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Alex Aráez Art Director / Visual Designer Digital Portfolio Selected work at www.alexaraez.com

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Page 1: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are

Alex Aráez

Art Director / Visual DesignerDigital Portfolio

Selected work at www.alexaraez.com

Page 2: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are

– Web Design –

Van Diermen

Page 3: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are

Cream PuffsEven though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are by no means easy to bake. Baking choux pastries is finesse baking, which calls for just the right mix of ingredients and conditions. At Van Diermen Masterbakers, we are dedicated to producing the ultimate cream puff, and this is why we have added an extra ingredient to the batch: the loving care of our veteran masterbakers. The result? Luscious, fluffy, delicious cream puffs.

EclairsIt is said that Antonin Carême – chef pâtissier to French emperors, English kings and Russian tsars – invented the first eclairs around 1820. Using choux pastry, the masterchef created an oblong, sophisticated delicacy for his discerning employers. Today, the eclair is still a delectable creation loved by royals and commoners alike throughout the world. Van Diermen’s eclair assortment comes in a variety of sizes and fillings, such as custard, whipped cream or coffee cream.

Assortment Retail >Food Service >

Assortment Retail >Food Service >

Assortment Retail >Food Service >

Retail

Retail

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New #5 longer copyIt is said that Antonin Carême – chef pâtissier to French emperors, English kings and Russian tsarsand another line of text

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Cream Puffs

Cream Puffs

Packaging - Title name Mini dairy cream eclairs 2,1 kgDescription:mini eclairs with unsweetened creamArticle number:R002682Shelf life:18 monthsBar code:5411823000231

Item #2

Packaging - Title name Mini dairy cream eclairs 2,1 kgDescription:mini eclairs with unsweetened creamArticle number:R002682Shelf life:18 monthsBar code:5411823000231

Packaging - Title name Mini dairy cream eclairs 2,1 kgDescription:mini eclairs with unsweetened creamArticle number:R002682Shelf life:18 monthsBar code:5411823000231

Eclairs

Specials

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

WELCOMETO SWEETNESS

DownloAD Full ASSoRtiMent

DownloAD Full ASSoRtiMent

Page 4: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are

Cream PuffsEven though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are by no means easy to bake. Baking choux pastries is finesse baking, which calls for just the right mix of ingredients and conditions. At Van Diermen Masterbakers, we are dedicated to producing the ultimate cream puff, and this is why we have added an extra ingredient to the batch: the loving care of our veteran masterbakers. The result? Luscious, fluffy, delicious cream puffs.

EclairsIt is said that Antonin Carême – chef pâtissier to French emperors, English kings and Russian tsars – invented the first eclairs around 1820. Using choux pastry, the masterchef created an oblong, sophisticated delicacy for his discerning employers. Today, the eclair is still a delectable creation loved by royals and commoners alike throughout the world. Van Diermen’s eclair assortment comes in a variety of sizes and fillings, such as custard, whipped cream or coffee cream.

Assortment Retail >Food Service >

Assortment Retail >Food Service >

Assortment Retail >Food Service >

Retail

Retail

New #1 short copySecond lineIt is said that Antonin Carême

New #2Second line together witha third line

New #4It is said that Antonin Carême – chef pâtissier to French emperors, English kings and Russian tsars

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New #5 longer copyIt is said that Antonin Carême – chef pâtissier to French emperors, English kings and Russian tsarsand another line of text

New #6It is said that Antonin Carême – chef pâtissier to French emperors, English kings and Russian tsars

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Cream Puffs

Cream Puffs

Packaging - Title name Mini dairy cream eclairs 2,1 kgDescription:mini eclairs with unsweetened creamArticle number:R002682Shelf life:18 monthsBar code:5411823000231

Item #2

Packaging - Title name Mini dairy cream eclairs 2,1 kgDescription:mini eclairs with unsweetened creamArticle number:R002682Shelf life:18 monthsBar code:5411823000231

Packaging - Title name Mini dairy cream eclairs 2,1 kgDescription:mini eclairs with unsweetened creamArticle number:R002682Shelf life:18 monthsBar code:5411823000231

Eclairs

Specials

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

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HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

WELCOMETO SWEETNESS

DownloAD Full ASSoRtiMent

DownloAD Full ASSoRtiMent

Cream PuffsEven though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are by no means easy to bake. Baking choux pastries is finesse baking, which calls for just the right mix of ingredients and conditions. At Van Diermen Masterbakers, we are dedicated to producing the ultimate cream puff, and this is why we have added an extra ingredient to the batch: the loving care of our veteran masterbakers. The result? Luscious, fluffy, delicious cream puffs.

EclairsIt is said that Antonin Carême – chef pâtissier to French emperors, English kings and Russian tsars – invented the first eclairs around 1820. Using choux pastry, the masterchef created an oblong, sophisticated delicacy for his discerning employers. Today, the eclair is still a delectable creation loved by royals and commoners alike throughout the world. Van Diermen’s eclair assortment comes in a variety of sizes and fillings, such as custard, whipped cream or coffee cream.

Assortment Retail >Food Service >

Assortment Retail >Food Service >

Assortment Retail >Food Service >

Retail

Retail

New #1 short copySecond lineIt is said that Antonin Carême

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New #5 longer copyIt is said that Antonin Carême – chef pâtissier to French emperors, English kings and Russian tsarsand another line of text

New #6It is said that Antonin Carême – chef pâtissier to French emperors, English kings and Russian tsars

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Cream Puffs

Cream Puffs

Packaging - Title name Mini dairy cream eclairs 2,1 kgDescription:mini eclairs with unsweetened creamArticle number:R002682Shelf life:18 monthsBar code:5411823000231

Item #2

Packaging - Title name Mini dairy cream eclairs 2,1 kgDescription:mini eclairs with unsweetened creamArticle number:R002682Shelf life:18 monthsBar code:5411823000231

Packaging - Title name Mini dairy cream eclairs 2,1 kgDescription:mini eclairs with unsweetened creamArticle number:R002682Shelf life:18 monthsBar code:5411823000231

Eclairs

Specials

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

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HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

WELCOMETO SWEETNESS

DownloAD Full ASSoRtiMent

DownloAD Full ASSoRtiMent

Page 5: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are

Cream PuffsEven though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are by no means easy to bake. Baking choux pastries is finesse baking, which calls for just the right mix of ingredients and conditions. At Van Diermen Masterbakers, we are dedicated to producing the ultimate cream puff, and this is why we have added an extra ingredient to the batch: the loving care of our veteran masterbakers. The result? Luscious, fluffy, delicious cream puffs.

EclairsIt is said that Antonin Carême – chef pâtissier to French emperors, English kings and Russian tsars – invented the first eclairs around 1820. Using choux pastry, the masterchef created an oblong, sophisticated delicacy for his discerning employers. Today, the eclair is still a delectable creation loved by royals and commoners alike throughout the world. Van Diermen’s eclair assortment comes in a variety of sizes and fillings, such as custard, whipped cream or coffee cream.

Assortment Retail >Food Service >

Assortment Retail >Food Service >

Assortment Retail >Food Service >

Retail

Retail

New #1 short copySecond lineIt is said that Antonin Carême

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New #4It is said that Antonin Carême – chef pâtissier to French emperors, English kings and Russian tsars

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New #5 longer copyIt is said that Antonin Carême – chef pâtissier to French emperors, English kings and Russian tsarsand another line of text

New #6It is said that Antonin Carême – chef pâtissier to French emperors, English kings and Russian tsars

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Cream Puffs

Cream Puffs

Packaging - Title name Mini dairy cream eclairs 2,1 kgDescription:mini eclairs with unsweetened creamArticle number:R002682Shelf life:18 monthsBar code:5411823000231

Item #2

Packaging - Title name Mini dairy cream eclairs 2,1 kgDescription:mini eclairs with unsweetened creamArticle number:R002682Shelf life:18 monthsBar code:5411823000231

Packaging - Title name Mini dairy cream eclairs 2,1 kgDescription:mini eclairs with unsweetened creamArticle number:R002682Shelf life:18 monthsBar code:5411823000231

Eclairs

Specials

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

HoMe PRoDuctS ASSoRtMent ABoutoveRviewnewS QuAlit y contAct

WELCOMETO SWEETNESS

DownloAD Full ASSoRtiMent

DownloAD Full ASSoRtiMent

Page 6: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are

Digital Design Content for Nike.com

Nike Digital

Page 7: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 8: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 9: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 10: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 11: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are

– Promotional Material & Sales page –

Dress Me Slowly

Page 12: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 13: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 14: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are

– Lookbook | Web/Mobile | Promotional Video –

Sandwich_

Page 15: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 16: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are

Gotham celebrates the attractive and unassuming lettering.

98,00 € *

Kostenloser Versand

Zahlen Per Vorkasse

Sicheres Einkaufen

Persönliche Beratung

NewsletterHier die Vorteilskommunikation für den Newsletter einfügen

JETZT ANMELDEN

Service+ 49 (0) 40 80 81 80 30 *

Mo. – Fr. von 10:00 bis 18:00 UhrSa. von 10:00 bis 16:00 Uhr

[email protected]

*0,19 € für Anrufe aus dem dt. Festnetz, Mobilfunkpreise können abweichen.

InformationenGrößenPflegehinweiseVersand und KostenWiderrufsrechtTeaser RowBezahlarten

UnternehmenQualitätÜber UnsPresseGeschichteKontaktFilialenKarriere IICMS Testseite AlexAppelrath Cüpper MagazinKarriere

Gotham celebrates the attractive and unassuming lettering.

24,00 € *

Gotham celebrates the attractive and unassuming lettering.

19,00 € *

Gotham celebrates the attractive and unassuming lettering.

58,00 € *

Every designer has admired the no-nonsense lettering of the American vernacular, those letters of paint, plaster, neon, glass and steel that figure so prominently in the urban landscape. From these humble beginnings comes Gotham, a hard-working typeface for the ages.

Gotham celebrates the attractive and unassuming lettering of the city. New York is teeming with such letters, handmade sans serifs that share a common underlying structure, an engineer’s idea of “basic lettering” that tran-

scends both the characteristics of their materials and the mannerisms of their makers. These are the cast bronze numbers that give office doorways their authority, and the markings on cornerstones whose neutral and equable style defies the passage of time. They’re the matter-of-fact neon signs that emblazon liquor stores and pharmacies, and the names of proprietors plainly painted on delivery trucks. These letters are straightforward and non-negotia-ble, yet possessed of great personality, and often expertly made. And although designers have lived with them for more than half a century, they remarkably went unrevived until 2000, when we introduced Gotham.

Collectie

S p r i n g ’ 1 6Shop nu

LooksShop Collectie Blog Winkels Sale

Kostenloser Versand

Zahlen Per Vorkasse

Sicheres Einkaufen

Persönliche Beratung

NewsletterHier die Vorteilskommunikation für den Newsletter einfügen

JETZT ANMELDEN

Service+ 49 (0) 40 80 81 80 30 *

Mo. – Fr. von 10:00 bis 18:00 UhrSa. von 10:00 bis 16:00 Uhr

[email protected]

*0,19 € für Anrufe aus dem dt. Festnetz, Mobilfunkpreise können abweichen.

InformationenUnternehmen

Every designer has admired the no-nonsense lettering of the American vernacular, those letters of paint, plaster, neon, glass and steel that figure so prominently in the urban landscape. From these humble beginnings comes Gotham, a hard-working typeface for the ages.

Gotham celebrates the attractive and unassuming lettering of the city. New York is teeming with such letters, handmade sans serifs that share a common underlying structure, an engineer’s idea of “basic lettering” that tran-scends both the characteristics of their materials and the mannerisms of their makers. These are the cast bronze numbers that give office doorways their authority, and the markings on cornerstones whose neutral and equable style defies the passage of time. They’re the matter-of-fact neon signs that emblazon liquor stores and pharmacies, and the names of proprietors plainly painted on delivery trucks. These letters are straightforward and non-nego-tiable, yet possessed of great personality, and often expertly made. And although designers have lived with them for more than half a century, they remarkably went unrevived until 2000, when we introduced Gotham.

Spring 16 is allabout colors

Looks

Shop

Collectie

Blog

Winkels

Sale

Page 17: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 18: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are

– Brand Identity / Web Design –

Aniza Design

Page 19: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 20: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 21: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 22: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 23: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are

– Digital Lookbook Collection –

Tommy Hilfiger

Page 24: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 25: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 26: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 27: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 28: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are

– App Design –

Mini

Page 29: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 30: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 31: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 32: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are

– Digital Press-Kit –

Tommy Hilfiger

Page 33: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 34: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 35: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 36: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 37: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are

– Digital Design / Screens for Promotional Video –

Ericsson

Page 38: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 39: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 40: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are

– Branding / App Design –

BabEat

Page 41: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 42: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 43: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 44: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 45: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are

– Branding / App Design –

Velo de Ville

Page 46: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 47: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 48: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 49: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 50: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are

– Website Design –

David Verburg

Page 51: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 52: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 53: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are

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Blauer X Tommy

Page 54: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 55: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 56: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are
Page 57: Alex Aráez Art Director / Visual Designer · Cream Puffs Even though cream puffs are made with only five ingredients – eggs, butter, water, flour, and fresh cream – they are

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