allison jordan executive director. agenda ca sustainable winegrowing program background certified...
TRANSCRIPT
Allison JordanExecutive Director
Agenda
• CA Sustainable Winegrowing Program background
• Certified California Sustainable Winegrowing
• Lessons Learned
Sustainable Winegrowing
Growing and winemaking practices that are sensitive to the Environment, responsive to the needs and interests of society-at-large (social Equity), and Economically feasible to implement and maintain = 3 E’s or Triple Bottom Line
“Future Generations”
What is Sustainable Winegrowing?
Sustainable Winegrowing practices: • conserve water and energy • maintain healthy soil • reduce pesticide use • preserve wildlife habitat • protect air and water quality • recycle natural resources • enhance relations with employees and
neighbors• attain highest wine quality possible
Sustainability is a Direction, Not a Destination
• Serves as compass for using resources more efficiently
• Wineries and vineyards determine how fast and how far they want to go
• A process of continuous improvement
• Partnership between Wine Institute & California Association of Winegrape Growers (started in 2002)
• Comprehensive self-assessment workbook• Partners with regional associations,
government agencies, universities & NGOs• Hosts educational workshops throughout CA• Publicly reports on adoption of practices
California Sustainable Winegrowing Program
Sustainable Winegrowing Workbook Topics
• Viticulture• Soil Management• Vineyard Water Management• Pest Management• Wine Quality• Ecosystem Management • Energy Efficiency• Winery Water Conservation & Quality• Material Handling• Solid Waste Reduction & Management• Environmentally Preferred Purchasing• Human Resources• Neighbors & Communities• Air Quality
SWP Workbook Framework
227 Criteria with Four Categories of Practices
SWP Participation2002-Present
• SWP Self-Assessment (200 workshops)– 1,566 vineyard and winery organizations
(1,851 individual participants) – >358K acres of winegrapes (68%) and
150 million cases of wine (62%)
• SWP Targeted Education (184 workshops)– 9,240 attendees*
(*some participants have attended more than one
workshop)
Sustainability Reports
www.sustainablewinegrowing.org
Launched in January 2010
Enables wineries and vineyards to communicate their commitment to:– environmental stewardship– conservation of natural resources– socially responsible business practices
Cycle of Continuous Improvement
3rd Party Verification of the Cycle
Certification Goals
• Maintain California’s global leadership position
• Provide voluntary third-party verification option
• Enhance transparency and credibility with key stakeholders including regulators, trade, environmental organizations, media and consumers
• Encourage statewide participation
• Advance entire California industry toward best practices
Certification Requirements
• Annual SWP Self-Assessment (S-A)
• Demonstrate accuracy of S-A during third-party audit
• Meet all 58 prerequisites by scoring a 2 or higher, or having an action plan in place to improve performance
• Determine significant impacts & prioritize areas for improvement
• Establish, implement & update Action Plans annually
• Demonstrate continuous improvement: Maintain or improve S-A scores
Certification Prerequisites
3 Levels of Stringency:
• Must score Category 2 or above (5 criteria)
• Must have action plan if score Category 1 with one-year timeline (39 criteria)
• Must have action plan if score Category 1 with no timeline (14 criteria)
• Certificate for proof of certification (gatekeepers)
• CCSW Certification logo on company websites, promotional materials, and secondary packaging – accompanied by:– Claim statement E.g. “Acme Winery is Certified California
Sustainable Winegrowing”
• List of certified wineries and vineyards on CSWA website and to share with media, trade and consumers
• Up-to-date certification information and guidelines on CSWA website to ensure transparency
Communicating Certification
www.sustainablewinegrowing.org
Related CSWA Projects
Industry-Wide Sustainability Targets• Identify performance-based metrics • Collect relevant data from SWP participants• Establish industry baselines• Eventually set industry targets to measure and
communicate industry-wide improvements
CA Wine Community Sustainability Awards• Develop competitive award program to • acknowledge leaders in sustainable winegrowing• Help communicate the sustainability story• Develop relevant public relations campaign
Lessons Learned• Allow time to get buy-in of industry and stakeholders
• Understand the goal of certification: buoy entire industry vs. recognize a few – will help you select type
• Know your audience
• Think about internal and external communications from the start
• Understand (and partner with?) similar programs