Alexa Morales11th GradeAge: 16

MISSION STATEMENTMission Statement Our mission is to create an easy, fashionable

makeup alternative that helps the earth.

Describe the Opportunity In these tough economic times people are

looking for an easy makeup alternative that they can use for different occasion.

In the world today people are more environmentally conscious than ever before.

BUSINESS PROFILE

Type of Business Manufacturing retailer I make the wings myself and sell them

individually to the consumers.Legal Structure

Sole Proprietor I am the only one doing my business. I’m in

charge of what I do. I don’t have valuables.

QUALIFICATIONS

I’m qualified to run this business because:

I do makeupEntrepreneur Class

I am trustworthy and reliable

Market Analysis Industry Name

Clothing-Accessory stores

Industry Size

$183,701,991

877,312

398,873

418,656

Total Population Hartford County, ConnecticutZIP code: 06114877,312 people

Target Market Women and girls from the ages of 6 to 40 with a discretionary income.

Potential Market Based on my survey of 34 individuals from the target market, I believe my potential market size is 90% of the target market. 60% go to parties mostly every

weekend 10% love to dress up 20% want to bring out a new style

Total Population

Target Market

Potential Market

Demographics Females over 6 years old

who live at home or on their own. Discretionary income.

Geographics Hartford County, CT.

Psychographics Dressing up Partying Loud fashion statement Like green products

Buying Patterns Green Products Loves to buy new

different things to wear Confident Buyer

TARGET MARKET SEGMENT

COMPETITIVE ADVANTAGEEyeWingsMAC LashesFashion

LashesFactors

$12-$50

Quality of Product/Service

Price

Location

Reputation/Brands

Unique Factors/Knowledge

$15-$18 $10.00

Synthetic/human hairs

Human hairs

Recycled paper

Ingredients all over the

world

Ingredients all over the

word

Recycled products

Paris, France

403 North park Ctr.

DallasHartford,

CT.Well known-

Started 1970

Well known- started 1984

New to the Market

MARKETING MIX

People Product Place Price Promotion

Women and girls from the ages of 6 to 40 with a discretionary income.

Bus wraps, Social Networking.

Hartford County, CT.

Recycled paper butterfly wings for the sides of your eyes.

$10.00

PROMOTIONAL MIX

Advertising Bus wraps, fliers $80.00

Publicity $0.00

Personal Selling $0.00

Sales Promotion ---- ------

Other ---- ------

Total Monthly Promotional Expense $80.00

Promotional Expense MonthlyAmount

in-store demonstrations.

Facebook, MySpace, Word of mouth outside beauty stores, Twitter

COST OF MATERIALS/LABORMaterials

Material Description Cost/Total Quantity Cost per Unit

4 Butter fly's $16.00/500= $0.03 $0.12

Eyelash glue $1.00 $1.00

4 gems $10.00/200= $0.05 $0.20

Total Material Cost per Unit $1.32

LaborLabor Cost per Hour Time (in Hours) to

Make One UnitLabor Cost per Unit

$8.00 .016 hr $0.13Total Labor Cost per Unit $0.13

COGS (per Unit) $1.45

ECONOMICS OF ONE UNIT

Selling Price (per Unit) $10.00

COGS (per Unit) $1.45

Other Variable Expenses (shipping) $0.50

Total Variable Expenses (per Unit) $1.95

Contribution Margin (per Unit) $8.05

Description of One Unit of Sale:

Describe a unit of sale: A box of 2 pairs of recycled paper butterfly wings and gems for your eyes with eyelash glue.

AVERAGE MONTHLY FIXED EXPENSES

Fixed Expense Average Monthly Expense

Insurance $30.00

Salaries of Employees -

Advertising $80.00

Interest -

Depreciation -

Utilities (Gas, Electric, Telephone) -

Rent $20.00

Other Fixed Expenses -

Total Average Monthly Fixed Expenses $130.00

TIME-MANAGEMENT PLANSCHEDULE FOR A TYPICAL WEEK

Total Hours in a Week = 168

Sleep

Work

School

0 10 20 30 40 50 60 70 80

48

80

40

Hours

MONTHLY SALES PROJECTIONSFIRST YEAR

050

100150200250300350

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Uni

ts S

old

Total Units Sold

1673

MONTHLY BREAK-EVEN UNITS

In an average month, the company will begin to make a profit after selling 16 units.

$8.05= 16.14

$130.00

PROJECTED YEARLY INCOME STATEMENTFIRST YEAR

A Selling Price per Unit $10

B Number of Units Sold 1673

C Total Sales $16,730.00

D Variable Expenses $3262.35

E Contribution Margin $13,467.65

F Fixed Operating Expenses $1,560.00

G Pre-Tax Profit $11,907.65

H Taxes @ 15% $1786.05

I Net Profit $10,121.60

Start-Up InvestmentStart-Up Expenditures

Item Where Will I Buy This? Cost

tools online $20.00

Recycled paper (case)

online $35.00

computer Best Buy $400.00

printer Best Buy $140.00

Total Start-Up Expenditures$595.00

Cash ReservesEmergency Fund $100.00

Reserve for Fixed Expenses $400.00

$1,095.00Total Start-Up Investment

ROS & ROIROS: Return on Sales

For My Business: DollarEquivalent =

ROI: Return on Investment

For My Business: DollarEquivalent =

$10,121.60 16,730.00 X 10o = 60.4 %

10,121.60 1,095.00 X 100 = 924%

$$0.60

$924.00

FINANCING STRATEGY

Source Amount Debt Equity Gift

Personal Savings $200.00 _

Relatives/Friends $1,000.00 _ _ $1,000.00

Investor(banks) _ _ _

Partner(s) _ _ _

Totals$1,200.00 _

_ _

Total Start-Up Investment $1,200.00

BUSINESS RESPONSIBILITY& PHILANTHROPYBusiness Responsibility

Use only recyclable paper Products will be created with no animal testing.

Philanthropy Contribute 2% of yearly net profit (after 3 years of

business) to breast cancer research to help find a cure.

BUSINESS & PERSONAL GOALS

Have my product sold in any store where you can purchase beauty supplies.

Locate people in the Northeast who have ideas and knowledge new ideas for EyeWings.

We can be just as popular as wearing false lashes.

Graduate College

Business Personal

By our third year, hire a full-time Director of Marketing.

Shor

t-Ter

mLo

ng-T

erm

Run until I find someone else.

With this experience, that can help influence new looks for women to express themeselves.

Thank you for your consideration.EyeWings

The nonmakeup makeup for the Earth!