Salón Internacional de la Alimentación y BebidasInternational Food and Drinks Exhibition

26 - 29 March, Barcelona. SpainFira de Barcelona - Gran Via Venue

Alimentaria is one of the most important food anddrinks trade shows in the world. This fact isrecognised by the major international operatorsin food and drink manufacturing, distribution andtrade. This is a benchmark event whose successderives from highly specialised offerings, innovationand a tir eless commitment to the show'sinternational focus.

26-29 March 2012, Alimentaria will once againbecome a business centre for all professionalswith ties to the food and drinks industry .

Singular and pluralEffective, profitable and practical. This is what a visit Alimentariais like for professionals. Because the offerings are organisedinto 14 different shows conceived around product types orlocation of origin, this allows visitors immediate access tothe local and the global, from the most diverse products tomajor categories.

Net area (m2)

Total exhibitors

International exhibitors

Countries represented

Total visitors*

International visitors

94.622

3.936

1.299

75

140.542

35.874Alimentaria 2010 figures *UFI rules

1 MULTIPRODUCTO Mixed food products showPABELLÓN INTERNACIONAL International exhibitors groupedby place of originPABELLÓN DE LAS AUTONOMÍAS Exhibitors grouped byautonomous region

2

2

2 ALIMENTACIÓN ECOLÓGICA Organic food showINTERVIN Wine and spirits showOLIVARIA Olive oil and vegetable oil show

6

33

INTERLACT Milk and dairy products showEXPOBEBIDAS Water, soft drinks, beer, must and cidershowINTERCARN Meat and meat products showMUNDIDULCE Sweets, biscuits and confectionery showRESTAURAMA Food service and hospitality showEXPOCONSER Preserves and semi-preserves showINTERPESCA Fish and seafood, aquaculture and farmedfish products showCONGELEXPO Frozen foods show

77

7

6

4

5

4

EASTERN ENTRANCE

SOUTHERNENNTRANCE

Olivaria

Intervin

Intercarn

Interlact

Expobebidas

Mundi dulce

Restaurama

BcnVanguardia

100 quesos

5

4

7

632

1

Premium

Multiproducto

Taste & FlavoursPabellón

Internacional

PabellónAutonomías

Alimentación Ecológica

Congelexpo

ExpoconserInterpesca

Village NutriciónMegatendencias

Provisional distribution plan

Exhibiting at AlimentariaAlimentaria spotlights the current international situation inthe sector, making it the ideal setting for companies seekingto network with new contacts and loyal customers, lookingfor international recognition or with a drive to innovate.

Alimentaria is able to bring together the major pur chasedecision makers in distribution, trade and foodservice in asingle space, as well as all the other operators in theinternational food and drink chain.

Professional, international, specialised, global, innovative,media-friendly and profitable. This is what the next Alimentariawill be. The content-packed show will bring together morethan 4,000 firms, making it a must-attend event.

* Information from the Alimentaria 2010 exhibitor survey

30% of exhibitors areinternational: some1,500 companies

6 out of every 10exhibitors say thatAlimentaria gives theirexports a boost

Satisfied and extremelyloyal exhibitors: 75%of companies return asexhibitors

Making new contacts,building customer loyalty andimproving company statusand image are the mainreasons for exhibiting

business meetings

Who visits AlimentariaMore than 140,000 international operators from the food and drinks industryvisit the show to meet with suppliers, network and find new pr oducts toentice their customers. Alimentaria's visitors ar e noteworthy for theirprofessional quality and especially their level of international presence. Thisis due largely to the show's significant investment in pr omotion abroad.

Alimentaria provides an excellent setting for bilateral cooperation, distributionand innovation conferences among international exhibitors and buyers. TheInternational Projects host more than 8,000 business meetings, promotinginternational expansion and transnational business cooperation.

International attendees total 36,000 visitors, 25% of all visitorsVisitors to Alimentaria make or influence purchase decisions

Position theirbusinessinternationally

Learn about newproducts andsolutions

Discover thelatestinnovations

Get an idea of the major trends in thesector thanks to the extensiveprogramme of associated activities

90% of visitors state that Alimentaria of fers themopportunities to:

Find better partnersand suppliers

* Information from the Alimentaria 2010 visitor survey

ValuesNot only is Alimentaria a huge inter national market, but it is also a gathering place for dialogue, exchange,information and knowledge, as well as a place to spot tr ends. Top experts, the most authoritative voices,acknowledged experience and proven reliability are the common features of the wide range of activities, forums,conferences and workshops scheduled during the show. Alimentaria offers your company the opportunity to takepart in all of these, providing the greatest visibility and recognition for your products

International Conference on the Mediterranean DietThe place to promote the fine qualities of the Mediterraneandiet, bringing together experts on the subject

Best PackThe Best Pack Awards recognise the best advertising workdone for the food and drinks industry

Innovation and trendsInternational Food ForumThe place for research and debate about the latest fromagri-food manufacturing, distribution and trade

Triptolemos FoundationThis foundation promotes institutional agri-food research inSpain

InnovalThis is the space set aside for R&D&i in the food and drinksindustry, retail and consumption trends

BCNVanguardiaBarcelona International Gastronomy Conference, bringing thebest chefs on the international culinary scene together atAlimentaria

Chef of the Year CompetitionSpanish cuisine's promising young talents have their opportunityat the event final, held as part of Restaurama

Taste & FlavoursThe best wines, oils and Iberian pork products in a singlespace open for sampling

Spain, Land of 100 CheesesThe most comprehensive tour of the world of Spanish cheeses,their history and their culture

Interpesca ConferenceThe present and future of Spanish fish are up for debate during theprogramme of activities organised by the Regulation and Organisation Fundfor the Fish and Seafarm Product Market (FROM in its Spanish acronym)

Live Ready-prepared and Ready-cooked FoodsTechnological opportunities, equipment and the latest solutionsfor foodservice

The Rising Stars of Impulse BuyingA new boost for the latest in sweets and snacks

Alimentaria and gastronomy

On everyone's lips

Sean ReberSupervalu. USAAlimentaria Barcelona was avery productive show, it gaveus the opportunity to meetwith all of our existingvendors in one convenientlocation. As well it allowedus to meet many newvendors and identify severalopportunities for futur ebusiness.

Miika SipiläInex Partners. FinlandAlimentaria 2010 offered usa great setting to meet anddiscover new potentialgrocery suppliers for ourcompany.

Mansoor Ahmed KhanFederal Foods. UAEA highly interactive andprofessional platform forpositive business dealingsin the FMCG food industry.

José F. Marina C.Sam's Club. MexicoThis is a great opportunityfor customers fr om othercontinents to come andclose deals with Europe.

OrganiserAlimentaria is organised by Alimentaria Exhibitions, a joint venture between Fira de Barcelona and internationaltrade show leader Reed Exhibitions. The company specialises in organising professional events for the agri-foodworld and has a business presence in more than 25 countries.

The Alimentaria guaranteeA macro-event of Alimentaria's nature must remain in contact with the everyday reality of agribusiness and interpretits main guidelines. This is the task of the members of the Organising Committee, made up of top managers frommanufacturing, trade, distribution and institutions in the sector.

Our trade showsA leader in the countries where it operates, Alimentaria Exhibitions holds the headline trade shows Alimentaria;Bta, Barcelona Food Technology; and Barcelona Degusta, Consumer Food Show, in Barcelona; Alimentaria &Horexpo Lisboa, in Portugal; and Alimentaria México, in Mexico City.

Contact information

EXHIBITOR SERVICES - Tel. +34 93 452 18 00 - comercial@alimentaria.com

EXHIBITOR TECHNICAL SUPPORT - Tel. +34 93 452 18 00 - stecnico@alimentaria.com

PRESS AND COMMUNICATION SERVICE - Tel. +34 93 452 11 04 - prensa@alimentaria.com

VISITOR SERVICES - Tel. +34 93 551 15 82 - visit@alimentaria.com

SPONSORSHIP AND EVENTS - Tel. +34 93 452 18 00 - eventos@alimentaria.com

MINISTERIODE INDUSTRIA, TURISMOY COMERCIO