An innovative and unique platform to engage your TG is here…

Read on to find out how…

Café Coffee DayAn all new ‘Media’ to connect with your TG

What is Coffee Day?

?

• India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd

• Pioneer of the café culture and the first to launch the ‘coffee bar’ concept in India

• Network strength: Over 1400 cafés in 200 cities/towns across India and growing

• Average Footfalls: 200 per café per day

Café Coffee Day Networkof 1450 cafes across India

185 cafes

64 cafes

172 cafes

191 cafes

• Average dwell time at café: 45 minutes

• Meeting place for 15-35 year olds

• The place they frequent most after “home and workplace/college”

• A place where they meet friends and colleagues, in groups of 3 or more

• A place where they rejuvenate and are free to be themselves rather than a place to be “seen at”

Who hangs out at Coffee Day?

• Research shows that while a part of our customers come to us for our products, a substantial amount of our customers come to “hang out” with friends.

• The café is also the venue for “business meetings” (23%),

“celebrating special occasions” (20%) or “hang out” (57%).

Hang out at cafes/malls

Looking for a good lifestyle

Looking for a multiplicity of experiences

Seeks 'feel-good factor' and expression of identity

through choice of brands consumed. But is also value

conscious

Likes to be seen at the right place Socially Active

Profiling the CCD’ian

Strong voice in household purchases

Consumption areas: Personal clothing & accessories, food,

entertainment, consumer durables

Make consumption related decisions in company of friends

Tech Savvy

Influencers: Peer group, workmates

Key Target Audience

• Major chunk of CCD customers falls within the age group of 20 to 30 which accounts for 57% of the overall percentage.

• The group comprises of mainly college going students and young working professionals

Sex Ratio & Marital Status

• There is a definite skew towards singles: 66% singles, 27% married & 7% others.

• Brand communication through traditional modes only: visual & audio modes

• Heavy spillovers

• High clutter levels

• High cost per contact

Traditional Media Vehicles

• An interactive alternative media

• Targets the ‘young at heart’ high on engagement

• Low cost per contact for a filtered TG

• Infinite possibilities of innovation and first point contact

Uninterrupted OTS

Captive Audience

Network

Unique creative concept

• 8.4 million consumers per month• 80% of these in 15 – 30 yrs age group• Cumulative monthly disposal spend of Rs 2160Crores

• Least opportunity of consumers to switch communication

• No attention diverters• Relaxed frame of mind• Open to engaging with any communication• 45 minutes of uninterrupted dwell time

•Unbeatable 1400+ cafes, 200 cities•Covering Tier 2 & 3 towns as well

Relevant Reach

What Café Coffee Day offers the marketer?

• An opportunity to convert a typical mass media campaign to a 360 degree communication endeavor

• Uncluttered and consistent presence in a highly innovative manner

Customized Brand Connectors

@ Café Coffee Day

Wall Branding

Coasters

Danglers

Pillow Branding

Posters

Saucer Tag

Standee

Table Mat

Tent Card

Cup Sleeves

Cup Tags

Drop Box

Floor Sticker

Kiosk with Promoter

Table Sticker

Tray Mat

Alternate Advertising Mediums…

Media Partner Advertising Medium

Teli Brahma

Café Chronicle

DSN screens

Radiowalla

405

721

168

334

Wi-Fi / Bluetooth Downloads

Café Newspaper

Television Screens

Café Radio

Pan India presence

Teli Brahma – Bluetooth Downloads• A mobile solution that enables consumers to benefit from exciting

offers at Cafe

• Ability to deliver customized content to a particular location making it a contextual mobile advertising solution

• Connect to Wi-Fi or Bluetooth at the location, to get started !!!

• Device helps you incentivize promotions by delivering instant gratification for customers

• Pan India café presence of 405 outlets

Teli Brahma Screen shot

Café Chronicle – Monthly Tabloid• Deccan Chronicle Holdings Ltd jointly in association with Coffee Day circulate their monthly café tabloid – “Café Chronicle” exclusively at CCD outlets and Lounges• Brands can choose to advertise in Café Chronicle to directly reach the TG of Coffee Day Sr. No. City No. of Outlets

1 Bangalore 2002 Hyderabad 803 Chennai 754 Mumbai 2165 Pune 456 Ahmedabad 197 Delhi + NCR 2478 Chandigarh 269 Kolkata 62

10 Ooty 311 Madurai 212 Krishnagiri 113 Kerala 114 Mangalore 815 Manipal 316 Mysore 12 Total Outlets 1000

Café Chronicle

DSN Screens

• TV screens are installed in select cafés to advertise digital content to the customers

• Few of the branding options available are 10/20 second spots, Roadblock and Static wraps across DSN screens

• Pan India presence of 168 screens inside select CCD outlets

•

DSN Screen

Café Radio

• Café Coffee Day has partnered with Radiowalla to give customers an exclusive radio experience within the café know as “Café Radio”

• Brands can customize their content directly targeting the TG of CCD which will create high brand re-call

• Pan India presence of 334 cafés and growing…

A division of Amalgamated Bean Coffee Trading Company Ltd.(ABCTCL)

Coffee Day Xpress

• It is a fast-serve convenience café offering quality hot and cold beverages

Coffee Day Xpress is a “Plug & Play” model

The core business is in retail Food & Beverage

Fact File

• Network Strength: 560+ convenience kiosks across 14 cities and growing

• 60% of the kiosks are inside or in close proximity to large offices, targeted at the youth & large disposable incomes

• Average Footfalls: 130 per kiosk per day

• Direct visibility: 224,000 consumers/day across the country

Branding optionsat

Coffee Day Xpress

Leaflets

Counter top Tent Card

Danglers

Standee

Cup Branding

Vouchers / Scratch Cards / Discount Coupons

Coffee Day Xpress branding options

Leaflet distribution

Standee

Gift Vouchers / Discount Coupons

Cup branding at Xpress

Our Brand Campaign Partners

A lot more can happen over coffee…

Thank You..!!