alex frankel: living the brand

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Post on 18-Oct-2014

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Alex Frankel, author of Punching In: The Unauthorized Adventures of a Front Line Employee, presents some of the lessons he learned from his time working at several top brands including Starbucks, Apple, and Enterprise Rent-a-car.

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PowerPoint Presentation

UPSEconomy of motion+Efficiency of delivery+Excellence of service

Other than pens, paper or other supplies, what is the total worth of all the items and money you have taken from employers in the last 3 years?

Other than pens, paper or other supplies, what is the total worth of all the items and money you have taken from employers in the last 3 years?

$0 More than $0, but less than $10 More than $10, but less than $25 More than $25, but less than $100 $100 or more

How often have you gotten into shoving matches or fistfights at work over the last 3 years?

How often have you gotten into shoving matches or fistfights at work over the last 3 years?

NeverOne timeTwo timesThree timesFour times or more

Agree or disagree:

Agree or disagree:

It's fun to go out to events with big crowds. I like to talk a lot. I love to be with people. I chat with people I don't know. I could not deal with difficult people all day.

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What we just did is what we do

The Container Store

People + Passion + Products= Purpose

Leon:$408.95$899.73$3906.50

Alex:$0.00$0.00$0.00

The Apple StoreIntegrated+Interactive+Inspirational

Coffee Master

Be WelcomingBe GenuineBe Knowledgeable Be ConsiderateBe Involved

StarbucksEfficient Workflow+Cultural Training =Good Customer Service

Customer Service CultureScreening+Training +Working