all children
DESCRIPTION
ALL CHILDREN. EQUALLY DESERVE. TO LIVE LIKE THAT…. NOT. LIKE THAT!. THERE IS NO KID. IN THE WORLD. THAT ISN’T OUR KID!. YOUR. DAILY. WEB-MEAL. 1 DAY OF INTERNET FOR YOUR KID. 1 BELLYFUL DAY FOR A HUNGRY KID. =. ZERO TROUBLE FOR YOU. ZERO HUNGER FOR THE WORLD. TONALITY. - PowerPoint PPT PresentationTRANSCRIPT
ALL CHILDRENEQUALLY DESERVE
TO LIVE LIKE THAT…
NOTLIKE THAT!
THERE IS NO KIDIN THE WORLD
THAT ISN’T OUR KID!
YOURDAILY
WEB-MEAL
1 DAY OF INTERNET FOR YOUR KID
1 BELLYFUL DAY FOR A HUNGRY KID
=
ZERO TROUBLE FOR YOU
ZERO HUNGER
FOR THE WORLD
TONALITY
POSITIVE
OPTIMISTIC
ENERGETIC
MOTIVATING
CARING
FRIENDLY
ENGAGING
HOW MUCH:KPI’s and figures
30 000 subscribers
200 MB a day
per user for $1
66 000 MEALS A DAY
3 MEALS A DAY PER KID
22 000 BELARUSIAN NEEDYS
$0,75 per subscriber
$22 500 a day
WHEN:launch and timeline
WHAT:agency challenge
BUDGET
$200 000 KEY-VISUAL
2 MONTHS campaign
LOGO
6 MONTHS subscriber growth
COMMUNICATIONS STRATEGY
15 JUL – key visual approved
TV-COMMERCIAL
1 AUG – product launch
RADIO-COMMERCIAL
HAPPY CHILDRENBRING SUCCESS
TO THE WHOLE WORLD!