Tip #1My mother always told me that you cannot buy your friends.

Tip #2Be authentic to your brand and your mission, and then to your customers. You can’t be the latter if not the former.

Tip #1Not all leads are created equal; make sure you have the tools to measure quality by source; as often as you can.

Tip #2If buying leads, set mutual performance goals for each source and increase or decrease price accordingly.

Tip #5Your brands authenticity and passion for the mission will draw people to it.

Tip #6 Social media marketing must have a long horizon. Short term customer acquisition goals likely erode the mission.

Tip #7In the real world we do not ask people we meet to confirm their authenticity. Instead we build trust through commonality. Remove the unnecessary barriers to starting a relationship with prospects on your website.

Tip #8Co-reg is not a dirty word. It is a way to buy leads cheaply. Just recognize that you get what you pay for.

Tip #9Include forward to a friend and share on social media options on every email you send.

Tip #10Validate registration data in real-time, and prompt people to reenter their info when applicable.

Tip #11People’s address books are filled with old data that is no longer valid. Sending email invitations to these address books is bound to damage your relationship with ISP’s.

Tip #12Monitor which sites your traffic is coming from, and allocate marketing budget based loosely on that.

Tip #13Friends don’t let friends drive drunk! They also don’t push products on their friends that they don’t love! Enable your best customers to tell their friends about the products they love.