allcoffee company pitch & business plan review
TRANSCRIPT
“CHANGE YOUR MIND, IT’S COFFEE TIME!” “CAMBIA TU PENSAMIENTOS, ES HORA DE
TOMAR CAFÉ!”
Mission Statement
To provide flavorful coffee beans and brewing coffee equipment to business owners and private consumers in the areas of central
Florida.
TEAM AND KEY ROLES
Ignacio ContrerasGeneral Manager
Giuseppe CecinatoSales Manager
Julio GuarenasService Technician
Camila RuizOffice Manager
PARTNERS AND RESOURCES
SyscoOne of our major distribution channels for our Allcoffee coffee blends, beans, grounded coffee, capsules and instant coffee.
RancilioAn Allcoffee Company distribution channel who provide us with coffee equipment to brew Allcoffee coffee products.
Gruppo CimbaliOne of our equipment distributors who provide us with the top of line coffee equipment for multipurpose usage.
FAEMADistribution channel that offers Allcoffee Company excellent equipment to brew Allcoffee coffee products.
Cheney BrothersOne of our major distribution channel for Allcoffee coffee blends, beans, grounded coffee, capsules and instant coffee.
CasadioOne of our equipment distributors who provide us with the top of line coffee equipment for multipurpose usage.
SedanosOne of our market channels that provides Allcoffee coffee products to our at home coffee drinkers.
La Carreta
One of our market channels that provides Allcoffee coffee products to the public matched by their latin dine in experience.
PROBLEMS WORTH SOLVING
Expensive coffee machines Money consumption on Starbucks Quality flavored coffee Instructional training Easy to make coffee at home
OUR SOLUTIONS
Quality equipment low price/ lease Flavored coffee- Allcoffee brand Easy to make at home products Kelly equipment for consumers Allcoffee training
TARGET MARKET
COMPETITIVE LANDSCAPE
Competitors How our solution is better
Illy Lower prices for coffee bean cases
El Molino Lower prices, focused coffee flavors
Lavazza Higher volume equipment, lower prices
Segrafedo Higher volume equipment, lower prices
ILLY
http://shop.illy.com/online/store/product_iperespresso-serving-machines-us_y5-milk-iperespresso-machine_us
Francis Francis Y5 Milk iperEspresso Machine$349.00
SEGAFREDO
SZ01 MINI PROFESSIONALPortable mini Professional Machine with steamer for home or office.$750.00http://www.segafredocafe.com/shop.php
ADDITIONAL COMPETITORS:
• El Molino- Tampa- http://www.elmolinocoffee.com
• Lavazza- http://www.lavazza.us/us/products/blends/coffee/
THREE MAIN CONSULTING POSITIONS
• Small Businesses• Hotel Chains• Individual Sales
HOW CAN ALLCOFFEE MAKE THIS HAPPEN?
SALES CHANNELS Create an enthusiastic sales team Hotel Chains Small Privately Owned Businesses Supermarket Chains Setup individual website
MARKETING ACTIVITIES Direct marketing w/ businesses Advertise online Sponsor Events Direct marketing to Hotel chains Variety of samples
FUNDING NEEDED
• Cover our negative net income
• Hire necessary sales reps & operation team
• Expansion necessities
$800K
ALLCOFFEE CENTRAL FLORIDA SAMPLE • http://allcoffeecentralfl.sitey.me
WHY SHOULD WE CONSIDER THESE
OPTIONS?
• Share of coffee drinking consumers in the United States in 2015, by age group. Powered by NCA.
• 45% 18 to 24 years
• 57% 25 to 39 years
• 62% 40 to 59 years
• 65% 60 years and older
• 485 hotels located in total potential market.
• 35 hotels in Lakeland, 100 hotels in Tampa and 350 hotels in Orlando.
• 26,752 companies in Lakeland
• 192,780 companies in Orlando
• 132,009 companies in Tampa
• Total 351,541 companies in potential target market estimated 352,000 companies
KEY FACTS TO KEEP IN MIND:
MINOR SUGGESTIONS:
• We need fixed rates for each restaurant, fixed rate for each hotel and fixed rate for each business with set of employees
• Reduce or completely terminate old products that are not selling
• Optimize the Allcoffee brands and blends
• Revision of the contract
• Revision of consequences
WHERE SHOULD ALLCOFFEE LOCATE FOR EXPANSION?
POTENTIAL EXPANSION LOCATIONS:
SEATTLE EXPANSION
Date Milestone Who Is Responsible
December 31, 2015
New Website for Central Florida Allcoffee
Allcoffee Social Media Director
March 1, 2016 Allcoffee Sales Team Allcoffee Directors
April 30, 2016Allcoffee Revitalization Investment
Allcoffee Partners & Owners
May 31, 2017 Allcoffee New Location
Ignacio Contreras & Directors
MILESTONES
KEY POINTS REVIEW:
• New target market:
• Small Businesses
• Hotel Chains
• Individual Sales
• Further Investments: Estimated $800,000
• Sales Representation
• Flexible Website
• Expansion
REFERENCES & RESOURCES:• http://www.seattlepi.com/business/article/Coffee-sellers-try-to-keep-you-drinking-in-the-1303805.php
• http://www.myfloridacfo.com/floridasbottomline/docs/FBL2013_special_report.pdf
• http://www.statista.com/topics/1248/coffee-market/
• https://www.quicktransportation.com/hotels.php
• http://www.seattle.gov/DPD/cityplanning/populationdemographics/aboutseattle/raceethnicity/default.htm
• http://quickfacts.census.gov/qfd/states/41/4159000.html
• http://www.drinktruenorth.com/collections/brewing-equipment
• https://www.nutshell.com/pricing/
• http://www.hubspot.com/products/crm?__hstc=90241221.15e781ea33b901c5e1c73ec715b457ee.1446143058414.1446143058414.1446143058414.1&__hssc=90241221.1.1446143058415&__hsfp=16763149
• https://app.liveplan.com/company/KIToz/pitch/view
• http://editor.sitey.com/#/site/41331558/desktop/
• http://www.cafebustelo.com/es/
• http://allcoffeecentralfl.sitey.me
• http://www.drinktruenorth.com/collections/brewing-equipment
• http://www.drinktruenorth.com/pages/chemex-recipe
• http://www.elmolinocoffee.com
• http://www.keurig.com/Brewers/Work/Keurig®-K155-OfficePRO®-Premier-Brewing-System/p/K155_Brewing_System
• http://www.allcoffee.com
• https://www.facebook.com/centralfloridaallcoffee/timeline
The floor is now open for any questions, comments or concerns!