all about memes (pop culture to watch) (2014 edition)
Post on 17-Oct-2014
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Internet memes are extremely popular in today’s world, especially with younger audiences, but can be overwhelming for some. Between LOLcats, Ylvis, Gangnam Style, and Doge, it sometimes seems like a different language. In this class, we will learn exactly what a meme is and some of the most popular memes being used on the Internet today. We will also talk about resources you can use to learn more about various memes or other slang words. Finally, we will discuss how other libraries are using memes and how you can easily create your own images for use in flyers and other promotional materials. Rachel Eichen is a certified presenter who has had over three years of teaching experience. She has taught computer classes to passengers on the Grand Princess cruise ship, which included such topics as Adobe Photoshop and Microsoft Office. She also taught classes while working within the software industry. She enjoys learning about new technology trends and loves sharing this information with others. Rachel holds a Master’s degree in Library & Information Science and a bachelor’s degree in Technical Writing.TRANSCRIPT
Presenter: Rachel Eichen
Novare Library Services
Connecting with Pop Culture:
All About Memes
Quick Poll
How much do you already know about memes? (1-10)
What is a meme?
“A way for people to transmit social memories and cultural ideas to each other”
1976, Richard Dawkins
Memes are …
Quick to digest and mostly individual creations
Meme: First World Problems
Memes are …
More popular with younger audiences
Meme: Duck Face/Invisible Spaghetti
Memes are …
Constantly changing and evolving
Meme: Actual Advice Mallard
A meme is like a joke we all know...
With many variations…
Memes are…Mostly humor or shock-value based
Meme: Grumpy Cat
Memes …Combine elements from other memes
Meme: Keep Calm and Carry OnMeme: Frozen
Types of Memes
Image Macros
Meme: Ridiculously Photogenic Guy
Variations..
Variations
Variations
Variations
Variations
Other viral videos
Meme: What Does the Fox Say
Meme: Harlem Shake
Types of Memes
Catchphrases
Meme: Haters Gonna Hate
Variations
How memes spread
How memes spread
How memes spread
TV & Movies
Downsides
Memes don’t always respect privacy or copyright
Meme: O RLY?
Memes can have a short lifespan
Memes can be insulting
Meme: Unflattering Beyonce
Research
http://www.urbandictionary.com/
Memes & Libraries
http://elizabethlieutenant.com/2013/11/27/open-access-journal-articles-lis-meme/
https://twitter.com/Dogebrarian
Create Your Own!
http://memegenerator.net/
http://memegenerator.net/Ridiculously-Photogenic-Guy-Zeddie
Other Good Resources
Wikipedia
WhatsaMeme
History of Internet Memes
I Can Has Cheezburger?
Best Practices for Memes Never use outdated memes Who is going to be your audience? Give yourself time to research Make sure you understand usage Look up unfamiliar terms
You just got Rickrolled!
Never use outdated memes Who is going to be your audience? Give yourself time to research Make sure you understand usage Look up unfamiliar terms
Meme: Rickroll
Any questions?
