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This is me. Alli Quattlebaum. Designer and lover of all things handmade. I like to treat the world like a small town. Hand me a pencil, I’ll put down some ideas. Put me on a team, I’ll find a niche. Give me a chance, I’ll show you a thing or two about who I am and what I can accomplish.

Design

Photography

About

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Will For CarolinaWhen he ran for student body vice president, I worked with Will to create a brand that would catch students’ eyes and protray his active and determined personality. One of the quickest projects I’ve worked on, Will’s campaign stands out as one of my personal favorites.

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Psalm 98 | The DawningI worked with the Greenville-based band Psalm 98’s guitarist to develop and design album artwork and packaging for their debut album. Working the design from photographs to final product, I pulled from their bluegrass roots and subject matter to create a piece that described their sound as much as their background.

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Shining a light on slavery.Slavery Footprint is an organization that aids in raising awareness about human trafficking and what the average Joe can do about it. Their website offers information and survyes that help any visitor figure out how many slaves “work for them” based on their lifestyle and consumer behavior. As a way to help raise awareness in my own circles and take hold of an issue I am passionate about, I created this poster for Slavery Footprint’s “Made in a Free World” initiative.

In 2011, I was confronted with the magnitude of human trafficking. Currently, over 27 million men, women and children are trapped in slavery around the world. That’s more than any time in human history. That means one in every 25 people on this planet is a victim of human trafficking. For slaves, that means forced labor, impossible debts, sexual exploitation, and more. The slave trafficking industry brings in profits of about $32 billion annually. I was in shock, and I couldn’t bear to think that I was contributing to slavery in the product choices I made. Slavery Footprint helped me to make better decisions regarding my purchases and inspired me to help make a difference.

Among those crying out against this injustice, there is Passion Conference in Atlanta, GA. Tens of thousands of college students gather for four days to lift up the cause for freedom and start a movement. The End It Movement, as it’s called, is a calling to the nations, to every free human on this earth, to take a stand and raise awareness against this crime. States and nations are passing laws that hinder traffickers from intercepting transportation. Governments are becoming aware of this problem and taking steps to correct it. At Passion 2013, students raised over $3 million to aid in the rescue and restoration for slaves around the globe. The movement has been seen and heard all over the nation, and it is only getting bigger.

For more information, visit www.slaveryfootprint.org and www.enditmovement.com

Passion for FreedomStudents from thousands of miles away traveled to Atlanta for Passion 2013 to fight for freedom. Joining the End It Move-ment, friends and family took a stand to make a change.

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Vintage Kitchen StampsI’ve always been a big fan of vintage collectibles, and a love of handwritten letters and baked goods did nothing but egg on my ideas for this series of stamps. Meant to be used alone or as a set, with the continuing theme of kitchenware these stamps give any letter a straight-from-home vibe.

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The Half & Half Print ShopI had the incredible opportunity to learn from some of the best of the best while interning at the Half & Half in 2011. I learned what goes into producing a successful print, and just how much work it takes to transfer all that ink perfectly onto the paper. The quality and crisp feel that you can only get from a screenprinter doesn’t compare to anything else. During the last month of the semester, I was asked to work on a poster design for a local record company. The concert the poster promoted was to be a Thanksgiving potluck as well, so I selected harvest colors for the design. Since each color has to be printed separately, I needed to be as simple as possible.

Think you’re the only one who knows how to play a musical instrument? Think again. Scores of students are learning to strum and serenade, setting them apart from the crowd.

Source: American Demographics; National Association of Music Merchants; College Entrance Examination Board; The Telegraph

SIXTY-TWO MILLIONBecause in 1996, there were

amatuer musicians in the United States.

63%

27%

10%

SCHOOL

PRIVATE LESSONS

OTHER

START YOUNG.START YOUNG.These artists tend to

63 percent

begin learningbetween the ages five and eleven.

WHERE DID THEYLEARN?

ONE FIFTHof the entire nation.

That’s

Not to mention the THREE PERCENT that start

BEFORE THE AGE OF FIVE.

MEASURINGMUSICIANS

WH

Y L

EA

RN

? Studies show that students taking music courses score at least

on the SAT than students who don’t.

You can even treat your IQ to

extra points.

Playing an instrument will boost your

EMOTIONAL,auditory & verbalmemory & ability to learn languages.

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Measuring MusiciansStatistics show just how many musicians there are to help create culture in America. In order to classify and quanitfy their talents, I put together an infographic to break the facts down, incorporat-ing graphic illustrations and a few drop shadows along the way.

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Strangers MagazineA fellow Columbia-dweller pulled together designers, writers, photographers, and fine artists to create a gallery of incredible work. More than 25 artists have contributed to Strangers in the past two issues. Submitting under the theme that coined the mag’s name, I put together a spread to contribute in early 2012.

worked withJoshua Rainwater,

storyteller and designer. www.thatrainwater.com

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CretematteEye-catching, dynamic and yet still indicative of it’s simplicity, the logo for this DIY startup shows the process of making the product: instant concrete. This mark sets it apart from your typical concrete provider, using gradients and curves as dynamic ele-ments rather than a flat shape.

HojaMy favorite logos are those that are simply a manipulation of typography. They are simple and usually involve crisp graphics that make a huge statement. As an e-books provider, Hoja’s image is one of sustainability as well as of cultural relevance. With a green leaf as the central element, Hoja’s logotype portrays just that.

Personal IdentitySince my last name has set me apart for so long, you can imagine how I reacted to seeing how easily a Q resembled that speech bubble. I’m a communicator, simply put. And if someone associates me with cartoons and comics, I won’t be mad.

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S T A R B O A R D

MU S I C G R O U P

S T A R B O A R D

MU S I C G R O U P

S T A R B O A R D

MU S I C G R O U P

Starboard Music GroupProviding publicity and services to new musicians and artists in the south east, this start-up platform for performers required something trendy and easily recognized. A badge fit the bill perfectly, and the striking shape of the ship matched the point of Starboard: to be noticed.

Carolina NewsThis logo was submitted for review by the University of South Carolina’s broadcast journalism program. The senior class was looking for something young and new as well as professional to brand their news broadcast for the semester. With an edgy quote bubble to signal immediacy, this logo made it to the final round.

So what makes a good logo?Something memorable and purposeful. Something current, yet lasting. I will admit, I enjoy a good badge logo. Remaining relevant is imperative, but a great logo will stand the test of time and as styles change, will continue to add to a great brand.

EarthFareIn several cases, typefaces can make or break a logo. EarthFare’s is mainly set apart by the accompanying tomato. In an attempt to create a wordmark that acts as an identifier in itself, I put together a simple logo for the grocery store. The letters are fresh, the curves are organic and the colors are earthy, creating the vibe the company strives for.

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Branding a CommunityCampus life can be an amazing experience. The USC Horseshoe, in particular, holds over 200 years of history, the very buildings students live in predating the Civil War. As part of my work with the University of South Carolina Hous-ing, I developed a brand and logo for the oldest residence halls on campus. In order to encourage students to take ownership of the community, the logo had a contemporary yet official feel to it. Even the marketing department agrees that the Historic Horseshoe has “the best swag on campus.”

Brand Mobility Because Hoja is a company whose values lie in sustainability and the green movement, they aim to target consumers through the internet and on a mobile platform. The logo lends itself to mobility, first by its easy conversion into an application icon. Another level of mobility enables Hoja to reach a larger audience, a Spanish-speaking one. The spanish word for leaf and the idea of sustainability and reading work together to create a brand that is memorable and relevant across multiple cultures, creating mobility in more ways than one.

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So, this is where it all started.The Baptist Collegiate Ministry at USC is full of life-loving, motivated and artistically talented people. Since I’ve literally been at the BCM center most days from day one, I feel like I can call myself one of those people. There are experiences and relationships I’ve taken away from the BCM that have altered more than just my style and my view of the world I live in, but where I choose to plant myself and how I choose to view life and growth.

When I first started at USC, Marcus, a staff member at the BCM, saw my excitement for art and design before I even saw it. I can honestly say that because of Marcus’s willingness to make sure I was always seeking new jobs, new work and sharpening my personal skills, I have the eye and determination to get things done efficiently and creatively without any hesitation. His encouragement has also inspired me to think about how what I am doing-designing, illustrating, photographing-might make a larger impact than I may see on the surface. I am more in tune to how what I create and how I think about my projects might make a more lasting impression. My favorite projects tend to be those that are bigger than me. Bigger than a piece of paper, bigger than a banner or an infographic. Projects that have an eternal impact.

In my junior and senior year at USC, Marcus and I collaborated to create a new image for BCM. Accompanying several changes to the way we operated, our student leadership and ultimately the way we viewed service and fellowship, we worked to introduce a new branding into the mix. While Marcus worked specifically on the graphics themselves, I was able to take an art direction role as we worked to distribute them on different platforms and pro-duce new materials to get new students and upperclassmen alike excited about what was happening at BCM. We developed more than just a brand and some materials, but a new way for students to connect and a new thought process for leaders to build each other up.

worked withMarcus Williamson,

curator and designer. www.behance.net/mawill

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Engage 24On October 11, 2012, student ministries across the United States took initiative to share the news of Jesus with those around them. They strived to be intentional, striking up meaningful conversations instead of a normal, shallow chat. As a part of USC’s Baptist Colliegiate Ministry’s efforts for the event, I designed an infographic to inform and inspire students to participate.

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We Love Freshmen.Each fall, BCM aims to invite new students and freshmen to check out the opportunities for service and growth USC has to offer. In 2012, the main event toward that goal was a mixer of sorts, incorporating giveaways, games and music to attract first-year students looking for a good time and plug them in to a group of friends in the process.

Camp Bob CooperClemson University and R.M. Cooper contacted us for help redesigning the camp’s online presence. Working with photos from the location and designing icons to guide visitors to each informational page, the new site offers more clear pathways to the information that prospective campers and info-seekers are looking for.

worked withJonathan Hawley,web designer/developer. www.cloudunderground.tv

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Elevation ChurchRated among design innovators like Apple and Google, Elevation is definitely leading the way when it comes to excellence, both in design and in culture. As a print design intern, I learned the ins and outs of adhering to and working with brand standards as well as stretching creativity within an established brand.

CWC Sadie Hawkins Dance USC’s Carolina Women’s Community sponsored a Sadie Hawkins Dance to raise funds and excitement for breast cancer research. I designed a flyer and a handout to encourage female residents to seek out a date to bring along. The flyers circulated around campus and the event saw representatives from every residence hall on campus as well as the CWC.

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Cocky’s Reading Express Taking a different approach to promotion, this flatpack character is meant to be assembled as a toy to remind students to consider donating time to teach children to read. Book donations to South Carolina Libraries enable students to travel the state with Cocky and other Gamecocks to help fight child illiteracy.

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Top Left: Downtown Charlotte, 2010. Top Right: Gabe Flying, 2011. Bottom: Observation, 2012. Opposite: Weeds, 2010.

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Columbia’s Five Points Association put on their 26th Annual Chili Cook-Off on Saturday, November 3. Over fifty teams, chefs and amateur chili cooks came out to compete for trophies and bragging rights over the competition.

Above: Cook-off veteran Fauni Lowe stirs her husband’s five-time award winning chili as other chili-lovers cook, taste and judge Columbia’s best.

Above center: Volunteers are the fuel that make this event run. Debbie O’Konek shows gourmand and long time Columbia-dweller, Robert Jones, how the cook-off is set up. Above right: Kurk Tesner came out Saturday to support his friends in the cook-off. Here, he tries and enjoys some of the Lowe’s famous chili.

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Beth before her wedding; 2012

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Left: Ellyn Hopper, an aspiring chef, makes me breakfast during our photoshoot; 2012. Top: Trey and Rachel; 2012. Bottom: DJ Jon Ryan; 2012.

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And there you have it. That’s me.“No, that’s your work,” you say. Well, this is true as well. But I like to think that you can gather more about me from my work than just my abilities and my skill set. I take pride in my work. I don’t just work. I work hard. But I play hard, too. And I love what I do.

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For more work, visual goodness and my latest contact information,

head on over to my website.

www.allipq.com

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