all your email campaigns belong to us- wes yee

18
All your email testing programs are belong to us Wes Yee March 30, 2013 Marketing Camp san francisco Tuesday, April 2, 13

Upload: marketingcamp

Post on 11-May-2015

537 views

Category:

Business


3 download

DESCRIPTION

Wes Yee takes his email test generation experience and walks you thru a snappy presentation about all of the key points of exception email campaigns.

TRANSCRIPT

Page 1: All Your Email Campaigns Belong to Us- Wes Yee

All your email testing programs are

belong to usWes Yee

March 30, 2013Marketing Camp san francisco

Tuesday, April 2, 13

Page 2: All Your Email Campaigns Belong to Us- Wes Yee

About mesenior Online

marketing manager at kony

twitter @wesyee

Tuesday, April 2, 13

Page 3: All Your Email Campaigns Belong to Us- Wes Yee

why?

Tuesday, April 2, 13

Page 4: All Your Email Campaigns Belong to Us- Wes Yee

you have to make decisions

Tuesday, April 2, 13

Page 5: All Your Email Campaigns Belong to Us- Wes Yee

what?

Tuesday, April 2, 13

Page 6: All Your Email Campaigns Belong to Us- Wes Yee

Discos• Delivery

• Interval

• Subject

• Content

• Order

• SEnder

Tuesday, April 2, 13

Page 7: All Your Email Campaigns Belong to Us- Wes Yee

Content

Tuesday, April 2, 13

Page 8: All Your Email Campaigns Belong to Us- Wes Yee

sender

Tuesday, April 2, 13

Page 9: All Your Email Campaigns Belong to Us- Wes Yee

SUbject

Tuesday, April 2, 13

Page 10: All Your Email Campaigns Belong to Us- Wes Yee

Delivery

Tuesday, April 2, 13

Page 11: All Your Email Campaigns Belong to Us- Wes Yee

interval

Tuesday, April 2, 13

Page 12: All Your Email Campaigns Belong to Us- Wes Yee

Order

Tuesday, April 2, 13

Page 13: All Your Email Campaigns Belong to Us- Wes Yee

how?

Tuesday, April 2, 13

Page 14: All Your Email Campaigns Belong to Us- Wes Yee

Distilling the data

Tuesday, April 2, 13

Page 15: All Your Email Campaigns Belong to Us- Wes Yee

WHen?

Tuesday, April 2, 13

Page 16: All Your Email Campaigns Belong to Us- Wes Yee

EVery opportunity you have

Tuesday, April 2, 13

Page 17: All Your Email Campaigns Belong to Us- Wes Yee

discussion

Tuesday, April 2, 13

Page 18: All Your Email Campaigns Belong to Us- Wes Yee

Thank you!

•Excel: bit.ly/emailtestgenerator

[email protected]

•Twitter: @wesyee

•Linkedin: linkd.in/wesyee

•Slide deck url: insert it here

Tuesday, April 2, 13