ALLSMILE IN MEXICOALLSMILE IN MEXICOSVETA AARON ANSON

Agenda

1. Overview of Mexico1. Overview of Mexico

2. Market Attractiveness2. Market Attractiveness

3. Competition3. Competition

4. Consumers4. Consumers

5. Allsmile in Mexico5. Allsmile in Mexico

6. Market Entry Forecasts6. Market Entry Forecasts

7. Recommendations7. Recommendations

8. Questions?8. Questions?

Mexico

•Background

•Economy

•Population

•Main Business Issues

Market Attractiveness

Arg Brazil Chile Mex Peru Venez

Rating 3.715 3.95 3.32 5.235 2.864 3.09

The attractiveness rating is based on:

•Demand Criteria (price, effect, size, vehicle, delivery)

•Supply Criteria (distribution, tariffs and shipping,

currency exchange, etc.)

•Competition (pricing, market share, awareness,

advertising)

•Distance/other (population, age, distance, GDP,

production cost, etc.)

Forecasting ModelProduct LineBreadth of Product Line 3 7Quality of Product Line 4 3Quality of Product Offerings for Other Segments 1 1

PricingPrice Positioning) 4 3Allowances 4 2

AdvertisingBudget ($) 49.7 49.7Quality (language, target, etc.) 5 4

5 = Excellent 1 = Low

Total Sales in Mexico (Competition)

Co.’s Eco MedTb

Eco LGTb

EcoSM TB

Hlth LG TB

HlthMed TB

Hlth LG Pmp

WhMD TB

Wh SM TB

Total#

Tot SaleMXNMill

MKT%

DentCare

4499 4499 2629 2629 3788 18044 1275 33%

Clean & White

155 155 310 662 22%

Local 1

4132 4132 2262 3421 13947 1374 45%

How Strong is Sales??

• Large and Medium Economy Tube Paste

• Large Healthy Pump Paste

• Large and Medium Healthy Tube Paste

Market Share By Country

BRAZIL46%

ARGENTINA16%

VENEZ3%

CHILE8%

PERU4%

MEXICO23%

Cycle Diagram

Argentina

MexicoBrazil

Venezuela

Peru

CHILECHILE

Distribution

Considerations

• Chile’s infant mortality rate is lower than Mexico’s– For every 1000 births in Chile only 8.6

children die

• Amount of people that Mexico would be missing compared to Chile 20 years from now?

Population

1,208,182 people

Infant Mortality Per 1000 Births

Additional Considerations

• 36% of Chile’s population resides in the 3 largest cities – The 3 largest cities only hold 11.6% of

Mexico’s population

• Chile’s poverty level is over 20% lower than Mexico’s

Percent of Population in 3 Largest Cities

Population

Production Consideration

• Lower tariff prices– Brazil the heavy spender

• Lower shipping costs

Economy

• Industry-based Chile

• Service-based Mexico

• The rest of the America’s