alcatel lucent- change the conversation
DESCRIPTION
2012 Enterprise Channel Marketing Plan, Value added distributors and indirect resellers.TRANSCRIPT
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2012 Enterprise Channel Marketing Plan Value Added Distributors & Indirect resellers
January 2012
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• PART 1
• Introduction• 2012 Channel marketing
priorities
• Sales initiatives• SMB – OXE – DATA – Installed
base
• Incentives & Rewards
• Channel development• Recruitment programs
Agenda
• BP Communities• Applications Club • Network Infrastructure Partner
Inner Circle• VAD Council
• Channel program and support
• Co-marketing
• Communication
• Synthesys
PART 1: Sales Priorities PART 2 : Channel Support
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PART 1
PART 1Sales
priorities
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Channel Marketing support to Business Priorities
Beachhead
AttackCapitalize
Sales initiatives
BP communities
BP sales rewards
Co-marketing
BP communication
• Cloud/Hosted solutions
• OPEX models• SIP federation
• OpenTouch (Business Edition and Multimedia Services)
• OXO Rich Communication Edition
• 10G Networks (data center, Core Networks and campus)
• IP/SIP Communication on Hybrid platforms
• WLAN/1G access• Installed base
evolution
Channel Development
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2012 Channel Marketing Priorities
End Customer
driven
Execution
Simplification
Engagement
co-marketingusage
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SALES INITIATIVES
A set of sales and marketing activities focusing on our Business priorities to drive 2012 business and to engage you. This can include the followings:
PROMOTIONS
Special conditions granted to you and your IRs to boost a specific product or solution. The promotions can be extended to end users. Promotions can have a limited geographical coverage
CAMPAIGN-IN-BOX
Kit of marketing and sales material designed to reach end users. The customizable kit allows you/your IRs to run your own lead gen campaign. This can be supported with the help of ALU-E via co-op funding, lead generation department or My Marketing Agency
INCENTIVES & REWARDS
Program or activities which aim at reinforcing BP commitment and to strech business activities. Incentives/rewards can be linked to promotions or just focus on BP business performances
COMMUNITY Federate and engage you and your IRs who, regardless of ypur or their status or profile, share common interests in a specific area of business.
CHANNEL DEVELOPMENT
Initiatives and tools mainly focus to recruit new BP and to reach new potential BP to address a specific market, and increase ALE solutions awareness
Definitions
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Are youseekingprofit orpossibility?
Sales initiatives
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Sales initiatives 2012
1 | SMB OXO RCE/DATA
2 | Mid Market OpenTouch/OXE
3 | Network Infrastructure Convergence & Data Center
4 | Installed Base (Transform) OXE/OXO
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Objectives • Boost SMB business (6 to 100 users)• Enable and energize resellers/partners• Create end-customer awareness and demand
PROMOTIONS
OXO Upgrade • Discount on software licenses (Greeting, Mobility, IP transformation) *
Replace to OXO • Communication suite for free, attractive price on all Software licences *
LAN + OXO-IP + WLAN + IP phones • Voice & data convergence solution
AWARENESS CAMPAIGN • « Did you know …» on social media
CAMPAIGN-IN-A-BOX
• «The secret of productivity » (generic SMB solution)• «Transform your equipment, Transform your Business » (installed base) *
INCENTIVES & REWARDS
Vitalize • 25 pts per K€ on OXO (greenfield & Installed Base)/ 20pts per K$• 50 pts per MyIC phone
CHANNEL DEVELOPMENT
Indirect resellers • Recruitment kit for you and special offer for your new IR
SMB
* Transform
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SMB « boost plan »
• Awareness campaign: « Did You Know? »• Weekly message targeting End Users
• Facebook, Twitter, Linkedin, BP web site …
• Ready-to-use banners & text in 6 languages (FR, DE, GB, SP, IT, P)
• End customer «Campaign-In-a-Box»• Ready-to-use and customizable set of tools available in 5 languages
• « The secret of productivity »• 2 emailers, signatures, copy blocks, banners
• « Transform you equipment, Transform your business »• 4 emailers, signatures, banners, invitation
• Sales Rewards for your IRs with Vitalize on OXO sales (greenfield
& Installed Base)• 25 Vitalize points per 1K€ of sales (20 Vitalize points per 1K$ of sales)
• 50 Vitalize points per set (MyIcPhone)
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• Promotions : TRANSFORM program
• Upgrade former OXO to 8.1 release (Actis)• Promotion on greeting, mobility licenses (-40%)
• IP user licenses for free (up to 40)
• Replace former 4100/4200 to OXO (Promo code)• Communication suite for free
• All software licenses (CC30) at WPL -75%
• Promotion: Convergence for SMB• Special discount on OmniSwitch + OXO RCE IP + WLAN + IP Phones
• Recruitment program for Indirect Resellers• Accelerate the ROI for the new partner
• Recruitment campaign kit to manage with the country channel (Sales & marketing)
SMB « boost plan » (2)
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Mid MarketSales
initiatives
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Objective Boost Mid Market sales for OmniPCX Enterprise and for OpenTouchTM targeting greenfield and installed base
PROMOTIONS
OpenTouchTM • Special Lab & demo offer• BP In-house conditions for OpenTouchTM BE and MS• Migration for BiCS or OXE to OpenTouchTM *
OmniPCX Enterprise • IP For free / IP Centralization / Migration and upgrades to OXE R10*• Multi-year services offer when migrating
Visual Collaboration • Benefit from 7 % discount on all Visual Collaboration catalogue• Get for your customer an LG executive device for Free
CAMPAIGN-IN-A-BOX
OpenTouchTM & Visual Collaboration (awareness campaign) «Transform your equipment, Transform your Business » *
COMMUNITY Applications club (open to registered IRs)• BP community for Communications (Webinars, social media, etc.)
INCENTIVES & REWARDS
Vitalize VIP Gifts • 10 quarterly reward (customer project based)
Vitalize • 25 pts per K€ for migration to OTBE or OXE / 20pts K$*• 50 pts per MyIC phone
Mid Market
* Transform
* Transform
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OpenTouch™
• End customer «Campaign-In-a-Box» • “Multiples Devices, Multiples Communications, One Conversation”
• Emailer, copy blocks, banners, subheads
• Available in EN, DE, FR, IT, SP
• Special BP offer• OpenTouch Business Edition Lab & demo covered at 100% with coop (Q1 ’12)
• Aggressive “in house offer” for OpenTouch BE or OpenTouch MS
• Sales Rewards:• Quarterly 10 Vitalize VIP Gifts for the largest OpenTouch™ sales (WW) (based on
customer project report)
• 25 Vitalize points per K€ (20 Vitalize points per 1K$ of sales) for migration to OpenTouch™
• 50 Vitalize points per MyIC phone
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• End customer «Campaign-In-a-Box»
• “More than Video Conferencing; Visual Collaboration”• 2 Emailer (for mid market or Large enterprises, copy blocks, banners, subheads)
• Available in EN, (DE, FR, IT, SP in 2012)
• Promotions• LG EXECUTIVE DEVICE for Free
• Marketing tools available (eMailer, White Paper)
• Price discount of 7 % on all Visual Collaboration catalogue
Visual Collaboration
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Network Infrastructure
Sales initiatives
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Objectives Sustain network infrastructure growth in Convergence and Data Center markets. Develop sales in SMB market
PROMOTIONS
M&L Enterprises: Convergence solution: Q2• OS6450 + 802.11n AP
SMB: Convergence solution H1• OXO/IP + OS6400/OS6250 + WLAN + IP phones
CAMPAIGN-IN-A-BOX
Convergence/OS6900/10G « The Core challenge »Data Center awareness campaign
INCENTIVES & REWARDS
Vitalize VIP Gifts • 10 quarterly rewards for best projects
COMMUNITY Partner Inner Circle (open to registered IRs)• ALE BP community for NI (Webinars, News alerts, web site, etc.)
CHANNEL DEVELOPMENT
Indirect resellers • Recruitment campaign kit for you with special offer for IRs
Network Infrastructure
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Network Infrastructure
• End customer «Campaign-In-a-Box»
• The « Core challenge » (Convergence)• Email (3 email templates), Banners, web pages, copy blocks, white
papers
• Available in 4 languages (FR, GB, SP, DE)
• « Data Center switching solution » (Data Center)• Email (2 email templates (in PDF + HTML), confirmation email,
web banners, copy blocks
• Language: EN
• Sales Rewards:• Quarterly 10 Vitalize VIP Gifts for the largest deals (customer
project based )
• Promotions• Convergence solution for MLE: OS6450 + WLAN 802.11n
AP
• Convergence solution bundle for SMB: OS6xxx + OXO RCE IP + WLAN + IP phones
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Installed base Sales
initiatives
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Objectives Protect and develop the renewal of the installed base Accelerate the natural upgrade or migration cycle
PROMOTIONS
Replace • Move to OXO RCE
Upgrade • OXO, 4400 to OXE, OXE to OpenTouch, • IP for FREE
CAMPAIGN-IN-A-BOX
SMB & Mid-Large « Transform you equipment, transform your business »
INCENTIVES & REWARDS
Vitalize • 25 pts per K€ for migration and upgrade business /20 pts K$
Installed base “Transform”
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TRANSFORM
• Cross market segment program for SMB, MLE, Communication and Network to address the installed base
• End customer «Campaign-In-a-Box»• “Transform Your Equipment, Transform Your Business”
• Emailers series targeting Small & Medium Businesses (4 emailers), Mid & Large Enterprises (4 emailers), banners, email signature
• Language: EN, DE, FR, IT & SP
• New emailers and new sales tools (H2):
• Promotions: • Replace, Migrate or Upgrade (see SMB, MLE or Networks initiatives)
• Sales Reward: • 25 Vitalize points per 1K€ of sales (20 Vitalize points per 1K$ of sales)
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Are youseekingprofit orpossibility?
BP Loyalty & Rewards programs
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• Major Improvements • New look and feel, new Catalogs with new categories
• New regional catalogs including vouchers for all countries
• Company catalog removed (Only catalog for «individual »)
• VAD can transfer points to the IRs
• New key features • Points transfer validation by the CSM
• Points Validity date (day/month)
• Individual points are valid from transfer date year 1 until end of calendar year 2 (Example: points transferred in March 2012 are valid until end of December 2013 )
• Automatic monthly report sent by email to your VIM and individuals
New VITALIZE 2012 – To Revitalize VITALIZE New website
April 2012
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Reward program 2012
• Reward 20 Top Business partners WW
• All inclusive trip for two people per winning company
• Reward the highest deals per Quarter
• VIP Gifts*• 10 V.I.P Gifts for Network• 10 V.I.P Gifts for
OpenTouch • 10 V.I.P Gifts for OXE
* Customer project based
2
• Installed base: 25 points per 1K€ of Sales – 20 points per USDK
• SMB: 25 points per 1K€ – 20 points per K$
• My IC Phone 50 points per set
• Business Partner registration is mandatory to get any rewards• One unique registration form on the Business Portal• Registration closure end of March 2012
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• Objectives:
• We need you to engage in 2012 marketing initiatives
• Mandatory to get any rewards (Vitalize points, Top Performers)
• Mandatory to access some promotions (Transform replace to OXO)
• One stop registration for all channel marketing initiatives
• Registration form available on the Business Portal (Sales Accelerator page)
• You are invited to register for 2012 initiatives and programs • 2011 registration is not valid for 2012
• Channel Sales and Local Channel Marketing have to validate your request
• Registration must be performed prior to end of Q1’12
Marketing initiatives 2012Registration
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Are youseekingprofit orpossibility?
Channel Development
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RECRUITMENTIndirect Resellers
• Objectives: • Ease recruitment of Indirect Resellers to sell OXO or Data
• Speed-up the accreditation lead-time and ROI
• Content:• Free ACFE training for one engineer of new IR
• Back end Rebate on sales target achievement
• “CAMPAIGN IN A BOX” for recruitment: (updated in Q2 ’12)
• Emailer, invitation, kakemono, Telesales script
• Language: EN, DE, FR, IT & SP
• Process:• Sign the Alcatel-Lucent Indirect reseller Charter and fill-in the program request
form
• Fulfill accreditation according to Convergence Partner Program Rules within 6 months from the Charter signature (ACFE Certification / 1 sales training / Purchase your Lab and Demo equipment)
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PART 1
PART 2Channel support
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Are youseekingprofit orpossibility?
BP Communities
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Events•Vision /Pre
announcement•Meet with experts•Build your network
Sales Programs
•Promotions•Mkg /communication
tools•Campaign•Rewards…
Webinars•Every month•Live and recorded
sessions•All products and
solutions•Live Q&A sessions
NI PIC Alerts• Pro active info push• Up to date information on products, solutions, services, training, etc
• Promo…
• New BP database• Webinars for pre sales• Social media
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Advisory Board• Exchange with experts• Best Practices• Hot topics follow up
Sales Programs Support
•Promotions•Mkg /communication
tools•Sales Speech •Rewards…
Webinars• Every two weeks• Live and recorded
sessions• All applications topics
covered• Live Q&A sessions
Social Media• Private Facebook
page• Up to date
information• Expert videos &
testimonials• Daily life of our club
and activities
• Webinars for pre sales• Virtual event to all and especially for emerging market • Advisory Board with most important BP contributors
Virtual event• Dedicated
information• Dedicated booth• Exchange &
discussions
(TBC)
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Council sessions•Vision /Pre
announcement•Hot topics follow up•Meet with experts•Reinforce the
community•Best practice•Share experiences•Exchanges
Solutions & Sales programs presentations
•Pre-announcement•Solutions & offer•Mkg /communication
tools•Logistics, services,
finances•Ale support
Webinars•Each quarter•All products and
solutions•VAD Council follow
up•Live Q&A sessions•Live exchanges
• Nurture the panel of 14 VAD in a clubbing spirit
• 2 dedicated sessions per year
• Themed VAD Council sessions: to renew & to reinforce the community
• Enlarge community to new members
Virtual event/booth • Dedicated information• Dedicated booth• Personal access code• Social media ( linked in , other?)
(TBC)
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Are youseekingprofit orpossibility?
Channel program
and support
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NEW
• Google map
Partner Locator
• Design
• Search
• Accreditation Details
• Lead Generation Option
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Are youseekingprofit orpossibility?
Co-marketing
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• Co-op Improvements
• New and simplified categories
• Better visibility and easier activities follow up
• Co-op new rules
• 3rd level of validation mandatory from 10 K€ and/or the reimbursement amount requested is > 50%
• Automatic pop up when the requested amount is > 50%
• BP Marketing plan mandatory
Co-op Program
Co-op funds re-focused on Marketing activities• 2012 Target : Minimum 60% of co-op to be used for End Customer activities
• Limit the 100 % co-op reimbursement to MMA, ALE event, goodies, brochures
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• You run marketing activities on its own
• Or ALE Telemarketing / Telesales offer*• A Service Center supporting both Marketing & Sales
• A network of certified agents • Data Base qualification• Lead Generation• Sales Generation
• Or MyMarketingAgency• Comprehensive marketing support
• Push campaigns and online content
• Empowering your IRs to execute campaigns
Business Partner Support using Co-op
*Global Telemarketing Service Center
Co-op
up to 50%
Co-op
up to 100%
Co-op
up to 100%
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Are youseekingprofit orpossibility?
BP Communicatio
ns
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Here it is!January 2012 signals the first issue of the brand new Partner Focus newsletter. Straight to the point: with a new layout, new ergonomics, new outline, new captions, new toolbar access, everything has been redesigned to keep Partners on top of communications news in just a few clicks – It’s a great time saver Be informed of local information: Discover the new section “Latest from Your Region” available under “News & Events” in the main toolbar. It will tell Partners what’s happening in their country or area – a much wanted feature
New main toolbar at a glance!
NEW
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Access to information on your mobile
In 2012, launch MyDynamicLink WW where possible
Objectives
Facilitates sales business life by providing selective, up to date and real time information, anytime, anywhere
What is it Application embedded in a GSM with dedicated information about Alcatel-Lucent Enterprise
Target Sales / Pre-sales / Marketing
Update Monthly through SMS /URL to download
Content Promo & incentives / News & Events / Product & Solutions
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Are youseekingprofit orpossibility?Synthesis
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Promotion overview ObjectivesTarget
SolutionProcess Benefits Validity
SMB
Replace former ALU SMB solutions to OXO
Renew former communication solutions
OXO EbuyFree and
WPL – 75% (CC30)
June , 30th 2012
Upgrade OXO: Greeting & Mobility Apps
Up sell applications when migrating OXO
OXO ACTIS WPL – 40%June , 30th 2012
ML
Upgrade 4400/OXE to OXE / BiCS
Renew former communication solutions
OXE / BiCS ACTIS Up to – 40%June , 30th 2012
Upgrade OXE/BiCS to OpenTouchTM BE
Renew former communication solutions OpenTouchTM BE ACTIS Per user licence
June , 30th 2012
AllIP User License for Free (Upgrade)
Ease IP evolution OXE/OXO/OpenTouchTM ACTIS Free
June , 30th 2012
ML
LG EXECUTIVE device for free!
Speed up video salesVisual
CollaborationManuel process
Device for freeJune, 30th
2012
Video Collaboration Sales Booster
Encourage the adoption of video
Visual Collaboration
SDR /Promo code
- 7% of WPLJune, 30th
2012
Conversation seeding for 5 to 30 users
Provide complete Unified Communication offer for seeding
OXE / BiCS EbuyAgressive Net
price
June , 30th 2012
My TeamWork for 1€ / 1 USD
Push adoption of Instant Message, presence
OXE ACTIS Almost for freeJune, 30th
2012
All
Data LAN + OXO-IP+ WLAN + IP phones for SMB *
Convergence boost for SMB Network/OXO Promo code Special discount H1 2012
LAN + WLAN LME Improve ypur LAN to take full benefit of WiFI 802.11n
Network N/A Special discount Q2 2012
Promotions
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SOLUTIONS OBJECTIVES TELL SELLLANGUAG
ES
WHERE TO FIND
IT?
LAUNCHED IN
OpenTouchTM
- Awareness- Generate leads
Multiples devices, multiple communications, one conversation
OpenTouchTM
EN (available)FR, DE, SP, IT (in progress)
BPWS available
Visual Collaboration
- Awareness- Generate leads
More than video conferencing: visual collaboration
Visual Collaboration
solutions
EN (available)FR, DE, SP, IT (in progress)
BPWS available
DATA Center Switching
- Awareness- Generate leads
The world’s first application-fluent switching fabric
OmniSwitch 10K,
OmniSwitch 6900,
OmniSwitch family
EN BPWS available
Convergence/Omniswitch 6900
- Awareness- Generate leads
10GigE migrationOmniSwitch
6900EN, FR, DE, SP
BPWS available
Transform
- Protect Installed base- Generate leads
Transform your equipment, transform your business
OmniPcx Office,
OmniPcx Enterprise,
BiCS
EN, FR, DE, SP, IT
BPWS available
OXO RCE- Awareness- Generate leads
The secret of productivity
SMB Solutions
EN (available)FR, DE, SP, IT (in progress)
BPWS available
CAMPAIGN IN A BOXOVERVIEW
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Advisory BoardSales Programs Support
Webinars
Social Media
Virtual event
BP Communities
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facebook.com/ALUEnterprise
twitter.com/ALUEnterprise
youtube.com/user/AlcatelLucentCorp
www.alcatel-lucent.com/enterprise
https://engage.alcatel-lucent.com/groups/channel-marketing
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• OpenTouch Lab & Demo Promotion
• OpenTouch « In house » promotion
• OpenTouch Campaign in a box
• Visual Collaboration promotion
• Visual collaboration campaign in a box
• NI Convergence campaign in a box
• NI Data center campaign in a box
• MyMarketingAgency
Back up slides
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Objective: Demonstrate your customers the New Conversation solution !
Offer: The package can be covered via Co-op at 100 %
Duration: March 2012
Regions: EMEA, CALA, APAC
OPENTOUCH™Lab and Demo Package
OpenTouch™
BusinessEdition
Sales categoryProduct
designation
Discount applied on
WPL for VAD
Recommended
discount on WPL for
IR
Sales category A Hardware OXO & OXE 75% 70%
Sales category AA45 OpenTouchTM BE 75% 70%
Sales category B-CApplications and software
95% 90%
Sales Category D-EALE Telephone sets, DECT , My IC phones*
65% 60%
GETS GETS 65% 60%
Fax server Fax server 95% 90%
Sales category N02Software Evolution Services (SES)
100% N/A
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Objective: We grant you attractive conditions to purchase the OpenTouchTM (BE or MS) for your own premise and start using “what you sell”!
Offer: See table
Duration: December 2012
Regions: EMEA, CALA, APAC
OPENTOUCH™In-House system
OpenTouch™
BusinessEdition
Sales category Product designationDiscount
applied on WPL for VAD
Sales category A Hardware OXO & OXE 75%
Sales category AA45 OpenTouchTM BE 75%
Sales category B-CApplications and software
85%
Sales Category D-EALE Telephone sets, DECT , My IC phones*
55%8082 limited to
5
Sales category N02Software Evolution Services (SES)
80 %(first year)
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CAMPAIGN IN A BOX
OPENTOUCHTM
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Target Audience• Alcatel-Lucent Enterprise
customers- Business Line Manager: operations,
back office, marketing, sales- Technical Decision Makers: IT,
applications manager• Greenfield prospects
Available LanguagesEnglish, French, German, Spanish, ItalianObjectives
• Generate OpenTouchTM leads for sales follow up.
• Establish Alcatel-Lucent Enterprise as an innovator in multimedia voice communication and generate awareness of OpenTouchTM.
MULTIPLES DEVICES, MULTIPLE COMMUNICATIONS, ONE CONVERSATION
9 million lines to address
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VISUAL COLLABORATIONPROMOTIONS
Additional 7% discount+
LG executive device for free
Description:You will benefit from 7 % discount on all visual collaboration items*. In addition, if your Visual Collaboration project includes more than 15 k€ of LS solutions, you will get for free one LG Executive system (WPL 3344 €) for your customers.
Your Benefits:• Encourage many people to adopt the visual solutions
• Help you to close your Visual Collaboration deals more rapidly
Marketing tools:Web banners, Emailers available
* Services excluded
What is an LG Executive system?It is a LG display with a high definition fixed focus camera mounted on top, a microphone and point to point video with Video Conference .
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VISUAL COLLABORATION
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Objectives• Create demand for Alcatel-Lucent Visual
Collaboration Solutions.• Generate awareness in the market for
Alcatel-Lucent as a video communications provider.
• Create space for Alcatel-Lucent in a market dominated by two vendors: Cisco and Polycom.
Target Audience• Large Enterprise (1500+)
- CFOs/COOs- IT Buyers/Managers• Medium-sized Enterprise (200-
1500, with a focus on 200-750 range)- Business Line Managers- IT Buyers/Managers
Available LanguagesEnglish, French, German, Spanish, Italian
CAMPAIGN IN A BOX
MORE THAN VIDEO CONFERENCING: VISUAL COLLABORATION
16 % yearly growth
(Gartner)
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DATA CENTER SWITCHING
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Objectives• Generate leads for Data Center Switching,
and better enable sales teams.• Generate awareness of Data Center
Switching and to position Alcatel-Lucent Enterprise as an ideal choice for Data Center Switching solutions.
• Position Alcatel-Lucent Enterprise as a thought leader in Data Center Switching solutions.
Target Audience• Storage Network Architect• Application Architect• Virtualization Manager• Director of Storage / Applications• IT Operations Director• Network & Infrastructure
Services • Information Systems AnalystAvailable LanguagesEnglish
CAMPAIGN IN A BOX
THE WORLD’S FIRST APPLICATION-FLUENT SWITCHING FABRIC
22.5 million ports in 2010 with growth of
119.4% (Gartner)
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CONVERGENCE/OMNISWITCH 6900CAMPAIGN IN A BOX
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Objectives
Target Audience
Available Languages
10 GIGE MIGRATION – CORE CHALLENGE
90% of IT server interfaces will be
10GE by 2014 (Dell’Oro)
• Capitalize on the convergence opportunity driven by the 10GigE migration.
• Create awareness and educate the audiences about this opportunity.
• Generate demand for OmniSwitch 6900 in converged network.
English, French, German, Spanish
• Primary- BDM’s (CIO’s, VP/Director of IT,
Networking, Infrastructure, IT Managers+)
• Secondary- TDM’s (Network Administrators,
Desktop IT VOIP/Collaboration, Infrastructure, etc)
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Are youseekingprofit orpossibility?
My Marketing Agency and GTSC
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Proactive and direct marketing support to partners to help them grow their local markets
by executing Alcatel-Lucent campaigns
MyMarketingAgency
MMA: MEA
MonAgenceMarketing: France
MMA: Global complementing existing programs. Consistent & Scalable. Executed through an agency eco-system
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Custom-built marketing activitiesBased on requirements
MyMarketingAgency Ongoing SalesManaged Service (12 months) + 30 TM day / month
MyMarketingAgency Online PlusManaged Service (12 months) + 0.5 TM day p/month
MyMarketingAgency OnlineSelf-Service (12 months)
Digital Package1 web campaign
Digital + Telemarketing Package1 web campaign + 10 TM days
Agency-led
marketing services
Self-service digital tools
MMA: PROGRAM MODEL
Today: www.mymarketingagency.net Beginning 2012:Single sign-on with Business Portal
Catalog of Services & Packages
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• 42 agents • 21 languages
GTSC Geographical coverage