alexis ohanian inman real estate connect conference keynote
DESCRIPTION
Reddit.com has become one of the World Wide Web’s most striking examples of democracy in action. Reddit fashions itself a platform for “social news,” where the readers themselves control the front page by voting stories up above and down below the fold. Alexis is a world-renowned speaker and as spoken at many high-level conferences including a recent appearance at TED. On July 13th, 2010, at Connect SF, Alexis will be sharing his vast expertise about social networking and online marketing.TRANSCRIPT
![Page 1: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/1.jpg)
How to make a splash in
social mediaAlexis Ohanian
@kn0thing
![Page 2: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/2.jpg)
You’ve lost control(and that’s OK)
Alexis Ohanian@kn0thing
![Page 3: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/3.jpg)
My goal:That you fire your
“social media guru”
![Page 4: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/4.jpg)
![Page 5: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/5.jpg)
![Page 6: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/6.jpg)
![Page 7: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/7.jpg)
![Page 8: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/8.jpg)
![Page 9: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/9.jpg)
photo credit: Greenpeace Finland
![Page 10: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/10.jpg)
![Page 11: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/11.jpg)
Anahi
![Page 12: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/12.jpg)
Kaimana
![Page 13: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/13.jpg)
Mister
![Page 14: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/14.jpg)
Mister Splashy
![Page 15: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/15.jpg)
Mister Splashy
Pants
![Page 16: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/16.jpg)
![Page 17: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/17.jpg)
![Page 18: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/18.jpg)
![Page 19: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/19.jpg)
![Page 20: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/20.jpg)
![Page 21: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/21.jpg)
5%
![Page 22: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/22.jpg)
{dramatic pause}
![Page 23: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/23.jpg)
70%
![Page 24: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/24.jpg)
Just kidding!
![Page 25: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/25.jpg)
![Page 26: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/26.jpg)
![Page 27: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/27.jpg)
![Page 28: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/28.jpg)
![Page 29: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/29.jpg)
119,367votes78%!
![Page 30: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/30.jpg)
4,329votes3%
![Page 31: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/31.jpg)
Internet loves Mister Splashy
Pants
![Page 32: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/32.jpg)
![Page 33: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/33.jpg)
![Page 34: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/34.jpg)
![Page 35: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/35.jpg)
![Page 36: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/36.jpg)
v
YAY!
![Page 37: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/37.jpg)
![Page 38: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/38.jpg)
![Page 39: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/39.jpg)
The “secret”
![Page 40: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/40.jpg)
Levelplaying field.
![Page 41: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/41.jpg)
$0.00
![Page 42: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/42.jpg)
Be genuine
![Page 43: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/43.jpg)
You’ve lost control.
Embrace it.
![Page 44: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/44.jpg)
You no longer control the message.
And that’s OK.
![Page 45: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/45.jpg)
Use [free] toolsthat make you
better at your job.
![Page 46: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/46.jpg)
![Page 47: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/47.jpg)
![Page 48: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/48.jpg)
![Page 49: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/49.jpg)
Word of mouth.(Nothing new here)
![Page 50: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/50.jpg)
Participate in conversations
(good & bad)about your brand
![Page 51: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/51.jpg)
Just don’t feed the trolls.
![Page 52: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/52.jpg)
You
![Page 53: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/53.jpg)
![Page 54: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/54.jpg)
![Page 55: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/55.jpg)
Nice hat!
![Page 56: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/56.jpg)
Nice hat!
Thanks!
![Page 57: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/57.jpg)
I hate your hat!
![Page 58: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/58.jpg)
I hate your hat!
Oh? I think your hat is
pretty lame, too! Loser.
![Page 59: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/59.jpg)
I hate your hat!
Oh? I think your hat is
pretty lame, too! Loser.FAIL
![Page 60: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/60.jpg)
I hate your hat!
![Page 61: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/61.jpg)
I hate your hat!
Sorry to hear you’re not a
fan, but thanks for the
feedback.
![Page 62: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/62.jpg)
OMG DIDU SEE DAT
CAT WIT THE HAT?!
WTF. LOLZ.H8 it!1
![Page 63: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/63.jpg)
OMG DIDU SEE DAT
CAT WIT THE HAT?!
WTF. LOLZ.H8 it!1
![Page 64: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/64.jpg)
Finding a place to live isn’t fun
![Page 65: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/65.jpg)
No Yelp for real estate agents.
![Page 66: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/66.jpg)
(big surprise)
![Page 67: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/67.jpg)
Researched online
![Page 68: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/68.jpg)
My dad ownsa small
travel agency
![Page 69: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/69.jpg)
![Page 70: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/70.jpg)
![Page 71: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/71.jpg)
![Page 72: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/72.jpg)
![Page 73: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/73.jpg)
The Internet has changed a lot of
things
![Page 74: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/74.jpg)
…but no social media can save a bad
product or service
![Page 75: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/75.jpg)
Focus on that first, not your SEO
![Page 76: Alexis Ohanian Inman Real Estate Connect Conference Keynote](https://reader038.vdocuments.site/reader038/viewer/2022103014/5484f6eab4af9fb77a8b4816/html5/thumbnails/76.jpg)
Thanks!