Table of ConTenTsIntroduction 3StoriesofTransformation 42010StrategicInitiativesReview 7Results&Financials 82011StrategicInitiatives 10TheAlphaImpact 13BoardofDirectors 14AlphabytheNumbers 15

“Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I will be with you always, to the very end of the age.” Matthew 28:19-20

WhaT ISalpha?The AlphA course is a practical introduction to the Christian faith that gives guests anopportunitytoexplorethemeaningoflife.The10-weekcourseispresentedinarelaxed,friendlysettingfeaturinggoodfoodandeasyconversation.Thereisnochargeforthecourse.AlphA is for everyone,welcomingpeoplefromallbackgrounds,religionsandviewpoints.Itaddressescrucialtopics,suchastheexistenceofGod,thepurposeoflife,whathappensafterdeathandtheteachingsofJesus.AlphA wAs founded atHolyTrinityBromptonchurchinLondoninthelate70’s.DesignedasameansofpresentingthebasicsofChristianity,AlphahasbeenrecognizedaroundtheworldasaneffectivewaytoeducatepeopleabouttheChristianfaith.churches of every mAjor denominATion have runAlpha ina varietyof settings—churches, prisons, schools, coffee houses, boardrooms, cafeterias and living rooms. Alpha isuniquelysuitedtoreachpeopleinsidetheir“comfortzone.”

2+ million U.S.AlphaGuests

4,355 churchesActivelyRunningAlphaCourses

200,000 GuestsOnAlphaCoursein2010

100,000 lives*CommittedtoChristin2010

127+ denominationsAllMajorU.S.DenominationsRunAlpha

50 statesRunningAlphaCourses*estimatebasedonBarnaResearchthat50%ofcourseparticipantsmakeacommitmentorrecommitmenttoChrist

alpha Usa16 million peopleWorldwideAlphaGuests(Estimated)

169 countriesRunningAlphaCourses

81 languagesInPrintedAlphaMaterials

alpha Global

*www.alphausa.org/alphabythenumbers

DearFriends, The heart of Alpha USA is to serve the local church.We recognize the church in

Americaismorechallengedthaneverbefore.AccordingtoarecentBarnastudy,Christiansinthe

UnitedStatesarelessbiblicallyliterate,morefearfulaboutsharingtheirfaithandinfluencing

societylessandlessforJesusChrist.We’redelightedthatAlphaishelpingtoreversethese

trends. Lastyear,morethan200,000peopleattendedtheAlphacourseinmorethan4,300

churches,withanestimated100,000makingcommitmentsorrecommitmentstoJesusChrist.

We feel that Alpha is one of the best-kept secrets in the church! Congregations

that are properly using the Alpha course are seeing significant growth in the areas of

discipleship,leadershipandgiving.

Alpha is a doorway to discipleship, connecting transformed individuals with local

churcheswhere they can develop into future leaders. One of the strongest and fastest-

growingchurchesrunningAlphaincludesapastorwho,justafewyearsearlier,wasbattlingthe

gripofdrugsinhislife.HeheardtheGospelonanAlphacourse,andhislifewastransformed!

TheAlphacoursebringsmore thangrowth throughnew lifeand leadership.When

people are transformed, their whole worldview changes, including how they view their

possessions.AlphaUSAestimatesthatevery100newbelieversaddedtoachurchrunning

theAlphacourseresultsinmorethan$67,000inadditionalgivingperyear.*

ReportsandresearchmayforecastthedeclineofChristianityinAmerica—similarto

thedeclineseenintheUnitedKingdomoverthelastfewdecades.However,arecentstudy

declaredthattheChristiandeclineintheUnitedKingdom.hasfinallystalled.Expertsnotethat

thisisdueinparttoAlpha’songoingandgrowinginfluenceonthechurch.(London’sHolyTrinity

BromptonchurchisthebirthplaceoftheAlphacourse,whichisnowrunin169countries

worldwide.) If the Alpha course can help stop the decline in the United Kingdom, the course

cancertainlymakeadifferencehereintheUnitedStates,wherethedeclineisn’tnearly

as pronounced. We believe that God has given the Alpha course to help restore the

churchtoJesus’originalhope.WewanttoseethechurchasitwasinthebookofActs–

transformingtheworld! Ihopeandpraythatyouwillbeencouragedandinspiredbyour2010Annual

ReportandbyallthatGodisdoinginandthroughAlphaacrossourgreatcountry.

GerardLongExecutiveDirectorAlphaUSA

3 2

faCTs ANDfiGUres

Table of ConTenTsIntroduction 3StoriesofTransformation 42010StrategicInitiativesReview 7Results&Financials 82011StrategicInitiatives 10TheAlphaImpact 13BoardofDirectors 14AlphabytheNumbers 15

“Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I will be with you always, to the very end of the age.” Matthew 28:19-20

WhaT ISalpha?The AlphA course is a practical introduction to the Christian faith that gives guests anopportunitytoexplorethemeaningoflife.The10-weekcourseispresentedinarelaxed,friendlysettingfeaturinggoodfoodandeasyconversation.Thereisnochargeforthecourse.AlphA is for everyone,welcomingpeoplefromallbackgrounds,religionsandviewpoints.Itaddressescrucialtopics,suchastheexistenceofGod,thepurposeoflife,whathappensafterdeathandtheteachingsofJesus.AlphA wAs founded atHolyTrinityBromptonchurchinLondoninthelate70’s.DesignedasameansofpresentingthebasicsofChristianity,AlphahasbeenrecognizedaroundtheworldasaneffectivewaytoeducatepeopleabouttheChristianfaith.churches of every mAjor denominATion have runAlpha ina varietyof settings—churches, prisons, schools, coffee houses, boardrooms, cafeterias and living rooms. Alpha isuniquelysuitedtoreachpeopleinsidetheir“comfortzone.”

2+ million U.S.AlphaGuests

4,355 churchesActivelyRunningAlphaCourses

200,000 GuestsOnAlphaCoursein2010

100,000 lives*CommittedtoChristin2010

127+ denominationsAllMajorU.S.DenominationsRunAlpha

50 statesRunningAlphaCourses*estimatebasedonBarnaResearchthat50%ofcourseparticipantsmakeacommitmentorrecommitmenttoChrist

alpha Usa16 million peopleWorldwideAlphaGuests(Estimated)

169 countriesRunningAlphaCourses

81 languagesInPrintedAlphaMaterials

alpha Global

*www.alphausa.org/alphabythenumbers

DearFriends, The heart of Alpha USA is to serve the local church.We recognize the church in

Americaismorechallengedthaneverbefore.AccordingtoarecentBarnastudy,Christiansinthe

UnitedStatesarelessbiblicallyliterate,morefearfulaboutsharingtheirfaithandinfluencing

societylessandlessforJesusChrist.We’redelightedthatAlphaishelpingtoreversethese

trends. Lastyear,morethan200,000peopleattendedtheAlphacourseinmorethan4,300

churches,withanestimated100,000makingcommitmentsorrecommitmentstoJesusChrist.

We feel that Alpha is one of the best-kept secrets in the church! Congregations

that are properly using the Alpha course are seeing significant growth in the areas of

discipleship,leadershipandgiving.

Alpha is a doorway to discipleship, connecting transformed individuals with local

churcheswhere they can develop into future leaders. One of the strongest and fastest-

growingchurchesrunningAlphaincludesapastorwho,justafewyearsearlier,wasbattlingthe

gripofdrugsinhislife.HeheardtheGospelonanAlphacourse,andhislifewastransformed!

TheAlphacoursebringsmore thangrowth throughnew lifeand leadership.When

people are transformed, their whole worldview changes, including how they view their

possessions.AlphaUSAestimatesthatevery100newbelieversaddedtoachurchrunning

theAlphacourseresultsinmorethan$67,000inadditionalgivingperyear.*

ReportsandresearchmayforecastthedeclineofChristianityinAmerica—similarto

thedeclineseenintheUnitedKingdomoverthelastfewdecades.However,arecentstudy

declaredthattheChristiandeclineintheUnitedKingdom.hasfinallystalled.Expertsnotethat

thisisdueinparttoAlpha’songoingandgrowinginfluenceonthechurch.(London’sHolyTrinity

BromptonchurchisthebirthplaceoftheAlphacourse,whichisnowrunin169countries

worldwide.) If the Alpha course can help stop the decline in the United Kingdom, the course

cancertainlymakeadifferencehereintheUnitedStates,wherethedeclineisn’tnearly

as pronounced. We believe that God has given the Alpha course to help restore the

churchtoJesus’originalhope.WewanttoseethechurchasitwasinthebookofActs–

transformingtheworld! Ihopeandpraythatyouwillbeencouragedandinspiredbyour2010Annual

ReportandbyallthatGodisdoinginandthroughAlphaacrossourgreatcountry.

GerardLongExecutiveDirectorAlphaUSA

3 2

faCTs ANDfiGUres

TRANSFORMED lives, ChUrChes ANDCommUniTiesBishop Keith jenkins m.ph. Minneapolis,MinnesotaOpenDoorEvangelisticWorldMinistries, is anurban,multicultural church.We’ve alwaysbeenadiversechurch,but sincerunningAlpha,we’vebecomeevenmorediverse!PeoplegivetheirhearttoChristonAlpha,getbaptizedandjointhechurch.Nowtheyaremusiciansinourworshipband,psalmistsandworshipleaders.It’srefreshing!people see all these new members from Alpha, and it both blesses them and challenges them to bring their friends and guests to Alpha. Alpha caused a whole paradigm shift in our church.Peoplewhoonce justsataroundgotactiveandgotinvolvedinthechurchandinsoulwinning.Alphabroughtexcitementtothechurchoverall.Alphaworkswellinanurbansettingandhasbeenablessingtoourchurch.

rev. scott evans ph.d.BurntHills,NewYorkAbout10yearsago,mywifeandIreachedacrisis point in our lives and in our marriage.WefoundourselvesatanEpiscopalchurch,wherewetookAlpha.WebothgaveourlivestoChristonAlpha.it wasn’t so much what Alpha finished, but what Alpha started.Ifitweren’tforAlpha,wewouldn’thaveenteredintogrowthgroupsandministries,andwewouldn’thaveenteredintomarriagecounselingwhenweneededit.Wewouldn’thavedonetheEveryMan’sBattlegroup,andIwouldn’thavebeen ordained as a priest.

josephine Arispe Comstock,MichiganFrombirth,I’velivedalifeoffear,abuseandisolation.Asayoungadult,i was at my lowest point; i ended up living in a motel with my daughter. Themotelownersinvitedmetotheirchurch,butIwasveryreluctant.IknewIneededsomethinginmylife,butIhadnointentionoflettinganyone“turnmeintoaChristian.” TheownersknewIwasstrugglingandthatIneededfood.Theysaid,“We’llfeedyou!Come!”SoitwasthefreemealthatgotmetoAlpha!IlearnedsomuchandgavemylifetoChrist.IseehowtheLordisusingwhathappenedinmylife.i bring people to Alpha because i can relate to what they’re going through.IfeelGodisleadingme.

Bear GryllsAlpha is a way to explore what we hunger after—meaning,intimacyandrelationship–inaverynon-pressured,non-judgmentalenvironment.Host of “Man vs. Wild” on the Discovery Channel TM

Voted 38th most influential man in America (Askmen.com) Alpha course participant, enthusiast and endorser

“Alpha...usesmodernmethodstopromoteand

explainChristianteachingsaroundtheworld.”

“ManyclaimAlphahaschangedtheirlivesandappeargenuinelyhappier

fortheexperience.”

“AnovelapproachtoChristianeducationthathasbeencatchingonnationwide.”

Susan Lee, Senior Editor “Itworks.Icantestifytothat.Indeeditevenworkedfor

snobbyoldme.”

“AlphahelpsstudentsnavigatethroughChristianity.”

“Alphaiscertainlyapowerfulmedicinefora

sicklyoldchurch.”

WhaTTHE press says

nikki herron Montreat,NorthCarolinaIamauniversitygraduate,anofficeadministrator,andaconvicted cocaine trafficker.RaisedinaChristianhome,Ichoseinsteadtolivebymyownrules,resultingina35-to-42-monthprisonterm. Therealityofprisonwasoverwhelming,and Iwasravagedwithguiltwhen IsignedupfortheAlphaprisoncourse.i didn’t believe that i was worthy of forgiveness,buttheAlphasponsorswerelikeloveinaction.i got past my guilt; i met jesus at Alpha. Butonce“outside”andwithnojob,Iwastemptedagaintoriskdrugtrafficking. Ihadtoregroup.IopenedaBiblerandomly,andmyeyeslandedonMatthew6:26.“Lookatthebirdsoftheair;theydonotsoworreaporstoreawayinbarns,andyetyourheavenlyfatherfeedsthem.Areyounotmuchmorevaluablethanthey?” Iclingtothatverse.experiencing Alpha in prison led to the freedom that’s in my heart today.

yesenia Anderson Manhattan,KansasIsawbillboards, bumper stickers and bus ads all over town.Ikeptseeingthewords“Alpha:Istheremoretolife?”ItmademewonderifIwasmissingsomethinginmylife.i was at rock bottom since my mom diedafewyearsbefore.OntheAlphawebsite,Ifoundacoursenearmyhome. Ihadnoexpectations,exceptthatthewebsitepromisedagoodmealandfreechildcare.IbelievedinGod,butwasn’tinterestedingettinginvolvedwithachurch.Ourhostess,Colleen,mademefeelsowelcome,andothersquicklybecamemyfriends.IrealizedthatchurchwasnotaplacewhereIwouldbejudgedandfoundwanting,butaplaceofwarmthandfellowship. i feel alive! i am loved and happier than ever.Alphahasshownmethewaytopeaceandhope,andtheloveofGodandJesusfillsme.

donny langfordMinneapolis,MinnesotaIwasspirituallydead,withnohopeinlife.Iwasaddicted to methamphetamine and cocaine, andusingalcoholandmarijuana. AtAlpha,Igraduallyrealizedthatwhattheysayistrue—thereismoretolife,andthatishopeinJesusChrist.Ifeltacceptance,forgivenessandunconditionallove,inspiteofbeinghighattheweekendaway.ItfinallygotthroughtomethatregardlessofwhereIwas,peoplecaredformeandlovedmebecauseofJesus. i have been sober for four years and have a personal relationship with jesus christ. I lovegoing tochurchandamplanning tostartayouthgroup inmyhome.what God has done for me just blows me away!

4 5

WHATminisTry leadersSAY

“AlphaisawaywhichleadspeopletoJesus.”Fr. Raniero CantalamessaAppointed Preacher to the Papal Household by Pope John Paul II

“Oneofthemosteffectiveevangelismtoolsforthe21stcentury.”

Dr. Rick WarrenSenior PastorSaddleback Church

“TheAlphaformatisrightforourtime.”

Dr. Tim KellerRedeemer Presbyterian Church

“AlphaisatoolformobilizingmenandwomentopresenttheGospelofJesusChristtothelost.”

JoyceMeyerJoyceMeyerMinistries

“(Alpha)hashelpedmillionsofpeopleconsidertheclaimsofJesusChristinfreshandstimulatingways.”Bill HybelsSenior PastorWillow Creek Community Church

TRANSFORMED lives, ChUrChes ANDCommUniTiesBishop Keith jenkins m.ph. Minneapolis,MinnesotaOpenDoorEvangelisticWorldMinistries, is anurban,multicultural church.We’ve alwaysbeenadiversechurch,but sincerunningAlpha,we’vebecomeevenmorediverse!PeoplegivetheirhearttoChristonAlpha,getbaptizedandjointhechurch.Nowtheyaremusiciansinourworshipband,psalmistsandworshipleaders.It’srefreshing!people see all these new members from Alpha, and it both blesses them and challenges them to bring their friends and guests to Alpha. Alpha caused a whole paradigm shift in our church.Peoplewhoonce justsataroundgotactiveandgotinvolvedinthechurchandinsoulwinning.Alphabroughtexcitementtothechurchoverall.Alphaworkswellinanurbansettingandhasbeenablessingtoourchurch.

rev. scott evans ph.d.BurntHills,NewYorkAbout10yearsago,mywifeandIreachedacrisis point in our lives and in our marriage.WefoundourselvesatanEpiscopalchurch,wherewetookAlpha.WebothgaveourlivestoChristonAlpha.it wasn’t so much what Alpha finished, but what Alpha started.Ifitweren’tforAlpha,wewouldn’thaveenteredintogrowthgroupsandministries,andwewouldn’thaveenteredintomarriagecounselingwhenweneededit.Wewouldn’thavedonetheEveryMan’sBattlegroup,andIwouldn’thavebeen ordained as a priest.

josephine Arispe Comstock,MichiganFrombirth,I’velivedalifeoffear,abuseandisolation.Asayoungadult,i was at my lowest point; i ended up living in a motel with my daughter. Themotelownersinvitedmetotheirchurch,butIwasveryreluctant.IknewIneededsomethinginmylife,butIhadnointentionoflettinganyone“turnmeintoaChristian.” TheownersknewIwasstrugglingandthatIneededfood.Theysaid,“We’llfeedyou!Come!”SoitwasthefreemealthatgotmetoAlpha!IlearnedsomuchandgavemylifetoChrist.IseehowtheLordisusingwhathappenedinmylife.i bring people to Alpha because i can relate to what they’re going through.IfeelGodisleadingme.

Bear GryllsAlpha is a way to explore what we hunger after—meaning,intimacyandrelationship–inaverynon-pressured,non-judgmentalenvironment.Host of “Man vs. Wild” on the Discovery Channel TM

Voted 38th most influential man in America (Askmen.com) Alpha course participant, enthusiast and endorser

“Alpha...usesmodernmethodstopromoteand

explainChristianteachingsaroundtheworld.”

“ManyclaimAlphahaschangedtheirlivesandappeargenuinelyhappier

fortheexperience.”

“AnovelapproachtoChristianeducationthathasbeencatchingonnationwide.”

Susan Lee, Senior Editor “Itworks.Icantestifytothat.Indeeditevenworkedfor

snobbyoldme.”

“AlphahelpsstudentsnavigatethroughChristianity.”

“Alphaiscertainlyapowerfulmedicinefora

sicklyoldchurch.”

WhaTTHE press says

nikki herron Montreat,NorthCarolinaIamauniversitygraduate,anofficeadministrator,andaconvicted cocaine trafficker.RaisedinaChristianhome,Ichoseinsteadtolivebymyownrules,resultingina35-to-42-monthprisonterm. Therealityofprisonwasoverwhelming,and Iwasravagedwithguiltwhen IsignedupfortheAlphaprisoncourse.i didn’t believe that i was worthy of forgiveness,buttheAlphasponsorswerelikeloveinaction.i got past my guilt; i met jesus at Alpha. Butonce“outside”andwithnojob,Iwastemptedagaintoriskdrugtrafficking. Ihadtoregroup.IopenedaBiblerandomly,andmyeyeslandedonMatthew6:26.“Lookatthebirdsoftheair;theydonotsoworreaporstoreawayinbarns,andyetyourheavenlyfatherfeedsthem.Areyounotmuchmorevaluablethanthey?” Iclingtothatverse.experiencing Alpha in prison led to the freedom that’s in my heart today.

yesenia Anderson Manhattan,KansasIsawbillboards, bumper stickers and bus ads all over town.Ikeptseeingthewords“Alpha:Istheremoretolife?”ItmademewonderifIwasmissingsomethinginmylife.i was at rock bottom since my mom diedafewyearsbefore.OntheAlphawebsite,Ifoundacoursenearmyhome. Ihadnoexpectations,exceptthatthewebsitepromisedagoodmealandfreechildcare.IbelievedinGod,butwasn’tinterestedingettinginvolvedwithachurch.Ourhostess,Colleen,mademefeelsowelcome,andothersquicklybecamemyfriends.IrealizedthatchurchwasnotaplacewhereIwouldbejudgedandfoundwanting,butaplaceofwarmthandfellowship. i feel alive! i am loved and happier than ever.Alphahasshownmethewaytopeaceandhope,andtheloveofGodandJesusfillsme.

donny langfordMinneapolis,MinnesotaIwasspirituallydead,withnohopeinlife.Iwasaddicted to methamphetamine and cocaine, andusingalcoholandmarijuana. AtAlpha,Igraduallyrealizedthatwhattheysayistrue—thereismoretolife,andthatishopeinJesusChrist.Ifeltacceptance,forgivenessandunconditionallove,inspiteofbeinghighattheweekendaway.ItfinallygotthroughtomethatregardlessofwhereIwas,peoplecaredformeandlovedmebecauseofJesus. i have been sober for four years and have a personal relationship with jesus christ. I lovegoing tochurchandamplanning tostartayouthgroup inmyhome.what God has done for me just blows me away!

4 5

WHATminisTry leadersSAY

“AlphaisawaywhichleadspeopletoJesus.”Fr. Raniero CantalamessaAppointed Preacher to the Papal Household by Pope John Paul II

“Oneofthemosteffectiveevangelismtoolsforthe21stcentury.”

Dr. Rick WarrenSenior PastorSaddleback Church

“TheAlphaformatisrightforourtime.”

Dr. Tim KellerRedeemer Presbyterian Church

“AlphaisatoolformobilizingmenandwomentopresenttheGospelofJesusChristtothelost.”

JoyceMeyerJoyceMeyerMinistries

“(Alpha)hashelpedmillionsofpeopleconsidertheclaimsofJesusChristinfreshandstimulatingways.”Bill HybelsSenior PastorWillow Creek Community Church

people Founded on relationships, people organized in local and functional teams is core to Alpha RegionalLeadershipTeams.Theseteamsareonthefrontline;scalableandeffectiveunitstoincreasetheAlphaimpactacrossthecountry.LighthouseChurchesdemonstrateeffectiveuseoftheAlphacourseandprovidecredibilitytoestablishnewpastors.AlphaCoachesvolunteertheirtimeincounselingandtrainingupnewchurchestoruntheAlphacoursewiththegreatestpossibleimpact.

purpose Equippingeverypersonandteamwith thetactics tobuildmoreandbetterAlphacourses.TheAlphaInvitationstrategystirsfaithandunifieschurchestoreachtheircommunities.Specialtyministries(marriage,prison,campus,youth,multicultural,workplace,etc.)enablethechurchtobringtheGospeltoadiverseculturebeyondchurchwalls.TrainingandpreparationensureproperapplicationofbestpracticesandcorevaluestoeachAlphacourse.

provision ofsupportfromtheCentralSupportTeam(CST),whoseaimitistomakethelocalandspecialtyteamsasefficientandeffectiveaspossibleinspreadingtheGospel.TheCSTconsistsofgiftedandhighlymotivatedindividualsprovidingmarketing,finance,HR,ITanddatamanagement,publishingandfunddeveloping,andoverallunifyingpurposeandleadership.

AlphA usA operATes By seven KinGdom principles*Prayer Unity God’s Provision Strategic Thinking Outstanding Stewardship Ministering Two by Two Multiplication*ReadmoreaboutAlphaKingdomPrinciplesatwww.alphausa.org/kingdom.

luTherAn church of hope WESTDESMOINES,IOWAAlphaisoneofthebestleadershipdevelopmenttoolswehavefound.WestronglyencourageAlphaasthefirststepinlearningorrelearningabouttheChristianfaithandthedoorwayintoalifeofdiscipleship.Afterthecourse,Alphaguestsareinvitedtobecomehelpersandthenhostssowecanhelphonetheirleadershipgifts.

hope has grown from 2,200 to 9,000 in 10 years.Alphanowhasmomentumandismainlykeptalivethroughwordofmouth.Weleaveittopeoplewhohavehadtheirliveschangedtoinvite their friendsand family to thenextcourse—andtheydo.Winter2011 isourbiggestcourse,with450peopleattending.

AlphateachesguestshowtoliveouttheChristianfaithandserveothers—peoplegodeeperintheirfaith.PeoplewhocometoHopeareintrigued,energizedorchallengedbywhattheysee,andthenmanygotoAlphabecausethat’sthefirststep.now we look around and see hundreds of disciples of jesus who are learning to listen and obey, and inviting others to come and see what the christian life is all about.

2010sTraTeGiC iniTiaTivesREvIEWfoUndaTionFOR ConTinUed GroWTh

missionTomakedisciplesofJesusChristfromallwalksoflife.Totransformoursociety,onelife,onechurchandonecommunityatatime.

vision20,000churchesby2012usingAlphatospreadthewonderfulnewsofJesusChristtomillionsofAmericans.

sTraTeGyCreatingmoreandbetterAlphacoursesthroughprayer,people,purposeandprovision

mike housholder, SeniorPastor

AlphA usA puBlishinGPublication of• The Breakthrough launched phase one of a strategy to increase exposure and

awarenessofAlpha-publishedproducts.TheBreakthrough,aparablebyGerardLong,followsan everydayfamilythroughadramaticfaithencounter.

TheBreakthrough• servestwopurposes–topresentacompellingcasetoalargerpublisherthat canhelpincreaseourdistributionchannels,andasatooltohelpchurchesinvitemoregueststoan Alphacourse.

Phase two isunfoldingasAlpha International,alongwithAlphaUSA,explorespartnerships for• sales,marketinganddistributionagreementswithlargeChristianandsecularpublishers.

AlphA in The worKplAce—WorkplaceFaithGatheringsencouragebusiness-peopletobeeffectivewitnessesforChristintheworkplace.

EighteventswereheldthroughouttheUnitedStatesin2010featuringprominentspeakers,•suchasKenBlanchard,KenCosta,LouGiuliano,andMarkLinsz.Surveyresultsrevealedsuccessfuloutcomes:c.1,300businesspeoplelearnedhowtolive•outtheirfaithintheworkplace;c.650havecommittedtotakeconcretestepstoactonthatfaith;c.160havecompletedAlphatraining.2011willseemorefocusedeventswithkeymarketplaceleadersandexecutives.•

GloBAl AlphA TrAininG—(GAT) Localized training delivered in a localized style. It has beendesignedtoequipandempowerpeoplefromchurchesthatrunandloveAlphacoursestotrainotherswherethere

isatrainingneed.20 GAT events were conducted in 2010, as churches from around the U.S. participated in•

missiontripstoseedtheAlphacourseincitiesandvillagesworldwide.GATTeamstraveledtoNicaragua,Guatemala,Ukraine,Rwandaandothercountries.•AGATeventresultsinthelaunchof23newcourses–thus500newcoursesestimated.•

AlphA TrAininG To Achieve course excellenceDuring2010,3,551pastorsandchurchleadersattendedTasteofAlphaevents;3,281weretrained•

onhowtoruntheAlphacourseatlocalGettingStartedtrainingevents.1,203delegates,including101fromLatinAmerica,weretrainedatthetwo-dayAmericasConference,•

which includedsevenmainsessionsand52breakoutsessions.The50-memberspeaking team wasledbyNickyGumbel.

Monthlypractitionerconferencecallsandwebinarsprovidearegularinteractiveforumdesignedto• meetcoursepractitioners’currentneeds.

The AlphA inviTATion -Mobilizingchurchesandcommunities toworktogetheracrossdenominational lines in promoting and generatinginterest in Alpha Introductory events and theAlphacourse.

Since2007,morethan50,000peoplehavetakenthe•Alphacoursein88AlphaInvitationareas.The Alpha Invitation in 2010 included 54 areas•in 537 cities and included 979 churches of alldenominations.AlphaUSAestimatesthat29,370peopletookanAlpha•courseasaresultofthe2010AlphaInvitation.

6 7

people Founded on relationships, people organized in local and functional teams is core to Alpha RegionalLeadershipTeams.Theseteamsareonthefrontline;scalableandeffectiveunitstoincreasetheAlphaimpactacrossthecountry.LighthouseChurchesdemonstrateeffectiveuseoftheAlphacourseandprovidecredibilitytoestablishnewpastors.AlphaCoachesvolunteertheirtimeincounselingandtrainingupnewchurchestoruntheAlphacoursewiththegreatestpossibleimpact.

purpose Equippingeverypersonandteamwith thetactics tobuildmoreandbetterAlphacourses.TheAlphaInvitationstrategystirsfaithandunifieschurchestoreachtheircommunities.Specialtyministries(marriage,prison,campus,youth,multicultural,workplace,etc.)enablethechurchtobringtheGospeltoadiverseculturebeyondchurchwalls.TrainingandpreparationensureproperapplicationofbestpracticesandcorevaluestoeachAlphacourse.

provision ofsupportfromtheCentralSupportTeam(CST),whoseaimitistomakethelocalandspecialtyteamsasefficientandeffectiveaspossibleinspreadingtheGospel.TheCSTconsistsofgiftedandhighlymotivatedindividualsprovidingmarketing,finance,HR,ITanddatamanagement,publishingandfunddeveloping,andoverallunifyingpurposeandleadership.

AlphA usA operATes By seven KinGdom principles*Prayer Unity God’s Provision Strategic Thinking Outstanding Stewardship Ministering Two by Two Multiplication*ReadmoreaboutAlphaKingdomPrinciplesatwww.alphausa.org/kingdom.

luTherAn church of hope WESTDESMOINES,IOWAAlphaisoneofthebestleadershipdevelopmenttoolswehavefound.WestronglyencourageAlphaasthefirststepinlearningorrelearningabouttheChristianfaithandthedoorwayintoalifeofdiscipleship.Afterthecourse,Alphaguestsareinvitedtobecomehelpersandthenhostssowecanhelphonetheirleadershipgifts.

hope has grown from 2,200 to 9,000 in 10 years.Alphanowhasmomentumandismainlykeptalivethroughwordofmouth.Weleaveittopeoplewhohavehadtheirliveschangedtoinvite their friendsand family to thenextcourse—andtheydo.Winter2011 isourbiggestcourse,with450peopleattending.

AlphateachesguestshowtoliveouttheChristianfaithandserveothers—peoplegodeeperintheirfaith.PeoplewhocometoHopeareintrigued,energizedorchallengedbywhattheysee,andthenmanygotoAlphabecausethat’sthefirststep.now we look around and see hundreds of disciples of jesus who are learning to listen and obey, and inviting others to come and see what the christian life is all about.

2010sTraTeGiC iniTiaTivesREvIEWfoUndaTionFOR ConTinUed GroWTh

missionTomakedisciplesofJesusChristfromallwalksoflife.Totransformoursociety,onelife,onechurchandonecommunityatatime.

vision20,000churchesby2012usingAlphatospreadthewonderfulnewsofJesusChristtomillionsofAmericans.

sTraTeGyCreatingmoreandbetterAlphacoursesthroughprayer,people,purposeandprovision

mike housholder, SeniorPastor

AlphA usA puBlishinGPublication of• The Breakthrough launched phase one of a strategy to increase exposure and

awarenessofAlpha-publishedproducts.TheBreakthrough,aparablebyGerardLong,followsan everydayfamilythroughadramaticfaithencounter.

TheBreakthrough• servestwopurposes–topresentacompellingcasetoalargerpublisherthat canhelpincreaseourdistributionchannels,andasatooltohelpchurchesinvitemoregueststoan Alphacourse.

Phase two isunfoldingasAlpha International,alongwithAlphaUSA,explorespartnerships for• sales,marketinganddistributionagreementswithlargeChristianandsecularpublishers.

AlphA in The worKplAce—WorkplaceFaithGatheringsencouragebusiness-peopletobeeffectivewitnessesforChristintheworkplace.

EighteventswereheldthroughouttheUnitedStatesin2010featuringprominentspeakers,•suchasKenBlanchard,KenCosta,LouGiuliano,andMarkLinsz.Surveyresultsrevealedsuccessfuloutcomes:c.1,300businesspeoplelearnedhowtolive•outtheirfaithintheworkplace;c.650havecommittedtotakeconcretestepstoactonthatfaith;c.160havecompletedAlphatraining.2011willseemorefocusedeventswithkeymarketplaceleadersandexecutives.•

GloBAl AlphA TrAininG—(GAT) Localized training delivered in a localized style. It has beendesignedtoequipandempowerpeoplefromchurchesthatrunandloveAlphacoursestotrainotherswherethere

isatrainingneed.20 GAT events were conducted in 2010, as churches from around the U.S. participated in•

missiontripstoseedtheAlphacourseincitiesandvillagesworldwide.GATTeamstraveledtoNicaragua,Guatemala,Ukraine,Rwandaandothercountries.•AGATeventresultsinthelaunchof23newcourses–thus500newcoursesestimated.•

AlphA TrAininG To Achieve course excellenceDuring2010,3,551pastorsandchurchleadersattendedTasteofAlphaevents;3,281weretrained•

onhowtoruntheAlphacourseatlocalGettingStartedtrainingevents.1,203delegates,including101fromLatinAmerica,weretrainedatthetwo-dayAmericasConference,•

which includedsevenmainsessionsand52breakoutsessions.The50-memberspeaking team wasledbyNickyGumbel.

Monthlypractitionerconferencecallsandwebinarsprovidearegularinteractiveforumdesignedto• meetcoursepractitioners’currentneeds.

The AlphA inviTATion -Mobilizingchurchesandcommunities toworktogetheracrossdenominational lines in promoting and generatinginterest in Alpha Introductory events and theAlphacourse.

Since2007,morethan50,000peoplehavetakenthe•Alphacoursein88AlphaInvitationareas.The Alpha Invitation in 2010 included 54 areas•in 537 cities and included 979 churches of alldenominations.AlphaUSAestimatesthat29,370peopletookanAlpha•courseasaresultofthe2010AlphaInvitation.

6 7

2010 inComevS.expenseREvIEWS MEASURESOFproGressANDoUTlook“We thank and praise God for the fruit he gave us in 2010.” — Gerard long

in alpha’s third year into a five-year plan, the ministry is on track to achieve the desired results by 2012. by God’s grace, alpha saw significant growth in key areas in 2010.

as demonstrated below, alpha has a progressive model of accelerating growth instead of plateauing growth; alpha Usa is at a “tipping point,” placing us in a position to achieve the stated ministry vision by 2012.

ChurchesthatintegrateAlphaintotheirlong-termstrategy;ourprimaryobjectiveandaresultofallinitiativescombined.

Alpha invitations

2009 2010 2011F

80%

Active Alpha churches

2009 2010 2011F

18%

InitiativetomobilizechurchesandpeopleinlocalcommunitiestoworktogetheracrossdenominationallinestoseepeopleattendanintroductoryAlphadinner.

ComprisedofLighthouseandResourceChurchPastors,businesspeople,aRegionalDirectorandanassistant.Theyworkonthefront-line,connectingwithandengagingchurchesonbehalfofAlpha.

regional leadership Teams

2009 2010 2011F

24%

lighthouse churches

2009 2010 2011F

184%

ChurchesthatmodelsuccessfuluseoftheAlphacourseandencouragethespreadofAlphatootherchurchesintheircommunities.

GivingPublishingIncome: $5.24 M

14%

86%

Giving Breakdown: $4.50 MIndividualFoundationsChurches

89%

7%4%

Expense: $5.41 MProgramDevelopmentandSupportAdministrationFundRaising

8%

86%

6%

“God is able to make all grace abound to you, so that in all things at all times, having all that you need, you will abound in every good work.” 2 Corinthians 9:8

TheAlphacoursehasbeenadaptedanddevelopedforusewithuniqueusergroupsinordertomaximizethecourse’seffectiveness.TherearehundredsofspecialtyAlphacoursesgoingonacrossAmerica(e.g.Campus,Prisons,Military,Seniors,Workplace).In2010SpecialtyMinistries continued their rapid expansion makingtheGospelmessagerelevanttoall.

50%

10%

80%

62%

CampusAlphaPrisonAlphaWorkplaceAlphaYouthAlpha

specialty ministries percentage Growth

9 8

2010 inComevS.expenseREvIEWS MEASURESOFproGressANDoUTlook“We thank and praise God for the fruit he gave us in 2010.” — Gerard long

in alpha’s third year into a five-year plan, the ministry is on track to achieve the desired results by 2012. by God’s grace, alpha saw significant growth in key areas in 2010.

as demonstrated below, alpha has a progressive model of accelerating growth instead of plateauing growth; alpha Usa is at a “tipping point,” placing us in a position to achieve the stated ministry vision by 2012.

ChurchesthatintegrateAlphaintotheirlong-termstrategy;ourprimaryobjectiveandaresultofallinitiativescombined.

Alpha invitations

2009 2010 2011F

80%

Active Alpha churches

2009 2010 2011F

18%

InitiativetomobilizechurchesandpeopleinlocalcommunitiestoworktogetheracrossdenominationallinestoseepeopleattendanintroductoryAlphadinner.

ComprisedofLighthouseandResourceChurchPastors,businesspeople,aRegionalDirectorandanassistant.Theyworkonthefront-line,connectingwithandengagingchurchesonbehalfofAlpha.

regional leadership Teams

2009 2010 2011F

24%

lighthouse churches

2009 2010 2011F

184%

ChurchesthatmodelsuccessfuluseoftheAlphacourseandencouragethespreadofAlphatootherchurchesintheircommunities.

GivingPublishingIncome: $5.24 M

14%

86%

Giving Breakdown: $4.50 MIndividualFoundationsChurches

89%

7%4%

Expense: $5.41 MProgramDevelopmentandSupportAdministrationFundRaising

8%

86%

6%

“God is able to make all grace abound to you, so that in all things at all times, having all that you need, you will abound in every good work.” 2 Corinthians 9:8

TheAlphacoursehasbeenadaptedanddevelopedforusewithuniqueusergroupsinordertomaximizethecourse’seffectiveness.TherearehundredsofspecialtyAlphacoursesgoingonacrossAmerica(e.g.Campus,Prisons,Military,Seniors,Workplace).In2010SpecialtyMinistries continued their rapid expansion makingtheGospelmessagerelevanttoall.

50%

10%

80%

62%

CampusAlphaPrisonAlphaWorkplaceAlphaYouthAlpha

specialty ministries percentage Growth

9 8

ALPHAUSAreGional leadership Teams

Ask the Lord of the harvest, therefore, to send out workers into his harvest field. Matthew 9:38

Alpha usA is actively developing regional leadership Teams in 53 regions across America*

margaret cotton,RegionalDirector,SouthCarolina I’vebeenaChristianformanyyears,butmyfaithdeepenedthroughmyexperienceontheAlphacourse.Myhusbanddiedafterbattlinganaggressivebraintumor.IfirsttookAlphashortlyafterhisdeath.MyhusbandandIwerebothstrongbelieversandsustainedbyourfaith,butIquestionedwhyGoddidnothealhim.Icarriedguiltthatperhapshewasnothealedbecausemyfaithwasnotstrongenough.on Alpha, the holy spirit weekend was a transforming time for me in dealing with both my grief and my guilt.

I joined the Alpha team with 30 years’ experience in the training and media fields. As RegionalDirectorofAlphaSouthCarolina,bothareasofexpertiseservemewellinthemanytasksandactivities

requiredformyposition.WhiletrainingchurchesandorganizationsonhowtoruntheAlphacourseeffectivelyisalargepartofmyposition,Ialsoupdatemywebsite,organizemediacampaigns,manageprofitandlossstatements,fund-raiseandstrategizetomarketthevariousAlphacoursesinmyregion.

We’veseenexcitinggrowth!In2010,thenumberofchurchesrunningAlphainSouthCarolinadoubled,andIanticipate2011willcontinuethattrend.Charlestonwasalsothekick-offcityforthe2010FaithintheWorkplaceseminars,wheremorethan250businesspeoplelearnedaboutlivingouttheirfaithatwork.Severalprisonshadincredibleresultsfromrunningthecourse,nowalloftheprisonsinSouthCarolinaarestartingAlphaaswell!IamexcitedtoconcentrateonyouthandcampusAlphaprogramsthisyear.i feel that God is really on the move in south carolina, and i feel privileged to do his work!

*www.alphausa.org/RLT

AlphA - noT jusT in churchesTheAlphacoursecanberunatschool,work,prison,nursinghomes,homelesssheltersormilitarybases,orforthosewhospeakEnglishasasecondlanguage(ESOL).Specialtycoursesinclude:**

Alpha for Catholics Alpha in the Workplace Alpha in a Multicultural SettingYouth Alpha Alpha for Prisons Alpha for the MilitaryCampus Alpha Alpha for Seniors Alpha for the HomelessAlpha for ESOL Family Life and Relationships (Marriage Prep Course, Marriage Course, Parenting Course)

**learnmore:www.alphausa.org/specialty 13 12

ALPHAUSAreGional leadership Teams

Ask the Lord of the harvest, therefore, to send out workers into his harvest field. Matthew 9:38

Alpha usA is actively developing regional leadership Teams in 53 regions across America*

margaret cotton,RegionalDirector,SouthCarolina I’vebeenaChristianformanyyears,butmyfaithdeepenedthroughmyexperienceontheAlphacourse.Myhusbanddiedafterbattlinganaggressivebraintumor.IfirsttookAlphashortlyafterhisdeath.MyhusbandandIwerebothstrongbelieversandsustainedbyourfaith,butIquestionedwhyGoddidnothealhim.Icarriedguiltthatperhapshewasnothealedbecausemyfaithwasnotstrongenough.on Alpha, the holy spirit weekend was a transforming time for me in dealing with both my grief and my guilt.

I joined the Alpha team with 30 years’ experience in the training and media fields. As RegionalDirectorofAlphaSouthCarolina,bothareasofexpertiseservemewellinthemanytasksandactivities

requiredformyposition.WhiletrainingchurchesandorganizationsonhowtoruntheAlphacourseeffectivelyisalargepartofmyposition,Ialsoupdatemywebsite,organizemediacampaigns,manageprofitandlossstatements,fund-raiseandstrategizetomarketthevariousAlphacoursesinmyregion.

We’veseenexcitinggrowth!In2010,thenumberofchurchesrunningAlphainSouthCarolinadoubled,andIanticipate2011willcontinuethattrend.Charlestonwasalsothekick-offcityforthe2010FaithintheWorkplaceseminars,wheremorethan250businesspeoplelearnedaboutlivingouttheirfaithatwork.Severalprisonshadincredibleresultsfromrunningthecourse,nowalloftheprisonsinSouthCarolinaarestartingAlphaaswell!IamexcitedtoconcentrateonyouthandcampusAlphaprogramsthisyear.i feel that God is really on the move in south carolina, and i feel privileged to do his work!

*www.alphausa.org/RLT

AlphA - noT jusT in churchesTheAlphacoursecanberunatschool,work,prison,nursinghomes,homelesssheltersormilitarybases,orforthosewhospeakEnglishasasecondlanguage(ESOL).Specialtycoursesinclude:**

Alpha for Catholics Alpha in the Workplace Alpha in a Multicultural SettingYouth Alpha Alpha for Prisons Alpha for the MilitaryCampus Alpha Alpha for Seniors Alpha for the HomelessAlpha for ESOL Family Life and Relationships (Marriage Prep Course, Marriage Course, Parenting Course)

**learnmore:www.alphausa.org/specialty 13 12

ALPHAUSA direCTors

jim charlton, director of course developmentJimcaughttheAlphavisionin1998,ledAlphaforachurchstaff,thenhelpedstartandleadAlphaUSA/Chicagoin2002.PriortoAlpha,Jimhada20-yearcareerasalitigationattorneyandpartnerinaChicagoarealawfirm.HisBAisfromtheUniversityofIllinoisatChicago,andhisJDfromDePaulUniversity.

mike singh, director of marketing & publishingOnanAlphacoursein2004,Mikewasbornagain,andhiswife,aHinduatthetime,gaveherlifetoChrist.Mikespent15yearsinentrepreneurialventuresandthebankingindustry,mostrecentlywithHSBC.HeearnedaBA/BSfromDePaulUniversityandanMBAfromtheKelloggSchoolofManagement.

susan woller, director of church fulfillment, iT & operationsGodbroughtSusantoAlpha,andtheexperiencechangedherlife.Susanspent19yearspriortojoiningAlphaprovidingITbusinesssolutionstoFortune500companiesandpublishingNewYorkTimesbestsellingauthors.SheattendedIl-linoisStateUniversity.

2011 sTrATeGic INITIATIvESprAyer: our firsT prioriTy

PrayerwarriorsallovertheworldsupportAlphaUSA,from1,000Ugandansprayinganhoureachday,totheAlphacentralofficestartingeachdaywithsharingandprayer.Otherprayereffortsinclude:weeklynationalprayercalls;responsetoprayerrequestspostedontheAlphawebsiteandseasonsofspecialprayerandfasting.Initiativesfor2011include: •AmonthlyprayercallfortheAlphaUSABoardofDirectors •PartnershipswithmajorUnitedStatesprayerministries

TeAchinG And minisTry on The worK of The holy spiriT in The life of A chrisT follower

ThehighlightofanAlphacourseisoftentheweekendordayawaytolearnaboutthepersonoftheHolySpirit,whatHedoesandhowHeempowersapersontobeaneffectivewitnessforChrist.In2011wewillbe: •EncouragingchurchesthatarerunningsuccessfulAlphaweekendstoinviteotherlocalchurches toparticipateintheweekend,thuslearningbestpractices. •Seekinganunderwriter,suchasanationalhotelchain,tosponsorAlphaweekends

liGhThouse churches: Key To AlphA’s sTrATeGic GrowTh plAn

Seventy-oneseniorpastorshavecommittedtheirchurchestobecomingLighthouseChurches(LH)forAlpha,andwehopetoadd18morein2011.ALHchurchmodelssuccessinrunningtheAlphacourseandiscommittedtosharing,encouraging,servingandgivingawaytheAlphacoursetoothersinitscommunities.In2011wewillbe: •EncouragingtheLHpastorstosharebestpracticesandtoprayforoneanother. •ProvidingsupportforeachLHpastor,includingscholarshipstoattendInternationalWeekatHTB inLondon

linKinG AlphA courses To The locAl church

TherearehundredsofspecialtyAlphacoursesgoingonacrosstheUnitedStates(e.g.,Campus,Prisons,Military,Seniors,Workplace),andin2011weplantolinkeachcoursetoalocalchurch.Wearedeveloping‘Champions’foreachspecialtyministryineveryregionandwewillprovidelocalchurcheswithguidelinesonhowtosupportthespecialtycourses.

reGionAl leAdership TeAms: fAciliTATinG The GrowTh of AlphA

Regional Leadership Teams (RLT) are comprised of senior church pastors (including Lighthouse pastors),businesspeopleandanAlphaRegionalDirector(RD).WearedevelopingRLT’sin53regionsandplantoinitiateanadditional13teamsin2011.TheAlphaCentralSupportTeamprovideskeyservicestotheRLTs,includingdatamanagement,web,marketing,eventplanningandothersupport.In2011theRD’swillfocuson: •DevelopingLighthouseChurches •Events:TasteofAlpha,GettingStartedTrainingandGlobalAlphaTraining •AlphaCoaches(volunteerAlpharepresentativeswhostart,nurtureandsupportAlphacourses) •DevelopingTheAlphaInvitations(acommunitywide,cross-denominationalinitiativetoinvite entiretownsandcitiestoAlphaintroductorydinnersandsubsequentAlphacoursesinvariouschurches inthearea) •Regionalfunddevelopment

Gerard long, executive directorGerard’spassionistoknowJesusChrist,toseeHimglorifiedandtointroduceasmanypeopletoHimaspossible.BornintheUnitedKingdomandnowlivingintheUnitedStates,GerardstartedrunningAlphainhishomein1995.Hewasapastor for17yearsinavibrantchurch inNorthLondonwhilealsoanexecutiveatoneoftheworld’slargestbanks,HSBC.Gerardleftasuccessful30-yearcareerwithHSBC,asseniorvicepresident,toleadAlphaUSAin2007.HehasdedicatedhislifetoseeingpeoplecometoChristandisapassionatepublicspeaker,writerandvisionary. Recently, Gerard partnered with PrisonFellowshipFounderChuckColsoninagroundbreakingvideoseriesforChristfollowers.

InOctober2010,AlphaUSAreleasedGerard’sfirstbook,TheBreakthrough.Developedincooperationwithworld-renownedbusinessexpertandbestsellingauthorKenBlanchard,TheBreakthroughisamodern-dayparable,usingasimpleandengagingstorytocommunicatebasictruthsaboutGod,religion,sufferingandtheafterlife.Gerardalsorecentlystartedwritingablogonthetopicsofevangelizationandchurchgrowth(http://blog.alphausa.org).Gerard’snextbook,TheNote,chroniclesthetragicexperienceofhisson’sdeath,andhowhisrelationshipwithChristhelpedhimandhisfamilythroughaperiodofpainandbrokenness.

AsvicepresidentofaChicago-basedchemicalcompany, IofferedAlphaatWorkasanoptionformyemployees.Theresultswere impressive. We’d triedevery techniqueover the last20years—corporate retreats, open book management, flex-time programs. These are beneficial, but theyaren’tsustainableifyoudon’thavetherightattitudeandculture.Alpha was a catalyst in setting the tone for a culture that expanded the hearts of employees,leadingtocommunityoutreacheffortssuchasgrowingagardenforalocalsoupkitchen,startingayouthmentoringprogramandholdingapicnicforalocalorphanage.Asyouimpactpeople’shearts, ittransformsintohowtheyconductthemselvesandhelpsthemtobemoresatisfiedatwork.

brad Jeffery, Chicago BusinessExecutive

AlphAPEOPLEONTHE fronT lines“Everydaybringsnewchallenges,butIgohomeatnightfilledwiththesatisfactionofknowingthatmaybejustonemorepersonmadeacommitmenttoChrist.”–KudaBumhira,MarketingProjectManager,AlphaUSA

NicoleSidebottom RuthinaNorthcuttandBetsySwannKudahBumhira JanelleHall LinneaSmith 10 11

Fromleft,JimCharlton,MikeSingh,SusanWoller,GerardLong

ALPHAUSA direCTors

jim charlton, director of course developmentJimcaughttheAlphavisionin1998,ledAlphaforachurchstaff,thenhelpedstartandleadAlphaUSA/Chicagoin2002.PriortoAlpha,Jimhada20-yearcareerasalitigationattorneyandpartnerinaChicagoarealawfirm.HisBAisfromtheUniversityofIllinoisatChicago,andhisJDfromDePaulUniversity.

mike singh, director of marketing & publishingOnanAlphacoursein2004,Mikewasbornagain,andhiswife,aHinduatthetime,gaveherlifetoChrist.Mikespent15yearsinentrepreneurialventuresandthebankingindustry,mostrecentlywithHSBC.HeearnedaBA/BSfromDePaulUniversityandanMBAfromtheKelloggSchoolofManagement.

susan woller, director of church fulfillment, iT & operationsGodbroughtSusantoAlpha,andtheexperiencechangedherlife.Susanspent19yearspriortojoiningAlphaprovidingITbusinesssolutionstoFortune500companiesandpublishingNewYorkTimesbestsellingauthors.SheattendedIl-linoisStateUniversity.

2011 sTrATeGic INITIATIvESprAyer: our firsT prioriTy

PrayerwarriorsallovertheworldsupportAlphaUSA,from1,000Ugandansprayinganhoureachday,totheAlphacentralofficestartingeachdaywithsharingandprayer.Otherprayereffortsinclude:weeklynationalprayercalls;responsetoprayerrequestspostedontheAlphawebsiteandseasonsofspecialprayerandfasting.Initiativesfor2011include: •AmonthlyprayercallfortheAlphaUSABoardofDirectors •PartnershipswithmajorUnitedStatesprayerministries

TeAchinG And minisTry on The worK of The holy spiriT in The life of A chrisT follower

ThehighlightofanAlphacourseisoftentheweekendordayawaytolearnaboutthepersonoftheHolySpirit,whatHedoesandhowHeempowersapersontobeaneffectivewitnessforChrist.In2011wewillbe: •EncouragingchurchesthatarerunningsuccessfulAlphaweekendstoinviteotherlocalchurches toparticipateintheweekend,thuslearningbestpractices. •Seekinganunderwriter,suchasanationalhotelchain,tosponsorAlphaweekends

liGhThouse churches: Key To AlphA’s sTrATeGic GrowTh plAn

Seventy-oneseniorpastorshavecommittedtheirchurchestobecomingLighthouseChurches(LH)forAlpha,andwehopetoadd18morein2011.ALHchurchmodelssuccessinrunningtheAlphacourseandiscommittedtosharing,encouraging,servingandgivingawaytheAlphacoursetoothersinitscommunities.In2011wewillbe: •EncouragingtheLHpastorstosharebestpracticesandtoprayforoneanother. •ProvidingsupportforeachLHpastor,includingscholarshipstoattendInternationalWeekatHTB inLondon

linKinG AlphA courses To The locAl church

TherearehundredsofspecialtyAlphacoursesgoingonacrosstheUnitedStates(e.g.,Campus,Prisons,Military,Seniors,Workplace),andin2011weplantolinkeachcoursetoalocalchurch.Wearedeveloping‘Champions’foreachspecialtyministryineveryregionandwewillprovidelocalchurcheswithguidelinesonhowtosupportthespecialtycourses.

reGionAl leAdership TeAms: fAciliTATinG The GrowTh of AlphA

Regional Leadership Teams (RLT) are comprised of senior church pastors (including Lighthouse pastors),businesspeopleandanAlphaRegionalDirector(RD).WearedevelopingRLT’sin53regionsandplantoinitiateanadditional13teamsin2011.TheAlphaCentralSupportTeamprovideskeyservicestotheRLTs,includingdatamanagement,web,marketing,eventplanningandothersupport.In2011theRD’swillfocuson: •DevelopingLighthouseChurches •Events:TasteofAlpha,GettingStartedTrainingandGlobalAlphaTraining •AlphaCoaches(volunteerAlpharepresentativeswhostart,nurtureandsupportAlphacourses) •DevelopingTheAlphaInvitations(acommunitywide,cross-denominationalinitiativetoinvite entiretownsandcitiestoAlphaintroductorydinnersandsubsequentAlphacoursesinvariouschurches inthearea) •Regionalfunddevelopment

Gerard long, executive directorGerard’spassionistoknowJesusChrist,toseeHimglorifiedandtointroduceasmanypeopletoHimaspossible.BornintheUnitedKingdomandnowlivingintheUnitedStates,GerardstartedrunningAlphainhishomein1995.Hewasapastor for17yearsinavibrantchurch inNorthLondonwhilealsoanexecutiveatoneoftheworld’slargestbanks,HSBC.Gerardleftasuccessful30-yearcareerwithHSBC,asseniorvicepresident,toleadAlphaUSAin2007.HehasdedicatedhislifetoseeingpeoplecometoChristandisapassionatepublicspeaker,writerandvisionary. Recently, Gerard partnered with PrisonFellowshipFounderChuckColsoninagroundbreakingvideoseriesforChristfollowers.

InOctober2010,AlphaUSAreleasedGerard’sfirstbook,TheBreakthrough.Developedincooperationwithworld-renownedbusinessexpertandbestsellingauthorKenBlanchard,TheBreakthroughisamodern-dayparable,usingasimpleandengagingstorytocommunicatebasictruthsaboutGod,religion,sufferingandtheafterlife.Gerardalsorecentlystartedwritingablogonthetopicsofevangelizationandchurchgrowth(http://blog.alphausa.org).Gerard’snextbook,TheNote,chroniclesthetragicexperienceofhisson’sdeath,andhowhisrelationshipwithChristhelpedhimandhisfamilythroughaperiodofpainandbrokenness.

AsvicepresidentofaChicago-basedchemicalcompany, IofferedAlphaatWorkasanoptionformyemployees.Theresultswere impressive. We’d triedevery techniqueover the last20years—corporate retreats, open book management, flex-time programs. These are beneficial, but theyaren’tsustainableifyoudon’thavetherightattitudeandculture.Alpha was a catalyst in setting the tone for a culture that expanded the hearts of employees,leadingtocommunityoutreacheffortssuchasgrowingagardenforalocalsoupkitchen,startingayouthmentoringprogramandholdingapicnicforalocalorphanage.Asyouimpactpeople’shearts, ittransformsintohowtheyconductthemselvesandhelpsthemtobemoresatisfiedatwork.

brad Jeffery, Chicago BusinessExecutive

AlphAPEOPLEONTHE fronT lines“Everydaybringsnewchallenges,butIgohomeatnightfilledwiththesatisfactionofknowingthatmaybejustonemorepersonmadeacommitmenttoChrist.”–KudaBumhira,MarketingProjectManager,AlphaUSA

NicoleSidebottom RuthinaNorthcuttandBetsySwannKudahBumhira JanelleHall LinneaSmith 10 11

Fromleft,JimCharlton,MikeSingh,SusanWoller,GerardLong

A higher standard. A higher purpose.

alpha BYTHEnUmbers

AlphaUSAdependsongiftsfromindividuals,corporationsandfoundationstotouchthelivesofthousandsofindividualseachyear.AlphaUSAisatax-exempt501(c)(3)charitableorganization;therefore,donationsaretax-deductibleconsistentwithIRCSection170.ToinvestandexpandtheworkofGodthroughAlpha,makecheckspayabletoAlphaUSA,andsendto:DevelopmentatAlphaUSA,2275HalfDayRd.,Suite185,Bannockburn,IL60015

Giveonlinethroughwww.alphausa.organdlookfor“Donate”atthetop.Forwiringorstocktransferinstructions,call(224)588-8538.ForincludingAlphainyourwillorestateplanning,call(224)588-8538.

effeCTive• 4,355churchescurrentlyrunningAlphacourses

• 200,000guestsonAlphacoursein2010

• 100,000commitmentstoChristin2010*

effiCienT• 53AlphaUSARegionalLeadershipTeams

• 30,000+Alphavolunteers

• $45,000,000valueofvolunteerlaboratmin.wage($7.25/hour)

expandinG Impactof$10,000investedinAlpha• 100+newcommitmentstoChrist(under$100/conversion)

• 262familymembersimpacted(spouseand1.62children)

• $67,000contributedtotheworkofthelocalchurch**

Tory baucumRector,TruroChurch

pamella bockAlphaMinistryTrainer

mark emeryPresident,U.S.Operations,TheJordanCompany

Gary GulbransonSecretary,AlphaUSA;SeniorPastor,WestminsterChapel

nicky Gumbelvicar,HolyTrinityBrompton

david housholderSeniorPastor,RobinwoodChurch

Todd hunterBishop,TheAnglicanMissioninAmerica

Gerard longExecutiveDirector,AlphaUSA

John mackayPrincipal,StrandCorporation

John o. mcnairyPresident/CEO,HarveyEnterprises

Tricia neillExecutiveDirector,AlphaInternational

Timothy b. robertson Chairman,BayShoreEnterprises,LLC

david segelChairman,AlphaUSA;Founder,ChairmanandCEO,TheMakoGroup

rev. david ThomasviceChairman,AlphaUSA;UnitedMethodistChurch

Glenn a. youngkin ManagingDirector,TheCarlyleGroup

DearFriends,

For almost two decades now, Tina and Ihave been actively involved with Alpha.Our first participation was in 1993 whenwe were guests on a course at our localchurch, Holy Trinity Brompton, London.Wehad no ideawhatwewere actually infor.But that course, at that time, createda platform for us to renew and grow infaith. And it was the foundation for somelifelong friendships that are built on thecommongroundof our relationshipswithGod through Christ. It was a surpriseblessingforus.

Since then we’ve tried our best to bringfriends to Alpha courses, help on cours-es, lead small groups and sometimesgive a talk.We’ve had the great privilegeof watching lots of friends experiencecomplete transformation through Christbecause of the Alpha course. I supposewe’re starting to get it: “Evangelism”isn’t just something for pastors, or forpeoplewithspecialtalentsaspreachersorpersuaders. Drawingmen’s and women’shearts into a new spiritual relationshipis actually God’s work. And we can allbe a part of it, and theAlpha course justsomething that makes that easyandeffective.

Over the course of 10 weeks, Alphapresents the Gospel message in a wayin which people can ask their questions,express their doubts and fears andgrapple with all that holds themback. They are surrounded by a lovingcommunity in this process (that’s thechurch, folks like you and me), whichaccepts them and commits to walkingwiththemalongthejourney.Itmaysoundsimple,butthat’sit.AndGoddoesthehardwork.

Thank you for your prayers andsupport and sacrifice for the sake of theAlpha ministries. So many people haveinvestedtimeandmoneyandrealpersonalsacrificetogetAlphato thispoint. We’rereally grateful, and we’re really excitedaboutwhat’stocome.

Witheveryblessing,

DavidSegelChairman,AlphaUSA;Founder,ChairmanandCEO,TheMakoGroup

ALPHAUSA board OFdireCTors

“Inouropinion,thefinancialstatementsreferredtopresentfairly,inallmaterialrespects,thefinancialpositionofAlphaUSAasofDecember21,2009and2008,andthechangesinitsnetassetsanditscashflowsfortheyearsthenendedareinconformitywithaccountingprinciplesgenerallyacceptedintheUSA.”*Currentyearauditinprocess.

*www.alphausa.org/audit

aUdiTor’s STATEMENT

*estimatebasedonBarnaResearchthat50%ofcourseparticipantsmakeacommitmentorrecommitmenttoChrist

**estimatederivedbyAlphaUSAusingnumberofnewcommitmentstoChrist(basedonAlphadataandBarnaresearch)andaveragepercentageincometitheperUShousehold(basedonUSCensusDataandCrownMinistries).Readmore:www.alphausa.org/alphabythenumbers

I hope and pray that you have been encouraged and stirred

in your heart as you read this report. I am fully aware

that it is only God’s grace that enabled us to enjoy such

amazing fruit in 2010, and I feel very privileged and blessed

to be serving with Alpha.Our motivation and purpose is simple. We love Jesus

Christ with all our hearts and want to see as many

people as possible becoming his disciples.We know there is much more that can be achieved in

and through Alpha, and we are earnest in prayer that

God will empower us with His Holy Spirit to be better

witnesses for Him. Also, we are constantly looking for more

laborers and, in particular, people who will join us in

prayer, service and financial giving.I want to close this 2010 Ministry Report by personally

inviting you to help us spread the wonderful news of

Jesus Christ across America using Alpha.In Christ and for His glory,Gerard

14 15

A higher standard. A higher purpose.

alpha BYTHEnUmbers

AlphaUSAdependsongiftsfromindividuals,corporationsandfoundationstotouchthelivesofthousandsofindividualseachyear.AlphaUSAisatax-exempt501(c)(3)charitableorganization;therefore,donationsaretax-deductibleconsistentwithIRCSection170.ToinvestandexpandtheworkofGodthroughAlpha,makecheckspayabletoAlphaUSA,andsendto:DevelopmentatAlphaUSA,2275HalfDayRd.,Suite185,Bannockburn,IL60015

Giveonlinethroughwww.alphausa.organdlookfor“Donate”atthetop.Forwiringorstocktransferinstructions,call(224)588-8538.ForincludingAlphainyourwillorestateplanning,call(224)588-8538.

effeCTive• 4,355churchescurrentlyrunningAlphacourses

• 200,000guestsonAlphacoursein2010

• 100,000commitmentstoChristin2010*

effiCienT• 53AlphaUSARegionalLeadershipTeams

• 30,000+Alphavolunteers

• $45,000,000valueofvolunteerlaboratmin.wage($7.25/hour)

expandinG Impactof$10,000investedinAlpha• 100+newcommitmentstoChrist(under$100/conversion)

• 262familymembersimpacted(spouseand1.62children)

• $67,000contributedtotheworkofthelocalchurch**

Tory baucumRector,TruroChurch

pamella bockAlphaMinistryTrainer

mark emeryPresident,U.S.Operations,TheJordanCompany

Gary GulbransonSecretary,AlphaUSA;SeniorPastor,WestminsterChapel

nicky Gumbelvicar,HolyTrinityBrompton

david housholderSeniorPastor,RobinwoodChurch

Todd hunterBishop,TheAnglicanMissioninAmerica

Gerard longExecutiveDirector,AlphaUSA

John mackayPrincipal,StrandCorporation

John o. mcnairyPresident/CEO,HarveyEnterprises

Tricia neillExecutiveDirector,AlphaInternational

Timothy b. robertson Chairman,BayShoreEnterprises,LLC

david segelChairman,AlphaUSA;Founder,ChairmanandCEO,TheMakoGroup

rev. david ThomasviceChairman,AlphaUSA;UnitedMethodistChurch

Glenn a. youngkin ManagingDirector,TheCarlyleGroup

DearFriends,

For almost two decades now, Tina and Ihave been actively involved with Alpha.Our first participation was in 1993 whenwe were guests on a course at our localchurch, Holy Trinity Brompton, London.Wehad no ideawhatwewere actually infor.But that course, at that time, createda platform for us to renew and grow infaith. And it was the foundation for somelifelong friendships that are built on thecommongroundof our relationshipswithGod through Christ. It was a surpriseblessingforus.

Since then we’ve tried our best to bringfriends to Alpha courses, help on cours-es, lead small groups and sometimesgive a talk.We’ve had the great privilegeof watching lots of friends experiencecomplete transformation through Christbecause of the Alpha course. I supposewe’re starting to get it: “Evangelism”isn’t just something for pastors, or forpeoplewithspecialtalentsaspreachersorpersuaders. Drawingmen’s and women’shearts into a new spiritual relationshipis actually God’s work. And we can allbe a part of it, and theAlpha course justsomething that makes that easyandeffective.

Over the course of 10 weeks, Alphapresents the Gospel message in a wayin which people can ask their questions,express their doubts and fears andgrapple with all that holds themback. They are surrounded by a lovingcommunity in this process (that’s thechurch, folks like you and me), whichaccepts them and commits to walkingwiththemalongthejourney.Itmaysoundsimple,butthat’sit.AndGoddoesthehardwork.

Thank you for your prayers andsupport and sacrifice for the sake of theAlpha ministries. So many people haveinvestedtimeandmoneyandrealpersonalsacrificetogetAlphato thispoint. We’rereally grateful, and we’re really excitedaboutwhat’stocome.

Witheveryblessing,

DavidSegelChairman,AlphaUSA;Founder,ChairmanandCEO,TheMakoGroup

ALPHAUSA board OFdireCTors

“Inouropinion,thefinancialstatementsreferredtopresentfairly,inallmaterialrespects,thefinancialpositionofAlphaUSAasofDecember21,2009and2008,andthechangesinitsnetassetsanditscashflowsfortheyearsthenendedareinconformitywithaccountingprinciplesgenerallyacceptedintheUSA.”*Currentyearauditinprocess.

*www.alphausa.org/audit

aUdiTor’s STATEMENT

*estimatebasedonBarnaResearchthat50%ofcourseparticipantsmakeacommitmentorrecommitmenttoChrist

**estimatederivedbyAlphaUSAusingnumberofnewcommitmentstoChrist(basedonAlphadataandBarnaresearch)andaveragepercentageincometitheperUShousehold(basedonUSCensusDataandCrownMinistries).Readmore:www.alphausa.org/alphabythenumbers

I hope and pray that you have been encouraged and stirred

in your heart as you read this report. I am fully aware

that it is only God’s grace that enabled us to enjoy such

amazing fruit in 2010, and I feel very privileged and blessed

to be serving with Alpha.Our motivation and purpose is simple. We love Jesus

Christ with all our hearts and want to see as many

people as possible becoming his disciples.We know there is much more that can be achieved in

and through Alpha, and we are earnest in prayer that

God will empower us with His Holy Spirit to be better

witnesses for Him. Also, we are constantly looking for more

laborers and, in particular, people who will join us in

prayer, service and financial giving.I want to close this 2010 Ministry Report by personally

inviting you to help us spread the wonderful news of

Jesus Christ across America using Alpha.In Christ and for His glory,Gerard

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