ale agostini:come funzionano i motori di ricerca
DESCRIPTION
Questo documento di web marketing fornisce alcuni consigli e metodi pratici per verificare lo status del posizionamento naturale sui motori di ricerca, l’uso di operatori avanzati, l’uso professionale dei motori. Bruce Clay Italia è leader nel mondo dei servizi SEO e vi supporta le aziende con consulenza web marketing di alto livello applicata alla vostra visibilità nei motori di ricerca dei 12 mercati principali. www.bruceclay.itTRANSCRIPT
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sintesisintesi : : posizionamentoposizionamento sui sui motorimotori didi ricercaricerca
Questo documento di web marketing fornisce alcuni consigli e metodi pratici per verificare lo status del posizionamento naturale sui motori status del posizionamento naturale sui motori di ricerca, l’uso di operatori avanzati, l’uso professionale dei motori.
Bruce Clay Italia è leader nel mondo dei servizi SEO e vi supporta le aziende con consulenza web marketing di alto livello applicata alla web marketing di alto livello applicata alla vostra visibilità nei motori di ricerca dei 12 mercati principali.
http://www.bruceclay.it
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From 1996 Bruce Clay isFrom 1996, Bruce Clay is a recognized expert in search engine marketing. We started studying SEWe started studying SE before Google was born!
The company is in USA (hq), Australia, Japan, Italia, Sud Africa, Svizzera, UK, India.
We wrote “Seo for Dummies”, worlwide benchmark for webbenchmark for web marketing
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Classifica migliori società di SEO e PPC (Audit di Top Seos)
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Corporate BackgroundCorporate Background
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SEO Program GoalsSEO Program Goals22
Our goal is to assist clients in their internet marketing efforts:
Ranking and Traffic
Conversion and RevenueConversion and Revenue
Cost Management
Reputation & Referrals / Links - Branding
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1) GETTING TO KNOW SEARCH ENGINES (SE)
2) READING “SE” RESULTS
3) ADVANCED “SE” OPERATORS)
4) Real time On Page Optimization4) Real time On Page Optimization
5) Questions & Answers
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2) READING “SE” RESULTS
i Most important Html Elementsi. Most important Html Elements
ii. “SE“ results: analysis of each section
iii. What does NOT get indexed?
i Bl d d hiv. Blended search
v. Location
vi. Intent
vii.History
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ImagesDoes a “SE” recognizes an image?Does a “SE” recognizes an image?
Do images get indexed?
Are images important for “SE”?
HOW does a SE recognizes an image?HOW does a SE recognizes an image?
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<description>
<title>
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Do PDF files get indexed?
Are PDF important for “SE”?
Does a SE recognizes a pdf image automatically?Does a SE recognizes a pdf image automatically?
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<PDF>
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Calendar Girl
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Image Indexing
• Take a newspaper articleScan it to create a jpg• Scan it to create a jpg
• Include that image into a PDFg• Submit that PDF to Google
S h f i f i th ti l PDF• Search for info in the article as a PDF and the article is found.
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Engagement Objects
Take a Video
Edit the text transcript and save with the image
When playing the video, search for words
Jump into the Video
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Location
Does a “SE” knows where I am searching FROM?
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Location
Does a “SE” knows where I am searching FROM?
Is YOUR location relevant for “SE”?
HOW does a SE recognizes my location?HOW does a SE recognizes my location?
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Maps: from Google to Iphone etc
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INTENT
Do SE try to guess your intent?
Is Intent important for “SE”?
HOW does a SE recognizes / guesses INTENT?HOW does a SE recognizes / guesses INTENT?
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Intent
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Pages tend to be longer, use sentences, helpful research words.
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p
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Pages tend to be shorter with bullet lists, more images, more numbers.
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g ,
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HISTORY
Do “SE” try to record your surfing history?
Is HISTORY important for “SE”?
HOW do SE record HISTORY?
HOW do I know if my computer has some cookies?
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cookies?
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Future of SearchBehavioral search
Intent-based search
Localized search
Engagement Objects™ Engagement Objects
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3) ADVANCED SEARCH OPERATORS
i. Search professionalp
ii. cache
iii.site
iv Intitleiv.Intitle
v. Inurl
vi. Link
vii Combination of advanced operatorsvii.Combination of advanced operators
viii.Page Rank
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<description>
<title>
<Copia Cache >
<URL (indirizzo
web)>
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Cache:
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The site might have
changed
Cache:bruceclay.itchanged
meantime
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site:bruceclay.it
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Inurl:
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Intitle:bruceclay
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Intitle:bruce clay
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Link:bruceclay.com
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http://videos.webpronews.com/2009/12/25/breaking down what search is/5/breaking-down-what-search-is/
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agostiniassociati.it/glocalnews4.php
F i il t t li d il li k FINE PAGINAFai il test cliccando il link a FINE PAGINA: “SPECIALE IULM: TEST USO S C U : S USOAVANZATO DEI MOTORI”
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Alessandro Agostini
www bruceclay itwww.bruceclay.it+39 02 38093223
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