alertsite - mobile performance hurdles and tips
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Visit the link below to download a free trial of AlertSite http://smartbear.com/products/web-monitoring/web-performance-management/download-alertsite-trialTRANSCRIPT
About Me• Ken Godskind
• VP, Monitoring Products
• web performance specialist
• @AlertSite_CSO (on Twitter)
• http://blog.alertsite.com
• Florida Keys fanatic
About Me
Ken Godskind
VP, Monitoring Products
web performance specialist
@AlertSite_CSO (on Twitter)
http://blog.smartbear.com
Florida Keys fanatic
2© SmartBear Software
3© SmartBear Software
We are now a part of SmartBear Software
SmartBear is all about “Improving software quality & performance”
Functional
Testing
Ava
ilab
ility
an
d
Per
form
ance
Mo
nit
ori
ng
Build ManagementA
pp
licatio
nP
rofilin
g
Peer Review
Load TestingInside
Load Testing
Outside
User Experience
Monitoring
TestManagement
Requirements
ProjectManagement
IssueTracking
Support
Collaboration
Component and
Service Testin
g
AlertSite
AlertSite
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Agenda
Speed Matters!
Mobile facts, options and expectations
Hurdles in mobile performance and some tips
A little bit of data and an example
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Technical performance is business performance
SPEED MATTERS! Ask…
Fred Wilson
TRAC Research
Alistair Croll, Sean Power, Josh
Bixby
Aberdeen, Forrester…
“What impact does Web and Mobile performance have on my business?”
KPIs
User satisfaction
Time on site
Page views
Bounce rates
Conversions
Avg. order sizes
Productivity
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Why does Mobile matter so much?Growth in SmartPhones % of mobile subscribers with a smartphone in… Q1 2010 = 23% Q1 2011 = 36% Q1 2012 (EST.) = 50% (Nielsen)
Growth in Mobile Transactions + $3 Billion in 2010 +$31 Billion in 2016 (Forrester)
Mobile Expectations Are High85% of consumers expect mobile shopping experience to be as good or better than PC (Harris Interactive and Tealeaf)
Mobile Sites Impact BehaviorMobile-optimized website can lift consumer engagement by 85% (Luth)
Mobile Commerce is Just Getting Started Mobile Commerce is just 7% of overall eCommerce sales (Forrester)
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Mobile Options
Mobile optimized websites: m-dot sitesMobile applicationsFull site
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What Do Mobile Visitors Expect
A good user experienceSame or easier commerce experience
Viewing tailored to mobile devices
Rich functionality
Fast load times
Easy search capabilities
High-availability
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Hurdles in MobileSlower networks (low bandwidth, high latency)Less screen real estateDifferent devices (iPhone, iPad, Android)
Device performanceJavascript supportAdobe Flash/MS Silverlight support/HTML5
Smaller cache sizesIs your mobile site operational?How does your site perform from diff. geographies?How does site performance differ by wireless carrier?
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Performance Tips
Have a mobile specific websiteResource optimization: reduce size & quantity
resizing imagesreduce HTTP requests (data URIs)reduce 3rd party contentavoid Iframes
Perception optimizationpre-load contentuse local storagelazy loading below the foldlayering functionality
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Benefits of Performance Optimization
Mobile Monitoring is critical to businessProactively measure user experienceImprove customer satisfaction and loyaltyReduce mean time between failure for website performance issuesIncrease conversionsIncrease page views per visitIncrease time on site Increase in revenue
Some recent mobile perf stats
0.0 2.0 4.0 6.0 8.0 10.0 12.0
BB4G3G
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3rd Party Content - example
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Mobile Web Monitoring“Over the air” monitoring of mobile WebsitesAs any of today’s popular smart devicesFrom backbone and over the air networks
AlertSite Monitoring
Web Performance MonitoringWebsite App MonitoringReal IE and Firefox BrowsersFor Rich Internet Application (e.g. Flash, Flex & AJAX)
Service MonitoringWeb services monitoring for SOAP & REST Basic services monitoring for HTTP, FTP, DNS, Ping, & round trip email
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