Indiegogo EssentialsBy Alwi Suleiman

Mutual Motivation

Why Crowdfunding

Funds Early awareness Build future audience &

engagement culture Get feedback

Why People Contribute

Passion Participation pride (community

factor) Perks

Successful Campaign Components

Good Campaign

Engaging pitch Attainable goal Unique perks Proactive communication Strong offline preparation

Gogo Factor

Featured spot in the newsletter and blog

Better placement on site Visibility in search

rankings Inclusion in press

outreach

Perks need to be ready Prototype needs to be ready Agreement in principle with manufacturer FAA approval if possible Patents and other registration issues in place Website must be launched Social media platforms must be active Offline efforts 4-6 weeks before launch Product pictures showing diversity

Prerequisite to Launch

Public Validation

Inner circle must be responsible for 25-30% of our goal in the first few weeks.

Early Momentum

Create early momentum through: Pre-launch social

media buzz Offline campaigns

Keep the Momentum

Fundraising slows down in the middle of the campaign.

Solution: New Perks Interesting updates Continual

engagement

Reward Referrals

Running a referral contest helps motivate spreading word of mouth.

Finish Line Urgency

Creating a sense of urgency close to the end will maximize donation rate.

Money Doesn’t Roll In

A successful campaign is hard work.