Corporate StorytellingAlex de Carvalho

@alexdc

I grew up in the age of broadcast media

Professionals with degreesSpace limitations Editors

Publishing processTime constraints and deadlines Demographic targeting

The characteristics of broadcast media

MarketingPublic relationsJournalismCommunications

Run by committees of people

Photoshoppedadvertising

Interruption Marketing

Marketing by template

Credit:HughMacLeod@gapingvoid

I had to unlearn what I had learned in business school!

To practice social media,

Markets are relationships.Relationships are conversations.

Conversations are stories.

Bruniquel Cave, FranceNeanderthal stalagmite rings 175,600 years ago

11/11/16 15Story > visual grammar > platforms © 2016 Visual Storytelling Institute LLC. All Rights Reserved.

A sense-making machine …

Stories connect the dots …

Joseph Campbell

Create Compelling Stories

• Find your core and connect through your passions

• It’s about your customers, not you: provide support

• Use outside voices: videos and interviews

• Ask people big questions, challenge them

• Be real and be yourself: share your own dreams and challenges

• Open the side door: “The Making Of” & “B-Roll”

Fastestgrowthoccursinvisual-basedchannels

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Wearables and connected cars and homes …

Augmented Reality

Virtual reality

Ourattentionspanisdwindling

11/11/16Story>visualgrammar>platforms ©2016VisualStorytelling

InstituteLLC.AllRightsReserved.