decorrestoreA CASE STUDY

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OBJECTIVE: Realize a new

business concept by developing

a recognizable brand through

consistent marketing and

value-added messaging.

A L L E G R A B R A N D D E V E L O P M E N T

After several years in the painting business, Dennis could no longer ignore his instinct to build a brick & mortar company that could prove to be both a tribute and legacy to his passion for providing clients with a full service solution to their remodelling dilemma.

Needing only a nod from his brother and partner Rick, who’s spent the past 25 years in Real Estate, the concept of Decorrestore was born.

Challenges/Obstacles:• Brand new vertical market (little, if anything, to benchmark against)• Little or no brand concept or direction• Little or no direction with messaging• Product R&D not fully complete• Undefined target audience

What we were working with:• Good business concept based on prior client feedback• Totally open vertical allowing them leeway in marketplace• Highly motivated and experienced leaders• Ability to detect and swiftly adapt to market trends• Willingness to try various marketing tactics

“Allegra took the time to sit down with us, understand the unique nature of our business and then help us define and meet our objectives. Their team understands marketing communication and what it takes to go the extra mile. They exceeded our expectation in all regards: quality, efficiency and budget.”

Dennis and Rick ToselloProprietors

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Logo Developmentand Brand Builder™ Plan

StationeryLetterhead, business cards and envelopes arethe basic staples of any business. A cohesive design further emphasizes professionalism and gives your brand credibility.

WebsiteOnline presence is a must for business today. Contact and product information, and a gallery of work combine to convert prospects into customers.

Outdoor Signage

Define the personality of your brand with adistinctive logo and ‘tag’ line that will connect with your target audience. Add a strategic plan and you now have a solid foundation for building brand awareness.

You’ve found the perfect location; now, make sure everyone else can find you too. Continuity in presentation is important if you want to be quickly recognized as well as attract walk-in queries.

Your logo placed on outerwear and company apparel adds an element of pride and professionalism and reinforces the brand.

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Be known as an expert in your field. Facebookand Twitter are not just passing trends, they’re here to stay and will assist you in building a deeper connection with your loyal clients and the greater community.

Note Pads and Rack Cards

Social Media

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Database Purchaseand Mailing/Contest

Media Release/Kijiji/Craigslist AdsUsing creative ways to get your name out tothe public is part of the overall objective toget you noticed. Best of all, they’re free.

Identify and target your desired audiencewith a personalized letter and an invitationto view your website and enter a contest. A great way to solicit new clients, build loyalty and your database.

Handouts and giveaways are a way to get your name into people’s hands to create goodwill and for future reference.

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Professionally developed marketing collateral will quickly build brand recognition and position you as a reputable company.

Corporate Apparel

Advertising

Participating in tradeshows adds street credibility to your brand and connects you to a captive audience and those most interested in your products and services.

Vehicle Graphics

Trade Show

Showcase your brand wherever you go. Your logo and contact information are displayed on your business vehicles for all to see, helping you advertise to the general public, and reinforce your brand.

What is your brand?   Your brand is more than just a logo and a tagline – it is promise

you make to your customers, your employees and other stakeholder groups.

  It is a promise you must deliver on consistently, supporting its quality in each and every customer interaction. This takes in everything from how you greet customers to accuracy in invoicing. Consistency is key – in look, in messaging, and at every stage of the customer experience. Brand Builder™

March 2011!

Brand Builder™

March 2011!

www.decorrestore.ca 220 Nebo Road, Unit 1

Hamilton, ON L8W 2E4905-381-4269

www.decorrestore.ca

220 Nebo Road, Unit 1

Hamilton, ON L8W 2E4

refinishing with style

T. 905-381-4269

220 Nebo Road, Unit 1

F. 905-381-4274

Hamilton, ON L8W 2E4

info@decorrestore.ca www.decorrestore.ca

www.decorrestore.ca 220 Nebo Road, Unit 1

Hamilton, ON L8W 2E4905-381-4269

Before After

We are pleased to introduce decorrestore™, a professional spray refinishing service locatedin the heart of Hamilton’s décor district.

Our team is focused on helping people update their home décor on a budget by offeringtop quality finishing services with satisfaction guaranteed. We can match an infinite array ofdesigner colours to put a fresh face on wood, metal, wicker and more.

We call it refinishing with style.

Our showroom is now open to the public, and our business is specially tailored to meet theneeds of professionals including interior designers, paint professionals, antique and usedfurniture dealers, bath and kitchen contractors and more.

We invite you to visit our Web site, or stop in for a coffee and a personal consultation onhow we can meet your needs.

In the meantime, please take a few minutes to visit our Web site and complete a quickonline survey so we can learn how we can tailor our services to your specific needs.

As a thank you for your time, we will enter your name into a draw for a chance to win 1 of 2prizes – a $500 Benjamin Moore Gift Certificate or a $500 decorrestore in-store credit.Enter soon as the draw date will take place on June 30, 2011. Good luck!

Stylishly yours,

Dennis ToselloManaging Partner

John Jacob SmithDesign On A Dime234 Main Street SouthHamilton, Ontario L9R 1Y7

For Immediate Release

Newly opened professional spray refinishing

business delivers designer finishes on a budget

Hamilton, ON (June 13, 2011) – A long-time Hamilton decorator and painter has opened

a specialty spray paint refinishing shop designed to help you redecorate on a budget.

Named decorrestore, it's location is strategically situated in the heart of Hamilton's home

décor district on Nebo Road.

“The process is easy and affordable for anyone,” says managing partner Dennis

Tosello. “However, the business model was designed to meet the needs of professionals

including interior decorators, paint professionals, antique and used furniture dealers, bath

and kitchen contractors and more.” For designers on the go, the showroom even boasts a

specially tailored office or 'home away from home' for them to meet with clients.

Using premium Benjamin Moore paints, decorrestore offers an unlimited range of

designer colours, specially formulated for the ultimate coverage on a wide variety of

surfaces. That includes hard-to-cover surfaces like natural oaks, metals, wicker and

plastics.

Mr. Tosello, who has operated Tosello Interiors and, most recently, Moving On

Designs for more than two decades, said his new company imported a spray booth that

provides a highly controlled environment to ensure top quality finishes.

“The inspiration for this type of service came from the demand I experienced through

my previous business. We can now offer people a way to save and reuse treasured accent

pieces, including valued family heirlooms, that don't necessarily match their newly

updated decor.

905.381.4269 www.decorrestore.ca

Repaint, Reface, Replace...• Kitchen Cabinetry • Bath Cabinetry • Furniture

www.decorrestore.ca

220 Nebo Road, Unit 1

Hamilton, ON L8W 2E4

905-381-4269

BeforeAfter

We are pleased to introduce decorrestore™, a professional spray refinishing service located

in the heart of Hamilton’s décor district.

Our team is focused on helping people update their home décor on a budget by offering

top quality finishing services with satisfaction guaranteed. We can match an infinite array of

designer colours to put a fresh face on wood, metal, wicker and more.

We call it refinishing with style.

Our showroom is now open to the public, and our business is specially tailored to meet the

needs of professionals including interior designers, paint professionals, antique and used

furniture dealers, bath and kitchen contractors and more.

We invite you to visit our Web site, or stop in for a coffee and a personal consultation on

how we can meet your needs.

In the meantime, please take a few minutes to visit our Web site and complete a quick

online survey so we can learn how we can tailor our services to your specific needs.

As a thank you for your time, we will enter your name into a draw for a chance to win 1 of 2

prizes – a $500 Benjamin Moore Gift Certificate or a $500 decorrestore in-store credit.

Enter soon as the draw date will take place on June 30, 2011. Good luck!

Stylishly yours,

Dennis Tosello

Managing Partner

John Jacob Smith

Design On A Dime

234 Main Street South

Hamilton, Ontario L9R 1Y7

www.decorrestore.ca

220 Nebo Road, Unit 1

Hamilton, ON L8W 2E4

905-381-4269

BeforeAfter

We are pleased to introduce decorrestore™, a professional spray refinishing service located

in the heart of Hamilton’s décor district.

Our team is focused on helping people update their home décor on a budget by offering

top quality finishing services with satisfaction guaranteed. We can match an infinite array of

designer colours to put a fresh face on wood, metal, wicker and more.

We call it refinishing with style.

Our showroom is now open to the public, and our business is specially tailored to meet the

needs of professionals including interior designers, paint professionals, antique and used

furniture dealers, bath and kitchen contractors and more.

We invite you to visit our Web site, or stop in for a coffee and a personal consultation on

how we can meet your needs.

In the meantime, please take a few minutes to visit our Web site and complete a quick

online survey so we can learn how we can tailor our services to your specific needs.

As a thank you for your time, we will enter your name into a draw for a chance to win 1 of 2

prizes – a $500 Benjamin Moore Gift Certificate or a $500 decorrestore in-store credit.

Enter soon as the draw date will take place on June 30, 2011. Good luck!

Stylishly yours,

Dennis Tosello

Managing Partner

John Jacob Smith

Design On A Dime

234 Main Street South

Hamilton, Ontario L9R 1Y7