altavia annual report 2013

deligh-ting theretailworld

altaviaannual report 2013

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sum-mary

BEST OF 2013 ................................................................................... 4

EDITORIAL FROM RAPHAËL PALTI, FOUNDER AND CHIEF EXECUTIVE OFFICER ...................................................18

OUR 2013 IN BRIEF HIGHLIGHTS OF 2013 ..................................................................................................23HISTORY .............................................................................................................................26 KEY FIGURES ...................................................................................................................28 OUR MISSION...................................................................................................................32 OUR OFFERINGS ............................................................................................................34

WHERE WE ARE FRANCE: .............................................................................................................................40Altavia Lille, Altavia Nantes, Altavia Pallas, Altavia Paris, CPO, Altavia Saint-Étienne, Agence Comic, Capital Innovation, shopperMind, MyStudioFactory, Altavia Optitrans

EUROPE: .............................................................................................................................48Altavia Benelux, Altavia Ceská, Altavia Deutschland, Altavia Hellas, Altavia HTT, Altavia Hungária, Altavia Ibérica, Altavia Italia, Altavia Polska, Altavia România, Altavia Rus, Altavia Türkiye

ASIA: ......................................................................................................................................53Altavia China

WHO WE ARE ETHICS & VALUES ..........................................................................................................56

OUR HUMAN CAPITAL .................................................................................................58

OUR CSR POLICY ..........................................................................................................62

OUR GOVERNANCE..................................................................................................................................................74

FINANCIAL REPORT..................................................................................................................................................81

CONTACT US...............................................................................................................................................125

Every day, Altavia’s 1,250 people carry out specialist sales activation work for more than 300 clients, chain stores and leading brands across

Europe and Asia. Here is a list of our main clients for who we are proud to work and grow.We would like to thank all our clients for placing their trust in us and for continually setting the high standards that have made us the group we are today.

THANK YOU !

ALLIANZ - 3 SUISSES - AMGEN - ASD - AUCHAN AVIN - AXA - BAHLSEN - BAUMAXX - BEL BENNET - BIC - BIG MAT - BIOCOOP - BIONIKE BRICORAMA - BUT - CAMAIEU - CAMPING GAZ CARREFOUR - CASEO - CASTORAMA - CETELEM CITROEN AUTOMOBILES - CLEAR CHANNEL CLISSON - COCA COLA - COFIDIS - COGEDIM CLUB - CREDIT AGRICOLE - DANONE - DAVCO DB BAHN - DEBORAH - DECATHLON - DELACRE DESIGUAL - DIA - DR OETKER - DUFRY E.LECLERC - EDITIONS ATLAS - ELIOR - ESPACE CULTUREL E.LECLERC - ESPACE EMERAUDE ESSILOR - EUROMASTER - FERRERO - FEU VERT FINIPER - FRANCAP - FRANCOISE SAGET GAMM VERT - GAS NATURAL - GE MONEY BANK GRAND FRAIS - GROUPE AUCHAN - GROUPE SEB HENKEL - IKEA - JDM - JOHNSON & JOHNSON KIABI - KOHLER - L’OCCITANE - LACTALIS L’OREAL - MAHOU SAN MIGUEL - MANUTAN MARINOPOULOS - MARIONNAUD MASTERFOODS - MAXI ZOO - MEDIOLANUM MICHELIN - MONDELEZ - MONDIAL ASSISTANCE MONOPRIX - MSC - NATURE ET DECOUVERTES NECTAR - NESPRESSO - NEXITY - NISBETS NOCIBE - NUTRICIA - ODEON CINEMA OFFICE DEPOT - PENNY MARKET - PHILIPS PHONE HOUSE- PIAGGIO - PICARD - PIZZA PAÏ PROMOCASH - PROXI - QUICK - REAL REMY COINTREAU - RENAULT - RHIAG ROYAL CANIN - SAMSUNG - SANITEC SANOFI - SCHNEIDER ELECTRIC SCHWARZKOPF - SCREWFIX - SELEX - SEPHORA SHELL - SUBWAY - SUPERMARCHE MATCH SYSTEME U - TEKNOSA - TOMMI PET FOOD TOYOTA - TRADEPOINT - TRANSGOURMET URGO - VILAVERDE - VODAFONE VOLKSWAGEN GROUP FRANCE - WATSONS YVES ROCHER...

Every day, we strive to energise and dynamise our clients’ businesses. We are proud to present some of our

accomplishments in 2013, designed and realised for our retail clients.

ouR BEST OF2013

CPO for Nature & Découvertes

ALTAVIA benelux for Bel

ALTAVIA hungÁria for Triumph

ALTAVIA saint-étienne for Feu Vert

o u r B E S T O F 2 0 1 3

ALTAVIA - annual report 2013 54

ALTAVIA china for Carrefour

ALTAVIA hellas for Samsung

ALTAVIA italia for DB Bahn

ALTAVIA ceskÁ for GE Money Bank

ALTAVIA ibérica for Escuela MasterChef

ALTAVIA china for Carrefour

ALTAVIA hellas for Samsung

ALTAVIA italia for DB Bahn

ALTAVIA ceskÁ for GE Money Bank

ALTAVIA ibérica for Escuela MasterChef

ALTAVIA paris l’agence for Axa

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ALTAVIA italIA for Nectar

ALTAVIA nantes for Promocash ALTAVIA benelux for Carrefour

ALTAVIA ibérica for Afflelou

ALTAVIA HUNGÁRIA for Marionnaud ALTAVIA paris publishing services for Picard

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ALTAVIA polska for Carrefour

AGENCE cosmic for Sumol

ALTAVIA saint-étienne for Manutan

ALTAVIA deutschland for Danone

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ALTAVIA Türkiye for TeknoSA

ALTAVIA pallas for Despi

ALTAVIA china for Subway

ALTAVIA paris publishing services for Monoprix

ALTAVIA Türkiye for Vodafone

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ALTAVIA benelux for Rémy Cointreau

ALTAVIA rus for Michelin

ALTAVIA nantes for Nexity

ALTAVIA lille for Supermarché Match

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PROGRESSMaintain a pioneering spirit.

Accept change.

Encourage innovation.

Inspire the desire to exceed our own limitations.

Challenge preconceived notions and ready-made solutions.

ALTAVIA - Annual report 2013 1716

Long live audacity! 2013, the year in which the group turned 30, was an exceptional year

in all respects. Our anniversary gave us the opportunity to bring together, around our teams in more than 25 countries, our clients, our suppliers and all the «friends» of Altavia, who have been part of our adventure for many years. 2013 was a symbolic moment, marking a new year of growth in gross income, despite profits being slightly down; while in France Altavia needs to continue to develop in an already mature market, in Europe we must manage our growth and particularly our expansion into northern Europe. In Asia we intend to accelerate our development in China at the same time as consolidating our new establishments in Japan and South Korea. Overall, 2013 was a year in which we reinforced our fundamental values in a challenging environment. This was realised in particular with the definition of a new prism for observation and analysis of «consom’acteurs», the creation of new concepts in commercial architecture, new offerings that are more effective and longer-lasting, innovative solutions to optimise publishing, etc.

The period that we are just beginning, however demanding it may be, is full of new opportunities to be seized, as long as we are creative; creativity is at the heart of the technological and behavioural transformations that we are currently seeing and that has to be our driver: creativity in methods of consumption as well as in methods of payment; creativity in the design of stores; creativity in marketing communication, etc. I firmly believe that it is our creativity that will enable us to continue improving the quality of the relationship that links a retailer to each and every one of its clients.

Creativity is an integral part of our personality and of this unique expertise that is shared by all our staff - it’s that, which makes us stand out. This expertise, nurtured by our DNA and expressed in our ten values, born of our enthusiasm, our creativity and our client focus, is all our own and we are very proud of it. At a time when the group is beginning a new chapter in its story, and when all our teams are mobilising to map out their next strategic path, MOVE2020*, the shared awareness of our uniqueness is more important than ever. It is our primary source of inspiration to imagine the retail world of the future, and to dare to design ideas and innovative solutions for our clients’ marketing activation.

Audacity is at the very heart of our DNA, which is inherently entrepreneurial. It has marked out the chapters in the story of Altavia Group’s development; there was the audacity of a young agency, newly created, trying to convince market-leading retailers to place their trust in it; the auda-city of giving people with unusual profiles their chance, because they have a way of being that is valuable to us; the audacity of continuing, year after year, to build a unique business model that has no direct competitors; the audacity of not seeking to be the biggest but always aiming to be the strongest... It is this audacity that I want to see us cultivate, wherever we are; it is our greatest driver to help our retail clients create and enrich their relationships with their own customers. In 2014, it will be this same audacity that will guide us so that we can keep moving confidently along the road to 2020.

RAPHAËL PALTIFounder and Chief Executive Officer

EDITO RIALALTAVIA - Annual report 2013 1918

*MOVE : Make Our Vision Effective.

ENERGYUse all our positive energy to improve

our service to our clients.

Encourage an energetic approach.

Refuse to settle for the status quo.

Fight lethargy.


It was a year with many highlights that marked a key milestone for the Altavia Group, which celebrated its 30th anniversary. This milestone dynamised the daily activities of all the group’s Business Units, across Europe and Asia.

Our 2013 in brief

A new look for Altavia

With the dawning of the new year 2014 and the launch of the next strategic plan, MOVE2020,

we wanted to give ourselves a new visual identity; this more contemporary, more fluid, stronger branding is a true reflection of what we are all about. Without taking anything away from our history or our DNA, we wanted to create a graphical system in which the ALTAVIA brand really stands out. This is a new look for Altavia, reflecting a new stage in its growth. It’s this new visual identity that is illustrated throughout the pages of this activity report for 2013.

HIGHLIGHTS OF 2013

Returning to the group after two years spent taking care of personal plans, Eric Borreil intends to

continue and accelerate the group’s development in its traditional market segment. «I am firmly convinced that, with a wealth of business experience and his twofold expertise in marketing

and Publishing Services, as well as his excellent knowledge of the group, Eric is the right person to support Altavia France in rising to meet all its challenges and approaching the future with energy and enthusiasm» Raphaël Palti, founder and CEO of Altavia.

Eric Borreil rejoins Altavia as Managing Director of Altavia France and Chairman of Altavia Paris

Eric Borreil - Chief Executive Officer Altavia France

Altavia acquired Agence Cosmic, a next-generation Parisian marketing services

and advertising agency. The mix of the digital and offline cultures, combined with the innovative use of different media, is the real trademark of Agence Cosmic, which will enhance and improve Altavia’s expertise and skills. With 30 employees, Agence Cosmic designs marketing and relationship strategies to create links, ideas for on-line and off-line events, multi-channel dramatisation activities, tools that enable and promote daily

contact between stores and their networks, and between networks and their clients. The integration of Agence Cosmic, which is chaired by Sydney Palti, is deeply meaningful - it is the fruit of a common vision built on the belief that the convergence of media, ultra-personalisation of messages and increased mobility represent the major challenges for the marketing services of tomorrow.

Agence Cosmic joins the Altavia galaxy

Sydney Palti - General Manager


o u r 2 0 1 3 i n b r i e f

Altavia Pallas’s work on the new stores for butcher’s shop chain Despi was a real revolution in

terms of design. The innovative new concept redefines the customer experience and transforms the act of purchasing into a real opportunity for sharing and dialogue with the professional butcher. This project was recognised by the «Grand Prix Stratégies du Design» in the «Architecture Commerciale» (Marketing Architecture) category, for its new store design concept for butcher’s shop chain Despi, revolutionising the world of traditional butchery.

The «Grand Prix Stratégies du Design» (Design Strategies Award) awarded to Altavia Pallas for its butcher’s shop design for Despi.

At the end of 2013, Altavia began the process of launching its businesses in Tokyo and

Seoul, in support of one of its major international clients to meet its marketing communications needs. This is the first time Altavia has made inroads into these markets and the initiative will help to

reinforce the group’s presence in Asia, where it already has a 10-year presence in five cities in China.

Altavia takes its first steps in Japan and Korea

A leading player on the French market for promotional communication materials at

the point of sale, IMS integrated Altavia Group. The high level of expertise at the IMS Research Bureau, combined with the ability for innovation of its R&D team,

will enable our united teams of experts to offer their clients a custom-made service, specially adapted to their needs. The union of IMS and Altavia embodies the group’s desire to strengthen this expertise, which is at the heart of its mission of sales activation for retailers.

IMS joins Altavia Group

Ludovic Hertault – President IMS

During the summer of 2013, Altavia Saint-Étienne relocated to the very heart of the creative district

of the City of Design in Saint-Étienne, in a renovated historic building. At the end of the year, Altavia Nantes relocated to the heart of the creative arts district in Nantes,

in the Manny building; this iconic building, modern and eco-friendly with daring and innovative architecture, was designed by architect’s firm Tetrarc. The buildings reflect the ambitions of the two Business Units!

It’s all go in Nantes and Saint-Étienne!

For the 34th LSA Innovation Awards, shopperMind, the Altavia Group’s research watchdog that studies

emerging trends in consumption, created the «Grand Prix de la Valeur Shopper®». This award gives consumers a voice and recognises the two retailers - one food store and one non-food - that have been most effective in meeting their customers’ needs*. On 11 December 2013, Nathan Stern, Chairman of shopperMind, awarded the prize to E.Leclerc and Yves Rocher before an audience of more than 700 decision-makers from the French retail segment.

Creation of the «Grand Prix de la Valeur Shopper®» (Shopper® Value Award)

*Survey conducted by shopperMind during November 2013 with a representative sample of the French population numbering 1015 people aged 18 and over, using the quota sampling method.


o u r 2 0 1 3 i n b r i e f

1999 Birth of the Altavia brand.

2004Creation of

Altavia UK in London.

2005Creation of Altavia China in Beijing

and Shanghai, then Chengdu and Guangzhou.Acquisition of Connexion and

creation of Altavia Connexion in Saint-Etienne.

2001Creation of Altavia Belgium in Brussels, Altavia Hellas in Athens and Altavia Türkiye in Istanbul.

2002 Creation of Altavia Polska in Warsaw and Altavia Ceská in Prague.

2003 Acquisition of Victor Group and creation of Altavia France, now with a presence in Paris, Nantes, Lille and Lyon.Creation of Altavia Deutschland in Düsseldorf.

2013Acquisition of Agence Cosmic, a marketing services and advertising agency.

Creation of the «Baromètre de la Valeur Shopper®» (Shopper® Value Barometer) and presentation of the first

«Grand Prix de la Valeur Shopper» as part of the LSA Innovation Awards. Opening of Altavia Japan and Altavia Korea.

2014Acquisition of IMS, which will reinforce

the Altavia Group’s Point of Purchase Communications offering.

2012Opening of Altavia Ukraina in Kiev and Altavia Hungaria in Budapest.

Roll-out of Altavia’s business in Sweden and Finland.20 December 2012: Party celebrating Altavia’s 30th birthday,

held at Trianon in Paris with 600 clients, friends and managers of the group; the celebration marked the launch

of the festivities across all of the group’s Business Units.

2011Creation of shopperMind,

the first watchdog dedicated to understanding

shoppers’ habits. Development

of the activities of Altavia Ceska in Hungary.

2010Opening of Altavia

Romania in Bucharest and Altavia Rus in

Moscow.Altavia is the

first marketing communications group

to have obtained dual FSC and PEFC certification across its entire European

territory.

2008Creation of Altavia Swiss.2007

Altavia named European Communication Group of the Year at the Banque Palatine/La Tribune

“Prix de l’Ambition” awards (in the category of international growth).

2006Takeover of Le Parti du Client, CPO and RVB.Takeover of HTT in the UK and merger with Altavia UK to create Altavia HTT.

1983Group founded with an advertising-marketing agency (PBE).

1988Creation of CFA Print, a pioneer in the field of outsourced printing management.

1995Established in Spain; first in Madrid then in Barcelona.

1997Established in Italy, in Milan.

Our

2009Restructure of Altavia Paris, bringing Le Parti du Client,

Altavia Link and Altavia RVB into its fold. Launch of Actipaper, a print-to-web solution

linking paper and web in just one click.

historyAltavia was founded in 1983 by

Raphaël Palti, its current CEO, and over the last 31 years has become

the French leading independent and unlisted marketing communications group. Born on 9 September 1999, the Altavia brand embodies the values of the business, based on progress and the desire to excel, to break new ground and to leave preconceptions behind.

ALTAVIA means the “high road” or “alternative route”. Its logo is inspired by a sculpture by Emilio Gilioli (1911-1977) entitled «Soleil sur la colline» (sunlight on the hill). Its first interpretation was the design for the Resistance memorial on the Glières plateau. In 2014, the Altavia Group established a new graphic charter, which you can find on the pages of this activity report.


o u r 2 0 1 3 i n b r i e f

Our key figuresConsolidated turnover*

Gross income*

Operating income*

Breakdown of turnover

Abroad

46%

FRANCE

54%

Breakdown of staff

Abroad

44%

FRANCE

56%

*In millions of euros

609 5962 011

5812 012 2 013

92,687 90,42 011 2 012 2 013

12,812,1 11,5

2 011 2 012 2 013

2 013

2 013


ENTHUSIASMImpart our enthusiasm to light the way

in our working relationships.

Give our hearts and souls to our work.

Act with reason and passion.

Maintain a sense of curiosity.


o u r 2 0 1 3 i n b r i e f

OUR MISSION

Altavia has been the expert in marketing communication for chain stores for more than 30 years. Every day, we work with more than 300 retailers and leading brands on their Sales Activation in 23 countries across Europe and Asia.

Altavia offers Marketing and Publishing Services solutions that aim to create value and delight the retail world: to enrich the relationship with “consom’acteurs®” (proactive consumers), make it smoother and more satisfying for the customer as well as for the store and bring in business at the same time as optimising processes and publishing costs.

The richness of our client base represents a daily challenge for all our people, who have a common objective: the satisfaction of our clients. Our structures, our processes and our ideas are all focused on this one goal.

Altavia - the leading European marketing partner for chain stores.

From the development of ideas to the production of printed and online media, from the design of new and effective marketing strategies to the creation of dynamic poster campaigns, from

e-catalogues to event-related websites… Altavia contributes on a daily basis to energising its clients’ businesses.

Our CommitmentDelighting the Retail World

Retailtainment: Every day, Altavia creates a wealth of new experiences for the «consom’acteur®», designed to enrich and reinforce the link between consumers and stores & brands.

Retail is traditionally an act of exchange but should also be enjoyed:

the purchasing experience must be a pleasurable moment, thus building customer loyalty. By establishing the most creative and fulfilling conditions for consumers and for its clients, Altavia “Delights the Retail World”.

make the customer

buy

bring the customer into the

store

make the customer come back

into the store

ideas+

systems+

tools


OUR OFFERINGSEvery single one of our 1,250 staff concentrates all their efforts and their knowledge, every day, to fulfil two key objectives for our clients, brands and stores:

MULTI-CHANNEL MARKETING AGENCY 360°

client-centric retailtainment

Creative ideas & insights

TRADEMARKETING

Digital communication

Outstore communication

Ecopublishing®

CRM

Instore communication

Brand content

Content Management

Prepress, Premedia

Digital Publishing

Multi-channel solutions

Project Implementation

Production

Purchasing

Ecopublishing®

PRINT MANAGEMENT & CROSS MEDIA

PLATFORM

CROSS MEDIA CONTENT MANAGEMENT

PRINT MANAGEMENT

To attract and draw in retail customers

Every day, with its marketing and Publishing Services solutions, Altavia transforms consumers into loyal customers and ambassadors for its clients. To enhance the shopping experience and dynamise sales via on line and off line solutions: multi-channel, effective and at the best prices worldwide.

01To CREATE value by generating consumer traffic

through points of purchaseHigh-performance Print and Digital solutions

Altavia maximises savings and optimises processes, while always guaranteeing the best quality within the shortest time frames. Our network of international suppliers, our centralised project management and our ability to innovate ensure quality and consistency for you in all your marketing communication projects, whether printed or online.

02To OPTIMISE marketing

communication expenditure


o u r 2 0 1 3 i n b r i e f

OUR NEW OFFERINGS

Whereas digital media are transforming the consumer’s purchasing experience, the store is, more than ever, a key point of communication.

- the climax of the experience: the act of purchasing.

- the determining moment of the choice, when the «virtual» perception of the offering becomes «real»: experienced, touched, smelled, tasted.

- the unforeseeable moment when impulse buys can find themselves on shopping lists, having been carefully planned online!

It is longer a question of «point of sale advertising» but of bringing a message to life at a point of purchase. It is a discipline in which production and fabrication expertise plays a key role: that of freeing up the imagination.

With the integration of IMS, a leading player on the French market for promotional communication materials at the point of sale, Altavia is thus enhancing its offerings and its skills to become the leading transversal partner, able to create and realise, from start to finish, an ambitious, inventive, successful and fully controlled campaign for Communication at the Point of Purchase.

Communication at the Point of Purchase

The consumer becomes a «consom’acteur®» (proactive consumer). Retail becomes cross-channel, mobile and social. New players change the rules of the game and the client experience. Are customer satisfaction indicators supposed to remain the same, set in stone? To help retailers get closer to their customers, shopperMind carried out a vast qualitative and quantitative study to find out about the expectations of today’s consumers, measure their relative importance and assess the ability of stores to meet these expectations.shopperMind launched the «Valeur Shopper®» (Shopper® Value) barometer, in 2013.

Each month, one of the 10 fundamental shopper’s expectations, with respect to retail, is featured, along with the food and non-food retailers that best meet this particular need. The «Valeur Shopper®» barometer distinguishes those stores, from around 100 in total, that best meet the fundamental needs of their customers. It is also a strategic tool for comparison and comprehension for all stores, helping them to better understand and assess their differences and increase their customers’ loyalty.

The «Valeur Shopper®», a new compass created by shopperMind to help retailers get closer to their customers

Genuine Publicity Hub, it revolutio-nizes the way to disseminate and implement communication campaigns within networks. Quad Vision is an exclusive offer developed by the Agence Cosmic . The bouquet of services is limitless:

- Manage a dynamic planning of campaigns,

- Customize online media,

- Establish web to print systems,

- Target and organize CRM,

- Manage Direct Marketing,

- View and validate in real time,

- Share HD files,

- Publish to social networks,

- Control with full reporting.

All these features operate in a flexible, scalable, simple and open full web environment, using open source solutions. Development, which integrates Responsive Design, allows the use of Quad Vision on all devices and in all languages!

Quad Vision, the Communication and Marketing Portal

Operation Easter 2014 for Mondelez with Milka «hidden eggs»: a giant wicker basket filled with chocolate treats, constantly moving on a fresh lawn, thanks to an ingenious dual carousel, and drive 360° for a Wow effect in store.

10be in line with my values

03find what

you are looking

for

05be better informed 06

be better guided and accompanied

relational expectations

material values

08relate with other clients

09have a good time

02gain time

transactional expectations

07be better served and considered

04be better protected

01earn money

intangible values


o u r 2 0 1 3 i n b r i e f

HUMANITYRespect human values.

Put other people at the heart of our actions.

Preserve the future of Humankind by encouraging sustainable development in our actions.


Like 2012, which saw many changes, 2013 was marked by the deepening and enrichment of the transformation

of Altavia Lille at all levels of the organisation, especially with the creation of a Strategic Development division, the restructure of the Pre-media team and the integration and reinforcement of expertise and skills in print management and POS advertising. This was a transformation that really brought together and motivated every single member of staff at the Business Unit, uniting them around the same ambition: to be the benchmark for retailers in the North of France.

Altavia Lille launched a series of themed breakfast workshops, tackling subject areas such as «The end of the month» or «the 3000m2 website», to encourage dialogue around strategic and operational ideas; these workshops brought together many decision-makers with Altavia’s experts. The major restructure of Altavia Lille, which will be completed in 2014, will allow Altavia Lille to provide the Altavia Group’s full offering in Marketing and Publishing Services.

ALTAVIA LILLEA new deal!

Matthieu Wallaert - Chairman

In 2013, the Altavia Group continued to develop across all of its countries in Europe and Asia. In a challenging economic context, the group is committed to strengthening its strategic

areas of expertise, in support of omni-channel sales activation for retailers.

where we are

FRANCE

At the same time as Nantes was made Green Capital of Europe, Altavia Nantes took action to

broaden its sustainable development commitments, particularly its innovative offerings in eco-responsible printed communications. This initiative earned it the «Entreprise Verte» («Green Enterprise») label. 2013 was a green year, with Altavia Nantes refocusing its attention on the basics: creativity, efficiency and quality of execution in support of

marketing communication for brand-names and retailers. This transformation was embodied by the relocation of the entire team to the Manny building in the heart of the creative arts district in Nantes - an iconic building, modern and environmentally responsible, located on the island of Nantes. A new momentum that has already won over a number of new clients, including a leading banking network and a major player in the French property sector.

ALTAVIA NANTESCreativity and sustainability

Nicolas Gentil - Managing Director

Altavia Pallas, the group’s retail design expert in France, has gone even further with its commitment

to transform the Points of Sale of the group’s retailer clients into Points of Purchase, by increasing its skills and expertise in merchandising. In keeping with its mission to combine performance and experience on the ground in support of sales activation in its clients’ stores, Altavia Pallas has expanded its workforce, recruiting landscape architects and

draughtsmen into its teams of designers and project managers, and even creating a new 3D division. This positioning as a «Designer for Retail» has borne fruit: Altavia Pallas was awarded the «Grand Prix Stratégies du Design» (Design Strategies Award) in the «Architecture Commerciale» (Marketing Architecture) category, for its new store design concept for butcher’s shop chain Despi, revolutionising the world of traditional butchery.

ALTAVIA PALLASGrowth and a major award

Julien Reibell - Managing Director


w h e r e w e a r e

On the agenda for 2013: a powerful ambition for Altavia Paris l’Agence, which has created

new synergies with the expert Publishing Services teams at Altavia Paris and recruited new managers as a result of the integration of CPO and Bed & Breakfast. On the strength of these new, solid foundations, the agency’s retail positioning, which is centred around sales activation, won over new advertising clients needing communications strategies that would generate return on investment and have an immediate effect in terms of business. The results of this strategy were not long in coming, with a number of major brands and stores added to the client base: a local food retailer, an automotive manufacturer, a leading European energy supplier, etc.

In terms of Publishing Services, 2013 was a year of consolidating expertise with the advent of the next strategic plan - MOVE2020.

This dynamic was brought to life with an ambitious programme of internal mobility with the aim of developing our staff and enriching our teams, involving 15% of our workforce. The programme was accompanied by an innovative training plan, especially dedicated to anticipating the transformations currently taking place in our businesses. The Paris Business Unit, a market leader in Publishing Services, launched two new offerings during the year: Digital Publishing and Due Diligence. These innovative offerings contributed to the winning of seven major new accounts, including the global market leader in the cosmetics industry and major players in the garden equipment and automotive sectors. Finally, in 2013 Altavia Paris combined innovation and service quality with CSR, initiating an extensive «Solidarity Sourcing» programme for socially responsible purchasing.

ALTAVIA PARISA year of synergies

Eric BorreilChairman

Céphyse Le GuernPublishing Services

Nicolas SoussanMarketing Services

Founded in 1986, CPO is a creative design agency that offers high-quality services to chain

stores. The agency has extensive and sophisticated expertise in graphic design and works in areas as diverse as commercial publishing, packaging,

in-store displays, internal communication and corporate communication. The campaigns designed by CPO are the result of an ongoing process of joint creation and very high standards in design shared by the agency and its clients.

CPOCréation & qualité

Eric Borreil -Chairman

2013 was a year of synergies and winning new clients, as Altavia Saint-Étienne extended its sphere

of influence throughout the Rhône-Alpes region; located since the summer within the creative district of the City of Design in Saint-Étienne, Altavia Saint-Étienne has found an environment that encourages its development and where the skills and knowledge of its teams, which combine innovation, creation and production, are completely at home. The acquisition of the Exatitudes studio in Lyon was at the

root of this expansion in 2013, with a strong presence in the regional capital now established. At the same time, Altavia Saint-Étienne extended its expertise in the design and production of communication media for Points of Purchase and also, in digital publishing, increased the number of tablet versions of its clients paper publications. This strategy of synergies bore fruit, winning over new, market-leading clients from the automotive equipment retail, mail order selling and pharmaceutical laboratories sectors.

ALTAVIA SAINT-ÉTIENNEExtending throughout the Rhône-Alpes region

Pierre Artru - Chairman


w h e r e w e a r e

Cosmic, a next-generation marketing services and advertising agency, joined Altavia Group in

August 2013; this integration, which is fully in keeping with Altavia’s strategic plan, is the fruit of a common vision that sees the convergence of media and the ultra-personalisation of messages and mobility as the major issues facing the marketing services business of tomorrow. 2013 was also a year rich in new projects for Cosmic, with the launch of a leading fruit juices brand in France, Switzerland and Luxembourg, the roll out of the

relationship marketing plan for a major French insurance group and the renewal of its collaboration with the world leader in the optical industry. Finally, Cosmic celebrated the first anniversary of the communication and marketing hub, developed by the agency for France’s leading automotive constructor; this has been a very fruitful collaboration that has recognised the work of the Cosmic teams in designing, developing and implementing innovative projects in support of its clients’ marketing communication.

Sydney Palti Chief Executive Officer

AGENCE COSMICA new star in the Altavia galaxy

Jean-Louis Herlédan Associate Director

ShopperMind is Altavia Group’s research laboratory that investigates and forecasts trends

in consumption and develops a vision of retail based on in-depth knowledge of the «consom’acteur®» (proactive consumer). The Business Unit was created as a result of Altavia Group’s deep-seated belief that it is its responsibility to detect, monitor, understand and analyse changes in consumption as closely as possible among consumers, so that it can offer its clients a clear and accurate view of these trends.

In 2013, shopperMind was in the limelight as it published its study «shopping crisis or crisis shopping», which was extensively circulated in the media and the retail world. This study highlighted a real crisis of confidence among consumers and

retailers - a deep-seated and long-lasting crisis. In addition, it revealed that consumers’ expectations have increased significantly, influenced by the quality of service offered by market leaders in e-commerce. It demonstrates that the future of the retail industry must be human and service-oriented.

Finally, the year was also marked by the creation of the ‘’Baromètre de la Valeur Shopper®’’ (Shopper Value® Barometer), which became a market benchmark; the award recognises the two leading food and non-food brands at the LSA Innovation Awards evening, as voted for by the French population. The results of the «Baromètre de la Valeur Shopper®» will be released every month in 2014, value by value, and published in the press, particularly in the LSA magazine.

SHOPPERMINDGetting closer to the «consom’ acteurs®»

Nathan SternChairman

Jean-Marc MegninManaging Director

Capital Innovation offers concept creation services and designs innovative products for marketing

or R&D departments. The specific methodologies used by Capital Innovation enable it to tackle complex projects where usage, technical solutions and marketing overlap. In 2013, Oxylane (Decathlon)

and Seb Group, two of the company’s long-established clients, renewed their confidence in Capital Innovation for some new, very ambitious projects, while new clients opted to outsource some or all of their innovation, particularly industrial clients in the medical, logistics and gaming sectors.

CAPITAL INNOVATIONInnovation above all

Mathias d’Estais - Manager

MYSTUDIOFACTORYCreating meeting pointsMyStudioFactory supports brands and content publishers across all digital media, offering innovative content distribution. The agency implements a multi-channel approach (web, mobile, tablets, TV. etc.), with multi-platform support and a strategy of convergence.

MyStudioFactory combines technological expertise and marketing know-how to enable a new client relationship that is more fluid and efficient.

For more information: www.mystudiofactory.com

Altavia Optitrans manages the entire range of national and international traffic for its clients

via all modes of transport (road, sea and air) with the support of a network of 500 partners. The Business Unit is built around two expertise hubs: a purchasing hub and a chartering hub, which offers turnkey solutions that can be implemented at its clients’ sites.

In 2013, the team of experts at Optitrans was also confirmed as a benchmark training organisation as it increased the

number of its training offerings: training in «purchasing road transport» at the universities of Aix-en-Provence and Troyes and basic training on international trade for their clients’ financial teams and international account managers.

It was also a year of fun as the group celebrated its 30th anniversary, with the organisation of a heavy goods vehicle driving challenge on a closed course, during which staff and guests got the chance to learn about the difficulties of manoeuvring and braking as well as other subtleties of driving lorries and trucks.

ALTAVIA OPTITRANS Transport combined with training!

Patricia Seprez - Chairwoman


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SHARINGShare our know-how,

our culture, our best practices and our experience with each

other, with our clients and with our partners.

Share the fruit of our efforts.


ALTAVIA DEUTSCHLANDContinued growth

Peter Schober - Managing Director

After a year of developing and expanding its interests in Scandinavia, Altavia HTT has

accelerated its growth strategy in the UK. The British team has developed its expertise in retail and shopper insights, recruiting experts from the retail and FMCG sectors. To support new client wins, 2013 saw the expansion of the London office to ensure we stay close to our clients across the UK. Our ever-expanding offer has attracted many new accounts, among them a

leading national cinema chain with 120 locations. The client base of Altavia HTT is also rich with long-term collaborations that were extended in 2013; for example, the Business Unit won the entire POS advertising business for one of the world’s leading energy companies across a network of more than 1,000 points of sale in the UK and 700 in Scandinavia. The group’s UK Business Unit now covers all of northern Europe, where development is set to accelerate during 2014.

ALTAVIA HTTAcceleration

Nick White - Managing Director

EUROPE

After a year spent extending its range of offerings, Altavia Benelux dedicated 2013 to consolidating

its acquisitions in preparation for the launch of its next strategic plan - MOVE2020. The Belgian Business Unit, a centre of excellence in packaging, has won new clients on the strength of this expertise and nurtured its relationships with its existing clients in the retail sector.

This strategy of winning new business has accelerated in the Netherlands, where Altavia Benelux has seen particularly significant growth. The year also saw increased focus on CSR, with the reinforcement of Ecopublishing® and increased personalised support for major clients with responsible printing of their marketing communications.

ALTAVIA BENELUXLong live packaging!

Christel MayalianOperations Director

Lorenzo Bertagnolio Chief Executive Officer

Firmly established in the heart of central Europe, Altavia’s three Business Units Ceská, România,

and Hungária reinforced their presence within Altavia’s network in 2013. Altavia Hungária initiated collaborations with a number of major international accounts, leading brands in mass retail and clients of Altavia Group. In 2013, the entire point of sale marketing campaign for lingerie chain Triumph was rolled out from Hungary across five countries in total: Hungary, România, Bulgaria, Slovenia and Croatia. This was a challenge in terms of scale, for which the Hungarian team was able to make good use of strong

existing synergies with Altavia Ceská and Altavia România. As well as developing and increasing digital expertise at the Hungarian Business Unit, which has become one of the group’s centres of excellence in this area, the group also saw the successful implementation by Altavia Ceská of its marketing services growth strategy; on the agenda are the development of digital projects in Central Europe, winning the call for tenders issued by the market leader in domestic animal feed and strengthening the 360° team, so that the Business Unit can meet all of its clients’ current and future challenges.

ALTAVIA cESKÁ, ROMÂNIA & ALTAVIA HUNGÁRIADigital and marketing services

Rodolph CrozierManaging Director Altavia Ceská, România and Hungária.

Tamas Lazarfalvi Managing Director, Altavia Hungária

It was another year of growth for Altavia Deutschland, with 2013 bringing successes that included the following:

the winning of two new major international accounts and the implementation for one of them of a complete solution for the outsourcing of its marketing communication purchases. This process covers everything, right from the brief to the creation of the media. Altavia Deutschland also achieved another major success, exceeding its objectives for the MOVE2014 plan in terms of organic

growth. This situation reinforces the excellent reputation held by the Business Unit within its market, which is reflected in the very high level of satisfaction obtained overall in all the satisfaction surveys conducted throughout the year. Now installed in its new premises, which were made necessary by the Business Unit’s considerable and sustained growth in recent years, Altavia Deutschland is ready to face the new challenges brought by 2014!


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2013 marked a turning point for the Italian economy and enabled Altavia Italia to seize new opportunities

on a market undergoing significant transformation. On the strength of its solid reputation as a market-leading marketing communication agency for brand names and stores in Italy, Altavia Italia has reinforced the integration of digital technology in all its offerings, with a view to improving the performance of its services. To do this, the team expanded by recruiting young talent, experts in digital technology, from the marketing

and publishing sectors. Their ability to streamline the synergies between these different fields, in order to offer better advice and support to retailers with their sales activation issues, on and offline, gained the Business Unit a number of new clients in 2013. This transformation will be embodied during 2014 in Altavia Italia’s new, more modern and airy Milan office, the renovation of which began during 2013.

ALTAVIA ITALIANew cross-generation

Paolo Mamo - Chairman

The whole team at Altavia Polska has remained focused on its MOVE2014 objectives.

The structure of the Business Unit was optimised to increase the efficiency of its services even further, and it has placed innovation at the heart of its strategy in order to maintain its position as market leader in Publishing Services in Poland. In 2013, Altavia Polska’s experts did not stint in their efforts, proposing innovative solutions around dramatisation and

promotion at points of purchase to their clients, who are leading mass retail brands as well as generalist and specialist chain stores. Altavia Polska also expanded its range of offerings, integrating new skills in packaging, with a view to providing improved support to its clients with their sales activation issues. This strategy enabled the Business Unit to attract a number of new international clients from the food, sports and cosmetics sectors.

ALTAVIA POLSKAInnovate to conquer

Irek Laskowski - Managing Director

Although the Greek market is still very depressed by the economic crisis, consumer purchasing

power is at an all-time low and brand-names have had to drastically reduce their communication budgets, Altavia Hellas has been able to take advantage of its existing international client base, which was further extended in 2013. The reasons for this success include the Business Unit’s strong presence as part of

Altavia’s international network, remarkable financial stability in a very turbulent environment and the reinforcement of its skills in POS advertising and design creation. Investments in keeping with Altavia Hellas’s strategic plan MOVE2014, which have proved to be profitable, have enabled the Business Unit to continue its development despite a difficult domestic environment.

ALTAVIA HELLASGoing beyond national challenges

Rania Athanasoulia - Managing Director

Despite the economic and social crisis that hit the Iberian peninsula head-on and weakened household

consumption for a number of years, Altavia Ibérica did not give in to the general air of gloom; it held its course and obtained excellent results in 2013. Having reinforced its POS advertising division and launched its packaging offering, Altavia Ibérica deployed all its design creation and production skills to win over new clients. The global leader in small household equipment, followed by an automotive components manufacturer, an international beverages group and a world leader in the entertainment

sector all launched collaborations with Altavia Ibérica. In Portugal, Altavia Ibérica extended its collaboration with the world’s market leader in the cosmetics industry, which has already been a client in Spain since 2012. The year was crowned with success by the Spanish teams, who hosted the annual Altavia managers’ seminar in March and showed the participants, who hailed from more than 30 countries, the reality and the innovations of Spain’s retail market as well as their greatest achievements for their clients.

ALTAVIA IBÉRICAViva España

Erick Bilinski - Managing Director


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2013 marked a new year of growth for Altavia China, which continued to enhance its 360° offering with

the creation of a new digital team. It’s a winning strategy since the unique positioning of the integrated marketing communication agency, an expert in retail, has enabled Altavia China to win major new accounts including one of the leading restaurant chains, a leading bathroom fittings brand and the country’s second largest retailer of kitchen utensils, and therefore to diversify its client base.

The Business Unit’s growth is also reflected by the fact that it moved its Chengdu office to the city’s design district. 2013, under the sign of the wisdom of the Water Snake, was the year that Altavia China came of age; the Business Unit improved considerably in terms of CSR, particularly via an offering involving support for our clients in taking into account the environmental impacts of their communication activities, integrating disabled employees and developing a sponsorship programme.

ALTAVIA CHINAStrengthening in order to grow

Jing Legrand - Managing Director

Altavia Rus, which has been established now for four years, has confirmed its place on the

Russian market as the leading Publishing Services partner for retailers, standing out from its competitors by its unique positioning. The Business Unit was created in Moscow in 2010 and extended its activity to Ukraine in 2012, creating a separate Business Unit in Kiev.

It has continued to grow successfully despite a turbulent economic environment. With an extensive client base that includes major international accounts from a variety of industries such as tyres, energy, DIY, textiles and sanitary equipment, Altavia relied on its unmatched expertise in PMC to win new local clients both in Russia and Ukraine, especially in the retail sector.

ALTAVIA RUS & ALTAVIA UKRAINAIn the pursuit of growth

Andrey Ivanov - Managing Director

ASIA

On the strength of its solid experience in the marketing services sector in Turkey and

its knowledge of changes in shopping behaviour, the team at Altavia Türkiye organised the first ShopperMarketing conference in partnership with the University of Bahçesehir in Istanbul, during the spring of 2013. The conference, which brought together advertising firms

and marketing and communication professionals as well as researchers, was a huge success with the public and the media and will be held again in 2014. The Business Unit also increased its digital expertise during 2013 and was involved in some major projects such as the Turkish launch of an international flooring company and the renovation of an entire network of French automotive franchises.

ALTAVIA TÜRKIYEShopper marketing for chain stores!

Zeynep Necipoglu - Chief Executive Officer


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INTEGRITYBase our behaviour on a strict

sense of integrity.


Because we are a service company, we take particular care to preserve, as far as possible, our character and what makes us unique; it makes us who we are and we call it «Art and Style».

who we are

Ethics & ValuesAt Altavia, we have never set our values and our interests against each other. We believe that it is by remaining faithful to our ethics that we will continue to be able to carry out our mission and align our interests with our values. Our commitment to serving our clients has no meaning if it is not rooted in a set of ethics; we know that it is in our best interests to preserve our excellence and our style because without those, our success will not be sustainable.

To share these convictions with our 1,250 employees across Europe and Asia, we decided to express them in a simple, clear format: Altavia’s 10 founding values and our charter «The Art and Style of Altavia», which together express both our uniqueness and our ethics.

Above all, this does not mean preaching, nor setting a list of rules in stone, but rather affirming our personality and the values that have been the source of our way of life and our way of working since our very beginning. We see ethics as fertile ground in which to develop our culture of commitment and our service vocation at the same time as respecting the independence of our people.

Our values 10 founding values have been chosen and are shared by all the group’s staff. It is these values that you will find illustrated within the pages of this annual report.

PROGRESSMaintain a pioneering spirit.Accept change. Encourage innovation.Inspire the desire to exceed our own limitations.Challenge preconceived notions and ready-made solutions.

INTEGRITYBase our behaviour on a strict sense of integrity.

ENERGYUse all our positive energy to improve our service to our clients.Encourage an energetic approach.Refuse to settle for the status quo.Fight lethargy.

TRANSPARENCYEnsure transparency in our actions (to make them clear and understandable).Refuse to accept things that are left unsaid.Inform and explain.Speak the truth, always and everywhere.

ENTHUSIASMImpart our enthusiasm to light the way in our working relationships.Give our hearts and souls to our work.Act with reason and passion.Maintain a sense of curiosity.

PROXIMITYBe close to our clients, our people, our partners and our markets.Practise active listening.

HUMANITYRespect human valuesPut other people at the heart of our actions.Preserve the future of Humankind by encouraging sustainable development in our actions.

SIMPLICITYAct to make our clients’ work easier.Always aim for simplicity in our methods and our structures.Avoid overcomplicated relationships with others.

SHARINGShare our know-how, our culture, our best practices and our experience with each other, with our clients and with our partners. Share the fruit of our efforts.

FLUIDITYMake good use of technologies that can help processes flow more smoothly.Render working relationships more interactive.Create environments that encourage dialogue and communication.

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At Altavia we have always considered that the group draws its strength from and builds its development on two fundamental elements: our Human Capital and our Client Base. The excellence and diversity of our expertise would count for nothing without the uniqueness of our relationships.

«I am firmly convinced that Altavia’s richness lies in the men and women who make up our staff, and it is clear to me that it is our Art and Style, how we carry out our business, that differentiates us. The professionalism and expertise of our people are undoubtedly major assets, but more than that, it is our way of working together that makes us stand out. That’s what makes our clients say ‘I want to work with Altavia rather than any other company’. We must therefore think, every day, how we can continue to motivate our Human Capital and really bring to life the Altavia spirit that enables us to develop our people.”

Raphaël Palti, founder and CEO, extract from Altavia’s Human Capital Policy.

In 2009, we implemented a formal Human Capital development policy. This policy was the result of a collaborative project and evolves over time with amendments being made as required. It describes «the Art and Style of Altavia», with our values and the rights and responsibilities of each manager and each member of staff.

It is within each Business Unit that this policy really comes to life. It is shared and communicated to employees by each Business Unit Managing Director and all of the group’s Human Capital managers.

Listening to our younger staff

These discussion days are a direct expression of our beliefs about the moti-vation of our Human Capital, of all ages, and the importance that we want to place on each person’s creativity. Thus we often take the gamble of recruiting new staff, with whom we want to work, without making any assumptions about what

position they will hold in the medium term. At any time, any member of staff can put forward new ideas, bring their creativity and imagination to life, share their energy and contribute to the creation of value for Altavia and its clients.

In 2013, Altavia launched a programme of discussion days with the group’s youngest members of staff (aged under 30), who represent a significant proportion of our workforce in all the Business Units of

the group. Initiated in France for the first year, this programme aims to develop our younger staff within the company and to promote the values that they live on a daily basis, the behaviour that we want to encourage and the additional responsibilities that they can take on. The driver is to create a dynamic of regular, fluid dialogue that can be a source of creativity, and thus to capitalise on the ideas of these Altavians who are full of positive energy and enthusiasm and even encourage them to go further! Collaborative blogs, a new kind of mobility, business conferences, online chat about skills, etc. - these are all subjects that have come up, among many others.

Our Human Capital

The under 30 Day of Altavia France in Paris. On the agenda: meetings, dialogue, group workshops and a debriefing with Raphaël Palti, founder and CEO.

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TRANSPARENCYEnsure transparency in our actions (to make them

clear and understandable).

Refuse to accept things that are left unsaid.

Inform and explain.

Speak the truth, always and everywhere.


,,In 2013, we decided to rechristen our Sustainable Development policy; it is now known as CSR, which stands for Corporate Social Responsibility.By doing this, we are signalling our commitment to working within the principles of a positive economy, in which the environmental, economic, social and corporate elements are of equal importance.

«At Altavia, we are full of positive energy. Environmental, economic and corporate responsibility is at the heart of our

DNA and embodied by every one of our people. This commitment is not a new one - it has always driven us, since the very first days of the group’s history. By contributing to the development of a positive economy we firmly believe that we are creating relationships of trust between each other and with our clients.»

Strong and committed partnerships for progressWe firmly believe that our actions for CSR can only progress with regular measurement and evaluation. This is why we have initiated new partnerships or strengthened existing ones with various assessment organisations during 2013.

2004Launch of partnerships with PlaNet Finance and the «Entreprendre» network.

2005Formal monitoring

of suppliers on Sustainable

Development criteria.

2006Altavia is a partner for

the «Cité de la Réussite» on the theme of

«Responsibility».

2007Creation of the Sustainable

Development Steering Committee.Publication of first Eco-responsible

Communication guide.

2008Altavia joins the United Nations Global Compact.Altavia Paris gains FSC and PEFC certifications.

Raphaël Palti, founder and CEO, extract from Altavia’s Human Capital Policy.

20091st carbon audit for Altavia France.Launch of Carboscan®, a carbon calculator for printed communications.Extension of FSC and PEFC certifications to all France Business Unit.Launch of partnership with the Agence du Don en Nature (agency for donations in kind).

2010First communication group to gain double FSC and PEFC certification for all Business Unit in Europe.Launch of the Ecopublishing® initiative for more responsible communication.Sustainable Development Charter for suppliers.

2011Ecopublishing®

becomes «The sustainable

signature of Altavia».Altavia partners with the

New Retail Forum, the leading conference

for Sustainable Development and Retail.

Sponsorship of the «Bike to School» project,

Reims to Beijing on a tandem - in partnership

with UNESCO.

2012Altavia HTT gains

ISO 14001 certification.

+20% : record growth in purchase

of certified paper.

2013Launch of the Socially Responsible

Purchasing Policy for all group Business Unit.1st assessments by Ecovadis

in France and Europe.Adoption of a self-assessment

CSR matrix for all group Business Unit.

The «Club Génération Responsable» (Responsible Generation Club): 2013 was also marked by the Responsible Communication workshop for members of the Club Génération Responsable, which brings together the Heads of Sustainable Development from the largest chain stores operating in France.

Ecovadis: In 2013, Altavia was assessed for the first time by Ecovadis, which inspected several of its Business Units in France and Europe. Ecovadis is the leading collaborative platform that enables companies to evaluate the environmental and social performances of their suppliers worldwide. Altavia’s ratings reflect its leading position in the area of responsible commitment to its clients. Those of Altavia’s Business Units that were assessed received «Silver» and «Gold» ratings, putting them in the top 15% and top 10% in their category, Advertising and Market Research.

These partnerships were enhanced by the adoption of a self-assessment CSR matrix for all the Business Unit in the group.

2003 Assessment of suppliers’ environmental policies.

OUR CSR POLICYmore than 10 years of tangible action

The United Nations Global Compact:Altavia signed the United Nations Global

Compact in 2008 and increased its involvement during 2013. We have already made signifi-cant progress in human rights, employment rights and the envi-ronment, and this year we have focused especially on the fight against corruption.

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Our economic respon- sibilityWe are proud to serve our retail clients, even more so because in an international environment, retail is still a local activity by its very nature, and contributes a great deal to the employment markets and the wealth of the countries in which we have a presence.

01

02

RESPONSIBLE COMMUNICATIONResponsible communication solutions for our clients and to unite our staff.

QUALITY OF SERVICETo expect perfection every day in the service of our clients.

Art Coaching as an original method to serve our clients better. Joint teams from Altavia and our clients get creative together, to get to know each other better and to work better together on a daily basis. In Saint-Etienne an artist’s residence allows staff to discover and participate in the creative process of painter Fred Kleinberg.

DD Everyday.Altavia Paris has organised a collection of Christmas toys for the Secours Populaire (People’s Aid) charity.

With Ecopublishing®, we continue to support even more clients in France and Europe.

03FINANCESResponsible finances to ensure the group’s sustainability; a group that works for micro-finance.

More than 10 years of commitment to PlaNet Finance; each year, Altavia staff give their time and knowledge working on communications for NGOs.

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SIMPLICITYAct to make our clients’ work easier.

Always aim for simplicity in our methods and our structures.

Avoid overcomplicated relationships with others.


OUR SOCIAL AND CORPORATE RESPONSIBILITYHuman Capital is our primary source of wealth and the focal point of our values. Our Human Capital and all the relationships that we maintain in the course of carrying out our business are priceless. This is why we cultivate them and nurture them on a daily basis, with a view to maintaining them over the long term. We also offer this commitment to the most underprivileged populations, to which we provide aid and support in the countries where we have a presence, either directly or through our various partnerships.

04

05

HUMAN CAPITALHuman Capital is our primary source of wealth and we share it.

SUPPLIER PARTNERSHIPSAltavia is committed to its involvement in the graphic chain, which is attentive to its suppliers and committed to a positive strategy as a socially responsible purchaser.

In 2012, the Socially Responsible Purchasing policy was launched for all group Business Unit and visits to suppliers that are «sheltered employment organisations», were organised for staff.

06COMMUNITY INVOLVEMENTPutting our expertise in communications to good use for worthy causes.Getting our staff involved via skills-based sponsorships.

Altavia Italy is a partner with the association «Fare per Bene», which combats violence against women.Every year, Altavia HTT organises a hiking event with its teams and its clients, to benefit local charities.

Staff at Altavia Nantes share their knowledge as part of expertise days.Staff at Altavia Lille give blood every quarter.

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OUR ENVIRON- MENTAL RESPONSIBILITY Our activity involving printed communication media has a significant impact on the environment; this means that we have to be as responsible and ‘green’ as possible when we carry out this activity, showing the way to all the players in the graphic chain and setting a good example in our Business Units.

MULTI-MEDIA SOLUTIONSAltavia is committed to responsible communication via all media.

With the acquisition of Cosmic, expertise in the area of web accessibility is strengthened.

10China has initiated gym sessions.

07PAPERWorking towards even greener paper communications.

Altavia is a partner with the environment organisation Ecofolio. Altavia is a pioneer in the implementation of the new «eco-difference» scare.

08TRANSPORTEco-friendly transport solutions for our clients and our staff.

Altavia Lille acquires a 100%-electric Zoe.

09

Agissez pourle recyclage despapiers avecAltaviaet Ecofolio.

Je jette mon papier dans

la corbeille prévue

J’éteins la lumière quand

je quitte une pièce

J’imprime en priorité en noir et blanc et

en recto verso

Je réutilise le verso non imprimé

de mon papier comme brouillon

Je me sers d’une tasse plutôt que de gobelets en

plastique

Je privilégie les visio-conférences et réunion téléphonique

aux déplacements physiques

Je viens dès que possible au travail en tram, en bus,

en vélo !

Je jette les pilescartouches, gobelets,

dans les corbeilles prévues en salle

de convivialité

J’utilise le rétro-projecteur lors de mes présentations plutôt que d’imprimer un

exemplaire à chaque participant

Je n'allume pas la lumière électrique si

la lumière du jour suffit à travailler confortablement

Je privilégie le courrier électronique au papier

et j'évite d’imprimer tous ceux que je reçois

J’éteins mon ordinateur chaque soir

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m

OF

J’imprime

J

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Je

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gestesP O U R E N C H A N T E R

L A P L A N È T E !

@@EVERYDAY ACTIONSThe Altavia Business Units in France and Europe add their Everyday Actions to the Tree of Good Deeds.

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PROXIMITYBe close to our clients, our people,

our partners and our markets.

Practise active listening.


Our gover-nance

Our clients and our Business Units are at the very heart of our organisation.Altavia is a fully integrated international group that, since it began to expand

nationally and internationally, has built its reputation as a federation of companies in which the Business Unit is the benchmark.

ALTAVIA FRANCERaphaël Palti Chairman Eric Borreil Chief Executive Officer Gilles Maurisset Development Director Patrick Lecercle Head of Practice Marketing Services

Agence Cosmic - Altavia Lille - Altavia Nantes - Altavia Optitrans Altavia Pallas - Altavia Paris - Altavia Saint-Étienne - CPO - IMS

Our clients and our business units are at the very heart of our organisation

ALTAVIA EUROPELorenzo Bertagnolio Chief Executive Officer François Gounelle European Operations Director

Altavia Benelux - Altavia ceská - Altavia Deutschland - Altavia Hellas Altavia HTT - Altavia Hungária - Altavia Ibérica - Altavia Italia - Altavia Polska Altavia România - Altavia Rus - Altavia Swiss - Altavia Türkiye Altavia Ukraina

ALTAVIA CHINARaphaël Palti Chairman Jing Legrand General Manager

Altavia Beijing - Altavia Chengdu - Altavia Guangzhou - Altavia Shanghai

Altavia Connect is the shared services entity that works for all the Business Units in the Group and for their clients. The organisation and coordination of the Business Units is primarily carried out via the Executive Committees in France and Europe.

GROUP EXECUTIVE COMMITTEE

Eric BorreilChief Executive Officer Altavia France

Laurent GampelDeputy Managing Director, Global Business Development

Louis FraissePurchasing Director, Altavia Connect

Lorenzo BertagnolioChief Executive Officer Altavia Europe

Sébastien ReydonChief Financial Officer

Yannick MartelHead of Tools and IT Systems Altavia Connect

Raphaël PaltiChief Executive Officer and Founder of Altavia

Jing LegrandChief Executive Officer, Altavia China

Laetitia RiveronDirector for Development of Human Capital

Youmna OvazzaChief Digital Officer


O u r g o v e r n a n c e

The Audit, Accounts and Investments Committee and the Appointments and Compensation Committee challenge the group and drive it forward in the management of its affairs.

THE AUDIT, ACCOUNTS AND INVESTMENTS COMMITTEE

THE APPOINTMENTS AND COMPENSATION COMMITTEE

Corporate governance that ensures the durability of the companyThe Board of Directors is comprised of individuals from diverse backgrounds, both from outside Altavia and within the management team: this openness is proof of our progressive approach. Chaired by Raphaël Palti, the Board of Directors handles the company’s strategic business decisions by drawing on the rich diversity of opinion offered by the varied backgrounds of its members.

MEMBERS OF THE BOARD OF DIRECTORS

Michel DuvalBoard member

Daniel de BottonBoard member

Pierre MilchiorBoard member

Alain RoubachBoard member

Catherine DunandBoard member

Corinne EvensBoard member

Sébastien ReydonBoard member, representing VIATEAM

Luc BertholatNon-voting member, censor

Jean-Michel GabrielRepresenting BNP Paribas Développement, censor

Raphaël PaltiChief Executive Officer and Founder of Altavia

Philippe GeslinCommittee member

François-Régis de VulpianCommittee member

Michel DuvalChairman

Alain RoubachVice-Chairman

Daniel de BottonChairman

Alain RoubachCommittee member

Michel DuvalCommittee member

Raphaël PaltiChief Executive Officer, Founder of Altavia


O u r g o v e r n a n c e

FLUIDITYMake good use of technologies that can help

processes flow more smoothly.

Render working relationships more interactive.

Create environments that encourage dialogue and communication.


C o n t a c t U s

ALTAVIA - annual report 2013 125NP

Contact Us

ALTAVIAALTAVIA

human capital

Laetitia [email protected]

BUSINESS DeVELOPMENT france

Gilles [email protected]

communication

Laura Sévé[email protected]

BUSINESS DeVELOPMENT GROUP

Laurent [email protected]

C o n t a c t U s


france

actipaperSAINT-OUEN10, rue Blanqui - 93400 Saint-Ouen - Tel: +33 (0) 1 49 48 00 00

Sarah Gaï[email protected]

ALTAVIA lilleLILLE23, rue du Molinel - 59800 Lille - Tel: +33 (0) 3 20 51 15 15

Matthieu Wallaert - Managing [email protected]

ALTAVIA nantesNANTES19, rue la Noue Bras de Fer - 44200 Nantes - Tel: +33 (0) 2 51 80 28 28 00

Nicolas Gentil - Managing [email protected]

ALTAVIA optitransLYON19, chemin de la Plaine - 69390 Vourles - Tel: +33 (0) 4 78 86 86 70

Patricia Seprez - [email protected]

ALTAVIA pallasSAINT-OUEN10, rue Blanqui - 93400 Saint-Ouen - Tel: +33 (0) 1 49 48 00 00

Julien Reibell - Managing [email protected]

ALTAVIA parisSAINT-OUEN10, rue Blanqui - 93400 Saint-Ouen - Tel: +33 (0) 1 49 48 00 00

Eric Borreil - [email protected]

ALTAVIA saint-étienneSAINT-ÉTIENNE1, rue Pablo Picasso - 42000 Saint-Étienne - Tel: +33 (0) 4 77 92 82 82

Pierre Artru - Managing [email protected]

capital innovationParis1, rue Rembrandt - 75008 Paris - Tel: +33 (0) 1 49 48 83 50

Mathias d’Estais - Managing [email protected]

cpoSAINT-OUEN10, rue Blanqui - 93400 Saint-Ouen - Tel: +33 (0) 1 49 48 00 00

Eric Borreil - [email protected]

europe

ALTAVIA beneluxBRUSSELSAvenue Louise 287/5 Louizalaan - 1050 Bruxelles - Tel: +32 (0) 2 639 68 68

Christel Mayalian - Operations [email protected]

ALTAVIA ceskÁPRAGUEPocernická 96/272 - 108 00 Praha 10 - Tel: +42 0 296 411 541

Rodolph Crozier - Managing [email protected]

SHOPPERMINDSAINT-OUEN10, rue Blanqui - 93400 Saint-Ouen - Tél : +33 (0) 1 49 48 00 00

Jean-Marc Megnin - Managing [email protected]

C o n t a c t U s


ALTAVIA deutschlandDÜSSELDORFAm Wehrhahn 100 - 40211 Düsseldorf - Tel: +49 (0) 211 54 26 88 0

Peter Schober - Managing [email protected]

ALTAVIA swissZÜRICHIndustriestrasse 47, Postfach 4461 - 6304 Zug - Tel: +41 41 726 42 24

Graziano Pedroja - Managing [email protected]

ALTAVIA POLSKAWARSAWNIP 113-23-94-611 ul. Młynarska 48 - 01-171 Warszawa Tel: +48 (22) 535 55 41-44

Ireneusz Laskowski - Managing [email protected]

ALTAVIA ROMÂNIABUCARESTStr. Sergent Constantin Apostol nr.10 Cladirea Besta- parter, sector 6 Third floor, office nr.3 - Bucuresti - Tel: +40 74 25 82 84 2

Radu [email protected]

ALTAVIA hellasATHENS103 Ethnikis Antistaseos str - 15451 N.Psychiko, Athens - Tel: +30 (0) 210 67 73 900

Rania Athanasoulia - Managing [email protected]

ALTAVIA hungÁriaBUDAPESTKárolyi István u.10. - 1047 Budapest - Tel: +36 (0) 1 688 2325

Tamas Lazarfalvi - Managing [email protected]

ALTAVIA HttLONDONUnit 14 - 7 Wenlock Road - N1 7SL London - Tel: +44 (0) 207 490 0611

SHEFFIELD4 Park Square, Newton Chambers Road, Thorncliffe Park, Chapeltown S35 2PH Sheffield - Tel: +44 (0) 114 220 3760

Nick White - Managing [email protected]

ALTAVIA italiaMILANAlzaia Naviglio Pavese 78/3 - 20142 Milano - Tel: +39 02 30 30 43

ROMEVia Boezio 6 - 00193 Roma - Tel: +39 06 32 80 34 05

Paolo Mamo - Managing [email protected]

ALTAVIA ibéricaMADRIDGeneral Ramírez de Madrid, 8. Planta 2 - 28020 Madrid - Tel: +34 91 121 38 38

BARCELONACentreserveiss Coressa - Ctra. Sta. Creu de Calafell, 33. Planta 2 08830 Sant Boi de Llobregat, Barcelona - Tel: +34 93 511 19 00

LISBOAAvenida 5 de Outubro 151 - 6 E-1050 053 Lisboa - Tel: +35 196 22 77 424

Erick Bilinski - Managing [email protected]

ALTAVIA rusMOSCOWUlitsa Yablochkova, 21/3 - 127322 Moscow - Tel: +7 495 984 64 45

Andrey Ivanov - Managing [email protected]

130

This Annual Report contains codes similar to this one: To read them, first download the ACTIPAPER application, available from Google Play and the AppStore.

Actipaper : Altavia’s print-to-web solution

Photo credits: Bénédicte Blézy, Thomas Millet, Stéphane de Bourgies.Cover : Getty images

Artistic direction: Altavia Lille

Copyright: Paris, Altavia, 2014

We have used our carbon calculator Carboscan® to measure the carbon footprint of this document, taking into account its entire lifecycle. The carbon emissions amount to 1679,4g of CO2 per copy.

Carboscan®

This year, we were keen to take a further step towards innovation by creating an Annual Report that is even more ambitious in terms of content, and that always keeps environmental considerations in mind.

The activity report was printed on paper: Respecta 60 silk 90gr, produced by Burgo, and certified FSC MIX 60% recycled; The cover was printed on Cocoon offset 300gr, produced by Arjo Wiggins and FSC recycled certified ; the financial report was printed on Munken print cream 1.5 90gr, produced by Arctic Paper, and PEFC certified.

Sustainable Development also means working with local suppliers, to meet environmental, social and economic considerations.This Annual Report was printed in France by Vincent, on their site located in Tours, which enjoys Imprim’vert, FSC & PEFC certifications.

Ecopublishing® is a continuous progress approach

ALTAVIA ukrainaKIEVVuiltsa Anishhenka, 3 let. B - 1010 Kiev - Tel: +7 495 984 64 45

Andrey Ivanov - Managing [email protected]

ALTAVIA türkiyeISTANBULOtim yolu Bareli plaza No2-4 K.3 - 34387 Gayrettepe/IstanbulTel: +9 (0) 212 213 50 50

Zeynep Necipoglu - Chief Executive [email protected]

asia

ALTAVIA chinaBEIJINGUnit 2202-2203, 22nd floor, Zhong Yu Plaza, No Jia-6, Gongti Bei Road, Chaoyang District - 100027 Beijing - Tel: (+8610) 65393621

SHANGHAIUnit 220, The Point Jing’an, No. 555 Anyuan Road, Jing’an District 200040 Shanghai - Tel: (+8621) 62301100

GUANGZHOURoom 3609, Shuntak Business Centre, No.246, Zhongshan Si Road 510030 Guangzhou - Tel: (+8620) 83635151

CHENGDURoom 301, Building 1, Zone B, Red Star Advertising Creative Industry Park, No.35, Hongxing Road, Jinjiang District - 610041 Chengdu Tel: (+8628) 86026150

Jing Legrand - Managing [email protected]

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f Altavia’s 2013 annual report involved our teams from Europe and Asia. Each person photographed inside this report is a staff member of Altavia. Thank you to all of them for their participation.

altavia-group.com

altavia annual report 2013

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