alexander babbage_shopping center industry social media benchmark report q2 2011 (8!17!11)
TRANSCRIPT
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1201 Peachtree Street NE, Suite 500
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Phone: (404) 961-7600
www.alexanderbabbage.com
Shopping Center Social Media
Benchmark Report
Q2 2011
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Shopping Center Social Media
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Summary
The Q2 benchmark report compares data from 1,643 centers 300,000 square feet or larger across the
United States including Alaska, Puerto Rico and Hawaii.
Center Type
(300,000 square feet or larger)
Number of Centers
Studied 2011
Super Regional Centers 429
Regional Centers 754
Lifestyle Centers 361
Entertainment Centers 16
Value Centers 83
Total Industry 1,643
The overall number of shopping centers using Facebook and Twitter is continuing its upward trend.
Since Q1 2011, an additional 10% of shopping centers have started or expanded their social media
efforts by joining either Facebook or Twitter. Sixty percent (60%) of shopping centers across the United
States and its territories are on Facebook and 51% are tweeting and attracting an online following via
Twitter.
Percent of Centers Using Facebook and Twitter
60.1%
51.4%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Q1'10 Q2'10 Q3'10 Q4'10 Q1'11 Q2'11
Facebook
Twitter
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Findings
Compared to the same time last year, Facebook and Twitter use in the shopping center industry has
grown 63% and 52% respectively. The largest growth in the number of shopping centers using Facebook
occurred between Q2 and Q3 of 2010, while the largest growth in centers using Twitter occurred from
Q1 to Q2 of the same year. While not as strong since then, the industry has continued to see positive
growth in both Facebook and Twitter use.
Shopping Center Facebook and Twitter Use Quarter-to-Quarter Growth
28.5%
39.3%
3.8% 3.3%
7.4%
62.6%
25.5%22.6%
6.6%
1.9%
12.4%
51.7%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Q1'10 to
Q2'10
Q2'10 to
Q3'10
Q3'10 to
Q4'10
Q4'10 to
Q1'11
Q1'11 to
Q2'11
Q2'10 to
Q2'11
Facebook
Twitter
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Percent of Centers on Facebook by Center Type
Center Type
Q1'10
Percent with
Facebook
Q2'10
Percent with
Facebook
Q3'10
Percent with
Facebook
Q4'10
Percent with
Facebook
Q1'11
Percent with
Facebook
Q2'11
Percent with
Facebook
Growth
Q1'11 to
Q2'11
Total Industry 29.2% 37.5% 52.3% 54.2% 56.0% 60.1% 7.4%
Super Regional 36.1% 45.8% 69.8% 71.7% 73.7% 78.1% 6.0%
Regional 24.0% 32.5% 47.3% 48.9% 50.4% 54.2% 7.6%
Lifestyle 31.4% 38.7% 45.4% 48.7% 51.8% 56.0% 8.0%
Entertainment 43.8% 50.0% 56.3% 56.3% 56.3% 68.8% 22.1%
Value 28.0% 32.9% 35.4% 35.4% 34.9% 37.3% 7.0%
* See appendix for definitions of each center type.
Super Regional and Entertainment centers have been the only two center types to continually
outperform the industry average in percentage of centers on Facebook, while Value centers are least
likely to use Facebook.
Nearly four out of five Super Regional centers are now on Facebook exceeding the rest of the industry
by 30%. Entertainment centers experienced the most growth since Q1 2011 at 22%. Regional centers
have an average growth rate of 19% per quarter followed by Super Regional (18%), Lifestyle (13%),
Entertainment (10%), and finally Value centers at an average of 6% growth per quarter.
60.1%
78.1%
54.2%56.0%
68.8%
37.3%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
Q1'10 Q2'10 Q3'10 Q4'10 Q1'11 Q2'11
Total Industry
Super Regional
Regional
Lifestyle
Entertainment
Value
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Percent of Centers on Twitter by Center Type
Center Type
Q1'10
Percent with
Twitter
Q2'10
Percent with
Twitter
Q3'10
Percent with
Twitter
Q4'10
Percent with
Twitter
Q1'11
Percent with
Twitter
Q2'11
Percent with
Twitter
Growth
Q1'11 to
Q2'11
Total Industry 27.4% 34.4% 42.1% 44.9% 45.8% 51.4% 12.4%
Super Regional 35.6% 43.4% 58.5% 61.8% 61.8% 68.1% 10.2%
Regional 20.8% 27.1% 33.6% 35.6% 36.5% 42.4% 16.4%
Lifestyle 22.7% 31.4% 34.7% 36.1% 38.5% 43.5% 12.9%
Entertainment 37.5% 43.8% 43.8% 43.8% 43.8% 56.3% 28.6%
Value 59.8% 64.6% 67.1% 80.5% 79.5% 80.7% 1.5%
* See appendix for definitions of each center type.
Overall, Twitter use experienced higher growth from Q1 to Q2 2011 than Facebook, with the highest
growth in Entertainment centers (29%).
Value and Super Regional centers have continued to trend higher than the industry average, with
Regional centers having the highest quarter-to-quarter growth among the different types of centers.
While all center types have trended upward since Q1 2010, Value centers have plateaued at 80% for the
last two quarters.
51.4%
68.1%
42.4%43.5%
56.3%
80.7%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
Q1'10 Q2'10 Q3'10 Q4'10 Q1'11 Q2'11
Total Industry
Super Regional
Regional
Lifestyle
Entertainment
Value
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The average number of Facebook likes is 3,517 per center
The overall average number of Facebook likes in the shopping center industry is 3,517 per center. A total
of 201 U.S. shopping centers 300,000 square feet or larger outperform the industry average, while the
remaining 787 centers have less than 3,517 Facebook likes.
Entertainment centers continue to have the highest average number of likes per page, but Value centers
saw the largest spike from Q111 to Q211 growing 33%.
Similar to last quarter, Mall of America has continued to have the highest number of Facebook likes
followed by Plaza Las America. Since last quarter, the Mall of Americas number of Facebook likes grew
20% from 218,925 in Q1 2011 to 262,004 in Q2 2011.
8,328
11,275
3,475
1,606
5,175
0 2,000 4,000 6,000 8,000 10,000 12,000
Value Centers
Entertainment Centers
Lifestyle Centers
Regional Centers
Super Regional CentersQ2'11
Q1'11
Q4'10
Q3'10
Q2'10
Q1'10
47.7%
Overall Average - 3,517
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The average number of Twitter followers is 504 per center
The overall average number of Twitter followers for the shopping center industry is 504 per center. Two
hundred twelve (212) U.S. shopping centers 300,000 square feet or larger outperform the industry
average, while the remaining 633 centers using Twitter have fewer than 504 followers. Entertainment
centers continue to have the strongest following on Twitter (2,016), followed by Lifestyle centers with
978 average followers per center. Regional and Lifestyle centers fall below the industry average for
number of Facebook likes, while Regional and Super Regional center fall below the industry average for
number of followers on Twitter.
For Q2 2011, The Cosmopolitan in Las Vegas surpassed The Grove as the center with the highest number
of Twitter followers at 19,782.
639
2,016
978
245
455
0 2,000 4,000 6,000 8,000 10,000 12,000
Value Centers
Entertainment Centers
Lifestyle Centers
Regional Centers
Super Regional CentersQ2'11
Q1'11
Q4'10
Q3'10
Q2'10
Q1'10
Overall Average - 504
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Developers
From Q1 to Q2 2011, the most growth seen from developers with 20 or more U.S. centers 300,000
square feet or larger is from CBL & Associates Properties. Glimcher, Macerich, General Growth
Properties and Westfield Corporation now all have more than 90% of their centers active on Facebook.
In addition, more than 90% of Glimcher, Macerich and General Growth Properties shopping centers are
active on Twitter, with Simon Property Group not far behind.
Social Media Use - Developers with 20+ Centers
Number of
Centers in
Study
Q111 with
Facebook
Q211 with
Facebook
Facebook
Growth
Q1'11 to
Q2'11
Q111 with
Twitter
Q211 with
Twitter
Twitter
Growth
Q1'11 to
Q2'11
Simon Property Group 237 76.8% 77.2% 0.5% 70.9% 89.5% 26.2%
General Growth Properties 188 92.5% 92.6% 0.1% 92.0% 92.6% 0.7%
CBL & Associates Properties 83 24.1% 33.7% 39.8% 15.7% 24.1% 53.5%
Westfield Corporation 54 79.6% 90.7% 13.9% 48.1% 53.7% 11.6%
Macerich 51 96.1% 96.1% 0.0% 98.0% 98.0% 0.0%
DDR 49 30.6% 32.7% 6.9% 30.6% 30.6% 0.0%
Jones Lang LaSalle 45 78.3% 80.0% 2.2% 60.9% 71.1% 16.7%
Pennsylvania R/E Investment Trust 31 61.3% 77.4% 26.3% 54.8% 58.1% 6.0%
Forest City 24 78.3% 79.2% 1.1% 78.3% 79.2% 1.1%
Glimcher Realty Trust 23 100.0% 100.0% 0.0% 100.0% 100% 0.0%
The Taubman Company 20 5.0% 5.0% 0.0% 5.0% 5.0% 0.0%
* See appendix for a complete list of the top 25 developers based on the number of centers.
Note the data for Simon Property Group was aggregated by Simon Property Group (Chelsea), Kravco Simon and Simon Property Group, Inc. CBL
& Associates Properties was aggregated by CBL RM - Waco LLC and CBL & Associates Properties, Inc. and Forest City was aggregated by Forest
City Commercial Management, Forest City Enterprises, Forest City Management, and Forest City Ratner Companies.
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Facebook Top 20
Q1
2011
Rank
Q2
2011
Rank Center Name Location Square Feet Managed By
Q2 Number
of Facebook
Fans
1 1 Mall of America Bloomington, MN 2,768,399 Triple Five Corp. 262,004
2 2 Plaza Las Americas San Juan, PR 2,180,000 Plaza Las Americas, Inc. 171,714
3 3 King of Prussia Mall King of Prussia, PA 2,698,477 Kravco Simon Company 62,156
4 4 Westfield Garden State Plaza Paramus, NJ 2,132,112 Westfield Corporation 51,701
5 5 The Galleria Houston, TX 2,350,308 Simon Property Group, Inc. 45,229
7 6 The Cosmopolitan Las Vegas, NV 300,000 3700 Associates, LLC 37,815
6 7 Westfield Valley Fair Santa Clara, CA 1,478,023 Westfield Corporation 34,752
8 8 Zona Rosa Kansas City, MO 925,000 Steiner & Associates 25,672
9 9 Asbury Park Asbury Park, NJ 400,000 Madison Marquette 25,288
10 10 The Wharf Orange Beach, AL 376,116 AIG Baker S/C Properties LLC 24,715
13 11 Seminole Paradise Hollywood, FL 350,000 The Cordish Company 24,493
11 12 Aventura Mall Aventura, FL 2,099,164 Turnberry Associates 24,216
16 13 Broadway at the Beach Myrtle Beach, SC 700,000 Burroughs & Chapin Co Inc. 23,366
12 14 Opry Mills Nashville, TN 1,166,379 Simon Property Group, Inc. 22,996
- 15 Crocker Park Westlake, OH 550,000 Stark Enterprises, Inc. 22,242
15 16 Town Square Las Vegas Las Vegas, NV 1,000,000 Forest City Enterprises 19,971
18 17 Pier Park Panama City Beach, FL 504,663 Simon Property Group, Inc. 19,937
17 18 Palisades Center West Nyack, NY 2,217,322 Palisades Center 19,758
14 19 Santana Row San Jose, CA 565,000 Federal Realty Investment Trust 19,716
19 20 The Grove Los Angeles, CA 575,000 Caruso Affiliated 18,542
The Mall of America continues to have the most likes on their Facebook page (262,004), up by 20% over
Q1 2011. The top five centers have held their rank from Q1 to Q2 2011, with the Cosmopolitan moving
up to number six, surpassing Westfield Valley Fair.
Crocker Park in Westlake, OH made the Top 20 Facebook list for the first time, making it the fastest
growing center from Q1 to Q2 2011. Crocker Park enticed patrons with contests and gave both the
15,000th
and 20,000th
person to like their page a $100 mall gift card.
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The fastest growing center based on Facebook likes among the Top 20 is Crocker Park
Center Name Location
Center
Type
Square
Feet Managed By
Q1'11 # of
Facebook
Fans
Q2'11 # of
Facebook
Fans Growth
Crocker Park Westlake, OH LC 550,000 Stark Enterprises, Inc. 14,570 22,242 52.7%
The Cosmopolitan Las Vegas, NV LC 300,000 3700 Associates, LLC 25,584 37,815 47.8%
Plaza Las Americas San Juan, PR SR 2,180,000 Plaza Las Americas, Inc. 124,073 171,714 38.4%
Broadway at the Beach Myrtle Beach, SC EC 700,000 Burroughs & Chapin Co Inc. 17,510 23,366 33.4%
The Galleria Houston, TX SR 2,350,308 Simon Property Group, Inc. 34,987 45,229 29.3%
Twitter Top 20
Q1
2011
Rank
Q2
2011
Rank Center Name Location Square Feet Managed By
Q2 # of
Twitter
Followers
2 1 The Cosmopolitan Las Vegas, NV 300,000 3700 Associates, LLC 19,782
1 2 The Grove Los Angeles, CA 575,000 Caruso Affiliated 16,478
3 3 Mall of America Bloomington, MN 2,768,399 Triple Five Corp. 8,889
4 4 Ala Moana Center Honolulu, HI 2,100,000 General Growth Properties, Inc. 7,007
5 5 Dana Park Village Square Mesa, AZ 400,000 Triple Five AZ Development Corp. 6,807
8 6 Atlantic Station Atlanta, GA 1,500,000 North American Properties 5,215
7 7 Universal CityWalk Universal City, CA 400,000 Universal CityWalk 4,932
6 8 Pearlridge Center Aiea, HI 1,300,000 Glimcher Realty Trust 4,571
9 9 Frisco Square Frisco, TX 500,000 Frisco Square Development 3,855
11 10 Patriot Place Foxborough, MA 1,300,000 Strategic Retail Advisors 3,529
10 11 Winter Park Village Winter Park, FL 522,000 Casto 3,433
12 12 The Galleria Houston, TX 2,350,308 Simon Property Group, Inc. 3,409
- 13 NorthPark Center Dallas, TX 2,000,000 NorthPark Management Company 3,276
- 14 Pacific Place Seattle, WA 335,000 Pine Street Group LLC 2,959
11 15 The Shops at The Bravern Bellevue, WA 305,000 Schnitzer West, LLC 2,872
16 16 The Americana at Brand Glendale, CA 475,000 Caruso Affiliated 2,843
15 17 Scottsdale Fashion Square Scottsdale, AZ 2,030,000 Scottsdale Fashion Square 2,786
14 18 Kierland Commons Scottsdale, AZ 320,000 Westcor 2,615
18 19 Easton Town Center Columbus, OH 1,500,000 Steiner & Associates 2,602
- 20 Asbury Park Asbury Park, NJ 400,000 Madison Marquette 2,576
Although they shifted their order, The Cosmopolitan, The Grove and Mall of America remain the top
three centers with the highest number of followers on Twitter. The Grove and The Cosmopolitan
continue to have nearly double the number of followers than third ranked Mall of America.NorthPark
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Center and Pacific Place made the Top 20 Twitter list for the first time, while Asbury Park is back in the
Top 20 afterbeing outranked in Q1 of this year.
The fastest growing center based on the number of followers among the Top 20 is The Cosmopolitan
Center Name Location
Square
Feet Managed By
Average
Tweets
Per Day
Q1 # of
Twitter
Followers
Q2 # of
Twitter
Followers Growth
The Cosmopolitan Las Vegas, NV 300,000 3700 Associates, LLC 19.5 13,311 19,782 48.6%
Atlantic Station Atlanta, GA 1,500,000 North American Properties 4.7 3,788 5,215 37.7%
The Shops at The Bravern Bellevue, WA 305,000 Schnitzer West, LLC 5.0 2,144 2,872 34.0%
Mall of America Bloomington, MN 2,768,399 Triple Five Corp. 7.8 7,072 8,889 25.7%
Pacific Place Seattle, WA 335,000 Pine Street Group LLC 9.8 2,393 2,959 23.7%
Not only has The Cosmopolitan experienced the most growth in the number of Twitter followers from
Q1 to Q2 2011, but it has also experienced the second highest growth among the top 20 centers on
Facebook (48%). This growth may be due in part to the centers number of tweets per day, more than
any of the other top 10 centers.
Number of Followers Compared to Average Tweets Per Day - Top 10 Centers
19.5
5.9
7.8 6.1
3.0
4.7 5.3
10.9
5.61.4
0
5
10
15
20
25
-
5,000
10,000
15,000
20,000
25,000
Q2 Followers
Avg tweets per day
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Klout
Klout is a number on a 1-to-100 scale that measures influence based on ability to drive action1. It is a
calculated number based on online activity that allows us to report on a centers ability to interact with
and influence those with whom they connect. In addition to an overall Klout score, Klout provides a
true reach, amplification probability and network influence score. True reach measures the
number of people influenced. Amplification measures the degree to which people are influenced. The
network influence score measures how influential a network is. We pulled Klout scores from the top 30
centers with the most Twitter followers. Below are the top 10 centers based on their ability to influence
others online.
Q2 '11
Rank Top Twitter Centers Location
Square
Feet Managed By
Twitter
Followers
Average
Tweets Per
Day
Klout
Score
1 The Cosmopolitan Las Vegas, NV 300,000 3700 Associates, LLC 19,782 19.5 66
2 The Grove Los Angeles, CA 575,000 Caruso Affiliated 16,478 5.9 62
3 Atlantic Station Atlanta, GA 1,500,000 North American Propterties 5,215 4.7 59
4 Frisco Square Frisco, TX 500,000 Frisco Square Development 3,855 5.6 58
5 Mall of America Bloomington, MN 2,768,399 Triple Five Corp. 8,889 7.8 57
6 Ala Moana Center Honolulu, HI 2,100,000 General Growth Properties 7,007 6.1 54
7 Universal CityWalk Universal City, CA 400,000 Universal CityWalk 4,932 5.3 52
8 Pearlridge Center Aiea, HI 1,300,000 Glimcher Realty Trust 4,571 10.9 52
9 The Shops at The Bravern Bellevue, WA 305,000 Schnitzer West, LLC 2,872 5.0 51
10 The Galleria Houston, TX 2,350,308 Simon Property Group, Inc. 3,409 3.1 50
The Cosmopolitan has the highest Klout score, influencing 7,102 people. This
number is based on their total number of followers and these are the people
who are actually responding and sharing tweets by The Cosmopolitan. Based
on how many times their posts are retweeted, their amplification probability
or how much they influence people is a 52. Network influence, or the level
of influence their network has over others is 70.
The Grove has the second highest Klout score (62) with a true reach of 6,491.
Their amplification probability on a scale of 1-to-100 is a 44 and similar to The
Cosmopolitan, their network influence is 70.
1http://klout.com/corp/kscore
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Finally, Atlantic Station has the third highest Klout score among the 30 centers
with the highest number of followers. This is impressive because they onlyhave 5,215 followers, proving that quantity is not an indicator of quality when
it comes to social networking. Their true reach is 1,877 meaning that although
they do not reach as many people as some of the other top centers, they have
meaningful interactions that provoke their followers to respond and share the
information with others. Atlantic Stations amplification probability is a 43, and
their network influence is a 66.
Conclusion
The involvement in social media outlets for the shopping center industry has yet to hit a plateau. We are
seeing the number of centers participating on Facebook and Twitter rise, and fan bases and followersare continuing to engage with the industry. Sixty percent (60%) of shopping centers are now on
Facebook, up from 38% at the same time last year and 51% are now using Twitter compared to 34% in
Q2 2010. Social networks and the way to measure activity are continuing to improve.
Klout is now allowing us to measure both the quantity of social participation, as well as the quality of the
interaction and information the shopping center is sending to its shoppers.
Alexander Babbage continually monitors social media activity and consumer behaviors in the shopping
center industry with benchmarks published each quarter. For more information about comparing your
center or portfolio to benchmarks, contact:
Alan McKeon at 404-961-7602 or [email protected] or
Charlotte Sykes at 404-961-7603 or [email protected]
The database compares 1,643 shopping centers 300,000+ square feet in the United States including
Alaska, Hawaii and Puerto Rico. Data and counts are effective as of the measurement date 6/30/2011.
Alexander Babbage, Inc., is an Atlanta based full-service research firm specializing in experiential research for
destinations including shopping centers, professional sports teams, retailers, restaurants, the arts and financial
institutions. It has the deepest experience and most extensive benchmark set among private research providers.
Alexander Babbage acquired Stillerman Jones & Company in 2007 and MAXtrak in 2004, making it the shopping
center industrys leading provider of market and shopper research.
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Definitions
Center Type
Super Regional Center Similar to a regional center, but because of its larger size, a super regional
center has more anchors, a deeper selection of merchandise, and draws from a larger population base.
As with regional centers, the typical configuration is an enclosed mall, frequently with multi levels.
Regional Center This center type provides general merchandise (a large percentage of which is
apparel) and services in full depth and variety. Its main attractions are its anchors: traditional, mass
merchant, or discount department stores or fashion specialty stores. A typical regional center is usually
enclosed with an inward orientation of the stores connected by a common walkway and parking
surrounds the outside perimeter.
Lifestyle Center Most often located near affluent residential neighborhoods, this center type caters to
the retail needs and lifestyle pursuits of consumer in its trading area. It has an open-air configuration
and typically includes retail space occupied by upscale national chain specialty stores. These center may
or may not be anchored by one or more conventional or fashion specialty department stores.
Value Center A center that includes outlet tenants as well as superstores, catalog, retail clearing
houses, off-price or discounters, and food vendors.
Entertainment Center A shopping center that encompasses theaters, restaurants and related retail.
Social Media Terms
Facebook A publication for an organization, such as a school or business, which helps members
identify each other; also, an online version of this, with profiles including a picture, name, birth date,
interests, etc.
Twitter An information network made up of 140-character messages, typically sent as text messages.
Tweet A message posted via Twitter containing 140 characters or fewer.
Follow To follow someone on Twitter means to subscribe to their Tweets or updates on the site.
Follower A follower is another Twitter user who has followed you.
Klout A measure of online influence collected from social networks to score a user on a scale of 1 to
100. Klout automatically accesses input from Twitter and is capable of including other networks in the
influence score once a user registers and gives Klout permission to connect with the other networks.
Dictionary of Shopping Center Terms, Third Edition
Twitter Glossary
Klout Website
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Appendix
Top 25 Developers Based on Number of Centers
Facebook and Twitter usage among each developers centers of 300,000 square feet or larger
Developer Base
Q111 %
with
Facebook
Q211 %
with
Facebook
% Growth
Q1-Q2
Q111 %
with
Twitter
Q211 %
with
Twitter
% Growth
Q1-Q22
Simon Property Group 237 76.8% 77.2% 0.5% 70.9% 89.5% 26.2%
General Growth Properties 188 92.5% 92.6% 0.1% 92.0% 92.6% 0.7%
CBL & Associates Properties 83 24.1% 33.7% 39.8% 15.7% 24.1% 53.5%
Westfield Corporation 54 79.6% 90.7% 13.9% 48.1% 53.7% 11.6%
Macerich 51 96.1% 96.1% 0.0% 98.0% 98.0% 0.0%
DDR 49 30.6% 32.7% 6.9% 30.6% 30.6% 0.0%
Jones Lang LaSalle 45 78.3% 80.0% 2.2% 60.9% 71.1% 16.7%
Pennsylvania R/E Investment Trust 31 61.3% 77.4% 26.3% 54.8% 58.1% 6.0%
Forest City 24 78.3% 79.2% 1.1% 78.3% 79.2% 1.1%
Glimcher Realty Trust 23 100.0% 100.0% 0.0% 100.0% 100.0% 0.0%
The Taubman Company 20 5.0% 5.0% 0.0% 5.0% 5.0% 0.0%
Kimco Realty Corporation 17 5.9% 5.9% 0.0% 0.0% 0.0% 0.0%
Inland US Management LLC 17 52.9% 52.9% 0.0% 17.6% 23.5% 33.3%
The Cafaro Company 17 0.0% 23.5% - 0.0% 0.0% 0.0%
Vornado Realty Trust 16 0.0% 6.3% - 0.0% 0.0% 0.0%
Tanger Factory Outlet Centers, Inc 17 100.0% 100.0% 0.0% 100.0% 100.0% 0.0%
Westcor 12 83.3% 91.7% 10.0% 91.7% 91.7% 0.0%
RED Development 12 66.7% 75.0% 12.5% 41.7% 58.3% 40.0%
CB Richard Ellis 11 45.5% 45.5% 0.0% 36.4% 36.4% 0.0%
Casto 11 27.3% 27.3% 0.0% 27.3% 27.3% 0.0%
Centro 11 72.7% 72.7% 0.0% 9.1% 9.1% 0.0%
Mid-America Real Estate Group 9 11.1% 11.1% 0.0% 11.1% 11.1% 0.0%
Madison Marquette 8 87.5% 87.5% 0.0% 75.0% 75.0% 0.0%
The Sembler Company 8 12.5% 12.5% 0.0% 0.0% 0.0% 0.0%
The Pyramid Companies 8 100.0% 100.0% 0.0% 25.0% 62.5% 150.0%
Poag & McEwen Lifestyle Ctrs, LLC 7 57.1% 57.1% 0.0% 57.1% 57.1% 0.0%
Vestar Development 7 100.0% 100.0% 0.0% 57.1% 57.1% 0.0%
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Developer Aggregated by
Simon Property Group Simon Property Group, Inc., Simon Property Group (Chelsea), Kravco Simon Company
General Growth Properties General Growth Properties, Inc., c/o Grand Teton Mall
CBL & Associates Properties CBL & Associates Properties, Inc. , CBM RM-Waco LLC
Forest City
Forest City Enterprises, Forest City Commercial Management, Forest City Management,
Forest City Ratner Companies
Inland
Inland Southwest Management, Inland American Retail Mgmt LLC, Inland Commercial
Property Mgmt, Inland Pacific Property Svcs LLC, Inland US Management LLC, Inland
Continental Property Mgmt.
RED Development RED Development , RED Asset Management, Inc.
CB Richard Ellis CB Richard Ellis, CBRE Louisville, CBRE/MEGA
Vornado Realty Trust Vornado Realty Trust , Vornado/Charles E. Smith
The Pyramid Companies The Pyramid Companies, c/o Avitation Mall
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Facebook Use by Region
Twitter Use by Region
33.1%30.3% 31.6%
39.8%
58.9% 59.0%55.6%
68.7%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
ICSC Northeast
Regions 1 and 2
ICSC South Regions
3, 4, and 5
ICSC Midwest
Regions 6 and 7
ICSC West Regions
8 and 9
Q2'10
Q2'11
21.5%25.6%
30.1%
44.6%49.3% 49.1% 46.7%
62.1%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
ICSC Northeast
Regions 1 and 2
ICSC South Regions
3, 4, and 5
ICSC Midwest
Regions 6 and 7
ICSC West Regions
8 and 9
Q2'10
Q2'11
3,026 4,759
588
3,332 2,763
655389297
Q111 Average
Facebook Likes
Q111 Average
Twitter Followers
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Number Region Division States
1 Northeast New England Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont
2 Northeast Mid Atlantic New Jersey, New York, Pennsylvania
3 South South Atlantic
Delaware, District of Columbia, Florida, Georgia, Maryland, North Carolina, South
Carolina, Virginia, West Virginia
4 South East South Central Alabama, Kentucky, Mississippi, Tennessee
5 South West South Central Arkansas, Louisiana, Oklahoma, Texas
6 Midwest East North Central Illinois, Indiana, Michigan, Ohio, Wisconsin
7 Midwest West North Central Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota
8 West Mountain Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, Wyoming
9 West Pacific Division California, Oregon, Washington