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Alliance School of Business

Prospectus

Postgraduate Coursesand

Doctoral Program in Management

The Alliance School of Business is ranked the 9 Best Private B-school in India

th The Alliance School of Business is ranked the top 8 B-school in India for its Bachelor of Business Management program

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Alliance University received the Brands Academy Education Excellence Award (2013) for the Most Innovative University in South India

The Alliance School of Business is accredited by the International Assembly for Collegiate Business Education (IACBE), USA

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Career Advancement and

Networking

Contents

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Alliance University

Officers of the University

Vision and Mission

Message from the Chancellor

Message from the

Pro Vice-Chancellor

Academic Units


Alliance University-Advisory

Board

Alliance School of

Business-Advisory Board

Intellectual Capital

International Linkages

Center for Industry Interaction

Convocation 2012

Conferences and Seminars

Infrastructure

Academic Services

Support Services

Postgraduate Courses

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Alliance Alumni Association

Student Clubs

Alumni Speak

Corporate Social

Responsibility

Terms and Conditions

Courses offered by

Alliance University

68 Doctoral Program in Management

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Alliance University

Alliance University is a Private University established in

Karnataka State by Act No.34 of year 2010. The University is

jointly recognized by the University Grants Commission (UGC)

and the All India Council for Technical Education (AICTE), New

Delhi.

Alliance University is a renowned university of higher learning

located on an extensive state-of-the-art campus in Bangalore

offering a variety of degree courses. The University has

baccalaureate concentrations, postgraduate offerings,

doctoral degree programs and several professional certificate

programs.

Alliance University aspires to be among the best universities in

the world by the year 2025 through a series of strategically

crafted moves, precisely calibrated action plans and an

unwavering commitment to the pursuit of excellence.

While its oldest professional school—Alliance School of

Business—is consistently ranked among the top ten private

business schools in India by various ranking agencies, the

University having already established Alliance College of

Engineering and Design; Alliance School of Law; Alliance

Ascent College; Department of Continuing Education; and

Department of Performing Arts, is in the process of

establishing many other prominent academic units, viz.,

Alliance College of Arts and Humanities; Alliance College of

Science; Alliance College of Medicine and Dentistry; Alliance

College of Education and Human Services; Alliance School of

Health Sciences; and Alliance College of Media and

Communications.

The ambience and serenity of a world-class infrastructure

housed in a 'green' campus; faculty who have proven

themselves in their respective fields by providing an excellent

blend of rigor and relevance in their teachings; staff who are

ever ready to reach out; robust industry interactions; research

aimed at solving problems of the real world; a plethora of

international collaborative arrangements; outreach activities

that touch the lives of a wide cross section of society; an

exemplary track record in career counseling and placement

facilitation—combine to provide a rare synergy that

transcends artificial barriers and enables students to follow

their hearts with passion and confidence.

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Officers of the University

Ÿ The Visitor (His Excellency The Governor of Karnataka State)

Ÿ The Pro-Visitor (Honourable Minister for Higher Education, Karnataka State)

Ÿ The Chancellor

Ÿ The Vice-Chancellor

Ÿ Pro Vice-Chancellors

Ÿ The Registrar

Ÿ Deans of Faculties

Ÿ The Finance Officer

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Vision and Mission

Vision

To be a world-class University that nurtures talent and catalytically transforms the lives of millions through

excellence in teaching, research, service and community development. To uphold a commitment to

shaping lives through scholarly teaching and learning, and that which contributes to an equitable and

holistic transformation of society at large.

Mission

To create and sustain a community of lifelong learners in an environment that emphasizes literacy, critical

thinking and humanistic and scientific inquiry.

The University shall provide a dynamic, challenging and ethical environment for pursuing high-quality

teaching, research, learning and service across all areas of the University, where students, faculty and

other key constituents can interact, collaborate, and partner with the global community for the creation and

dissemination of knowledge and transform the lives of people through innovation and excellence in higher

education.

The University shall:

1. Pursue excellence in teaching, learning and scholarship.

2. Prepare students for leadership through enlightened learning partnerships with faculty mentors

and the community.

3. Support faculty and other scholars in pursuing world-class research: clinical, theoretical,

empirical, experiential and foster creative endeavor.

4. Develop mastery of disciplines and professions and instil confidence among its key constituents

in their application for a future of meaningful pursuits and productive work in the service of

humanity.

5. Channelize faculty and student talent for professionally-related service to the University, the

community and society at large.

6. Promote and preserve academic freedom, diversity, equality, harmony and justice.

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Dear Student:

Greetings from Alliance University!

Not long ago, education merely meant the transfer of knowledge from the teacher to the taught. Today,

education is much more than that and it ought to aim at achieving the active use of knowledge and skill in

ways that are decidedly enlightened, noble and legacy creating. After all, if it is mere information that one

seeks, then a vast and growing repository of digitized content is readily available to be easily accessed.

At Alliance University, we strive to reach out, educate, mentor, guide and champion all those who choose to

be part of this great University. The key differentiator at Alliance University has its genesis in its ethos. Its

ethos of student centeredness, which guides every action at Alliance and is central to its founding

philosophy of creating and sustaining a community of lifelong learners, in an environment of literacy and

critical thinking who can contribute significantly as value creators to the greater social wellbeing. Guiding

this core value system at the University is a leadership that believes in the universalization of education for

humanity.

Alliance University stands for excellence. The pursuit of excellence in all its myriad dimensions is a

continuous and relentless endeavor at the University, and it follows an eclectic and inclusive approach that

is committed to take the benefits of education and learning to the society at large. This is amply

demonstrated in its magnificent infrastructure—comparable to the best in the world that facilitates learning

for life.

The courses and programs offered at Alliance University have been crafted with care and devotion,

reflecting not just the realities of the marketplace but the very future that it is helping to define. The rigorous,

research-oriented faculty community excels in inspiring learning in the classroom. The staff is truly

committed, warm and friendly. With a deep focus on its key constituents, the community of scholars at the

University strives to push the frontiers of education and set higher standards. Together, these are a

remarkable combination that can shape your careers and transform you into the extraordinary.

I invite you to be a part of this exciting learning experience.

Madhukar Angur, B. Tech. (NIT); PGDM (IIM-A); Ph. D. (Texas)

Chancellor

Alliance University

Message from the Chancellor

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Message from the Pro Vice-Chancellor

Dear Student:

Welcome to Alliance School of Business, Alliance University, a premier institute of higher learning

committed to creating, conveying and applying knowledge to continuously provide opportunities for

professional and personal growth. Alliance School of Business is dedicated to building a strong future for its

students. It aims to provide an opportunity for an education and professional experience of a student's life

that is the most exciting and rewarding.

Through the determined, strategic and committed efforts of our faculty, staff, alumni, industry and

community leaders, the Alliance School of Business is uniquely positioned and is renowned for its offerings.

This is reflected in our high performance in B-schools rankings, consistently. Currently, the Alliance School

of Business is ranked fourth among B-schools in South India; fourth in International Linkages, and ninth in

Infrastructure among B-schools in India by CNBC-TV18 in the “B-School Rankings for 2013.”

In its quest to provide world-class management education in India, the Alliance School of Business offers

baccalaureate concentrations, postgraduate offerings, doctoral programs and several professional

certificate programs, with a global perspective and focus. In addition to the experienced full-time faculty, the

teaching team is complemented by a panel of distinguished international visiting faculty from a consortium

of world-class universities. Today's competitive global business environment demands an understanding

of and appreciation for diverse business cultures. The School also offers a host of international programs to

ensure that students gain international experience and develop as global citizens.

We take pride in being one of the most sought after B-schools in India both by students and recruiters. This

Prospectus presents the courses offered at the Alliance School of Business. We encourage you to choose

a course that suitably matches with your interests and skill sets.

Welcome to a new world of opportunities. Welcome to the Alliance School of Business.

Anubha Singh, Ph. D.

Pro Vice-Chancellor (Academics)

Alliance University

Academic Units

Our journey, like many of the futuristic institutions

in the world, has been an enriching and fulfilling

experience, and one that has taught us to rise

even in challenges. To us, the future definitely

looks bright and our ambitions will take us far.

Since the time ALLIANCE became a university,

plans have started taking shape in creating an

enduring and sustainable educational model for

the vast majority of the society through defined

and structured courses.


Alliance School of Business, Alliance University

has carved a niche for itself among the best

B-schools in the country, having been ranked

consistently among the top B-schools and for

being the first Indian B-school to be accredited

by the International Assembly for Collegiate

Business Education (IACBE), USA. The Alliance

School of Business enjoys a high-level of

recruiter satisfaction from recruiting partners.

Top brands and companies consistently recruit

from the B-school and even visit it more than

once in a year in search of exceptional talent

from among its graduates. It has an excellent

a r ray o f i n te rna t i ona l co l l abo ra t i ve

arrangements with reputed universities and

business schools that enable student and faculty

exchanges, paving the way for a unique

multicultural and eclectic experience. The

Department of Commerce at the Alliance School

of Business offers degree courses, both at the

undergraduate and postgraduate levels that

seek to build and nurture graduates equipped

with strong academic skills and expertise in

commerce, finance, taxation, accountancy and

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other related disciplines of business studies. The innovatively crafted courses of the Department of

Commerce also instill in graduates a high-level of integrity and professionalism, while preparing them for

rewarding and fulfilling careers in banking, insurance, auditing, taxation and business management.

Alliance College of Engineering and Design

Alliance College of Engineering and Design, Alliance University offers degree courses that build skill,

expertise and knowledge among its graduates in higher technological education, pure sciences and

scientific research. The Alliance College of Engineering and Design is committed to achieving excellence in

technology development, and envisages course offerings under the various fields of science, engineering

and technology to achieve in its graduates competent and motivated engineers and scientists. The Alliance

College of Engineering and Design offers a Bachelor of Technology (B. Tech.) degree in the following

disciplines: Civil Engineering; Mechanical Engineering; Electrical and Electronics Engineering; Electronics

and Communication Engineering; Aerospace Engineering; Computer Science and Engineering; and

Information Technology.

Alliance School of Law

Alliance School of Law, Alliance University aims to further teaching, learning and scholarship in law. As a

professional law school that offers courses both at the undergraduate and postgraduate levels: the five-

year, integrated degree courses and short-term diploma courses—it prepares its graduates for rewarding

careers in various roles and responsibilities in legal services organizations. Graduates of the Alliance

School of Law are highly sought after by law firms as well as other businesses as they possess strong

subject-matter expertise in law and legal institutions, justice and governance as well as demonstrable skills

of legal counsel and professional argumentation. The teaching at the Alliance School of Law is exceptional

and the carefully crafted curriculum includes pedagogical features such as simulation and live, client-

based teaching. Alliance School of Law, Alliance University is approved by the Bar Council of India (BCI),

New Delhi.

Alliance Ascent College

Alliance Ascent College provides a high-quality academic environment with dedicated teaching staff and

recognized strength in applied research, underpinned by an outstanding support of the University. The

Alliance Ascent College is an affordable, premier institution of higher learning with state-of-the-art facilities

providing world-class education, training and research in the areas of business and management. The

objective is to provide students with the knowledge and skills to be successful business leaders as well as

responsible social stewards. The Alliance Ascent College prides itself on a rigorous and relevant curriculum

that is designed to train young professionals to be responsible and responsive to the demands of society in

a dynamic milieu.

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Alliance School of Business, Alliance University has

carved a niche for itself among the best B-schools in the

country, having been ranked consistently among the

top B-schools. It has an excellent array of international

collaborative arrangements with reputed universities

and business schools that enable student and faculty

exchanges, paving the way for a unique multicultural

and eclectic experience. Among the many milestones

that the School has reached, mention may be made of

the “B-School Rankings for 2013”, published by CNBC-

TV18. Alliance School of Business, Alliance University

has been ranked as follows:

thŸ Top 4 B-School in India by International

Linkages

thŸ Top 4 B-School in South India

thŸ Top 9 B-School in India by Infrastructure

thŸ Top 9 private B-School in India

thŸ Top 17 B-School in India overall (including IIMs,

IITs and other Government-run business

schools)

The School's mission rests on six pillars:

Ÿ Student centeredness

Ÿ Excellence in teaching

Ÿ Scholarly and application-oriented research

Ÿ Contemporary and meaningful executive

education and development

Ÿ Global focus and cross-cultural sensitivity

Ÿ Outreach activities that serve society and

enhance the quality of life

Focusing on innovation, continuous improvement and

service orientation, Alliance School of Business,

Alliance University is committed to making a difference

to all of its stakeholders. As part of its drive to being a

world-class business school the Alliance School of

Business, is currently involved in pursuing multiple

global accreditations and in enhancing the canvas of its

international cooperation, even while strengthening its

internal competencies in terms of intellectual capital

and resources.


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Alliance University - Advisory Board

Alliance University is a world-class university, and is turning into an instrumental force for nurturing young

graduates, seasoned professionals and experienced scholars from India and abroad. The vision of Alliance

University is to become an iconic learning destination, which is supported and mentored by an advisory

board that has successful and renowned professionals and academicians.

The Advisory Board

Dr. Jagdish N. Sheth

Goizueta Business School

Emory University, USA

Charles H. Kellstadt Professor of Marketing

Dr. Madhukar Angur

Chancellor

Alliance University

Dr. D. Ayyappa

Vice-Chancellor

Alliance University

Dr. Robert A. Easter

President

University of lllinois, USA

Dr. Tan Chi Tiong

President

Singapore Institute of Technology, Singapore

Dr. W. Ken Harmon

Provost and Vice President for Academic Affairs

Kennesaw State University, USA

Dr. Howard HunterProfessor of LawSingapore Management University, SingaporeProfessor of Law and Dean Emeritus School of Law, Emory University, USA

Dr. Bharat K. Singh

Chairman, SBRC

Aditya Birla Group

Mr. Bhaskar Bhat

Managing Director and Chief Operating Officer

Titan Industries Ltd.

Mr. Pratik Kumar

Executive Vice-President Group Human Resource

Wipro

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Alliance School of Business, Alliance University is supported by an eclectic advisory board comprised of

entrepreneurs and industrialists as well as leading academics from globally-ranked business schools. The

Board provides inputs on many aspects including academics, research, administration and outreach as

well as advocacy and development.

Advisory Board Chair


Dr. Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business

School at Emory University, USA. Prior to his present position, Dr. Sheth was at the University of

Southern California, USA; at the University of Illinois, USA, and on the faculty of Columbia

University, USA; and the Massachusetts Institute of Technology, USA. Dr. Sheth is well-known for

his scholarly contribution in consumer behavior, relationship marketing, competitive strategy and

geopolitical analysis.

Dr. Sheth has published extensively; is a world-renowned scholar; consultant to major

organizations; and serves on the board of many companies worldwide, including on the Wipro

Board.

Dr. Uta M. Feser

President of University of Applied Sciences

Neu-Ulm, Germany.

Members

Dr. Atul Agrawal

Associate Professor of Operations Management

Information Systems, University of Illinois, USA.

Dr. Richard A. Ajayi

Associate Professor, College of Business

Administration, Department of Finance

University of Central Florida, USA.

Dr. Rajiv GroverDean & Holder of Chair of ExcellenceDepartment of Marketing & Supply Chain Management, Fogelman College of BusinessUniversity of Memphis, USA.

Dr. James G. Almeida

Associate Dean

Silberman College of Business, Fairleigh

Dickinson University, New Jersey, USA.

Mr. P. K. Maheshwari

Chief Financial Officer

Hindalco, India.

Dr. Gert Bruche

Former Dean and Vice President

Professor of International Management

Berlin School of Economics and Law, Germany.

Dr. Rajan NataraajanTorchmark Professor & Chairman; Executive EditorPsychology & Marketing Department of MarketingCollege of Business, Auburn University, AlabamaUSA.

Dr. Mahesh N. Rajan

MBA Director, Lucas Graduate School of

Business, San José State University, USA.

Dr. M. Satchidananda Rao

Philanthropist and industrialist

India.

Dr. Axel Schumacher

Associate Dean, International Relations

European Business School, Germany.

Dr. Ram Mohan Pisharodi

Associate Professor of Marketing Oakland

University, USA.

Dr. Stewart L. Tubbs

Professor of Management; Darrell H. Cooper

Chair in Leadership, Eastern Michigan University

USA.

Mr. Richard Glenn Rockman III

CEO and Co-founder iSource Worldwide;

iSource Interactive, USA.

Alliance School of Business - Advisory Board

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Alliance School of Business, Alliance University has some of the finest faculty; each one a specialist in a

chosen field. Besides developing a forward-looking and contemporary curriculum, faculty constantly strive

to bring innovations in the learning process through the use of global and Indian cases, simulations, role-

plays, presentations, individual and group assignments as well as field-work and mini-projects. Faculty

members enhance the nature of the teacher-student relationship by actively involving in counseling,

mentoring and self-improvement initiatives. Besides being excellent teachers, the faculty at Alliance

School of Business, Alliance University have published extensively in scholarly journals such as:

Ÿ European Management Journal

Ÿ Harvard Business Review

Ÿ Journal of Applied Operations Research

Ÿ Journal of Economics

Ÿ Journal of Finance

Ÿ Journal of Human Resources Management

Ÿ Journal of Marketing

Ÿ Journal of Organizational Behavior

Ÿ Sloan Management Review

Ÿ Social Sciences Research Network

Ÿ Strategic Entrepreneurship Journal

Ÿ Strategic Management Journal

Intellectual Capital

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Faculty have also published several books in their areas of specialization, and act as reviewers to leading

journals and publishers such as:

Ÿ American Management Association

Ÿ American Marketing Association

Ÿ American Society for Quality

Ÿ Emerald Publishing

Ÿ European Institute for Advanced Studies in Management

Ÿ Harvard Business School Publishing

Ÿ Industrial Marketing Management

Ÿ OMEGA - An International Journal of Management Science

Ÿ Psychology and Marketing

Ÿ Strategic Management Society

Ÿ The Free Press

Alliance School of Business, Alliance University publishes its own international refereed journal—Alliance

Journal of Business Research (AJBR). The journal is listed in the prestigious Cabell's Directory under four

categories—Management, Marketing, Accounting & Finance and Economics. The journal has the

distinction of being among the top 15 percent of journals, based on acceptance rates.

Faculty at Alliance School of Business, Alliance University are actively engaged in developing cases and

teaching notes. Over 500 cases have been developed thus far. Select cases are published in a repository of

cases—Alliance Anthology of Cases.

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Alliance University - Nurturing Global Leaders

Of the numerous opportunities available at Alliance University, International Programs—semester

exchange, international summer school, dual degree, credit transfer and the overseas learning

program—are among the most exciting and career enhancing. Learning and understanding new cultures,

improving foreign language skills, studying a discipline with an international perspective and seeking out

new challenges are significant elements of a study abroad experience. International Programs are often

the first stepping stone towards a student's global awareness and there are many tailor-made options for

students to choose from. International Programs at Alliance University give students a distinct and

definitive advantage, going forward.

International Partnerships

Alliance University has a host of articulation agreements with accredited universities across the world.

Through collaborative arrangements with international universities, Alliance University offers International

Programs and facilitates educational experiences for students in several countries such as Belgium,

People’s Republic of China, France, Germany, Russia, Switzerland, The Netherlands, UK and USA. Apart

from providing an opportunity to understand different cultures in a globalized economy, students who

participate in these Programs get to gain a first-hand international experience and develop as global

citizens.

International Partners

1. Antwerp Management School, Belgium

2. Royal Roads University, Canada

3. Beijing Institute of Technology, People’s Republic of China

4. Nanjing University of Aeronautics and Astronautics, People’s Republic of China

5. The Sino-British College, USST, People’s Republic of China

6. INSEEC, France

7. IPAC School of Management, France

8. ISEP, France

9. Paris School of Business, France

10. Telecom School of Management, France

11. Telecom Sud Paris, France

12. Toulouse Business School, France

13. Berlin School of Economics and Law, Germany

14. European Business School, Germany

15. University of Applied Sciences, Germany

International Linkages

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16. Duisenberg School of Finance, The

Netherlands

17. Maastricht School of Management,

The Netherlands

18. Russian Presidential Academy of

National Economy and Public

Administration (RANEPA), Russia

19. Togliatti Academy of Management,

Russia

20. Federation of Schools (FEDE),

Switzerland

21. University of Bedfordshire, UK

22. University of Chester, UK

23. University of Dundee, UK

24. Fairleigh Dickinson University, USA

25. Georgia State University, USA

26. Oakland University, USA

27. San José State University, USA

28. The University of Memphis, USA

29. University of Central Florida, USA

30. Webber International University,

USA

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31. Kristianstad University, Sweden

Swansea Metropolitan University,

UK


Edinburgh Napier University, UK

ICHEC Brussels Management

School, Belgium

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Antwerp Management School, Belgium

Antwerp Management School (AMS) is located in the historical center of the city of Antwerp, Belgium. The

Master's-level programs at Antwerp Management School are recognized by AACSB-International, the

largest accreditation organization for management schools in the world. This gives AMS degrees an

outstanding mark of quality, locally and internationally. AMS offers two types of courses: Master's and

Executive. Scientific thoroughness and practicality are the hallmark of each academic program.

Royal Roads University, Victoria, British Columbia, Canada

Royal Roads University is a premier institute of higher learning in British Columbia, Canada that offers a

variety of flexible learning programs in business and management both at the undergraduate and

postgraduate levels. The innovative, distributed mode of learning model allows students the flexibility to

pursue education from anywhere in the world. Royal Roads University is located on a beautiful ocean side

campus in Victoria, and the University reflects the richness and diversity of British Columbia's culture and

history. Students at the University have the option of a residency abroad during their studies at Royal Roads

University.

Beijing Institute of Technology, People’s Republic of China

Beijing Institute of Technology (BIT), People’s Republic of China, is a world-renowned international and

research-oriented university of science, engineering and humanities. Under the administration of the

Ministry of Information and Industry of the Beijing Government, BIT ranks among the world-class

universities globally for its high education and research performance, strong faculty and distinctive

academic programs. BIT is organized into 17 academic schools and 43 research centers. BIT has now

become a multidisciplinary university of engineering, science, management, humanities, economics, law

and pedagogy. While maintaining its strength in engineering, it pays great attention to the balanced

development of all disciplines. There are over 3,500 faculty and staff, including academicians of the

Chinese Academy of Sciences and the Chinese Academy of Engineering Sciences, at BIT. BIT has several

National Key Laboratories, and each year BIT undertakes over 700 research projects.

International Partner Institutions at a Glance

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Nanjing University of Aeronautics and Astronautics, People’s Republic of China

Nanjing University of Aeronautics and Astronautics (NUAA), People’s Republic of China, is a premier

learning and research institution, and its 16 colleges pursue teaching, research and scholarship in the

diverse and eclectic areas of: aerospace engineering, energy and power engineering, automation

engineering, electronic and information engineering, mechanical engineering, material science and

technology, civil aviation, sciences, economics and management, humanities and social sciences, liberal

arts, foreign languages, international education as well as computer science. The University offers 50

bachelor's-level degree programs, 127 master's-level degree programs and 52 doctoral programs across

various disciplines. NUAA has established 95 research institutes as well as 51 laboratories, among which

two are national key laboratories and seven are provincial and ministerial key laboratories. NUAA's

International Exchange Programs and Research Programs draw students from over 23 countries.

The Sino-British College, USST, People’s Republic of China

The Sino-British College (SBC) is an International University College, and is jointly established by the

University of Shanghai for Science & Technology (USST), Shanghai as well as nine other leading British

universities: University of Bradford; University of Huddersfield; University of Leeds; Metropolitan

University; John Moores University; Manchester Metropolitan University; University of Salford; University

of Sheffield; and Sheffield Hallam University. The Sino-British College is the only Shanghai-based higher

education institution to be awarded a license by the Chinese Ministry of Education, People’s Republic of

China, to offer the full range of degree courses in the fields of business and engineering. The Sino-British

College, Shanghai is committed to providing students with a considerable variety in terms of courses of the

highest international standards at both the undergraduate and postgraduate levels, which are delivered by

highly accomplished, full-time faculty.

INSEEC, France

The INSEEC Graduate Business School is one of the leading French graduate schools of management nd

and is accredited by the Association of MBAs. Its full-time MBA program is ranked 52 in the world by

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Financial Times (2012 rankings). The INSEEC Group enrolls 11,000 students in its 12 member schools,

prominent among which include: INSEEC (Paris, Bordeaux), ECE (Lyon, Bordeaux), MBA Institute (Paris),

Sup de Pub (a school of health in Paris and Lyon) and SUP-CAREER (Paris). INSEEC is a member of the

"Conférence des Grandes Ecoles”, and has 500 faculty and 200 staff members.

IPAC School of Management, France

IPAC, based in Annecy, France, is a leading player in the educational sector in France. IPAC offers a

comprehensive range of degree courses at the bachelor's and master's levels, and from a number of

constituent schools: IPAC School of Management; IPAC Enterprises; IPAC Consulting; IPAC Design; and

the IFALPES School of French Language. IPAC has seven certifications from the National Directory of

Qualifications (RNCP) at the bachelor's and master's levels that are also recognized in Europe. IPAC is one

of the few higher education institutes recognized by the French State and is renowned for its excellence in

teaching, research and scholarship in the field of management.

ISEP, France

ISEP is a premier institute for higher learning in engineering that offers courses in electronics, software and

computer engineering, signal and image processing as well as telecommunications and networks. ISEP's

faculty and researchers train, engineers and scientists while also contributing their expertise to research

and development projects, technology transfer and contracts established with industrial groups, computer

service companies, universities laboratories as well as national and European administrations. ISEP has a

strong international dimension with more than 70 international partnerships leading to joint research

projects as well as student and faculty exchanges across academic programs, globally.

Paris School of Business, France

Paris School of Business is a part of a larger network of schools—The Paris Schools of Management, Pôle

ESG. Founded in 1975, Pôle ESG is a private institution made up of five business school units: ESG

Management School; ESGCI; ESGF; MBA ESG and Paris School of Business, which are located on four

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campuses in the heart of Paris. Paris School of Business is one of the handful of schools, accredited to the

highest international and American academic standards, that offers the possibility to students coming from

all over the world to study abroad in France—over 70 nationalities are represented at the Paris School of

Business, with specializations in International Business and Management and in the heart of the largest

integrated economic zone of the world, the European Union, with all courses taught entirely in English.

Telecom School of Management, France

Telecom School of Management, France trains managers for the digital world. The School is a part of the

Institut Mines-Télécom and shares its campus and research activities with the engineering school,

Télécom Sud Paris. The academic programs offered by the Telecom School of Management clearly

differentiates it from others in that its courses offer students the dual expertise in Management and IT. The

AACSB-International and AMBA accreditations given to the Telecom School of Management provide it with

a distinctive advantage for its international development.

Telecom Sud Paris, France

Telecom Sud Paris is a leading graduate school of engineering that offers courses in information

technology and communication technology. While Telecom Sud Paris primarily focuses on information and

communication technology, the School also offers academic programs and scientific training in related

areas to its key constituents. Telecom Sud Paris, already established as a leading French engineering

school that stands for academic excellence, seeks to further enhance its international reputation through

various international collaborations.

Toulouse Business School, France

Toulouse Business School (TBS) is a leading, integrated management business school in France. It is one

of the few international business schools carrying the international triple accreditation of EQUIS, AMBA and

AACSB-International. It offers the following academic programs in business and management:

Undergraduate Business Program, ESC Graduate Program and specialized masters and other

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postgraduate programs—aerospace, management consulting, transport and logistics, and Executive

Education. TBS is one of the leading French business schools that prepares its graduates to assume

managerial responsibilities by developing in them analytical, integrative and interpersonal skills.

Berlin School of Economics and Law, Germany

The Berlin School of Economics and Law (BSEL) is a university of applied sciences and an academic

center with departments in business and administration, public administration, security management, legal

studies and engineering. The BSEL offers 23 undergraduate degree and 18 postgraduate degree courses.

Students benefit from the knowledge and management experience of its doctorally-qualified, 160 full-time

faculty. As a specialized university for business and economics, BSEL offers a study concept that

guarantees strong links to business and professional life.

European Business School, Germany

European Business School, (EBS) is located in one of Europe's economically strongest regions: the Rhine-

Main area, which has more than 320,000 companies for a population of 4.7 million inhabitants. The School

has two very attractive campuses: Schloss Reichartshausen in the Rheingau valley (Oestrich-Winkel) and

the Rheingau Palais in Wiesbaden. As one of the largest faculties of business administration, EBS has

consistently been ranked among the top three to five universities in all relevant rankings in Germany.

University of Applied Sciences, Germany

The Neu-Ulm University, a business school with an increasingly international orientation and a high

practical relevance of its courses, is a regionally, nationally and internationally attractive center for

achievement-oriented students. It offers five business-oriented and information-oriented courses of study

as well as three executive courses. At present, about 3,000 students study at Neu-Ulm University of Applied

Sciences and they are supported by 52 professors, 97 academic and 91 administrative staff members.

25

Duisenberg School of Finance, The Netherlands

The Duisenberg School of Finance (DSF) was established by multiple stakeholder institutions: the Dutch

government, the city of Amsterdam and five notable Dutch universities—Dutch University of Amsterdam;

Tilburg University; Erasmus University, Rotterdam; VU University, Amsterdam; and the Tinbergen Institute.

Academic programs at DSF are also aided and supported by leading Dutch and international financial

companies. The graduates of the School who are trained to be leaders in the area of finance demonstrate a

strong grasp of the fundamentals of finance, possess a holistic world view, apply a critical and innovative

approach to finance and, above all, exhibit integrity.

Maastricht School of Management, The Netherlands

Maastricht School of Management, the Netherlands has its roots in the Institute for Management Science

at the Technical University in Delft (RVB), dating back to 1952. In 1989, the School moved to the historical

city of Maastricht. The MBA program of the Maastricht School of Management is accredited by the

Association of MBAs (AMBA); the Association of Collegiate Business Schools (ACBSP); the International

Assembly of Collegiate Business Education (IACBE) and the Dutch Flemish Accreditation Organization

(NVAO).

Russian Presidential Academy of National Economy and Public Administration (RANEPA),

Russia

The Russian Presidential Academy of National Economy and Public Administration (RANEPA) is the

largest, leading, institution for higher education in Russia. Its Moscow main campus and 67 branch

campuses across 53 regions in Russia, provide their services to a total of over 170,000 students. RANEPA

is the pioneer institution in introducing MBA and Executive MBA in Russia and trains more than half of MBA

students in the country. RANEPA has broad international cooperation with leading foreign universities,

including Harvard, Stanford, Preston and Duke in the USA; Cambridge and Oxford in the UK; IE Instituto de

Impresso in Spain as well as with more than 50 other universities, globally.

26

Togliatti Academy of Management, Russia

The Togliatti Academy of Management (TAM), Russia is a comprehensive, non-governmental educational

institution whose vision is "continuous improvement through learning." The Academy emphasizes

excellence in teaching, advising and student-faculty relationship while encouraging service, research and

creativity. TAM is committed to providing an education that confronts students with different perspectives

and new ideas.

European Federation of Schools (FEDE), Switzerland

European Federation of Schools (FEDE), is an association of European higher education institutions to

provide high-quality, continually updated curricula and examinations leading to undergraduate and

graduate diplomas covering more than 20 different professional fields through FEDUCA, FEDE's

commercial arm. The Federation comprises more than 550 independent universities and educational

institutions, predominantly from across Europe.

University of Bedfordshire, UK

The University of Bedfordshire is renowned for its vibrant and cosmopolitan student population, which

includes more than 19,000 students—5,000 of whom are international. The University also has 1,000

members of staff from more than 100 countries, making it a truly diverse and multicultural community. It has

eight well established research institutes, which not only focus on the research output of the University's

staff and students, but their work also underpins all of the taught postgraduate courses.

University of Chester, UK

Established in 1839, the University of Chester is one of the oldest higher education institutions in the United

Kingdom, and has 477 course combinations on offer. The University of Chester's academic departments

are grouped into seven distinct faculties: Business, Enterprise and Lifelong Learning; Health and Social

Care; Applied Sciences; Arts and Media; Humanities; Social Science and Education; and Children's

27

Services. The University offers a warm and vibrant environment for 16,700 students, drawn from over 50

countries globally. The University of Chester is the highest ranked University of its kind in the North West of

UK according to The Times Good University Guide 2013.

University of Dundee, UK

University of Dundee is one of UK's top institutions for teaching and research over a broad range of

discipline and has 19,000 students and over 3,000 teaching staff. The University is ranked 140 among the

world's top 200 universities in the Times Higher Education 2010-11 World Universities rankings, and is in

the top 10 UK universities for teaching and learning. The University is organized into four colleges: Life

Sciences; Arts and Social Sciences; Art Science and Engineering; and Medicine, Dentistry and Nursing.

Fairleigh Dickinson University, USA

The largest private university in New Jersey, USA—Fairleigh Dickinson University (FDU) is an

independent, non-sectarian, co-educational, multicampus institution. FDU enrolls more than 11,000

students annually, including nearly 4,000 graduate students. The University offers over 100 undergraduate

and graduate degree programs, as well as doctoral programs. The Silberman College of Business is a tri-

campus college, offering undergraduate and graduate programs at two locations: College at Florham,

Madison, New Jersey and Metropolitan Campus, Teaneck, New Jersey. The Silberman College of

Business is accredited by AACSB-International—the world's pre-eminent accreditation authority for

collegiate schools of business.

Georgia State University, USA

Georgia State University, located in the heart of downtown Atlanta, Georgia State, USA is one of the

country's leading urban research universities. More than 40,000 students are seeking degrees at Georgia

State, of which 28,000 of them are on campus each semester. Students come to the campus from every

county in Georgia, every state in the nation and from 160 countries, globally.

28

Oakland University, USA

Oakland University was created in the year 1957 and the University enrolled its first batch of students in

1959. The International Students and Scholars Office of Oakland University is committed to building an

international campus through service, support and advocacy to nurture global citizenship and multicultural

appreciation. There are two categories used to sort those pursuing an education at Oakland University from

another country— student and scholar.

San José State University, USA

Located in the heart of Silicon Valley, the world's high-tech capital, San José State University (SJSU), USA

is an exceptional place for hands-on learning, professional development and personal growth. Founded in

1857, SJSU is the oldest public institution of higher education on the West Coast of the United States. The

campus has matured into a comprehensive university with seven colleges that offer 134 bachelor's and

master's-level degrees. The SJSU College of Business is accredited by AACSB-International at both the

graduate and undergraduate levels. Additionally, the College of Business is accredited by the Western

Association of Schools and Colleges and the California State Board of Education.

The University of Memphis, USA

The University of Memphis was established in 1912, as the West Tennessee State Normal School, USA.

The main campus covers more than 1,100 acres in Memphis, Tennessee, USA. With an enrollment of

21,000 students, the University of Memphis is the seventh largest system of higher education in the USA.

The University offers 15 bachelor's-level degrees in more than 50 majors, 70 concentrations at the master's

degree-level and doctoral degrees in 21 disciplines. The University's Fogelman College of Business and

Economics is in the forefront of international business education, and has 103 full-time faculty including

seven Chairs of Excellence and one Distinguished Professor position.

29

University of Central Florida, USA

The University of Central Florida (UCF) is one of the most dynamic universities in the USA, which offers 225

degree programs, making it an academic and research leader in numerous fields. UCF's 1,415-acre main

campus provides modern facilities with the state-of-the-art infrastructure and houses 12 colleges, including

the College of Medicine and College of Graduate Studies. More than 50,000 students attend classes on

UCF's main campus and at its 11 regional campuses located across the region of Central Florida.

Webber International University, USA

Webber International University (WIU), USA is an 82 year old private business university. WIU is regionally

and internationally accredited and was ranked as the “Best in the Southeast” by the Princeton Review. WIU

is accredited by the Southern Association of College and Schools, USA, the regional accreditor for higher

education in the state of Florida. The University is also accredited by the International Assembly for

Collegiate Business Education (IACBE), a specialty accreditor for business schools. Webber International

University welcomes and supports international students because they play an important and integral role.

Kristianstad University, Sweden

Kristianstad University, is situated in southern Sweden. The University offers a wide range of courses in

management taught in English within different fields of study. At Kristianstad University, there is a

commitment to promote an environment in which students and faculty collaborate to cultivate an

understanding of other cultures and traditions.

Swansea Metropolitan University, UK

Swansea Metropolitan University of Wales Trinity Saint David, Wales, UK is renowned for its Faculty of

Applied Design and Engineering as well as Swansea Business School. The Faculty of Applied Design and

Engineering is located at the Mount Pleasant Campus and offers courses that are crafted to respond to the

needs of industry. The Swansea Business School, located in the newly built campus at Swansea City

30

Center, offers a wide range of industry-led, professionally focused courses in Business and Management.

The University has strong links with professional bodies such as ACCA, CIMA, CIM, CMI and CIPD, and

several of its programs are accredited by these reputed organizations, which have partnerships with

academic institutions across the globe.


Kennesaw State University (KSU) is the third-largest university in Georgia, USA and is accredited by the

Southern Association of Colleges and Schools (SACS). The Coles College of Business, KSU is accredited

by AACSB-International and offers programs, which are ranked among the best in USA.

Edinburgh Napier University, UK

Edinburgh Napier University is one of the largest higher education institutions in Scotland with almost

18,000 students from 109 countries on campus. Academically, the University is organized into three

faculties: the Business School; Engineering, Computing & Creative Industries; and Health, Life & Social

Sciences. Edinburgh Napier University is one of Scotland's top universities for graduate employability. This

university is also the proud winner of the Queen's Anniversary Prize for Higher and Further Education 2009,

awarded for innovative housing construction for environmental benefit and quality of life. The University is

ranked in the UK's top ten 'Excellent' Business Schools by the Eduniversal Worldwide Business School

Ranking 2011, and, it is one of Scotland's top universities for graduate employability.

ICHEC Brussels Management School, Belgium

With its location in Brussels, the capital city of Europe, ICHEC Brussels Management School enables its

students to develop their talents and educates them to become responsible, open-minded managers. In

order to accomplish this mission, the academic programs at the School emphasize practice in-the-field

supported by rigorous, scientific research.

32

International Faculty

Alliance School of Business continues its initiatives to invite and host renowned international faculty from

around the world to teach its students. The Office of International Affairs is committed to supporting a

diverse community of faculty scholars who make a difference in their fields, inspire in the classroom and

serve as leaders in intellectual communities.

International faculty at the Alliance School of Business


Emory University

USA


University of

Central Florida, USA

Dr. V. Kumar

Georgia State University

USA

Dr. Denish Shah

Georgia State University

USA


Charles H. Kellstadt Professor of Marketing

Goizueta Business School Emory

University, USA

Atul Agarwal

Kettering University, USA

Dr. Balaji Krishnan

University of Memphis, USA

Dr. Ben Kedia

University of Memphis, USA

Dr. Bradley Braun


David Nicholson

Social Systems Research Institute, USA

Dr. Denish Shah


Ms. Ersilia Braun

Ersi Braun, Inc., USA

Dr. Gert Bruche

Berlin School of Economics & Law Germany

Dr. James Almeida


Dr. Jennifer Bechkoff


Dr. Kala Seal

Loyola Marymount University, USA

Dr. Klaus Lang

University of Applied Sciences, Germany

33

Dr. Mahesh Raisinghani

TWU School of

Management, Texas, USA

Dr. Bhumika Gupta

Telecom Ecole de

Management, France

Dr. Ram Mohan

Pisharodi


Dr. Mahesh N. Rajan

San José State University

USA

Dr. Koen Vandenbempt

Antwerp Management School, Belgium

Dr. Mahesh N. Rajan


Dr. Mohan Tanniru


Dr. Matthew J. Holian


Dr. Prashant Palvia

The University of North Carolina, USA

Dr. Rajan Nataraajan

Auburn University, USA

Dr. Rajesh Chandrashekaran


Dr. Ram Mohan Pisharodi


Dr. Rasoul Rezvanian

Northeastern Illinois University, USA

Mr. Reuben J. Pettiford

Chicago, USA



Prof. Richard Rantilla

Kettering University, USA

Dr. Stewart L. Tubbs

Eastern Michigan University, USA

Dr. V. Kumar


Dr. Mahesh Raisinghani

TWU School of Management, Texas, USA

Dr. Uma Segal

University of Missouri, St. Louis, USA

Dr. Madhav N. Segal

Southern Illinois University, Edwardsville, USA

Dr. Bhumika Gupta

Telecom Ecole de Management, France

34

The Office of Career Advancement and Networking at the Alliance School of Business provides an interface

between students and industry by extending assistance to students for industry internships and campus

recruitments. The Office builds relations and networks with industry professionals from across industry

sectors, advises students on career options and provides them with the latest information on industry

internships and campus recruitment opportunities. Apart from these facilitation services, the Center also

arranges for industry interactions and maintains a strong alumni network.

Recruiting Partners 2012-13

Ÿ 99acres.com

Ÿ Aayuja Technologies

Ÿ ACT TV

Ÿ Actis Technologies

Ÿ Adiquity

Ÿ Aditya Birla Retail

Ÿ Akamai

Ÿ Alcon

Ÿ Al-Essa

Ÿ Alliance University

Ÿ Amazon.com

Ÿ Amba Research

Ÿ American Express

Ÿ Analytics Quotient

Ÿ Aon Benfield Analytics

Ÿ Apex Aim

Ÿ Artha Money

Ÿ Artha Property

Ÿ Aryaka Networks

Ÿ Asian Paints

Ÿ Aurus Network

Ÿ B:Blunt

Ÿ Berger Paints

Ÿ Beroe

Ÿ Bhatia Brothers

Ÿ Blue Star

Ÿ Bluedart

Ÿ Bosch Limited

Ÿ C2C Consulting & Training

Ÿ Café Coffee Day

Ÿ Capital Via

Ÿ Century Ply

Ÿ Champions Group

Ÿ Citibank

Ÿ Citibank, Dubai

Ÿ Colgate Palmolive

Ÿ Confianza

Ÿ Continental Corporation

Ÿ Decathlon Sports India

Ÿ Deloitte

Ÿ DSV - Global Transport And

Logistics

Ÿ Eclerx

Ÿ EDS Technologies

Ÿ Elite Technologies Middle

East

Ÿ Fiberlink Communications

Ÿ Finance Buddha

Ÿ Firstsource

Ÿ Four Clover Realty

Ÿ Frankfinn Aviation Services

Ÿ Futures First

Ÿ GATI-KWE

Ÿ Google

Ÿ Grant Thornton

Ÿ GSS Infotech Limited

Ÿ HCL Technologies & Comnet

Ÿ HDFC AMC

Ÿ Hindustan Coca-Cola

Beverages

Ÿ Hindustan Unilever

Ÿ Holiday IQ

Ÿ HSBC EDPI

Ÿ IBM India

Ÿ ICICI Securities

Ÿ Indiafirst Life Insurance

Ÿ Indusind Bank

Ÿ Infiniti Research

Ÿ ING Vysya

Ÿ ITC Infotech

Ÿ Jaro Education

Ÿ Knight Frank

Ÿ Kotak Mahindra Bank

Ÿ Kotak Securities

Ÿ Kotak Wealth

Ÿ KPMG

Ÿ Kuehne+Nagel India

Ÿ L&T Infotech

Ÿ Leapstart

Ÿ LG Electronics

Ÿ Liali Jewellery

Ÿ LifeRythm

Ÿ Lifestyle

Ÿ Locon Solutions

Ÿ Mahaveer Group

Ÿ Mahindra Automotive

Ÿ Mahindra Comviva

Ÿ Marks & Spencer

Ÿ Matrimony.com

Ÿ Maveric Systems

Ÿ Michael Page

Ÿ Misys Software Solutions

Ÿ National Instruments

Ÿ NEC India

Ÿ New Wave Computing

Ÿ NIIT

Ÿ NTT Data

Ÿ OCBC Bank, Singapore

Ÿ Odessa Technologies

Ÿ Oracle

Ÿ Oracle Financial Services

Software

Ÿ Oracle GFIC

Career Advancement and Networking

35

Ÿ Oxylane Productions

Ÿ Pagalguy.com

Ÿ Paramount Computer Systems

Ÿ Park Hotels

Ÿ Peakalpha Investment Services

Ÿ Photon Infotech

Ÿ Piaggio Vehicles

Ÿ Polyflex India

Ÿ Pramerica AMC

Ÿ Prognosys

Ÿ Puravankara Projects

Ÿ Quadwave Consulting

Ÿ Religare Health Insurance

Ÿ Reward360

Ÿ Ripple Links

Ÿ S&P Capital IQ

Ÿ Sakshi Group

Ÿ Samsung Research India

Ÿ Schneider Electric India

Ÿ Shakthi Group

Ÿ Shamarao Vithal Co-operative Bank

Ÿ Societe Generale

Ÿ South Indian Bank

Ÿ STCI Primary Dealer

Ÿ Successfactors

Ÿ Symbiometrics Innovations

Ÿ Target Corporation

Ÿ TAS Analytic Services

Ÿ Tastykhana.com

Ÿ Tata Consultancy Services

Ÿ TeamLease

Ÿ Technosoft Corporation

Ÿ The Nielsen Company

Ÿ Total Environment

Ÿ Trident Group

Ÿ TTK Healthcare

Ÿ TW Metals

Ÿ UCO Bank

Ÿ Vodafone

Ÿ WAPCOS Limited

Ÿ Wipro Consumer Care & Lighting

Ÿ Wipro Technologies

Ÿ Yodlee Infotech

Ÿ Your Kids R Our Kids

Ÿ Zomato

36

One of the major challenges faced by management education today is the need to constantly adapt to the

changing requirements of industry. The Center for Industry Interaction provides an interface between the

academic and the corporate world through interactive sessions organized at the Alliance School of

Business. Leading practitioners from diverse industry backgrounds share their insights and management

lessons at interactive sessions with students. As a facilitator between academics and practitioners, the

Center for Industry Interaction creates distinct spill-over benefits for the School in areas such as curriculum

review, alignment with recruiter expectations and as reinforcement for wider internship and campus

recruitment opportunities for students.

Center for Industry Interaction

37

Hon’ble Justice N. Santosh HegdeFormer Lokayukta, Karnataka

Mr. Jayant DwivedyChief Operating Officer, Medreich Ltd.

Dr. Pat O’ConnellPresident, The Conall Group

New York

Dr. Corey Hirsch, CISMVice President and Chief Information Officer

Teledyne Lecroy, New York

Mr. V. RameshSenior Vice President

Toyota Kirloskar Motor Private Ltd.

Dr. Thimmappa HegdeDirector and Senior Consultant Neurosurgeon

Narayana Health

Mr. Anand SondurPrincipal Consultant—Banking, Treasury and

Risk Management, ITC Infotech

Mr. T. MohandossVice President, Fidelity Investments

38

Convocation 2012

40

Conferences and Seminars

AIM-AMA Sheth Foundation Doctoral Consortium

Indo-US Education Colloquium - Alliance for US India Business, USA

Global Information Technology Management Association (GITMA) Conference

41

AACSB-International Membership and Accreditation

Human Resource Summit

CSR-NGO South Regional Conference

Social Media in Talent Management

43

Infrastructure

Alliance University has magnificent infrastructure

comparable to the best in the world. Some of the

outstanding features include:

Ÿ

appropriate use of technology

Ÿ Spacious seminar halls with excellent

acoustics for interactions with practitioners

and other professionals

Ÿ Amphitheater classrooms

Ÿ An information technology backbone for

seamless integration

Ÿ An excellent library with unmatched brilliance

and aesthetics

Ÿ Halls of residence for students

Ÿ Residential accommodation for faculty and

staff

Ÿ A food court built to the highest standards of

hygiene

Ÿ Administrative block

Ÿ Departmental stores

Ÿ Fitness center

Ÿ Recreational facilities

Ÿ Healthcare center, and

Ÿ Many more features that provide a unique

learning and living experience to all residents

In short, the campus provides an ideal environment

for young minds to explore new ideas, and

encourages creativity and independent thinking,

even as it facilitates faculty to engage in research

that combines both rigor and relevance; the staff to

cultivate empathy toward students, and for all to

develop the twin qualities of a lifelong yearning for

learning and a compassionate and caring attitude

towards fellow human beings.

State-of-the-art ambience created by the

44

Academic Services

IT Infrastructure

Alliance University has implemented an IT network infrastructure and a state-of-the-art Unified

Communication Solution for the university campus with the latest technology that suits the present and

future needs of higher education. The University in association with Cisco and Wipro has built a strong

network and communication infrastructure, which includes excellent campus-wide Wi-Fi connectivity.

45

Library

The Central Library has one of the best collections of information sources in management, science and

technology and law-related disciplines. The library has a large collection of text, reference books and

multimedia, which is continuously updated with the latest editions. It subscribes to national and

international periodicals, databases and online journals. The library maintains a website through which

students can access online databases, journals and catalogues anywhere in the world. The library has a

digital library providing a full-text collection of documents and faculty publications. It has ample reading

room facilities spread over four floors with a seating capacity for over 1,000 students.

46

Support ServicesHostel accommodation

T h e U n i v e r s i t y p r o v i d e s

comfortable and well-appointed

hostel accommodation to students

both at on-campus and off-campus

locations. Room accommodation is

extended on a first-come-first-

served basis to students. Students

can avail of hostel rooms either on a

single or a shared basis.

Healthcare

At Alliance University, we

strongly believe in healthy

living. We provide the

facility of a resident doctor

to cater to the healthcare

and well-being of the

students. A round-the-

clock ambulance service

is also available for

medical emergencies.

47

Sports and recreation

A fit mind is an active mind. With its expansive sports ground,

state-of-the-art gymnasium and the availability of expert gym

and yoga instructors as well as martial arts training, the

University encourages students to participate in various

sports and recreational activities apart from their regular

academic schedules.

49

Master of Business Administration

(MBA)

Master of Financial Management

(MFM)

Master of Human Resource

Development (MHRD)

Master of Marketing Management

(MMM)

Executive Master of Business

Administration (Executive MBA)

Executive Post Graduate Diploma in

Management (Executive PGDM)


Courses

50

The Master of Business Administration (MBA) course curriculum consists of general management

subjects, core subjects and elective subjects that reflect the student's chosen area of specialization:

Marketing; Finance; Organizational Leadership and Strategy (OB & HR); Operations; Retail; Banking and

Financial Services; Hospitality; Entrepreneurship and Family Business; International Business; or

Communications. One of the differentiating features of the curriculum is the range and depth of electives,

which are industry-specific and where rigor and relevance are appropriately balanced, resulting in the

greater marketability of graduates. The specialization areas include a field-based Industry Internship

Program and a Dissertation. Students are encouraged to choose an area of specialization that suitably

matches with their interests and skill sets. A specialization area is offered in the MBA course subject to a

minimum enrollment.

Key features

Master of Business Administration (MBA)

Ÿ

Ÿ Full-time; 24 months

Ÿ Global perspective and focus

Ÿ Alliance School of Business is accredited by the International Assembly for Collegiate Business

Education (IACBE), USA—a premier international accreditation body for business management

programs

Ÿ Certified by the International Organization for Standardization with an ISO 9001:2008 Certification

Ÿ Rigorous, relevant, contemporary and progressive curriculum

Ÿ Delivered by accomplished full-time faculty and embellished by international adjunct faculty

Ÿ Extensive industry interactions

Ÿ Regular updating of elective subjects to reflect the needs of industry

Ÿ Continuous evaluation method using the honor point system for the calculation of Grade Point

Averages (GPA)

Ÿ Articulation agreements with leading universities and institutions abroad provide for student

exchanges, internships, short-term certification programs and dual-degree opportunities

Ÿ Study abroad programs

Ÿ The course comprises Core Subjects, Elective Subjects, Industry Internship Program and

Dissertation

Ÿ Comprehensive learning methodology

The learning methodology is primarily experiential in nature with a focus on the application of concepts. The

methodology includes the following based on the requirements of a specific subject:

The Master of Business Administration (MBA) degree is awarded by Alliance University

Ÿ Interactive lectures

Ÿ Case study analysis

Ÿ Classroom projects and exercises

Ÿ Class simulations and games

Ÿ Group presentations

Ÿ Analysis of contemporary articles from

refereed journals

Ÿ Field projects and company visits

Ÿ Expert and guest lectures

Ÿ Activity labs

51

Marketing

Ÿ International Business

Ÿ Entrepreneurship and New Venture Creation

Ÿ Business Ethics and Corporate Social

Responsibility

Ÿ Professional Development

Ÿ Integrated Marketing Communication

Ÿ Product and Brand Management

Ÿ Consumer Behavior and Social Media Usage

Ÿ Retail Management

Ÿ Sales and Channel Management

Ÿ Business Law

Ÿ Strategic Management

Ÿ Business Marketing

Ÿ Global Marketing

Dissertation

THIRD SEMESTER

Finance

Ÿ

Ÿ Business Statistics

Ÿ Management Science

Ÿ Communication and Interpersonal Skills

Ÿ Financial Reporting and Cost Control

Ÿ Corporate Finance

Ÿ Marketing Management

Ÿ Marketing Strategy for Competitive Advantage

Ÿ Leadership and Organizational Behavior

Ÿ Human Capital Management and Audit

Ÿ Operations Management

Economic Analysis for Business Decisions

Ÿ

Ÿ Research Methodology

Ÿ Leadership Development

Ÿ Managing Innovation and Technology

Ÿ Financial Statement Analysis and Performance

Measurement

Ÿ Security Analysis and Portfolio Management

Industry Internship Program

Macroeconomic Environment and Policy

Ÿ



Responsibility


Ÿ International Financial Management

Ÿ Financial Modeling and Econometrics

Ÿ Financial Derivatives and Risk Management

Ÿ Commercial Banking

Ÿ Project Appraisal and Financing

Ÿ Forex, Treasury and Risk Management

Ÿ Strategic Corporate Finance

International Business

Ÿ


Ÿ Financial Markets and Institutions

Ÿ International Financial Reporting Standards

Ÿ Mergers and Acquisitions

Ÿ Fixed Income Securities and Financial

Innovations

Ÿ Credit Lending and Appraisal Decisions

Dissertation

Business Law

Ÿ Economic Analysis for Business Decisions











FIRST SEMESTER

Ÿ Macroeconomic Environment and Policy




Ÿ Marketing of Services

Ÿ Marketing Research and Decision Models


SECOND SEMESTER

Year 1

Year 2

FOURTH SEMESTER

FIRST SEMESTER

SECOND SEMESTER

Year 1

Year 2

THIRD SEMESTER

FOURTH SEMESTER

52

Mast

er

of

Busi

ness

Adm

inis

tra

tion

(M

BA

)

Organizational Leadership and Strategy (OB & HR)

Ÿ












Ÿ




Ÿ Workforce Planning, Hiring and Psychometric

Application

Ÿ Training and Development



Ÿ



Responsibility


Ÿ Strategic Human Resource Management

Ÿ Performance Measurement and Competency

Management

Ÿ Industrial Relations

Ÿ Compensation and Benefits Management


Ÿ


Ÿ International Human Resource and Cross

Cultural Management

Ÿ Organizational Leadership Development and

Change Management

Ÿ Employee Engagement

Dissertation

Business Law

Operations

Ÿ












Ÿ




Ÿ Logistics and Supply Chain Management

Ÿ Lean Operations Management



Ÿ



Responsibility


Ÿ Project Management

Ÿ Business Process Reengineering

Ÿ Total Quality Management

Ÿ Business Intelligence


Ÿ


Ÿ Operations Strategy

Ÿ Business Analytics

Ÿ Software Engineering and Project Management

Dissertation

Business Law

Year 1 Year 1

Year 2

FIRST SEMESTER FIRST SEMESTER

SECOND SEMESTER SECOND SEMESTER

Year 2

THIRD SEMESTER THIRD SEMESTER

FOURTH SEMESTERFOURTH SEMESTER

53

Ÿ



Responsibility


Ÿ Store Operations in Retail

Ÿ Consumer Behavior in Retail

Ÿ Merchandise Management

Ÿ Retail Promotion Strategies

Ÿ Financial Planning and Management in Retail

Ÿ HRM and CRM in Retail

Ÿ Information Technology for Retail


Ÿ Business Law


Ÿ International Retailing

Ÿ Marketing of Retail Solutions

Dissertation

Ÿ




Ÿ Retail Organization and Retail Marketing

Environment

Ÿ Retail Marketing Management

Ÿ Supply Chain Management in Retailing



Ÿ












Retail Banking and Financial Services
















Ÿ Accounting and Financial Statement Analysis

Ÿ Bank Marketing





Responsibility


Ÿ Financial Markets, Institutions and Services

Ÿ Forex, Treasury and Risk Management

Ÿ Legal Aspects of Banking

Ÿ Principles and Practices of Banking

Ÿ Project Appraisal and Financing

Ÿ Business Law


Ÿ Risk Management in Banks

Ÿ Rural Banking and Micro Financing

Dissertation

Year 1 Year 1



Year 2Year 2


FOURTH SEMESTER FOURTH SEMESTER

54

Mast

er

of

Busi

ness

Adm

inis

tra

tion

(M

BA

)

Hospitality
















Ÿ Hotel Management and Operations

Ÿ Marketing for Hospitality Industry

Ÿ Food and Beverage Management





Responsibility


Ÿ Financial Accounting and Budgeting in

Hospitality

Ÿ Accommodation Operations Management

Ÿ Managing Human Capital in Hospitality

Ÿ Projects and Real Estate in Hospitality

Ÿ Strategic Hospitality Management

Ÿ Food and Nutrition Science

Ÿ Business Law


Ÿ Luxury Services Management

Ÿ Revenue and Pricing Management in

Hospitality

Ÿ Tourism Destination and Event Planning

Dissertation

Entrepreneurship and Family Business












Ÿ Entrepreneurship Theory and Practice





Ÿ Entrepreneurial Competencies Development

Ÿ Evolution of Social Sector Entrepreneurship




Responsibility


Ÿ Indian and Global Business Environment

Ÿ Opportunity Sensing and Preparations for

Launch

Ÿ Business Plan and Project Implementation

Ÿ Corporate Entrepreneurship

Detailed Project Report

Ÿ Business Law


Ÿ Family Business Management

Ÿ Entrepreneurial Nuances

Five Year Perspective Growth Plan

Year 1 Year 1



Year 2Year 2


FOURTH SEMESTER FOURTH SEMESTER

55


Ÿ












Ÿ

Ÿ Business Ethics and Corporate Social Responsibility


Ÿ Fundamentals of International Political Economy

Ÿ WTO and International Trade Regime

Ÿ Regional Economic Integration

Ÿ Intellectual Property Rights and International Business

Ÿ International Human Resource Management

Ÿ Modes of International Business Expansion

Ÿ Export-Import Management

Ÿ International Marketing

Ÿ International Commercial Law and Treaties

Entrepreneurship and New Venture Creation

Ÿ


Ÿ International Business and Human Rights

Ÿ Global Logistics and Supply Chain Management

Ÿ International Disputes Settlement

Dissertation

Business Law

Communications

Year 1

FIRST SEMESTER

Ÿ




Ÿ Globalization and International Business in Emerging Markets

Ÿ International Trade Patterns and Balance of Payments

Ÿ Fundamentals of International Law

Ÿ International Business Operations and Multinational Enterprise

Ÿ International Business Research



SECOND SEMESTER

Year 2

THIRD SEMESTER

FOURTH SEMESTER

Year 1

FIRST SEMESTER

Year 2

THIRD SEMESTER

FOURTH SEMESTER

SECOND SEMESTER

Ÿ Business Law


Ÿ Film Studies

Ÿ Account Planning

Dissertation




Responsibility


Ÿ Media and Communication Research

Ÿ Media Management

Ÿ Publishing: Technology and Practices

Ÿ New Media, Cultural and Social Change

Ÿ Contexts of Media

Ÿ Creative Writing in Media





Ÿ Mass Communication - I

Ÿ Mass Communication - II

Ÿ Media, Culture and Communication













56

Master of Financial Management (MFM)

The fast growing and dynamic world of financial services along with India's potential to become the hub of

the global financial services industry necessitates the grooming of skilled professionals on an

unprecedented scale. The movement towards a global economy and an explosive growth of free trade and

exchange has given rise to immense opportunities in the field of financial management for graduates. The

Master of Financial Management course provides advanced competencies, professional skills and

knowledge in Finance while preparing graduates for rewarding careers in finance and management. The

course provides graduates with a foundation in the various disciplines of business and management, and

builds a strong base of knowledge in Finance. As the course progresses, students focus on advanced

studies in Finance with enhanced skills in financial analysis.

The aim of the Master of Financial Management course is to equip graduates with the skill sets that enable

them to conceptualize, analyze, synthesize and evaluate data, and to engage in financial decision making.

The course also equips graduates to be strategic and critical thinkers in finance and business, and fosters

in them the ability to develop solutions to finance and business problems in organizations. The course

facilitates in graduates the acquisition of subject-matter expertise in areas such as portfolio management,

financial product development, and risk analysis and hedging, among others.

Master of Financial Management prepares graduates for highly challenging careers in investment banking,

wealth management, insurance, financial services, corporate finance, taxation and risk management.

Key features

On the successful completion of this course students will be able to:

Ÿ Understand and apply principles, theories and models in finance

Ÿ Evaluate and manage risks and returns in financial markets

Ÿ Interpret and evaluate financial data in making investment decisions including the accounting

information that supports these decisions

57

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Accounting for Decision Making

Corporate Financial Management

Economic Analysis for Business

Managing and Leading Human Capital

Research and Statistics for Finance

Quantitative Techniques and Business Decision

Making

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

International Financial Management

Management of Banking and Financial

Institutions

Policy and Regulatory Framework of Financial

Markets

Business Ethics and Corporate Governance

Mergers and Acquisitions

Behavioral Finance and Capital Markets

Derivatives and Risk Management

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Project Appraisal and Financial Management

Wealth Management and Personal Finance

Strategic Corporate Finance

Corporate Risk and Treasury Management

Entrepreneurial Finance

Personal and Corporate Tax Management

Dissertation Project

Year 1

FIRST SEMESTER

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Management Accounting for Decision Making

Financial Markets and Services

Financial Statement Analysis

Investment Management

Financial Spread Sheeting

Corporate Law and Practice

Field Based Project

SECOND SEMESTER

Year 2

THIRD SEMESTER FOURTH SEMESTER

Ÿ

Ÿ Apply appropriate theories and statistical tools of analysis to financial decision making

Ÿ Demonstrate strong subject-matter expertise in finance, banking, insurance and sound academic

preparation for careers in financial markets and services

To build an attractive company portfolio of securities and demonstrate versatile financial expertise

58

Master of Human Resource Development(MHRD)The Master of Human Resource Development is a contemporary, industry-oriented course that focuses on

developing in a graduate practical and strategic skills in human resource development. To achieve

business excellence it is vital to identify, acquire, develop and reward the right talent while strengthening

the role of human resource development professionals in adding value to the business.

The Master of Human Resource Development course equips graduates to analyze the dimensions of

human resource development at an operational as well as the strategic level.

The aim of the Master in Human Resource Development course is to equip graduates with subject-matter

expertise on human resource development, which will enable them to better manage and engage human

resources in an organization.

Key features


Ÿ Develop specialized human resource development expertise

Ÿ Build on diversity and inclusion management as a tool for innovation and continuous improvement

Ÿ Lead human resources and be a change agent in meeting critical talent needs

Ÿ Explain and critically analyze the varied dimensions that influence human resource decision making

Ÿ Identify strategic issues in human resource development and value creation in an organization

59

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ


Analysis of Corporate Financial Information

Research and Statistics for Business


Making

Marketing Management and Practice

Organizational Behavior and Social Psychology

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Human Resource Information Systems

Labor Laws and Labor Market Studies

Human Resource Research Methods

Leadership, Ethics and Corporate Social

Responsibility

Organizational Development and Change

Management

Industrial Relations

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Talent Management

Managing Global Diversity and Cross Cultural

Management

Global Workforce Strategy

Employee Engagement

Human Resource Transformation and Business

Impact

Business Strategy and Strategic Management

of Human Resources


Year 1

FIRST SEMESTER

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Human Resource Management

Workforce Planning and Staffing

Performance Management Systems

Compensation, Benefits and Total Rewards

Management

Developing Human Resources and

Competency Management

Field Based Project

SECOND SEMESTER

Year 2


60

Master of Marketing Management (MMM)

The Master of Marketing Management course imparts to graduates a comprehensive market-oriented

learning and practice of the Marketing discipline. The course enables graduates to conceptualize, develop,

implement and control integrated marketing programs for varied businesses across different verticals. In

addition, graduates of the course learn to integrate marketing learning with other functional areas. The

course content and delivery focus on the means by which marketers attract and retain customers while

covering comprehensively the functions of marketing, including marketing strategy.

The aim of the Master of Marketing Management is to equip graduates with skill sets in marketing decision

making and to develop marketing solutions to business problems in organizations.

Key features


Ÿ Explain and critically analyze the varied dimensions of marketing decision making

Ÿ Identify strategic issues in marketing

Ÿ Demonstrate creativity and initiative in the application of marketing knowledge to problem solving

and innovation that creates value for consumers

61

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Marketing Management and Practice


Analysis of Corporate Financial Information

Managing and Leading Human Capital

Research and Statistics for Business


Making

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ


Advertising and Public Relations

Management

Managing Marketing Channels and Partners

Personal Selling and Sales Management

Building Retail Enterprises

Marketing Services and Intangibles

Marketing of Industrial Products and Services

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Marketing in a Globalized World

Marketing on Digital and Social Media

Platforms

Marketing and Management Information

Systems

Customer-centric Marketing and Relationship

Building

Entrepreneurial Marketing and Product

Design

Aligning Marketing and Business Strategy


Year 1

FIRST SEMESTER

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Consumer Behavior and Psychology

Market and Consumer Research

Product Management, Branding and

Positioning

Business and Enterprise Law

Business Communication and Information

Management

Field Based Project

SECOND SEMESTER

Year 2


62

Executive Master of Business Administration(Executive MBA)Executive Master of Business Administration (Executive MBA) offered by Alliance School of Business,

Alliance University is a two-year, part-time degree course delivered through a flexible mode of study, and is

conducted over monthly, on-campus student residencies. The course is designed for experienced

professionals who seek to catapult to the next level of leadership in an organization. The Executive MBA at

the Alliance School of Business prepares graduates for senior management challenges and higher

responsibilities in a demanding career while purporting to build a strong and sustainable leadership

repertoire of business leaders across all levels within an organization. Students find it exhilarating to be

back in a classroom environment and to be among their professional and intellectual peers where they

share the challenges of learning new methods and the skill sets necessary for effectively managing a

business enterprise. A rigorous course curriculum and the opportunity to learn from well accomplished and

stimulating faculty mentors helps graduates to compete effectively in the global marketplace.

Key features

Ÿ The Executive Master of Business Administration degree is awarded by Alliance University

Ÿ Part time; 24 months

Ÿ A unique pedagogy aimed at enriching subject-matter expertise delivered by accomplished resident

faculty and embellished by renowned business practitioners

Ÿ Structured peer-group interactions aimed at effective exposure to diverse professional experience

Ÿ Interface with senior-level managers and entrepreneurs on the best-and-next business practices

Ÿ Face-to-face teaching and classroom interactivity based on a flexible mode of study and conducted

over monthly on-campus student residencies

Ÿ Comprehensive learning methodology based on interactive lectures, case study analysis,

classroom projects and exercises as well as group presentations

Ÿ An optional Overseas Learning Program (OLP)

Ÿ A live industry-based project assigned to each student

Course Duration

The Executive MBA is a two-year, part-time degree course delivered through a flexible mode of study, and

is conducted over on-campus, student residencies (21 monthly residencies of 20 hours each). A residency

is spread over two and a half instructional days (Friday, Saturday, and Sunday)

Course Structure

The Executive MBA course is ideally suited for graduates with significant years of work experience. The

course allows a student to select an area of specialization from a range of elective courses and is uniquely

balanced in terms of building in a student overall general management expertise as well.

The Executive MBA is delivered over six Terms where each Term is for a duration of four months and is

generally comprised of four residencies, and where four subjects are taught simultaneously in each

residency. A term-end (final) examination is conducted for four subjects at the end of each Term, and prior to

the commencement of the next residency.

63

A student is required to study 24 subjects (nine subjects in General Management and 15 subjects in a

specialization area), and complete a field-based, live project. The live industry-based project, which carries

16 credits, starts in Term II and is spread across Terms III to VI. The student is required to submit a project

report at the end of Term VI.

Overseas Learning Program

The Overseas Learning Program (OLP) is a capstone subject with an exposure to the global dimensions of

business through overseas learning components. The OLP is conducted in an international setting where

students who opt for the OLP are required to travel to key international destinations in Asia, Europe or

America to deepen their scholarship of learning and experience.

The OLP is offered as an optional subject in the Executive MBA course, and students are required to bear

the costs of travel and visa fees as well as boarding and lodging expenses based on actuals.

Specialization Areas

The Executive MBA course offers specializations to students in the areas of:

Ÿ Finance

Ÿ Marketing

Ÿ Organizational Leadership and Strategy (OB & HR)

Ÿ Operations

A specialization area is offered in the course subject to a minimum enrolment. Students may opt for their

areas of specialization based on their functional area of employment and interest level.

Executive Forum Series

The Executive Forum Series experience is designed to provide students with greater insights into industry

trends and the best-and-next practices, which are gained from the perspectives shared by invited business

leaders and management practitioners. The Forum offers students opportunities to network with senior-

level managers and entrepreneurs in a semi-formal learning setting.

Core Subjects

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Business and Economics

Behavior in Organizations and Managerial Effectiveness

Quantitative Methods

Accounting for Managers

Business Ethics and Corporate Governance

Management Information Systems

Business Strategy and Tactics

Legal Aspects of Business

Entrepreneurship

General Management

64

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Financial and Management Accounting

Corporate Finance Analysis and Decisions

Strategic Cost and Performance

Management

International Financial Reporting Standards

Security Analysis and Portfolio Management

Financial Statement Analysis

Financial Markets and Services

Project Appraisal and Financing Decisions


Corporate Risk and Insurance Management

Personal and Corporate Tax Management

Investment Banking

Mergers and Acquisitions

Behavioral Finance and Wealth Management

Financial Modeling and Engineering

Elective Courses

Finance

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Organizational Behavior and Work

Psychology


Manpower Planning, Recruitment and

Selection

Managing People and Performance in

Organizations

Training and Development

Compensation and Benefits

Labor Relations and Collective Bargaining

Technology in Human Resource

Management

Strategic Human Resource Management

International Human Resource and Cross

Cultural Management

Organizational Development and Change

Management

Power and Politics in Organizations

Leadership and Team Building

Employee Engagement and Talent

Management

Research Methods in Human Resource

Management

Human Resources

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Statistical Analysis for Operations

Decision Making Models for Operations

Production and Operations Management

Managing Service Operations

Project Management

Business Analytics

Operations

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Marketing Management

Consumer Behavior

Retail Management

Business Marketing

Marketing Research and Decision Models

Product and Brand Management

Integrated Marketing Communication

Sales and Channel Management

Customer Relationship Management

Marketing Analytics and Big Data

Global Marketing

Digital Marketing

Pricing Decisions in Marketing

Marketing High-Tech Products and Services

Strategic Marketing

Marketing

The industry-based live project aims at creating a

higher degree of exposure to the real corporate

environment for the student while enhancing their

industry-worthiness and deployment-readiness. This

is achieved by the assimilation of a body of

knowledge and its application to live situations.

Live Project

Exe

cutiv

e M

ast

er

of

Busi

ness

Adm

inis

tra

tion

(M

BA

)E

xecu

tive

Operations Track Systems Track

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Total Quality

Management

Lean Operations

Management

Logistics Management

Sustainable Supply

Chain Management

Strategic Operations

Management

Enterprise Resource

Planning Systems

Demand Management

and Forecasting

Revenue

Management

Management of

Innovation

Ÿ Systems Analysis and

Design

Ÿ Object Oriented

Systems

Ÿ Business Process

Management

Ÿ Business Intelligence

and Data

Warehousing

Ÿ Strategic Information

Technology

Management

Ÿ Enterprise

Applications – ERP

and CRM

Ÿ Software Project

Management

Ÿ Knowledge

Management

Ÿ Information

Technology

Infrastructure

Management

65

Executive Post Graduate Diploma in Management (Executive PGDM)Alliance School of Business, Alliance University offers the Executive Post Graduate Diploma in

Management (Executive PGDM) course for working professionals, who may not be able to pursue a full-

time course in management.

Designed on a flexible platform of delivery that combines the benefits of classroom interaction with the

reach of technology, the part-time course affords an opportunity for working professionals to upgrade their

skills and move up the corporate ladder.

The Executive PGDM course is delivered through the distributed learning mode to working professionals

and blends contemporary theories with emerging technologies. The course responds to the functional

needs of working professionals through quality management education without interrupting their

professional careers.

Dynamic and highly-motivated working professionals aspiring to strengthen their functional domains and

excel in their careers can enrol in this innovative and interactive course. The Executive PGDM course

addresses industry-relevant theories, concepts, best-in-class practices and applications to prepare

leaders for the global marketplace.

Global management issues and aspects are integrated and seamlessly embedded in the curriculum

design. The course is designed, developed, delivered and assessed based on inputs from a panel of

renowned faculty from international universities, senior practicing managers and full-time faculty at

Alliance School of Business, Alliance University.

Key features

Executive PGDM is designed, developed, delivered and assessed by renowned faculty with global

exposure. Global management issues and aspects are integrated and seamlessly embedded in the

curriculum design.

Ÿ 16 months; weekend classes

Ÿ Delivered by senior industry professionals and accomplished full-time faculty

Ÿ An emphasis on Leadership Development

Ÿ An accelerated, interactive and a self-paced course

Ÿ Rigorous, relevant, contemporary and progressive curriculum to reflect the needs of industry

Ÿ Peer-group interactions and an exposure to a diverse group of professionals

Ÿ Enhances career opportunities and marketability in the global workplace

Ÿ Extensive network of alumni-executives across diverse industry sectors

Ÿ Assistance in career counseling, mapping and development

Flexible Deliver Mode

The Executive PGDM is delivered to working professionals through two modes:

Campus Mode

The campus mode is delivered through in-class and online sessions conducted over weekends at the City

Campus. Working professionals who enrol for this mode also have the option of attending online sessions.

Principles of Management

Management Accounting and Analysis

Business Communication

Organizational Behavior and Human Resource Management

Business Economics

Corporate Finance

Marketing Management

Quantitative Methods for Management

Global Dimensions of Management and International Business

Operations Management

Business Strategy

Legal Aspects of Business

Elective-1

Elective-2

Elective-3

Project work

Term Subjects

I

II

III

IV

66

Mixed Mode

The mixed mode is delivered through live in-class sessions held at the City Campus, which are

simultaneously accessible online to working professionals.

Pedagogy

Ÿ Prescribed textbooks

Ÿ Recorded lectures of sessions

Ÿ An e-learning portal with access to term assignment questions, quizzes and articles on

contemporary topics

Ÿ Additional learning support by way of PowerPoint presentations, case studies and subject-related

articles from journals and publications

Ÿ Live classroom sessions every weekend using an advanced interactive technology

Ÿ Invigilator-led examinations after each term at various centers across India and online examinations

for working professionals at international locations

Ÿ Opportunity for working professionals to make use of the facilities at the Central Campus

Curriculum

The Executive PGDM course takes 16 months to complete and is comprised of four terms. Each term is for

a duration of four months. The first three terms have four subjects in each, and are mandatory for all

students. The fourth and the final term offers specialization areas with three subjects in each area, and is

followed by a project work module.

In the project work module, working professionals are required to research on an industry project in their

functional domain by using theoretical concepts and appropriate applications.

All subjects offered are to be completed simultaneously in each of the terms, which are sequenced in such a

way that students must have a working knowledge of the subjects studied in previous terms to gain a better

understanding of the current and the subsequent terms.

Exe

cutiv

e P

ost

Gra

duate

Dip

lom

a in

Manag

em

en

t (

PG

DM

)E

xecu

tive

67

Ÿ

Ÿ

Ÿ

Consumer Behavior and Marketing Research

Marketing of Services

Advertising and Integrated Marketing Communication

Specializations

Marketing Management Financial Management

Ÿ

Ÿ

Ÿ

Industry Relations and Labor Laws and Strategic Human Resource Management

Performance Appraisal Training and Competency Management

Compensation Management, Incentives and Productivity


Ÿ

Ÿ

Ÿ

Total Quality Management

Logistics and Supply Chain Management

Lean Management

Lean Operations Management

Corporate Sponsorship Program

Global corporations today are faced with the challenge of managing complexity in the marketplace. While

global corporations are adept and skilled at finding solutions to perplexing of situations with regard to

innovation and market leadership, this often requires new skills and knowledge to create sustained value in

the marketplace.

Organizations create opportunities for learning and development for talented managers by helping them to

accelerate their careers through advanced learning and by sponsoring enrolment in rigorous and carefully

crafted management programs for working professionals.

Alliance School of Business welcomes high-potential, sponsored candidates to its Executive PGDM, a

part-time course that is ideally suited for working professionals who are unable to pursue a full-time

program in management. The Executive PGDM offers unmatched flexibility of study to the student, while

ensuring a broad choice of specialization areas in management to choose from that closely match their

functional expertise.

Note:

An elective specialization stream is offered in the Executive PGDM course only if a minimum number of

students enroll for the specialization.

Ÿ

Ÿ

Ÿ

Security Analysis and Portfolio Management

Financial Derivatives and Risk Management

Project Appraisal and Financing

Information Systems Management International Business Management

Ÿ

Ÿ

Ÿ

Information Systems for Managers

Enterprise Resource Planning

Software Project Management

Ÿ

Ÿ

Ÿ

International Human Resource Management and Cross Cultural Management

International Marketing Management

International Finance Management

Project Management Retail Management

Ÿ

Ÿ

Ÿ

Introduction to Project Management

Project Planning and Control

Project Risk Management

Ÿ

Ÿ

Ÿ

Retail Strategy and Models

Retail Sourcing

Mall Management

68


The Doctoral Program (Ph. D.) in Management offered by Alliance School of Business, Alliance University

balances solid grounding in the fundamentals of the discipline with the flexibility to combine and create new

knowledge that is derived from a doctoral student's research interest. Doctoral students are expected to

pursue academically rigorous coursework and work independently on a research topic that develops and

leads to the completion of a doctoral dissertation.

Doctoral students will be part of an intellectually-stimulating and demanding environment that requires

participation in seminars, interactive discussions and workshops, which are delivered by research

scholars, faculty and experts from the respective areas. Doctoral students are encouraged to develop

original ideas, collaborate on research projects and present their work at major national and international

conferences.

Areas for Research

The doctoral study at the Alliance School of Business is offered in the following areas of specialization:

Ÿ Marketing

Ÿ Finance

Ÿ Organization, Leadership and Human Resources

Ÿ Systems and Operations

In the event that a doctoral student selects an interdisciplinary area of research, the University would

consider such request on a case-by-case basis.

Salient features

Ÿ A Doctor of Philosophy (Ph. D.) in Management degree compatible with international requirements

that allows doctoral graduates to pursue careers in business academia at universities worldwide

Ÿ The program admits both internal as well as external doctoral scholars

Ÿ The curriculum is designed to provide a strong grounding in the theory and practice of management

in a specialization area

Ÿ Intensive coursework and doctoral dissertation in a specialization area of choice: Marketing;

Finance; Organization Leadership and Human Resources; and Systems and Operations

Ÿ Coursework is comprised of four subjects in Management Science and four subjects within the

student’s area of specialization

Ÿ Comparable to the best doctoral program offerings globally with teaching and guidance by highly

accomplished full-time as well as international faculty guides

Program Duration

The program admits both internal and external doctoral students. The normal duration of the program of

study for internal and external doctoral students is three years and four years respectively. Extension will be

granted to deserving students on a case-by-case basis contingent upon the progress made on the

research work.

69

Award of the Ph. D. Degree

On successful completion of the coursework and the consequent defense of the doctoral dissertation by

the doctoral student, Alliance University shall confer upon the doctoral student the degree of Doctor of

Philosophy (Ph. D.) in Management.

Ÿ

Ÿ

Ÿ

Ÿ

Quantitative and Computational Methods

Statistical Analysis

Business Research Methods

Microeconomic Theory

Note: All students study Management Science

irrespective of their choice of specialization

Ÿ

Ÿ

Ÿ

Ÿ

Advanced Marketing Theory and Models

Consumer Behavior and Constructs

Marketing Strategy and Corporate Growth

Teaching Development in Marketing

Ÿ

Ÿ

Ÿ

Ÿ

Advanced Production Management

Information Systems Foundations and

Theory

Contemporary Topics and Research

Approaches in Systems and Operations

Teaching Development in Systems and

OperationsŸ

Ÿ

Ÿ

Ÿ

Advanced Corporate Finance

Financial Markets, Institutions and Services

Management of Banking

Teaching Development in Finance

Ÿ

Ÿ

Ÿ

Ÿ

Contemporary Human Resource Research

Areas

Strategic Human Resource Management

Leadership

Teaching Development in Organizational

Behavior and Human Resource

Management Science Organization, Leadership and

Human Resources

Coursework

Systems and Operations Marketing

Finance

Note: An elective specialization stream is offered in the Doctoral Program in Management only if a minimum number of

students enroll for the specialization.

70

Alliance Alumni Association

The ethos of an institute for higher learning is defined by its students while it attains greatness through its

alumni. The alumni are the true ambassadors of Alliance University. By assuming process ownership for

a variety of activities, ranging from the academic to the extra-curricular and to the cultural, students form

strong bonds of friendship. This bond is carried forward through the Alliance Alumni Association once

graduates embark on their careers and strives to connect all graduates of ALLIANCE globally and foster

lasting relationships between graduates and the Alma mater.

71

Student Clubs

Alliance School of Business, Alliance University

encourages students to be actively engaged in

different clubs that focus on functional areas or

specializations, hobbies and cultural activities. These

clubs enhance the knowledge of students through

various activities and events. The following are the

student clubs that function at the Alliance School of

Business.

Prometheus (Finance Club)

Prometheus is the oldest and a very active club at

Alliance School of Business, Alliance University. The

domain of finance is ever evolving and Prometheus

makes conscious efforts to keep the student

community updated on the contemporary events

through brainstorming sessions, intellectual panel

discussions, simulations and quizzes. It has been

actively engaged in building a strong academic base

for finance major students in enhancing their general

awareness and ability to interpret current financial

news. The flagship event of the club, 'Mock-Stock'

and the business quiz, 'Ponderer' have received rave

reviews and are very popular among the students.

Marketrix (Marketing Club)

The word 'marketing' brings forth a lot of images such

as advertisements or marketing strategies. This is

what Marketrix brings to Alliance School of Business,

Alliance University. It conveys education through fun

and develops potential candidates for marketing

careers with a focus on knowledge while providing

tools and encouragement to become world-class

marketing leaders. Learning marketing by practice is

achieved by Marketrix through organizing events

such as 'Retail Melas,' which pool the marketing

talents of young vibrant minds. The club also brings

innovation and creativity with advertising and

promotion campaigns, and an array of activities and

events that allows achievement of its mission through

seminars, debates and workshops.

72

Genesis (Organizational Leadership

and Strategy Club)

The genesis of any organization is in its

human resources and in keeping with this

spirit Genesis will strive to pass this

message on to students at large as well as

inculcate a better understanding of

workplace and organizational culture.

Genesis organizes events that develop

intellect and promote creativity involving

participants from cross-specializations,

encouraging opportunities for team

building and leadership, which are the

p r imary bu i l d ing b locks o f an

organization. Activities organized by the

club encourage students to go beyond the

traditional 'Fun@Work' models and

facilitate a better understanding of

individualism in teams.

P r a x e i s C l u b ( O p e r a t i o n s

Management Club)

Operations Management, a key

function in business is the design,

planning, scheduling and control of the

transformation processes that create

value for society. The Praxeis Club aims

to assist MBA students to gain a

broader understanding of the

opportunities, career paths, trends and

challenging issues in business. The

club intends to achieve its mission

through industry interactions, plant

tours, workshops, guest lectures and

other activities. It is a student-driven

club that provides education and tools

required to succeed in an operations

management career, the club aspires to

pave the way for its members to be

innovative and competitive, and to

excel in the business world.

73

Cultural and Sports Club

The club targets and promotes athletic

and aesthetic development of all

students through varied competitive

activities and events that endorse

such knowledge. The motto is to

encourage good sportsmanship and

respect for all participants. Also, the

club:

Ÿ Emphasizes fun, teamwork and

leadership

Ÿ Promotes good entertainment,

which is intellectually enriching

Ÿ Endorses cultural activities that

uphold creativity, curiosity and

openness towards unfamiliar

situations

Student Services

The Office of Student Services functions

with the motto of facilitating students to

enhance their campus experience

through accessing services, which cater

to their holistic development—so as to

make their l iving and learning

experience at the Alliance campus truly

memorable.

The Office of Student Services includes:

Ÿ Student welfare

Ÿ Sports and extra-curricular

activities

Ÿ Student competi t ions and

festivals

Ÿ Corporate Social Responsibility

and re la ted humani tar ian

services to society

Ÿ Campus living and discipline

74

Alliance Adventure Club

Adventure sports for students is highly popular with both undergraduate and postgraduate students of the

University. This activity is spearheaded by the Alliance Adventure Club where the students take a

leadership role, and under the guidance of trained professionals and experts. The emphasis is on physical

fitness, games, sports and adventure that aim to increase student productivity levels as well as build team

spirit in an environment of friendship and trust. Also, participation in adventure and related outdoor

activities promotes among students leadership, courage, vigor, and a sense of self-growth and

comradeship.

Activities

Ÿ Air Gun Shooting

Ÿ Bamboo Rafting

Ÿ Camping

Ÿ Certificate course in Cardio Pulmonary Resuscitation

Ÿ Certified First Aid course

Ÿ Micro light Flight

Ÿ Paint Ball

Ÿ White Water Rafting

Ÿ Scuba Diving

Ÿ Wave Surfing

Ÿ Trekking

Ÿ Rappelling

Ÿ River Crossing, Zip Line and High Rope Crossing

Ÿ Tunnel Exploring

Ÿ Cave Exploring

Ÿ Zummaring

Ÿ Kayaking

Ÿ Chimney Climbing

Ÿ Archery

Ÿ Rock Climbing

Ÿ Para Sailing

Ÿ Summer Adventure Camp

Alumni Speak

On completing my high school, an undergraduate

course of study in engineering was a natural

progression for me just like most other students in

India. My preferred choice of postgraduate study

indeed was a business degree course but only if I

were to succeed in gaining admission to a premier

business school in India. Rigorous preparation for

the admissions process thus led to my first choice

among business schools—Alliance School of

Business, Alliance University. This left me

wondering with an unanswered question:

“MBA—will it make a difference to my professional

career?” This was really my best shot at getting

somewhere in life when most of my batch mates

were already settled. I had found a new purpose.

This was in 2004. Fast forward to 2013: I now run an

online marketing firm along with two other partners

where we strategize marketing campaigns for other

online companies based in the United Kingdom and

Europe. We are on a growth trajectory that would

make us a million dollar company within the next two

years. So what has made the difference? I

understood that purpose and thought are the two

main change agents in my professional career. As

an alumni my Alma mater, Alliance University, was

instrumental in my transformation for I realized that

at the University students are encouraged to think

through situations, decipher contexts, and embrace

complexity—all contributing to a decided

independence in thought. At Alliance University, we

were trained to think differently, which perhaps holds

the key to my success today. Success is not a

destination but a journey and Alliance University

walked with me every step of the way on this difficult

path, and most significantly kindled within me an

urge to demonstrate a passion for entrepreneurship.

Vineet Patil

Director-Marketing

Realbridge Marketing Pvt. Ltd.

As a proud alumna of this great institution, I reminisce about my days as a management student at the Alliance School of Business with awe and nostalgia. I am grateful to my faculty mentors for facilitating my transformation into a management professional with versatile skill sets. The management course at the School imparted both strong subject-matter expertise as well as the soft skills of career preparation, skills sets that have helped me to excel in high performance teams. My Alma mater has contributed significantly to my career growth and professional accomplishments as a senior human resource manager with TAS, the India subsidiary of Time Warner. I am grateful to the Alliance School of Business for taking me through this fulfilling and rewarding journey.

Radhika Changoiwalla

Manager-Human Resources

TAS Analytic Services (A Time Warner Company)

The Executive PGDM course at the Alliance School of

Business, Alliance University has helped me to propel

my professional career to the next level of growth.

The faculty who delivered the course are exceptional

and highly student-centric, and motivate students to

become active learners. The curriculum is designed

comprehensively, which enabled me to acquire

different perspectives of the global dimensions of

management.

Xia Baohui

General Manager

Air China

76

77

The classroom learning experience in the Executive

PGDM course at the Alliance School of Business,

Alliance University has been truly inspirational for

me. The profound peer group interactions with my

colleagues offered me an opportunity gain cross-

industry learning, and even helped me to establish

an extensive professional network. A carefully

crafted curriculum that included live case studies,

business simulations and projects, was delivered by

the highly accomplished faculty at the School—who

propelled me to excel in the study course.

Prashanth Marthand Kumar

Assistant Consultant

Tata Consultancy Services

The Doctoral Degree Program at Alliance University

is a rigorous and intense academic research course

that prepares doctoral graduates to pursue a career

in business academia at universities worldwide. The

course is comparable to the best doctoral offerings

globally with teaching and guidance by highly

accomplished faculty.

Mathew Mampra

CEO - BPC Power Rentals

Doctoral Scholar

As an alumnus of the class of 2007, I fondly

reminisce about my exhilarating student days at

Alliance School of Business, Alliance University. The

living and learning experience at Alliance University

was unmatched for its excellence. What is

particularly memorable is the ethos of the University

that emphasized respect, integrity and empathy.

The spirit of its ethos is perhaps best reflected in the

oath that graduates of the University were required

to owe allegiance to during their convocation

ceremony and one which vests the onus on the

alumnus to maintain the highest standard of quality,

integrity and commitment towards work and society.

To this day, the oath of the University remains

sacrosanct and is proudly displayed on my work

desk.

The expectations of the University—a relentless

pursuit of excellence from its students as well as its

deep commitment to ensure strong professional

careers for its graduates—has helped build deep

engagement and a lifelong connect of its alumni with

their Alma mater. My postgraduate program of study

in management was rigorous and demanding, laying

great emphasis on the acquisition of subject-matter

expertise and academic preparation for a career in

management, while our faculty—well-accomplished

experts in their domains and many of them world

class—selflessly mentored us to success. We were

also encouraged to be sensitive about the need to

make an impact on others and to understand the

importance of team work. A good part of our learning

at the University was strongly complemented by its

efforts to impart professional development to its

graduates and mould wholesome personalities.

Today, as a management practitioner and marketing

professional I head Vestian's practice for South

India, and I am delighted to say that Alliance alumni

are professionally recognized by their employers

and many have even performed wonderfully well in

rewarding careers in industry.

Ashwin Kunder

Associate Director-Retail, South

Vestian Global Workplace Services Pvt. Ltd.

78

Corporate Social Responsibility (CSR) at Alliance University has evolved to include the participation of all

stakeholders: students, faculty, non-government organizations (NGOs) and the local community. Over the

years, students and faculty at the University have actively participated in outreach program initiatives

where they contribute their knowledge, skills and technical expertise to the community. At the same time,

the University has enthusiastically supported the program activities of several NGOs operating in the

community.

The CSR Center at the University encourages and propels graduates to imbibe the qualities of enlightened

leadership and thereby instills in them a level of trust and confidence about themselves and the community.

The values of social responsibility that graduates imbibe are:

Ÿ Genuine respect for others and their points of view

Ÿ The ability to be sensitive and to draw a line when making profits and contributing towards social

investment

Ÿ Strong personal integrity and reaching out to those whose lives they can touch and make a

difference

Ÿ Ability to handle challenging situations and providing workable solutions for the same

Corporate Social Responsibility at Alliance University aligns itself and works towards achieving the UN

Millennium Development Goals, by 2015. In this context, several innovative programs in the thematic areas

Corporate Social Responsibility

79

of health, education, environment, livelihood, natural resource management and the preservation of

traditional arts and culture as well as other related areas are designed and implemented. These innovative

programs are developed bearing in mind the local cultural context and the needs of beneficiaries. Apart

from funding various activities of the communities, the University also extends its expertise in terms of

knowledge and human resources for the success of the programs.

Key CSR activities include:

Ÿ T-20 Series – Cricket Match with the visually impaired, Samarthanam Trust for the Disabled, Bangalore

Ÿ “Alcoholism as a disease”–lecture by Alcoholics Anonymous, Bangalore to students of Alliance

University

Ÿ Blood donation and health camps organized in collaboration with Indira Gandhi Institute of Child Health

and Narayana Health, Bangalore

Ÿ Orientation visits of students to the NGOs in collaboration with Youth for Seva, Bangalore

Ÿ Distribution of uniforms, shoes and stationery to underprivileged school children at Anekal, Bangalore

Ÿ Center for Women Empowerment, Alliance University

Ÿ Waste management workshops

Ÿ Earth Day Celebrations

80

Students are required to abide by the following terms and conditions upon admission to the courses offered

by Alliance University.

1. Every effort has been made to ensure the accuracy of the information contained in this prospectus

and it is issued on the express condition that all matters in it are subject to change from time to time

without notice. While the Alliance University will make all reasonable endeavors to deliver the

courses of study and other educational services as set out in this prospectus, circumstances may

change prompting the Alliance University to reserve the right to vary the content and delivery of

courses and programs, to either discontinue or combine courses and programs or to discontinue

educational services.

2. The subject titles, descriptions and contents are subject to change based on the University

guidelines.

3. The fee schedule for the courses offered by the Alliance can be downloaded at www.alliance.edu.in

Fees payable for the courses offered by the Alliance University are subject to review periodically.

Ensuring that fees are paid before the announced due dates is the sole responsibility of the student.

Non-payment of the prescribed fees within the due dates will result in the cancellation of the

registration to the course or to the subsequent semester/year.

4. Students will also be liable for any travel and accommodation costs incurred for placement. For

certain courses, students may incur additional specific charges for such items or activities as sports

and games fees, specialized material or field trips. The Alliance University reserves the right to

make additional charges to students for such activities.

5. The Alliance University may withdraw or amend its offer of admission, or terminate the registration,

if it is found that either a false or a misleading statement has been made or that significant

information has either been omitted or withheld in a candidate's application form.

6. The Alliance University does not accept responsibility and expressly excludes all liability that may

result from any loss, damage or injury caused to a student or to the student's property.

7. Students enrolled in the courses offered by the Alliance University are required to sign an

undertaking at the time of the commencement of the academic year consenting to abide by the

rules, regulations and the code of conduct of Alliance University.

8. Scholarships are available to support full-time study at Alliance University for resident Indian

nationals only. Each year Alliance University awards several scholarships in the form of fee

remission to outstanding candidates. These scholarships of positive inclusive effort vary in value

and have different criteria on which they are awarded. For further details, please visit

www.alliance.edu.in

9. Policy regarding refund of course fee:

a. The course fee has two components: Registration Fee and Tuition Fee.

b. The Registration Fee will not be refunded by Alliance University under any circumstances. The

primary objective of this stipulation is to discourage frivolous applications.

Terms and Conditions

81

c. The refund of Tuition Fee paid will be considered subject to the following criteria:

i. If a candidate withdraws from the course prior to its commencement, 75 percent of the

tuition fee will be refunded.

ii. If a candidate withdraws from the course within one week after the commencement of the

course, 60 percent of the tuition fee will be refunded.

iii. If a candidate withdraws from the course any time after one week from the date of

commencement of the course, no refund of tuition fee will be made.

d. Additional provisions:

10. Disputes of any kind are subject to the jurisdiction of the Courts in Bangalore only.

Note: The University policy regarding procedure for refund of fees is enumerated on the

website of respective courses.

Fee refundReasons for seeking refund

The amount already deposited by the

student, after the deduction of

processing fee of INR 1,000/- and the

tuition fee is refunded on a prorata basis

Cancellation of admission is due to concealment or

falsification of facts, submission of false or fake

certificates, providing misleading information by the

student or, alternatively, an error or mistake on the

part of the student

If a student is provisionally admitted to a course,

and becomes ineligible for admission on the

declaration of the result of the qualifying

examination and the student’s admission is

cancelled

Nil

Courses offered by Alliance UniversitySchool/ College Duration Specializations/Branches

82

3 years

2 years

2 years

2 years

2 years

2 years

Minimum of3 years

16 months

Marketing; Finance; HRM; and International Business

Marketing; Finance; Organizational Leadership and Strategy

(OB & HR); Operations; Retail; Banking and Financial Services;

Hospitality; Entrepreneurship and Family Business;

International Business; and Communications

Marketing; Finance; Organizational Leadership and Strategy

(OB & HR); and Operations

Finance

Human Resource Development

Marketing

Marketing; Finance; Organization, Leadership and Human

Resources; and Systems and Operations

Marketing Management; Financial Management; Human

Resource Management; Lean Operations Management;

Information Systems Management; International Business

Management; Project Management; and Retail Management

Alli

an

ce S

cho

ol o

f B

usi

ne

ss

3 years

2 years

Accounting and Financial Management; Banking; E-commerce;

International Trade and Finance; Marketing Management; and


Financial Management; Banking, Insurance and Financial

Services; and Accounting and TaxationDepart

ment

of

Com

merc

e

2 yearsMarketing; Finance; Organizational Leadership and Strategy

(OB & HR); and Operations

Alli

ance

A

scent

Colle

ge

4 years(Regular)

Civil Engineering; Mechanical Engineering; Electrical and

Electronics Engineering; Electronics and Communication

Engineering; Aerospace Engineering; Computer Science and

Engineering; and Information Technology

3 years(Lateral)

Alli

ance

Colle

ge o

f E

ngin

eering a

nd D

esi

gn

5 years

Political Science; Economics (Hons.); Sociology; Business Law;

Intellectual Property Law; Criminal Law; International Law;

Taxation Law; and Constitutional Law

5 years

Mode of Study

Full time

Full time

Full time

Full time

Full time

Part time

Internal/External

Part time

Full time

Full time

Full time

Full time

Full time

Full time

Full time

Finance; General Management; Business Law; Intellectual

Property Law; Criminal Law; International Law; Taxation Law;

Constitutional Law; and Journalism and Mass Communication

Alli

ance

S

chool o

f Law

Ap

pro

ved

by

BC

I, N

ew

De

lhi

Bachelor of Business Management (BBM)



Bachelor of Technology(B. Tech.)

Bachelor of Arts, Bachelor of Law Honors

(B.A., LL. B. Hons.)

Bachelor of Business Administration, Bachelor

of Law Honors(BBA, LL. B. Hons.)

Master of FinancialManagement (MFM)

Master of Human ResourceDevelopment (MHRD)

Master of MarketingManagement (MMM)

Executive Master ofBusiness Administration

(Executive MBA)

Doctoral Program inManagement

Executive Post Graduate Diploma in Management

(Executive PGDM)

Bachelor of CommerceHonors (B. Com. Hons.)

Master of Commerce(M. Com.)

Course

83

Eligibility Selection Process

ŸAlliance Aptitude Test (AAT)ŸPersonal Interview


ŸPersonal Interview

ŸAlliance Aptitude Test (AAT)


ŸEvaluation of the research synopsis on a proposed dissertation work

ŸAlliance Aptitude Test (AAT)ŸOral Extempore PresentationŸPersonal Interview




ŸAlliance Aptitude Test (AAT)ŸOral Extempore PresentationŸPersonal Interview

ŸA high score in CLAT/LSAT/ACLAT

ŸPersonal InterviewACLAT - Alliance College of Law Admission Test

*

*

ŸAUEETŸPersonal Interview


ŸPre-University/Higher Secondary/10+2 examination in any discipline or equivalent from a recognized Board or Council

ŸBachelor's degree with a minimum of 50% marks (45% marks for SC/ST candidates) in aggregate from a recognized university

ŸA high score in a national-level management aptitude test (GMAT/CAT/XAT/MAT/CMAT/ ATMA/KMAT or AAT)



ŸA minimum of three years full-time work experience

ŸMaster's degree in any discipline with 60% marks (50% marks for SC/ST candidates) in aggregate from a recognized university in a management-related discipline

ŸA minimum of two years full-time work experience ŸA high score in GMAT, CAT or Alliance Aptitude Test (AAT)


ŸA minimum of two years full-time work experience

ŸPre-University/Higher Secondary/10+2 examination in any discipline or equivalent from a recognized Board or Council

ŸB. Com./BBM/BBA/BA (Economics) from a recognized university with 45% marks (40% marks for SC/ST candidates) in aggregate

ŸB. Com./BBM/B. Sc./BE/BBA/BA (Economics) from a recognized university with 45% marks (40% marks for SC/ST candidates) in aggregate


ŸA high score in a national-level management aptitude test (GMAT/CAT/XAT/MAT/CMAT/ ATMA/KMAT or AAT)

ŸPassed 10+2 examination with Physics and Mathematics as compulsory subjects along with one of the Chemistry/Biotechnology/Biology/Technical Vocational subject

ŸObtained at least 45% marks (40% in case of candidate belonging to reserved category) in the above subjects taken together

ŸJEE (Main); JEE (Advanced); Karnataka CET; COMED-K; Alliance University Engineering Entrance Test (AUEET); or any other State-level engineering entrance examination

ŸDiploma or an equivalent qualification from a recognized university or institution with 45% marks (General candidates) and 40% marks (SC/ST and OBC candidates) in the final year examination (fifth and sixth semesters) and in an appropriate branch of engineering. Provided further that all candidates seeking lateral entry to the B. Tech. degree course are required to clear the prescribed subjects as specified by Alliance University.

Ÿ10+2 or equivalent examination from a recognized Board with a minimum of 45% marks in aggregate (40% marks for SC/ST candidates). The maximum age limit for candidates is 20 years as on the first day of July of the year of admission (22 years of age for SC/ST candidates)

Ÿ10+2 or equivalent examination from a recognized Board with a minimum of 45% marks in aggregate (40% marks for SC/ST candidates). The maximum age limit for candidates is 20 years as on the first day of July of the year of admission (22 years of age for SC/ST candidates)




Notes

84

https://twitter.com/AllianceU

http://www.linkedin.com/company/alliance-university

http://www.flickr.com/photos/alliance-university

http://www.youtube.com/allianceuniverse

http://allianceuniversitybangalore.wordpress.com

Document No. ASOB/PRO/2013-14

© Alliance School of Business, Alliance University, Bangalore, India

This is a controlled document. Unauthorized access, copying and replication in any form are expressly

prohibited.

This document must not be copied in whole or in parts by any means, without the written

authorization of the Registrar, Alliance University.

® All Rights Reserved

November 2013

Disclaimer: The information provided in this Prospectus aims to be correct at the time of going to the

press; however, the University reserves the right to make changes or add to any of the information

contained herein without prior notice.

Any dispute that may arise is subject to the jurisdiction of the Courts of Bangalore.

http://www.facebook.com/AllianceUniversity.official

ALLIANCEU N I V E R S I T Y


Director - Admissions, Alliance University

Central Campus: Chikkahagade Cross, Chandapura-Anekal Main Road, Anekal, Bangalore - 562106, Karnataka, IndiaTel.: +91 80 30938000/1/2/3/4 Fax: +91 80 27841600|

E-mail: [email protected] | www.alliance.edu.in

For further details, visit: www.bus.alliance.edu.in

nd thCity Campus: 2 Cross, 36 Main, BTM I Stage, Bangalore - 560 068, Karnataka, India

Tel.: +91 80 26681444/4372 Fax: +91 80 26782048|

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