alice
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TRANSCRIPT
Experience the world through the rabbit hole.
by Bruna Calheiros
Thursday, June 27, 13
Ab!"# $%Hi, I’m Bruna Calheiros!
Digital strategist, interactive designer, traveler & chocolate lover from São Paulo, Brazil.
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A little more about myself and the inspiration for my thesis.
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Blog Embaixador STB - http://www.embaixadorstb.com.br/
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Blog Embaixador STB - http://www.embaixadorstb.com.br/
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&'(!r% #)% *+#,#)-# I -$ (+v+./ +.
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Research, make plans, and create expectations
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- Before traveling people spend time researching about where they are going, make plans, and create expectations. Result: they live memorable moments.
Live memorable moments!
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W), 0!.’# w% 0! #)% 1-$% +. !"r *+#,?
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Not so easy to find the most interesting spots.
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Same places, same routine.
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W)-# -r% w% /!+./ #! 0! #!0-,?
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Discover the hidden gems in your city
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C)-./% ,!"r r!"#+.%
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M%%# A(+*%!A mobile application that makes it easy to plan extraordinary experiences by providing handpicked, unique activities.
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W+#) A(+*%...- Every time you go out, you have an adventure.
- Easy to discover experiences that are new, exciting, and memorable in your city.
- Fast and painless to make amazing plans.
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Instead of going to the same old bar, you can learn how to brew your own beer for a change.
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Watching a movie can become going to an interactive play.
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Why not have a unique brunch in a peanut butter factory?
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- Victor, 28, works in finance
- Has a girlfriend.
- Tends to go to the same places.
- Loves to try new things.
- Friends from other cities visit him.
- Likes to impress his guests.
User Scenario
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Pr!*%11User Experience Design
- Paper wireframe
- Digital wireframe
- Design photoshop
Web Development
- Front End: HTML/CSS
- Back End: Python
- Frameworks: Flask, Jinja & MongoEngine
Branding
- Concept
- Development
- Research
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C!.*%'# D%v%(!'$%.#& R%1%-r*)
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- Explore your city in a new way
- Discover hidden gems
- Small vacation at home: leave your routine for a day
- Good memories
Concept Development
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W), A(+*%?- Bored little girl who goes looking for an adventure, and discovers a spectacular world.
- She is impulsive and has a curious appetite for the world around her.
Concept Development
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She is tempted to try new things and she goes for it.
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60 different experiences on the database
First iteration - Geolocated activities
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- Based on moods and interests.
- You don’t need to know what you are specifically looking for... Alice gives suggestions!
Final iteration - Organization focusing on the user
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mobilefor
touristsfor
localsexperiences curated
payment not required
bookmark in lists
highlyrelevant
based on the user
C!$'%#+#!r1
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D%1+/.
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Paper Wireframes
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Digital Wireframes
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Themed Icons, Final Logo & URL
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Final Design
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Pr!0"*#+!.
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Coding: HTML, CSS, Python, Flask, Jinja, MongoDB, GitHub & Heroku
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A.0...
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aliceand.meopen aliceand.me in your mobile browser and add it to your home screen!
First version
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