VISUAL MERCHANDISING MANUAL

TABAN HASANFC VI

The Aldo Group is a Canadian corporation that owns and operates a worldwide chain of shoe and accessory stores.It has1600 stores under 4 retail banners.In May 2005 ALDO was introduced to India with the �rst store opening in Mumbai, Phoenix HighStreet.Aldo has over 10 �agship stores island-wide.

ABOUT US

CHICFEMININE

URBAN

EDGY

CHUNKYFASHIONISTA

FOUNDER :Aldo Bensadoun

OUTDOOR SIGNAGES

The outdoor signsge comprises of the brand logo.The material usedfor the signage is acrylic sheet which is back lit.Some of the other signages which are used seasonally or according to the o�ers are printed on acrylic sheets and mounted on steel stands or �xed on awindow display.

ELEMENTS

COLOUR

MATERIAL

FIXTURE

INDOOR SIGNAGES

LIGHT

FLOOR PLAN

COLOUR

MATERIAL

Materials used in the store overall is summed up in the image.

Frosted glass: Shelves and window.Acrylic sheet: Indoor signages and hotwall.Stainless steel: Accessories �xture.Wood: Nested table, window display and doors.

FIXTURE

Nested table

WINDOW FIXTURE

FIXTURE

Wall �xture Two-way �xture

Display table

WALL FIXTURE

INDOOR SIGNAGES

Acrylic sheet signages.

PACKAGING

The Box Is The Bag, by Aldo

ALDO decided to go green by eliminating the need of carry bags by designing ecological boxes which has a strap attached to act as a bag.

LIGHTS

Spot lights

Recess lights

Spot lights

Recess lights

FLOOR

The �ooring is of marble tiles.

Four way �xture

Nested table

Wall �xture

Window

Counter

Store room

Hot wall

AISLE

LIGHT PLAN

Spot light

Cove light

Recess light

Zone 1

Zone 2

Zone 3

ZONAL PLAN

FIXTURE PLACEMENT

40.0000

30.0000

6.0000

10.0000

3.0000

3.0000

2.0000

2.0000

2

22

1.0000

2

2

5.0000

7.0000

12

2

4

5.83.3

1.5

4

1.5000

1.5000

2

8.0

Store roomCounterHot wallWall FixtureNested TableWindow Display

Entrance

ELEVATIONWall 1

ELEVATIONWall 2

ELEVATIONWall 3

3DS MAXView 1

3DS MAXView 2

3DS MAXView 3

TABAN HASANFC VI

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