alm. © copyright 2015 marklogic corporation. all rights reserved. slide: 2 customer 360 integrated...
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ALM
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 2
Customer 360
Integrated 60+ Heterogeneous Data SourcesIntegrated 60+ various data sources, including transactional data (Oracle, Cvent, N24, and other relational system), behavioral data (Marketo, Sailthru, Vertical Response), ALM website properties (ALM Rival Edge, ALM Legal Intelligence, LawJobs.com, Smart Litigator), and external data sources (LinkedIn, FatWire)
Built Real-time 360 Views of the CustomerUniversal customer profiles for lawyers that are registered with ALM, including work profile and behavioral information (e.g., what was the lawyer researching, what did he try to access, what devices was he using, etc.)
Deeper Customer Engagement600% more effective email marketing campaign by delivering targeted content
Sales Team EnablementProvided deeper insights to the ALM sales team to drive additional revenue
After MarkLogicBefore MarkLogic
Disparate, disconnected data sources No unified view Changing customer needs Inability to get real-time, “fresh” data Inability to maintain data standards No business rules around the data
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 3
Before MarkLogic Offline Readers
Partner Sites
Traditional Traffic
Mobile Traffic
CRM
Subscriptions
Social Media
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 4
Registration:Email: [email protected]: Bob SimsFirm: Latham & Watkins, LLPStatus: Lite Registrant
Employment: Current: Partner @ Latham & Watkins, LLP – SF Bay Area
• Previous: McCutchen, Dolyle, Brown & Enersen Law Practice• Previous: US Department of State International Affairs• Previous: US Department of Just Justice Law Practice• Previous: O’Melveny & Myers LLP
Education:• JD – Columbia University School of Law 1981 - 1984• BA – Harvard University 1977 – 1981
Practice Areas:White Collar Criminal Defense, Litigation, Anti-corruption, Commercial Litigation, Enforcement
Latham to Continue in Antitrust CaseSource: NLJ | Editor: rbinder Practice Areas: Antitrust, Civil Procedure, Motion Practice, Legal ProfessionSubject: Law Firm Client Relationships, Professional Ethics & Attorney DisciplineIndustry: Transportation/Aviation
‘Upskirt’ Corporate Counsel Gets Six-Month SuspensionSEC Taps New Chief for S.F. Office‘Computergate’ Sentence for Ex-Rep Stands, Judges RuleSuit Against Chinese Bank Can Proceed, Panel Finds
Traffic:9/4 3 PVs9/6 1 PVs9/13 1 PVs9/19 2 PVs9/21 3 PVs
Article IDs full access:120261789025412026188791981202619124339
Article IDs blocked access:12026199310151202619663543
Access Platform:Apple iPadOther
Access Locations:ChicagoRedwood CityLos Angeles
eNewsletter Alerts Clicked:CA News Alert
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360 View
Firm:Name: Latham & Watkins, LLPFirm ID: 120Employees: 2,032
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 5
After MarkLogicConverge Master Data Management
Load As-is, Process
De-duplication, Mapping Linking
Source Prioritization and Scoring
Provenance and Point-in-time Scoring
Descriptive
ALM Properties & Info Solutions
Behavioral
Transactional
360 View
Predictive Analytics
Website Recommendations
Website Personalization
Marketing Campaigns
Insights and Reports
Permissions
Syndication
ALM Customers
60+
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© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 6
Email Sends Per Click
417
67
Delivering ROI with MarkLogic
Email Marketing Campaign
Sent Leads Open Rate Click Through Rate (CTR)
Old Approach 21,697 52 15.3% 0.24%
With MarkLogic 3,733 56 23.5% 1.55%
600% more effective