alice casey, involve: web 2.0 and you: local government conference
DESCRIPTION
Public engagement and local government conference : empowering citizens to shape communities. A bit about what Web 2.0 offers to local government in the UK.TRANSCRIPT
www.involve.org.uk
Online Participation
• Public participation• Research• Practice• Cross-policy
www.involve.org.uk
• Public participation not just online• Not for profit• Non-partisan• Online best practice and planning tool for public participation www.peopleandparticipation.net
About you...
• Social networking site• Rated a service online• Read a blog• Commented on a blog• Written a blog
Who is online?• Over 60% of households (15million people)• Younger people...yet increasingly older people
Who isn’t?• The rest of us!• 60 and over• Socially excluded groups
But...more and more of us are going online!
What are they doing?
• Finding out information on goods and services (circa 80%)
• Using email (circa 80%)
• Using government sites (circa 60% of existing users do this)
What Web 2.0 can do for you.
...hang on – what’s Web 1.0?
• Information-giving• Limited interactivity• One-way flow of information• Top-down structure• Old-fashioned websites...?!
Web 2.0 is . . . Jargon?• Participative• Seeking interaction and input• Two-way flow of information• Not top-down• Collaborative• User Generated Content
What does that actually mean?
• Blogging• Social networking• Wikis• Forums and discussion groups
It is a tool to engage and involve people
Goes well with...• Tailored information provision• Multimedia• Accessible websites• Offline/ Face to Face Participation
A few examples....
Blogs
• Made up of user-generated content
• Like a diary• Purpose defined by its owner• Individuals or groups
Blogging – Why bother?
• Sharing resources and knowledge• Building new and open networks• Developing ideas/innovating• Reaching out to draw in new voices• Transparency and better communication• Personal development/reflection
Why don’t we all just...blog?
1. Convinced I won’t have enough time or inclination to update it.
2. What’s the use? I won’t have anything interesting or useful to say that hasn’t already been said by someone wiser.
3. Blogging is something other people do - I’m a commenter not a writer! It’s just ‘not me’.
My blogsperiment
Post blog reflections on...
1. Convinced I won’t have enough time or inclination to update it.
2. What’s the use? I won’t have anything interesting or useful to say that hasn’t already been said by someone wiser.
3. Blogging is something other people do - I’m a commenter not a writer! It’s just ‘not me’.
Blog in Groups
• Great way to start• Build a community• Take away the time-strain from
individuals• Share more!• All in one place - themed
Social Networks: A small selection
• Facebook www.facebook.com• Meetup www.meetup.com• YouTube www.youtube.com• Twitter www.twitter.com• LinkedIn www.linkedin.com• Flickr www.flickr.com• MySpace www.myspace.com• Bebo www.bebo.com
Why is it useful?
• Goes to the people• Organisational tools• Bridging online/offline• Convenience• Personal tailoring
A word of caution...
• Discourage anonymity• Encourage personal responsibility• Consider disclaimers – provide freedom• Remain transparent-
motives+boundaries• Use your privacy settings tactically!• Be open to criticism – respond and use it!
SummaryThere’s a great deal out there to use and explore The web as we know it is changing - and fastIt is worth investing time to see for yourself.
Other stuff...Specific tools like pledgebank, theyworkforyou Social bookmarking like del.icio.us, diggRSS feedreaders like bloglines, browser basedPersonalised startpage like pageflakes, netvibes
Take-Aways
• A Supplement not Substitute• Share Smarter• Nurture Innovation and Learning• Go to the People• Involve Users in Development• Evaluate
A new kind of ending...
http://cased.wordpress.com
www.peopleandparticipation.netwww.icele.org
Share your thoughts and concerns. Find solutions with help from others!
Thanks to...
• Jared – creative commons image• ONS – statistical info• Tim Davies – inspiration for ‘reasons to blog’• Slideshare – this presentation will be made
available on slideshare.
See you online!