of our

signature Cotton jersey for superior softness.

40’S 100% Cotton jerSeY GarMent DYeD anD WaSheD

Men’S reGular Fit

ColorS: Black, Concrete, espresso, kelly Green, Marine, royal, White

SizeS: S-2Xl

04056CF PR INTED MIggY TANK

men

We put an outdoorsy twist on our classic Miggy tank with this vintage-inspired camouflage print. Features a self-bound neck and armholes and blind stitching on bottom hem.

40’S Cotton-PolY jerSeY: 50% Cotton, 50% PolYeSter

FaBriC PrinteD, GarMent WaSheDMen’S reGular Fit

ColorS: Camo SizeS: S-2Xl

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F L E E C E So Soft

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From Cotton Blend to French Terry to our undeniable favorite, eco-Fleece, our fleece fabrics are made for unparalleled softness and warmth. Perfectly broken in and f inished with a specialty enzyme wash—and a little extra

love—our fleece is hands-down the comf iest around.

32023F2 COLOR-BLOCKED ROCKY zIP HOODIE unisexWe gave our classic rocky hoodie a pop of color with a contrasting hood and sleeves. Features hood with drawstring ties, kangaroo front pocket and antique nickel zipper.

Made of our natural fleece alternative and designed with the earth in mind.

30’S eCo-FleeCe: 50% PolYeSter (6.25% reCYCleD), 46% Cotton (6.25% orGaniC), 4% raYon loW-iMPaCt Yarn DYeD, FaBriC WaSheD (BoDY); loW-iMPaCt PieCe DYeD, FaBriC WaSheD (ContraSt)

uniSeX reGular Fit

ColorS: eco-true Black/eco-true Brown, eco-Grey/eco-true Purple, eco-Grey/eco-light Blue, eco-Grey/eco-true Pink ribbon, eco-Grey/eco-true royal, eco-Grey/eco-true Black,

eco-Grey/eco-true Green, eco-Grey/eco-true navy, eco-Grey/eco-true red SizeS: XS-2Xl

09590F2 ROCKY zIP HOODIE unisex everyone’s favorite hoodie, the rocky is a knockout when it comes to style and comfort. Features hood with drawstring ties, kangaroo front

pocket and antique nickel zipper. Made of our natural fleece alternative.


uniSeX reGular Fit

ColorS: eco-true Brown, eco-Black, eco-Cream, eco-Fuchsia, eco-Grey, eco-Green, eco-light Blue, eco-Military, eco-navy,

eco-red, eco-royal, eco-true royal, eco-true Black, eco-true teal, eco-true Purple, eco-true Pink ribbon, eco-true red, eco-Wheat

SizeS: XS-3Xl

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32022F2 COLOR-BLOCKED CHAMP sWEATsHIRT unisexWe gave our classic Champ Sweatshirt a pop of color with a contrasting

neckband and sleeves. Bound rib collar and banded sleeves and bottom hem. Made of our natural fleece alternative, it’s perfect for staying warm in style.

30’S eCo-FleeCe: 50% PolYeSter (6.25% reCYCleD), 46% Cotton (6.25% orGaniC), 4% raYon loW-iMPaCt Yarn DYeD, FaBriC WaSheD (BoDY); loW-iMPaCt PieCe DYeD, FaBriC WaSheD (ContraSt)

uniSeX reGular Fit

ColorS: eco-Grey/eco-true Brown, eco-Grey/eco-true royal, eco-Grey/eco-true Black, eco-Grey/eco-true Green, eco-Grey/eco-true navy, eco-Grey/eco-true red

SizeS: XS-2Xl

09575F2 CHAMP sWEATsHIRT unisex With its sporty, vintage-style raglan sleeves and extra-wide collar,

the Champ is a hit with both women and men. Made of our natural fleece alternative and designed with the earth in mind.


uniSeX reGular Fit

ColorS: eco-Black, eco-Grey, eco-Green, eco-red, eco-royalSizeS: XS-2Xl


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09595F2 HOODLuM PuLLOVER HOODIE unisexthis ever-popular pullover hoodie steals the scene with its stylish body and comfy fit. Features a drawstring cord hood and kangaroo front pocket. Made of our natural fleece alternative for comfort and warmth with sustainable appeal.


uniSeX reGular Fit

ColorS: eco-oatmeal, eco-Black; eco-Grey, eco-Military SizeS: XS-2Xl

09587F2 COsTANzA PANTs men With a roomy, relaxed fit and old-school, retro look, these eco-friendly sweats are great for lounging. Made of our natural fleece alternative,

featuring an elastic waistband and bottom hems for added comfort.


Men’S reGular Fit

ColorS: eco-Black, eco-Grey, eco-Military, eco-navy, eco-true royal, eco-true BlackSizeS: S-2Xl

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09682eF gYM sHORTs womenhit the gym in style with these eco-friendly shorts, featuring a 1x1 rib waistband and a raw-edge bottom hem. Flat drawstring

cord in waistband for added comfort and movement.

30’S eCo-FrenCh terrY Cotton: 69% Cotton (6.25% orGaniC), 25% PolYeSter (6.25% reCYCleD), 6% raYon Yarn DYeD, FaBriC WaSheD WoMen’S ConteMPorarY Fit

ColorS: eco-Black, eco-Grey SizeS: S-Xl

45000e4 ATLAs sHORTs

men

these so-soft eco-friendly shorts feature an elastic 1x1 rib drawstring waistband and faux fly. two hand pockets at side seams and back pocket on wearer’s right side. raw-edge bottom hem with signature

aa stitch on wearer’s left side.

30’S eCo-lonG looP FrenCh terrY: 69% Cotton (6.25% orGaniC), 25% PolYeSter (6.25% reCYCleD), 4% raYon

Yarn DYeD, FaBriC WaSheDMen’S reGular Fit

ColorS: eco-oatmeal, eco-Black, eco-Cobalt, eco-GreySizeS: S-Xl

09684eF LOuNgE sHORTs

men

lounge around in true comfort with these eco-friendly shorts, featuring an elastic waistband with a nickel zipper and snap button closure. two

side pockets and raw-edge bottom hem.

30’S eCo-FrenCh terrY Cotton: 69% Cotton (6.25% orGaniC), 25% PolYeSter (6.25% reCYCleD), 6%

raYon Yarn DYeD, FaBriC WaSheD

Men’S reGular Fit

ColorS: eco-Black, eco-GreySizeS: S-Xl

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09290F5 FLEECE zIP HOODIE unisexnot your average hoodie, this sleek zip-up style has a flawless

fit you’ll love. Features hood with drawstring ties, kangaroo front pocket and antique nickel zipper. Made of our cozy Cotton Fleece

Blend, it’s the perfect combination of style and comfort.

Cotton FleeCe BlenD: 80% Cotton, 20% PolYeSter PieCe DYeD, GarMent WaSheD

uniSeX reGular Fit

ColorS: Black, Concrete, espresso, heather Grey, Military, navy, Pink ribbon, red, royal, turquoise, White

SizeS: XXS-2Xl

09295F5 FLEECE PuLLOVER HOODIE unisex Made of our cozy Cotton Fleece Blend, this stylish pullover hoodie has a flawless fit you’ll love. Features hood with

drawstring ties and kangaroo front pocket.


uniSeX reGular Fit

ColorS: Black, Concrete, espresso, heather Grey, Military, navy, Pink ribbon, red, royal, turquoise, White

SizeS: XXS-2Xl


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01186F5 VINTAgE sWEATPANTs womenthese cozy sweatpants are made with a slimmer figure-flattering

silhouette for a stylish fit. Features an elastic waistband and leg openings for added comfort and movement.

Cotton FleeCe BlenD: 80% Cotton, 20% PolYeSter PieCe DYeD, GarMent WaSheD WoMen’S ConteMPorarY Fit

ColorS: Black, heather Grey SizeS: S-Xl

09287F5 VINTAgE sWEATPANTs men these comfy sweatpants are an instant classic that’s perfect for hitting the gym or lounging around. Features two convenient side pockets, plus an

elastic waistband and leg openings for added comfort and movement.


Men’S reGular Fit

ColorS: Black, heather Grey SizeS: S-Xl


alternative __ 051

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Amazingly soft with a flawless f it, these are the go-to wardrobe staples you can’t live without. From top-ranked tees to must-have hoodies, you

can turn to these tried-and-true favorites day in and day out.

g O - T O B A s I C s

01070C1 BAsIC CREW menGet back to basics with our top-selling super-soft men’s crew. our vintage-soft Basic Crew features a convenient tear-away label so you can customize with ease and comes in colors for every day of the week, and then some.

40’S 100% Cotton jerSeY; heather GreY 67% Cotton, 33% PolYeSter PieCe DYeD, FaBriC WaSheD

Men’S reGular Fit

ColorS: apple red, army, asphalt, Black, Brown, Bordeaux, Concrete, Cobalt, Cranberry, Dark Purple, Forest Green, heather Grey, ivory, kelly Green, light navy, Midnight,

Mustard, orange, Powder Blue, rust, Silver, turquoise, White, Camo (01070CF)SizeS: S-3Xl

01072C1 BAsIC CREW women our top-selling vintage-soft women’s Basic Crew features a convenient tear-away label so you can customize with

ease and comes in a full spectrum of colors.

40’S 100% Cotton jerSeY; heather GreY 67% Cotton, 33% PolYeSter PieCe DYeD, FaBriC WaSheD WoMen’S ConteMPorarY Fit

ColorS: algae, apple red, army, asphalt, Black, Bordeaux, Cigar, Cocoa, Cobalt, espresso, Fatigue, heather Grey, iris, ivory, jade, Midnight,

Pink ribbon, Persimmon, rust, Silver, Sun, turquoise, WhiteSizeS: S-Xl


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01090G1 PIgMENT DYED zIP HOODIE unisex We gave our classic zip hoodie a new finish with our specialty pigment

dye for a vintage-style, slightly faded effect. Features a kangaroo front pocket and drawstring cord. 1x1 rib sleeve cuffs and bottom hem.


uniSeX reGular Fit

ColorS: Pigment Brown, Pigment Black, Pigment Fatigue, Pigment navy, Pigment red SizeS: XS-2Xl

01072G1 PIgMENT DYED BAsIC CREW

women

this super-soft tee has the same flawless fit as our original Basic Crew but is finished with a specialty pigment dye

for vintage-style, slightly faded effect. Features a convenient tear-away label

so you can customize with ease.

40’S 100% Cotton jerSeY GarMent DYeD anD WaSheD WoMen’S ConteMPorarY Fit

ColorS: Pigment Brown, Pigment Black, Pigment Fatigue, Pigment navy, Pigment red

SizeS: S-Xl

01070G1 PIgMENT DYED BAsIC CREW

men

We gave our flawless-fitting Basic Crew a new finish with our specialty pigment dye for a vintage-style, slightly faded effect. Features a convenient tear-away label so

you can customize with ease.


Men’S reGular Fit

ColorS: Pigment Brown, Pigment Bordeaux, Pigment Black, Pigment Fatigue, Pigment navy, Pigment red, Pigment Mustard

SizeS: S-2Xl

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01032C1 BAsIC V-NECK menour Basic v-neck adds a hint of low-key style to any outfit. Finished with

our signature vintage-soft wash for a perfectly worn-in look and feel.

40’S 100% Cotton jerSeY; heather GreY 67% Cotton, 33% PolYeSter PieCe DYeD, GarMent WaSheD

Men’S reGular Fit

ColorS: apple red, asphalt, Black, heather Grey, WhiteSizeS: S-2Xl

01050PG suB TEE unisex Made of our loosely knit Polyester jersey, this sublimation tee is designed for superior screen-printing results with a flawless fit.

1x1 rib neckband and double-needle stitching on sleeves and bottom hem.

100% PolYeSter jerSeY PieCe DYeD, GarMent WaSheD

uniSeX reGular Fit

ColorS: WhiteSizeS: XS-2Xl


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01520CQ TONAL sTRIPE TEE unisexShow your stripes with this classic tonal crew-neck tee.

1x1 rib neckband and double-needle stitching on sleeves and bottom hem. these 1.75” stripes come in a variety of colors.

30’S Cotton-PolY jerSeY: 75% Cotton, 25% PolYeSter PieCe DYeD, GarMent WaSheD

uniSeX reGular Fit

ColorS: army, asphalt, Black, Brown, navy, red SizeS: XS-2Xl

01040C1 M ICKEY CONTRAsT sT I TCH TEE unisexit’s all in the details with this tee. Contrast stitching on shoulder seams, sleeves and bottom hem adds a hint of style to this otherwise basic crew. 1x1 rib collar.

40’S 100% Cotton jerSeY PieCe DYeD, GarMent WaSheD

uniSeX reGular Fit

ColorS: Black, Dove, espresso, Gold, Midnight, Pink ribbon, red, royal, teal Blue, WhiteSizeS: XS-2Xl

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Stitched Detail

01075C1 DEsTROYED TEE

men

rough around the edges has a whole new meaning with this delightfully

distressed tee. Features a ground collar, sleeves and bottom hem for a worn-in look with a timelessly edgy appeal. 1x1 rib neckband and hems with blind

stitching on collar and sleeves.


Men’S reGular Fit

ColorS: Black, Marine, vintage Black, vintage White, Pigment Black (01075G1),

Pigment navy (01075G1)SizeS: S-2Xl

01073C1 DEsTROYED TEE

women

a little bit edgy with a whole lot of style, this tee features a ground collar, sleeves and bottom hem for a distressed, worn-in

look. 1x1 rib neckband and hems with blind stitching on collar and sleeves.

40’S 100% Cotton jerSeY GarMent DYeD anD WaSheDWoMen’S ConteMPorarY Fit

ColorS: Black, Marine, vintage Black, vintage White, Pigment Black (01073G1), Pigment navy (01073G1)

SizeS: S-Xl01044C1 suPER DEsTROYED TEE unisexWe took our top-selling destroyed tee to the next level with this super-

destroyed v-neck. Features a chest pocket on the wearer’s left side, plus a ground neckline, sleeves and bottom hem for our signature distressed look.


uniSeX reGular Fit

ColorS: Military, White, Marine, BlackSizeS: XS-2Xl

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Sleeve Detail

Certif ied organic and produced pesticide-free, our natural cotton alternative is unbelievably lightweight and breathable—so soft you’d swear it was a second skin.

1 0 0 % O R g A N I C C O T T O N

06005C2 ORgANIC CREW unisex hands-down our favorite tee for eco-friendly fans, this classic crew is made of 100% organic Cotton and finished with our specialty satin garment wash for a

luxurious softness. ribbed collar and blind stitching on sleeves and bottom hem.

40’S 100% orGaniC Cotton loW-iMPaCt FaBriC DYeD, Satin GarMent WaSheD

uniSeX reGular Fit

ColorS: earth Blue, earth Green, earth red, earth Bark, earth Black, earth Coal, earth Moss, earth natural, earth ocean, earth Pink ribbon, earth Yellow

SizeS: XXS-3Xl

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06032C2 V-gAN ORgANIC V-NECK unisexthis eco-friendly favorite features a mitered v-neck and blind stitching on

sleeves and bottom hem. Made of our amazingly soft, lightweight organic Cotton.

40’S 100% orGaniC Cotton loW-iMPaCt FaBriC DYeD anD WaSheD

uniSeX reGular Fit

ColorS: earth Blue, earth Green, earth red, earth Bark, earth Black, earth Coal, earth Moss, earth natural, earth ocean, earth Pink ribbon, earth Yellow

SizeS: XXS-2Xl

06021C2 ORgANIC sCOOP-NECK

women

a flattering neckline and eco-friendly appeal make this one of our top-selling

styles. it’s still amazingly soft and cut for a flawless fit, but made with the earth in mind. ribbed collar and blind stitching

on sleeves and bottom hem.



ColorS: earth Blue, earth Green, earth Bark, earth Black, earth Coal, earth red, earth Moss, earth natural,

earth ocean, earth Pink ribbon, earth Yellow SizeS: S-Xl

06094C2 ORgANIC L/s sCOOP-NECK

women

a long-sleeve version of our organic Scoop-neck tee, this shirt features a flattering, feminine neckline with eco-friendly appeal.

ribbed collar and blind stitching on sleeves and bottom hem.



ColorS: earth Black, earth Coal, earth red, earth natural, earth ocean, earth Pink ribbon, earth Yellow

SizeS: S-Xl

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Often imitated but never duplicated, our eco-Heather fabric is knit on outdated machinery to capture that true retro look and feel. Maybe it ’s

the authentic weathering and eco-friendly appeal. Or maybe it ’s the imperfectly perfect striations. either way, there’s only one eco-Heather.

The One and Only

E C O - H E A T H E R

01973e1 ECO-HEATHER CREW unisexModeled after your favorite old-school P.e. tee, this classic crew is authentically weathered with imperfectly perfect striations. Features

a 3/4” bound collar and blind stitching on sleeves and bottom hem.

20’S eCo-heather: 38% Cotton (6.25% orGaniC), 50% PolYeSter (6.25% reCYCleD), 12% raYonloW-iMPaCt Yarn DYeD anD FaBriC WaSheD

uniSeX reGular Fit

ColorS: eco-Burgundy, eco-oatmeal, eco-Black, eco-Brown, eco-Grey, eco-Green, eco-light Blue, eco-lilac, eco-Maize, eco-navy, eco-orange, eco-Purple, eco-red,

eco-royal, eco-Pink ribbon, eco-true Gold, eco-ivory, eco-true royal, eco-true Black, eco-true Green, eco-true orange, eco-true Purple, eco-true red, eco-true turq

SizeS: XXS-3Xl

01975e1 L/s ECO-HEATHER CREW unisex a long-sleeve version of our classic eco-heather Crew, this tee is authentically weathered with imperfectly perfect striations just like your old-school P.e. tee.

Features a 3/4” bound collar and blind stitching on sleeves and bottom hem.

20’S eCo-heather: 38% Cotton (6.25% orGaniC), 50% PolYeSter (6.25% reCYCleD), 12% raYon loW-iMPaCt Yarn DYeD anD FaBriC WaSheD

uniSeX reGular Fit

ColorS: eco-oatmeal, eco-Black, eco-Brown, eco-Grey, eco-navySizeS: S-2Xl


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32000e1 gYM RAT TEE unisexthis sporty tee has a grey body with contrasting color-blocked

sleeves for a stylish edge. Made of our unbelievably soft eco-heather for a retro heather look with sustainable appeal.


uniSeX reGular Fit

ColorS: eco-Grey/eco-Burgundy, eco-Grey/eco-Black, eco-Grey/eco navy, eco-Grey/eco-orange, eco-Grey/eco-red, eco-Grey/eco-royal, eco-Grey/eco-Green

SizeS: XS-2Xl

01989e1 3/4-sLEEVE

RAgLAN HENLEY unisex

Made of our vintage-inspired, sustainable eco-heather, this retro-style henley features 3/4-length raglan sleeves, a three-button

placket and a rounded bottom hem.


uniSeX reGular Fit

ColorS: eco-Black, eco-Grey, eco-Grey/eco-true Purple, eco-Grey/eco-true royal, eco-Grey/eco-true Green,

eco-Grey/eco-true red, eco-Grey/Black, oatmeal/Black, oatmeal/orange, oatmeal/royal

SizeS: XS-2Xl

01938e1 L /s RAgLAN HENLEY

unisex

our favorite throw-back tee, this long-sleeve raglan henley hits a homerun with its sporty style. Features a three-button placket and a rounded bottom hem. Made of our unbelievably soft eco-heather for a

retro heather look with sustainable appeal.


uniSeX reGular Fit

ColorS: eco-oatmeal, eco-Black, eco-Brown, eco-Grey, eco-navy, eco-Pink ribbon, eco-Grey/Black, eco-

oatmeal/navy SizeS: XS-2Xl

alternative __ 073


01980e1 ECO-HEATHER PuLLOVER HOODIE unisexan alternative to the traditional hoodie, this lightweight, eco-friendly pullover style features a fashionable deep v-neck and rounded bottom hem.

1x1 rib cuffs, set-in sleeves and exposed cover-stitching.


uniSeX reGular Fit

ColorS: eco-oatmeal, eco-Black, eco-Brown, eco-Grey, eco-navySizeS: XS-2Xl

01970e1 ECO-HEATHER zIP HOODIE unisex this lightweight hoodie is a year-round favorite for both women and men. Features a brushed nickel zipper with natural tape and kangaroo front pocket. Made of our unbelievably soft eco-heather

for a retro heather look with sustainable appeal.


uniSeX reGular Fit

ColorS: eco-Black, eco-Grey, eco-Military, eco-navy, eco-royal, eco-Pink ribbon, eco-true Gold, eco-true Black, eco-true navy, eco-true Purple, eco-true red, eco-true turquoise

SizeS: XS-2Xl


alternative __ 075

01932e1 BOss V-NECK TEE unisexMade of our unbelievably soft, sustainable eco-heather, this best-

selling short-sleeve v-neck is a favorite for women and men. Features a mitered v-neck and blind stitching on sleeves and bottom hem.


uniSeX reGular Fit

ColorS: eco-oatmeal, eco-Black, eco-Cream, eco-Grey, eco-Green, eco-light Blue, eco-navy, eco-orange, eco-red, eco-royal, eco-ivory, eco-true Military, eco-true avocado,

eco-true Black, eco-true Burgundy, eco-true navy, eco-true rust SizeS: XXS-2Xl

01953e1 BERKE uRBAN POLO men When a standard polo just won’t cut it, turn to the Berke urban Polo.

Features a two-button placket and double-needle stitching on sleeves and bottom hem. Made of our unbelievably soft eco-heather

for a retro heather look with sustainable appeal.


Men’S reGular Fit

ColorS: eco-Black, eco-Brown, eco-Grey, eco-Military, eco-navy, eco-royal, eco-true royal, eco-true Green, eco-true red, eco-true vintage Black, eco-Wheat

SizeS: S-2Xl


alternative __ 077

01990e1 sLOuCHY PuLLOVER womenMade of our vintage-inspired, sustainable eco-heather, the Slouchy Pullover is ultra-soft and perfectly draped for a flattering fit. this versatile, lightweight sweatshirt features a wide neck opening and raglan sleeves.



ColorS: eco-Black, eco-Fuchsia, eco-Grey, eco-Military, eco-navy, eco-royal, eco-Pink ribbon, eco-ivory, eco-true Black, eco-true navy,

eco-true Purple, eco-true red, eco-true rust, eco-true turquoiseSizeS: S-Xl

01927e1 MEEgs ECO-HEATHER RACERBACK TANK women Whether you’re working out at the gym or out and about, this sleeveless

staple is just the right fit. Made of our so-soft eco-heather, this racerback tank has a rounded bottom and merrowed hem.



ColorS: eco-Black, eco-Grey, eco-light Blue, eco-lilac, eco-Maize, eco-royal, eco-Pink ribbon, eco-true Gold, eco-ivory, eco-true royal, eco-true Black, eco-true Green, eco-true Purple, eco-true red, ash heather (01927B2), oatmeal heather (01927B2), Camel heather (01927B2),

Dirty heather (01927B2), emerald heather (01927B2)SizeS: S-Xl


alternative __ 079

01969e1 L /s DEEP V HOODIE women our most fashionable women’s hoodie, this long-sleeve pullover style features a deep v-neck and kangaroo front pocket. 1x1 rib sleeve cuffs and bottom band. Made of our unbelievably soft eco-heather for a retro heather look with sustainable appeal.



ColorS: eco-oatmeal, eco-Black, eco-Brown, eco-Grey, eco-navy, eco-Pink ribbonSizeS: S-Xl

01985e1 ECO-HEATHER

CROPPED PANTs women

the perfect workout partner, these comfy pants are designed to keep you cool with cropped legs and a lightweight, eco-friendly fabric. this style features a wide waistband, with drawstring ties, and elastic casing at

bottom hems for added comfort and movement.



ColorS: eco-oatmeal, eco-Black, eco-Grey, eco-navy, eco-true Black, eco-true Burgundy,

eco-true navy, eco-true rustSizeS: S-Xl

01987e1 ECO-HEATHER LONg PANTs

women

the ultimate lounge pant, this style is fit to flatter with a fashionable edge, featuring roomy, wide legs and a wide

waistband with drawstring ties. Made of our unbelievably soft eco-heather for a retro heather look with sustainable appeal.



ColorS: eco-Black, eco-Brown, eco-Grey, eco-navy, eco-true Military, eco-true Black, eco-true Burgundy, eco-true navy, eco-true rust

SizeS: S-Xl

alternative __ 081


04018C1 MARY TuNIC womenMade of ultra-light cotton and finished with our luxuriously

soft specialty satin wash, this slimming crew-neck tunic is perfect for layering all year round.

40’S 100% Cotton Satin GarMent WaSheDWoMen’S junior Fit

ColorS: algae, Black, Cocoa, Crimson, Marine, WhiteSizeS: S-Xl

04032C1 KAREN V-NECK women a flattering mitered v-neck and slim silhouette make this one of our best-selling women’s styles. this ultra-light fabric is

finished with a specialty satin wash for a luxuriously soft feel.

40’S 100% Cotton Satin GarMent WaSheD WoMen’S junior Fit

ColorS: algae, Black, Cocoa, Crimson, Marine, Pink ribbon, Silver, WhiteSizeS: S-Xl


alternative __ 083

04064C1 AMY L/s V-NECK womenthis best-selling long-sleeve tee features a flattering v-neck and slim silhouette. it’s made with our ultra-light jersey and finished

with a specialty satin wash for a luxuriously soft feel.


ColorS: algae, Black, Cocoa, Crimson, Marine, Pink ribbon, Silver, WhiteSizeS: S-Xl

04070C1 susAN L/s sCOOP-NECK women accented with a wide scoop-neck, this tee is a feminine, flattering

alternative to the standard crew. this ultra-light fabric is finished with a specialty satin wash for a luxuriously soft feel.


ColorS: algae, Black, Crimson, Marine, Pink ribbon, Silver, WhiteSizeS: S-Xl


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12117R1 BABY RIB TANK womenMade with 1x1 baby rib cotton for a little bit of added texture and a lot of style, this basic tank features self-bound neck and armholes and double-needle stitching at bottom hem.

Finished with our signature silicone wash for added softness.

100% Cotton PieCe DYeD, FaBriC WaSheD WoMen’S ConteMPorarY Fit

ColorS: Black, Grey heather, light navy, Peony, WhiteSizeS: S-Xl

12118R1 BABY RIB sCOOP TEE women this slim, scoop-neck tee is made of 1x1 baby rib cotton and finished with our signature silicone wash for added softness. Features a self-bound neckband and double-needle stitching at sleeves and bottom hem.

100% Cotton PieCe DYeD, FaBriC WaSheD WoMen’S ConteMPorarY Fit

ColorS: Black, Grey heather, light navy, Peony, WhiteSizeS: S-Xl


alternative __ 087

04805s1 DEAN sLuB CREW unisex a versatile his-and-hers shirt with plenty of character, the Dean Slub Crew is made with loosely knit cotton yarns create a vintage-inspired, striated texture with a hint of stretch. Finished with our specialty satin garment wash for a luxuriously soft feel.

40’S 100% Cotton SluB PieCe DYeD, Satin GarMent WaSheD

uniSeX reGular Fit

ColorS: Black, elephant, Midnight, raisin, White SizeS: XXS-2Xl

04847s1 JOEY sLuB L/s CREW unisexa stylish long-sleeve shirt for him and her, the joey long-Sleeve Crew is made with loosely knit cotton yarns to create vintage-style

striations with a hint of stretch. Finished with our specialty satin garment wash for a luxuriously soft feel.

40’S 100% Cotton SluB PieCe DYeD, Satin GarMent WaSheD

uniSeX reGular Fit

ColorS: Black, elephant, raisin, WhiteSizeS: XXS-2Xl


alternative __ 089

Fabric Detail

05107C6 BAsIC THERMAL CREW men

Made with a so-soft cotton-polyester blend and micro-waffle texture for 100% stretch, this classic thermal crew is an essential layering piece. 1x1 rib neckband and arms with double-needle stitching on bottom hem.

Cotton BlenD therMal: 50% Cotton, 50% PolYeSter GarMent WaSheDMen’S SliM Fit

ColorS: Black, Grey, Marine, Military, WhiteSizes: S-2Xl

05106C6 BAs IC THERMAL CREW womenan alternative take on the classic crew-neck thermal, this

essential layering piece is made with a micro-waffle texture for 100% stretch and uncompromised comfort. 1x1 rib neckband

and arms with double-needle stitching on bottom hem.

Cotton BlenD therMal: 50% Cotton, 50% PolYeSter GarMent WaSheD


ColorS: Black, Grey, Marine, Military, Pinot, White SizeS: S-Xl


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Fabric Detail

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What started as an attempt to recreate our favorite vintage tees turned into the fabric that put us on the map. It took some trial and error to get it just right, but in 2005 our creativity, innovation and passion

materialized and we produced the world ’s f irst Burnout tee.

The Original

B u R N O u T

02606B1 BuRNOuT CREW menWe worked hard to create a shirt as soft as the original Burnout Crew. our vintage-inspired Burnout fabric is hand-treated and authentically

weathered for a perfectly worn-in look and feel.

30’S Burnout: 50% Cotton, 50% PolYeSter GarMent DYeD anD WaSheD

Men’S reGular Fit

ColorS: true Black, Washed Black, White, Washed navy, Cobalt, Denim Blue, kelly Green, Mushroom, Silver, ash heather (02606B2), oatmeal heather (02606B2)

SizeS: S-2Xl

12147B1 PERFECT FIT BuRNOuT CREW women now with a more flattering, slimmer fit, this perfectly crafted Burnout tee is sheer and soft with style to spare. Features blind stitching on the sleeves and bottom hem and a 1x1 rib neckband. our vintage-inspired Burnout fabric is hand-

treated and authentically weathered for a perfectly worn-in look and feel.



ColorS: klein Blue, true Black, tomato, Washed Black, White, Yucca roseSizeS: S-Xl


alternative __ 095

02662B1 DIANE BuRNOuT TuNIC womenWe gave our classic Burnout a feminine v-neck and flattering longer silhouette for a little extra style. our vintage-inspired Burnout fabric is hand-treated

and authentically weathered for a perfectly worn-in look and feel.

30’S Burnout: 50% Cotton, 50% PolYeSter GarMent DYeD anD WaSheDWoMen’S ConteMPorarY Fit

ColorS: Blood orange, Shell, Silver, true Black, White, Cobalt, kelly Green, turquoise, violet, ash heather (02662B2), Camel heather (02662B2), Dirty heather (02662B2), oatmeal heather (02662B2)

SizeS: S-Xl

02641B1 BuRNOuT TANK

women

ultra-light, sheer and super-soft, this is the perfect vintage-style tank in our one-of-a-kind Burnout fabric. hand-treated and authentically weathered for a perfectly

worn-in look and feel.

30’S Burnout: 50% Cotton, 50% PolYeSter GarMent DYeD anD WaSheDWoMen’S ConteMPorarY Fit

ColorS: Cobalt, espresso, kelly Green, Mushroom, true Black, tokyo teal, Washed Black,

White, Wisteria, turquoise, ash heather (02641B2), oatmeal heather (02641B2)

SizeS: S-Xl

02694B1 BuRNOuT L/s RAgLAN

women

this sheer, soft long-sleeve tee is ideal for layering in any season. Features stylish raglan sleeves and a thick bottom band. our vintage-inspired Burnout fabric is hand-treated and authentically weathered for a

perfectly worn-in look and feel.

30’S Burnout: 50% Cotton, 50% PolYeSterGarMent DYeD anD WaSheD WoMen’S ConteMPorarY Fit

ColorS: Blood orange, Carnation, Mushroom, Sage, Shell, Sky, Sunshine, true Black, White

SizeS: S-Xl

alternative __ 097


02620B2 KIMBER TEE women Sheer and soft with a feminine scoop-neck, this authentically

weathered tee is made of Mélange heather Burnout for a vintage-inspired look and feel with a hint of heathered style.


ColorS: ash heather, Dirty heather, emerald heather, oatmeal heather, teal heatherSizeS: S-Xl

02618B2 HEATHER BuRNOuT TuNIC

women

this heathered burnout tunic features a feminine scoop-neck and flattering longer silhouette for a little extra style. Made of our sheer, soft Mélange heather Burnout for a vintage-inspired look and feel.

20’S MélanGe heather Burnout: 50% raYon, 50% PolYeSter Yarn DYeD, GarMent WaSheD WoMen’S ConteMPorarY Fit

ColorS: ash heather, oatmeal heatherSizeS: S-Xl

01990B2 HEATHER BuRNOuT sLOuCHY PuLLOVER

women

Perfectly draped with a flattering wide neck, this lightweight, slouchy pullover features raglan sleeves and 1x1 rib bands at neck, cuffs and bottom hem. Made of our sheer, soft Mélange heather Burnout for

a vintage-inspired look and feel.

20’S MélanGe heather Burnout: 50% raYon, 50% PolYeSter Yarn DYeD, GarMent WaSheD WoMen’S ConteMPorarY Fit

ColorS: ash heather, Dirty heather, oatmeal heather, Camel heather, emerald heather

SizeS: S-Xl

alternative __ 099


02632B1 BuRNOuT DEEP V-NECK unisexa customer favorite for both women and men, this short-sleeve tee features a deep v-neck and a chest pocket on the wearer’s left side. our vintage-inspired Burnout fabric is hand-treated and authentically weathered for a perfectly worn-in look and feel.


uniSeX reGular Fit

ColorS: true Black, Washed Black, WhiteSizeS: XS-2Xl

02640B1 BIg LEAguE BuRNOuT BAsEBALL TEE unisex We hit a homerun with this classically sporty baseball tee for men and women.

our vintage-inspired Burnout fabric is hand-treated and authentically weathered for a perfectly worn-in look and feel.


uniSeX reGular Fit

ColorS: natural/Black, Black/Grey heather, Grey heather/Black, Grey heather/Burgundy, Grey heather/Green, Grey heather/navy, Grey heather/red, Grey heather/royal, Grey heather/Yellow

SizeS: XS-Xl


alternative __ 0101

00622CL CHAMBRAY BuTTON-DOWN

women

Dressed up or down, our Chambray Button-Down has a timelessly stylish look and a

super-soft feel. this shirt is put through a specialty crackle wash for a slightly

wrinkled, lived-in look like you’ve had it for years. Features a six-button placket, chest pocket and one-button sleeve cuffs.

100% Cotton ChaMBraY FaBriC WaSheD, GarMent CraCkeD anD WaSheD


ColorS: Blue Chambray SizeS: S-Xl

00621CL CHAMBRAY BuTTON-DOWN

men

We’re putting an alternative spin on the classic button-down with our Cotton Chambray fabric. this timelessly stylish shirt is put through a specialty crackle wash for a slightly wrinkled, lived-in look like you’ve had it for years. Features a six-button placket, chest

pocket and one-button sleeve cuffs.

100% Cotton ChaMBraY FaBriC WaSheD, GarMent CraCkeD anD WaSheD

Men’S reGular Fit

ColorS: Blue Chambray SizeS: S-2Xl

This classic fabric goes through a silicone and enzyme wash followed by a specialty crackle wash for a slightly wrinkled, lived-

in look and super-soft feel, like it ’s been worn forever.

C O T T O N C H A M B R AY

alternative __ 0103


06015C2 ORgANIC CREW

kids

our 100% organic Cotton is perfect for little ones—so soft you’d swear it was a second skin. this miniature crew is

lightweight and breathable so little ones can stay comfortable all day long.

40’S 100% orGaniC Cotton loW-iMPaCt FaBriC DYeD, GarMent WaSheD

kiDS’ reGular Fit

ColorS: earth Blue, earth Green, earth red, earth Bark, earth Coal, earth Moss, earth natural, earth ocean,

earth Pink ribbon, earth YellowSizeS: 3M-4t

02523B1 BuRNOuT CREW

kids

this tiny tee has all the authentic weathering and vintage-inspired style as our classic Burnout Crew. kids will love the comfort

of this sheer, lightweight fabric.


kiDS’ reGular Fit

ColorS: Mushroom, Sun, true Black, tomato, violet, Washed Black, Washed Cherry, White, Washed Pink, Washed royal

SizeS: 3M-4t

02501R1

WHIPPER sNAPPER CRAWLER inFant

Made with 1x1 rib Pima cotton that’s as soft as a baby’s skin, this crawler features three snaps for closure at the bottom wrap. Finished with our specialty satin wash for a luxurious softness.

30’S 100% PiMa Cotton riB PieCe DYeD, Satin GarMent WaSheD

inFant reGular Fit

ColorS: Pink, Slate, WhiteSizeS: 0M–12M

02519e1 ECO-HEATHER CREW

kids

We took our best-selling eco-heather Crew and cut it down, so little ones can have the same retro heather style with sustainable appeal.

40’S 100% Cotton jerSeY Yarn DYeD, FaBriC WaSheD

kiDS’ reGular Fit

ColorS: eco-oatmeal, eco-Black, eco-Brown, eco-Grey, eco-Green, eco-navy, eco-red, eco-royal

SizeS: 3M-4t


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B A B I E s & T O D D L E R sOur baby-soft fabrics are the perfect f it for little ones. From eco-Heather

to Burnout, we offer smaller sizes of some of our most popular styles.

H0070C1 BAsIC CHINO TWILL CAP

unisex

everything you love about your favorite pair of broken-in chinos will make this your cap of choice.

the vintage-soft fabric, unstructured style and antique brass side buckle give it that perfect casual-cool look.

Six panels with a pre-curved bill.

100% Cotton Chino tWill loW-iMPaCt FaBriC DYeD, enzYMe WaSheD

uniSeX reGular Fit

ColorS: army, Bahama Blue, Black, Cactus, Carolina Blue, Chocolate, Cool Grey, kelly, khaki, light navy, Maroon, Mocha, Mustard, navy,

olive, Pine, Pink ribbon Dark, Purple, red, red hot, royal, Smokey Blue, Stone, Storm, tangerine, White, Woodland, aqua Blue, Black railroad,

Brown, Copper, Grey Camo, Maize, texas orange, violet, aqua Blue, Black railroad, Brown, Camo Green, Copper, Maize, Sunset, texas orange, violet

SizeS: one Size

H0070t9 ORgANIC BAsIC CHINO TWILL CAP

unisex

this earth-friendly version of our Basic Chino twill Cap has the same unstructured style and antique brass

side buckle for that perfectly casual-cool look. Six panels with a pre-curved bill.

100% orGaniC Cotton loW-iMPaCt FaBriC DYeD, enzYMe WaSheD

uniSeX reGular Fit

ColorS: earth Black, earth Moss, earth ocean, earth Sandstone SizeS: one Size


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Top off your look with our unisex hats and plush scarves, featuring bold and basic colors, patterns and novelty prints in our so-soft fabrics.

A C C E s s O R I E s

H0091a2 OVERsIzED BEANIE

unisex

this comfy knit beanie is designed with a relaxed fit for a stylish, slouchy silhouette.

100% aCrYliCuniSeX reGular Fit

ColorS: army, Black, Chocolate, heather Grey, navy SizeS: one Size

H0073C1 DEsTROYED FIDEL CAP

unisex

Gently frayed and faded, this perfectly distressed cap has a rugged look with our signature vintage-inspired style and destroyed accents. Features pre-curved bill, velcro closure

and a contrast-stitched box on the side.

100% Cotton Chino tWill enzYMe WaSheD

uniSeX reGular Fit

ColorS: army/orange, Black Denim, Black/red, Black railroad, Camo Green, Grey Camo, navy Denim, Stone/Black, Woodland/orange

SizeS: one Size

H0093a4 sHORT BRIM HAT

unisex

this stylish wool fedora hat puts the finishing touches on any outfit. Features a teardrop crown, pinched front

and short brim. Finished with a tonal band.

100% Wool FeltuniSeX reGular Fit

ColorS: Black, Brown heather, Camel, Grey heather SizeS: one Size

H0076C1 FIDEL CAP

unisex

this salute-worthy cap has an unstructured, slouchy fit for a laid-back look and a perfectly worn-in feel.

Features a pre-curved bill and velcro closure.

100% Cotton Chino tWill enzYMe WaSheD

uniSeX reGular Fit

ColorS: Black, Black herringbone, Brown herringbone, Camo Green, Chocolate, Mocha, olive, Pink, Pink ribbon Dark, red, red Plaid, royal, Storm

SizeS: one Size


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H3003t1

FLAT BILL CAP unisex

this cool cap has a fitted, flat bill and structured crown. accented with stretchable taping on the inside for a great fit and extra comfort.

100% CottonuniSeX reGular Fit

ColorS: Black, navy, red, red Plaid, railroad, White, Black herringbone (h3003te)

SizeS: one Size

H3000t1

RETRO VIsOR unisex

this 70s-inspired visor is cool and functional in a spectrum of bold colors to complement your retro ensemble. Features a vintage white crown with a contrasting color

bill and adjustable strap for added comfort.

100% CottonuniSeX reGular Fit

ColorS: Black, kelly Green, navy rainbow, Pink ribbon Dark, red, royalSizeS: one Size

H3002t1

BAsIC sTRuCTuRED CAPunisex

the structured, six‐panel styling may be a tried and true style, but this cap is anything but basic. We put an

alternative spin on this classic hat with Denim and herringbone fabrics, plus a selection of Cotton solids finished with a specialty wash for a perfectly worn‐in, bleached effect. Features an adjustable leather strap for added comfort.

100% Cotton uniSeX reGular Fit

ColorS: Black Denim (h3002Cl), navy Denim (h3002Cl), army, Black, Mocha, navy, Black herringbone (h3002te), Brown herringbone (h3002te)

SizeS: one Size

H0060d3

BABE CAP unisex

the super-soft newsboy cap is right on trend with its slouchy silhouette and classic chambray fabric.

Features elastic back for added comfort.

100% Cotton ChaMBraYuniSeX reGular Fit

ColorS: Black Denim, navy DenimSizeS: one Size

H3001t1 WAxED CAPuTO

unisex

this traditional driving cap has the look of distressed leather without the stiffness. the super-soft waxed

cotton has inside elastic for a comfy fit.

100% Cotton With WaX overlaYuniSeX reGular Fit

ColorS: ChocolateSizeS: one Size


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38006F2

ECO-HOODED sCARF unisex

Stay warm in style with this winter-ready scarf made of our so-soft natural fleece alternative.

Features a cozy hood accented with orange contrast stitching.

30’S eCo-FleeCe: 50% PolYeSter (6.25% reCYCleD), 46% Cotton (6.25% orGaniC), 4% raYon

41” lonG X 13.75” WiDeloW-iMPaCt Yarn DYeD, FaBriC WaSheD

uniSeX reGular Fit

ColorS: eco-Black, eco-Cream, eco-Grey SizeS: one Size

07012B2

OVERsIzED BuNDLE-uP sCARF unisex

Bundle up in this oversized scarf, made of our sheer, soft Mélange heather Burnout for a vintage-inspired look and feel. Single layer with raw edges for a perfectly worn-in finish.

20’S MélanGe heather Burnout: 50% raYon, 50% PolYeSter72” lonG X 30” WiDe

Yarn DYeD, FaBriC WaSheDuniSeX reGular Fit

ColorS: ash heather, Dirty heather, oatmeal heatherSizeS: one Size

48001F2 ECO-sLIM sCARF

unisex

this amazingly soft scarf is cut with a fashionable slim fit and made with of our natural fleece alternative

for the perfect blend of style and comfort.

30’S eCo-FleeCe: 50% PolYeSter (6.25% reCYCleD), 46% Cotton (6.25% orGaniC), 4% raYon

72” lonG X 13.25” WiDeloW-iMPaCt Yarn DYeD, FaBriC WaSheD

uniSeX reGular Fit

ColorS: eco-Black, eco-Grey, eco-true royal, eco-true Pink ribbon, eco-true red

SizeS: one Size

07007C1 PIMA sCARF

unisex

add the finishing touches with this extra-long scarf. Single layer with raw edges. Style it as

a scarf, wrap or belt for a variety of looks.

40’S 100% PiMa Cotton88” lonG X 16” WiDe

PieCe DYeD, GarMent WaSheDuniSeX reGular Fit

ColorS: Black, espresso, Black heather/oxford Grey heather (07007P9), navy heather/ash heather (07007P9), oxford Grey heather/Sand heather (07007P9), Purple heather/ash heather

(07007P9), Sand heather/oatmeal heather (07007P9)SizeS: one Size


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Our essential handbags, travel bags and small accessories have it all: durability, designer details and style to spare. From rugged weekenders and oversized totes to mini cross-bodies and stylish slings, each piece is custom-vintaged and hand-

detailed to put the f inishing touches on any Alternative look.

I T ’ s I N T H E B A g

37001Ce BuCHAREsT MEssENgER unisexPerfect for work or weekends, this leather and canvas brief

features an adjustable shoulder strap and snap-closure flap for main compartment, plus one internal pocket and a middle divider.

100% Cotton CanvaS Shell With leather ContraSt12.5” lenGth X 19.5” WiDth

uniSeX DeSiGn

ColorS: army/Brown, Black/Brown, Dark Safari/Brown SizeS: one Size

37000Cd MuIR WOODs MEssENgER unisex Whether you’re hiking through the woods or trekking through

the city, this organic canvas messenger bag is the perfect fit. Features an adjustable, padded shoulder strap, plus three internal

pockets and magnetic snap-closure flap for main compartment.

100% Cotton CanvaS (50% orGaniC) 13.5” lenGth X 4.5” WiDth X 14.5” heiGht

uniSeX DeSiGn

ColorS: Grass/tan, Sand/Brown, Slate/tanSizeS: one Size


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00169Cd WEEKENDER BAg unisexthe perfect partner for a weekend getaway, this canvas bag features

double-washed leather handles and a detachable shoulder strap. accented with two patch pockets on outer sides, one internal pocket

and antique brass zipper for main compartment closure.

100% Cotton CanvaS Shell With leather triM19.5” lenGth X 7.5” WiDth X 14.75” heiGht

uniSeX DeSiGn

ColorS: vintage armySizeS: one Size

00111Cd sCOuT BR IEF

unisex

this canvas brief is all business with plenty of room for all your work essentials. Features double-washed leather handles and detachable

shoulder strap, plus two snap-closure pockets on outer sides, two internal pockets and an antique

brass zipper for main compartment closure.


uniSeX DeSiGn


00170Cd COMMANDO sL INg

unisex

just sling this canvas bag over your shoulder and go. lightweight yet durable, it features a heavy-washed leather adjustable strap, plus a cinch rope for main compartment closure and an antique brass zipper for side closure.

100% Cotton CanvaS Shell With leather triM20.5” lenGth X 17” WiDth

uniSeX DeSiGn

ColorS: vintage natural, vintage army, vintage BlackSizeS: one Size

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00166Cd HOgAN DuFFEL

unisex

live large and pack light with this canvas duffel bag. Features an adjustable shoulder strap, plus one

internal pocket and one outer pocket.

100% Cotton CanvaS21” lenGth X 6.5” WiDth X 13.5” heiGht

uniSeX DeSiGn

ColorS: army, Black, natural, navy, red, SafariSizeS: one Size

00120Ce sAFARI DuFFEL

unisex

Built to last with a durable, detailed design, this canvas duffel bag is accented with

leather trim, two twill handles and detachable shoulder strap. Features one internal pocket, two key rings and clasp. antique brass zipper

for main compartment closure.


uniSeX DeSiGn


00167Cd COMPuTER sLIP

unisex

Don’t leave home without this convenient canvas computer slip. Features two

pull-out handles, two outer pockets and middle compartment with zip closure.

100% Cotton CanvaS15.25” lenGth X 1.5” WiDth X 10.75” heiGht

uniSeX DeSiGn

ColorS: army, BlackSizeS: one Size

00168Cd BERKELEY TOTE

unisex

this do-it-all canvas tote bag features double handles, plus one lobster clasp and one o-ring for main compartment closure. keep track of all your essentials with two roomy outer pockets.

100% Cotton CanvaS19” lenGth X 17” WiDth

uniSeX DeSiGn

ColorS: army, Black, natural, navy, red, Safari SizeS: one Size


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00165Cd C I TY MINI

unisex

this compact cross-body tote is just the right size for a day in the city or a night on the town. Features a

detachable, adjustable shoulder strap, plus two zipper-closure pockets at front with leather pulls.

100% Cotton CanvaS Shell With leather triM7.75” lenGth X 5.875” WiDth

uniSeX DeSiGn

ColorS: vintage army, vintage BlackSizeS: one Size

00173Cd z IP–TOP WALLET

unisex

this convenient canvas mini-wallet fits snugly into your pocket or purse to help keep track of your belongings. accented with a leather zipper tab

for main compartment closure.

100% Cotton CanvaS Shell With leather triM4” lenGth X 4.5” WiDth

uniSeX DeSiGn


00171Cd RADAR TOTE

unisex

this go-anywhere cross-body tote is crafted from weathered canvas and heavy-washed leather that’s built to last. Features an adjustable shoulder strap, two inner pockets

and a magnetic snap for main compartment closure.

100% Cotton CanvaS Shell With leather triM14.25” lenGth X 13.5” WiDth

uniSeX DeSiGn


00172Cd sCOuT WALLET

unisex

Crafted from heavy-washed canvas, and accented with a leather zipper tab, this wallet is large enough to fit all the essentials, but small enough to carry around with ease.

100% Cotton CanvaS Shell With leather triM7” lenGth X 10.5” WiDth

uniSeX DeSiGn



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C O L O R s& FABR ICS

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menregular Fit – Fits true to size with the perfect amount of breathing room.Slim Fit – a slightly narrower body for a more fitted look.

womenjunior Fit – Fits closely to the body for a slimmer silhouette.Contemporary Fit – Fits true to size, slightly roomier than a junior Fit.

unisexregular Fit – Women typically buy a size smaller than usual, while men generally buy the same size or one size larger.

Our clothes aren’t just about looking good, but feeling good. That means tailoring each piece for just the right fit. With every snip, stitch and detail, we make sure our clothes are a cut above the rest.

A L W A Y s A F L A W L E s s F I T

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alternative apparel | spring 2012 product guide - core

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