all-in crowdfunding burst
DESCRIPTION
Cornell Crowdfunding Pilot 2TRANSCRIPT
SUSQUICENTENNIAL MINI-CAMPAIGN
All-In Crowdfunding Burst
November – December 2014(projected)
AA&D SESQUICENTENNIAL
Mini (Marketing) Campaigns
September 13, 2014 – July 1, 2015
* * * *
WHY DO A CROWDFUNDING BURST?
Expand the crowdfunding pilot that took place in Fall 2013.
WHY DO A CROWDFUNDING BURST?
Take advantage of what we learned to catalyze engagement and giving for the
All-In campaign.
WHY DO A CROWDFUNDING BURST?
Showcase and fund some worthy campus projects.
What is the crowdfunding burst?
• 10 projects
• Simultaneous
• Criteria
• Good stories
• Broadly aligned with institutional priorities
• Illustrate breadth and depth of activity taking place at Cornell
• Launch by November 15 and conclude by December 15
WHAT MAKES A GOOD PROJECT?
Compelling story
FALL 2013 PILOT
WHAT MAKES A GOOD PROJECT?
Project focus
FALL 2013 PILOT
WHAT MAKES A GOOD PROJECT?
Sense of direct impact of giving
FALL 2013 PILOT
WHAT MAKES A GOOD PROJECT?
Appropriate scale
WHAT MAKES A GOOD PROJECT?
Engaged community of volunteers and potential supporters
FALL 2013 PILOT
WHAT MAKES A GOOD PROJECT?
Attractive stewardship opportunities
FALL 2013 PILOT
What projects are eligible for consideration?
• Approved by relevant C/U Development officer
• Must have Cornell staff sponsor
• Must have project team of sufficient size
• Project Lead
• Storyteller
• Advocates (5 e-mails x 20 contacts)
• Realistic goal ($500/advocate)
HOW DO I SUBMIT MY PROJECT FOR CONSIDERATION?
blogs.cornell.edu/crowdfunding/apply
Submissions must be received by September 9, 2014.
Submissions does not guarantee acceptance.
BIG CAVEAT
BECAUSE WE HAVE MOVED TO A NEW CROWDFUNDING PLATFORM THAT HAS NOT YET BEEN TESTED WITH A LIVE
DEPLOYMENT, WE WILL NOT BE CERTAIN THAT THE CROWDFUNDING BURST WILL BE TAKING PLACE UNTIL MID-
SEPTEMBER. IT IS POSSIBLE, ALTHOUGH UNLIKELY, THAT THE CROWDFUNDING BURST MAY BE DELAYED OR
CANCELLED.
QUESTIONS?
Andrew Gossen: [email protected] Hannon: [email protected] Budd: [email protected]
Kim Barrett: [email protected]