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2012 Enterprise Channel Marketing Plan, Value added distributors and indirect resellers.

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Page 1: Alcatel Lucent- Change The Conversation

COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

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COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

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2012 Enterprise Channel Marketing Plan Value Added Distributors & Indirect resellers

January 2012

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• PART 1

• Introduction• 2012 Channel marketing

priorities

• Sales initiatives• SMB – OXE – DATA – Installed

base

• Incentives & Rewards

• Channel development• Recruitment programs

Agenda

• BP Communities• Applications Club • Network Infrastructure Partner

Inner Circle• VAD Council

• Channel program and support

• Co-marketing

• Communication

• Synthesys

PART 1: Sales Priorities PART 2 : Channel Support

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PART 1

PART 1Sales

priorities

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Channel Marketing support to Business Priorities

Beachhead

AttackCapitalize

Sales initiatives

BP communities

BP sales rewards

Co-marketing

BP communication

• Cloud/Hosted solutions

• OPEX models• SIP federation

• OpenTouch (Business Edition and Multimedia Services)

• OXO Rich Communication Edition

• 10G Networks (data center, Core Networks and campus)

• IP/SIP Communication on Hybrid platforms

• WLAN/1G access• Installed base

evolution

Channel Development

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2012 Channel Marketing Priorities

End Customer

driven

Execution

Simplification

Engagement

co-marketingusage

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SALES INITIATIVES

A set of sales and marketing activities focusing on our Business priorities to drive 2012 business and to engage you. This can include the followings:

PROMOTIONS

Special conditions granted to you and your IRs to boost a specific product or solution. The promotions can be extended to end users. Promotions can have a limited geographical coverage

CAMPAIGN-IN-BOX

Kit of marketing and sales material designed to reach end users. The customizable kit allows you/your IRs to run your own lead gen campaign. This can be supported with the help of ALU-E via co-op funding, lead generation department or My Marketing Agency

INCENTIVES & REWARDS

Program or activities which aim at reinforcing BP commitment and to strech business activities. Incentives/rewards can be linked to promotions or just focus on BP business performances

COMMUNITY Federate and engage you and your IRs who, regardless of ypur or their status or profile, share common interests in a specific area of business.

CHANNEL DEVELOPMENT

Initiatives and tools mainly focus to recruit new BP and to reach new potential BP to address a specific market, and increase ALE solutions awareness

Definitions

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Are youseekingprofit orpossibility?

Sales initiatives

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Sales initiatives 2012

1 | SMB OXO RCE/DATA

2 | Mid Market OpenTouch/OXE

3 | Network Infrastructure Convergence & Data Center

4 | Installed Base (Transform) OXE/OXO

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Objectives • Boost SMB business (6 to 100 users)• Enable and energize resellers/partners• Create end-customer awareness and demand

PROMOTIONS

OXO Upgrade • Discount on software licenses (Greeting, Mobility, IP transformation) *

Replace to OXO • Communication suite for free, attractive price on all Software licences *

LAN + OXO-IP + WLAN + IP phones • Voice & data convergence solution

AWARENESS CAMPAIGN • « Did you know …» on social media

CAMPAIGN-IN-A-BOX

• «The secret of productivity » (generic SMB solution)• «Transform your equipment, Transform your Business » (installed base) *

INCENTIVES & REWARDS

Vitalize • 25 pts per K€ on OXO (greenfield & Installed Base)/ 20pts per K$• 50 pts per MyIC phone

CHANNEL DEVELOPMENT

Indirect resellers • Recruitment kit for you and special offer for your new IR

SMB

* Transform

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SMB « boost plan »

• Awareness campaign: « Did You Know? »• Weekly message targeting End Users

• Facebook, Twitter, Linkedin, BP web site …

• Ready-to-use banners & text in 6 languages (FR, DE, GB, SP, IT, P)

• End customer «Campaign-In-a-Box»• Ready-to-use and customizable set of tools available in 5 languages

• « The secret of productivity »• 2 emailers, signatures, copy blocks, banners

• « Transform you equipment, Transform your business »• 4 emailers, signatures, banners, invitation

• Sales Rewards for your IRs with Vitalize on OXO sales (greenfield

& Installed Base)• 25 Vitalize points per 1K€ of sales (20 Vitalize points per 1K$ of sales)

• 50 Vitalize points per set (MyIcPhone)

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• Promotions : TRANSFORM program

• Upgrade former OXO to 8.1 release (Actis)• Promotion on greeting, mobility licenses (-40%)

• IP user licenses for free (up to 40)

• Replace former 4100/4200 to OXO (Promo code)• Communication suite for free

• All software licenses (CC30) at WPL -75%

• Promotion: Convergence for SMB• Special discount on OmniSwitch + OXO RCE IP + WLAN + IP Phones

• Recruitment program for Indirect Resellers• Accelerate the ROI for the new partner

• Recruitment campaign kit to manage with the country channel (Sales & marketing)

SMB « boost plan » (2)

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Mid MarketSales

initiatives

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Objective Boost Mid Market sales for OmniPCX Enterprise and for OpenTouchTM targeting greenfield and installed base

PROMOTIONS

OpenTouchTM • Special Lab & demo offer• BP In-house conditions for OpenTouchTM BE and MS• Migration for BiCS or OXE to OpenTouchTM *

OmniPCX Enterprise • IP For free / IP Centralization / Migration and upgrades to OXE R10*• Multi-year services offer when migrating

Visual Collaboration • Benefit from 7 % discount on all Visual Collaboration catalogue• Get for your customer an LG executive device for Free

CAMPAIGN-IN-A-BOX

OpenTouchTM & Visual Collaboration (awareness campaign) «Transform your equipment, Transform your Business » *

COMMUNITY Applications club (open to registered IRs)• BP community for Communications (Webinars, social media, etc.)

INCENTIVES & REWARDS

Vitalize VIP Gifts • 10 quarterly reward (customer project based)

Vitalize • 25 pts per K€ for migration to OTBE or OXE / 20pts K$*• 50 pts per MyIC phone

Mid Market

* Transform

* Transform

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OpenTouch™

• End customer «Campaign-In-a-Box» • “Multiples Devices, Multiples Communications, One Conversation”

• Emailer, copy blocks, banners, subheads

• Available in EN, DE, FR, IT, SP

• Special BP offer• OpenTouch Business Edition Lab & demo covered at 100% with coop (Q1 ’12)

• Aggressive “in house offer” for OpenTouch BE or OpenTouch MS

• Sales Rewards:• Quarterly 10 Vitalize VIP Gifts for the largest OpenTouch™ sales (WW) (based on

customer project report)

• 25 Vitalize points per K€ (20 Vitalize points per 1K$ of sales) for migration to OpenTouch™

• 50 Vitalize points per MyIC phone

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• End customer «Campaign-In-a-Box»

• “More than Video Conferencing; Visual Collaboration”• 2 Emailer (for mid market or Large enterprises, copy blocks, banners, subheads)

• Available in EN, (DE, FR, IT, SP in 2012)

• Promotions• LG EXECUTIVE DEVICE for Free

• Marketing tools available (eMailer, White Paper)

• Price discount of 7 % on all Visual Collaboration catalogue

Visual Collaboration

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Network Infrastructure

Sales initiatives

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Objectives Sustain network infrastructure growth in Convergence and Data Center markets. Develop sales in SMB market

PROMOTIONS

M&L Enterprises: Convergence solution: Q2• OS6450 + 802.11n AP

SMB: Convergence solution H1• OXO/IP + OS6400/OS6250 + WLAN + IP phones

CAMPAIGN-IN-A-BOX

Convergence/OS6900/10G « The Core challenge »Data Center awareness campaign

INCENTIVES & REWARDS

Vitalize VIP Gifts • 10 quarterly rewards for best projects

COMMUNITY Partner Inner Circle (open to registered IRs)• ALE BP community for NI (Webinars, News alerts, web site, etc.)

CHANNEL DEVELOPMENT

Indirect resellers • Recruitment campaign kit for you with special offer for IRs

Network Infrastructure

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Network Infrastructure

• End customer «Campaign-In-a-Box»

• The « Core challenge » (Convergence)• Email (3 email templates), Banners, web pages, copy blocks, white

papers

• Available in 4 languages (FR, GB, SP, DE)

• « Data Center switching solution » (Data Center)• Email (2 email templates (in PDF + HTML), confirmation email,

web banners, copy blocks

• Language: EN

• Sales Rewards:• Quarterly 10 Vitalize VIP Gifts for the largest deals (customer

project based )

• Promotions• Convergence solution for MLE: OS6450 + WLAN 802.11n

AP

• Convergence solution bundle for SMB: OS6xxx + OXO RCE IP + WLAN + IP phones

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Installed base Sales

initiatives

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Objectives Protect and develop the renewal of the installed base Accelerate the natural upgrade or migration cycle

PROMOTIONS

Replace • Move to OXO RCE

Upgrade • OXO, 4400 to OXE, OXE to OpenTouch, • IP for FREE

CAMPAIGN-IN-A-BOX

SMB & Mid-Large « Transform you equipment, transform your business »

INCENTIVES & REWARDS

Vitalize • 25 pts per K€ for migration and upgrade business /20 pts K$

Installed base “Transform”

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TRANSFORM

• Cross market segment program for SMB, MLE, Communication and Network to address the installed base

• End customer «Campaign-In-a-Box»• “Transform Your Equipment, Transform Your Business”

• Emailers series targeting Small & Medium Businesses (4 emailers), Mid & Large Enterprises (4 emailers), banners, email signature

• Language: EN, DE, FR, IT & SP

• New emailers and new sales tools (H2):

• Promotions: • Replace, Migrate or Upgrade (see SMB, MLE or Networks initiatives)

• Sales Reward: • 25 Vitalize points per 1K€ of sales (20 Vitalize points per 1K$ of sales)

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Are youseekingprofit orpossibility?

BP Loyalty & Rewards programs

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• Major Improvements • New look and feel, new Catalogs with new categories

• New regional catalogs including vouchers for all countries

• Company catalog removed (Only catalog for «individual »)

• VAD can transfer points to the IRs

• New key features • Points transfer validation by the CSM

• Points Validity date (day/month)

• Individual points are valid from transfer date year 1 until end of calendar year 2 (Example: points transferred in March 2012 are valid until end of December 2013 )

• Automatic monthly report sent by email to your VIM and individuals

New VITALIZE 2012 – To Revitalize VITALIZE New website

April 2012

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Reward program 2012

• Reward 20 Top Business partners WW

• All inclusive trip for two people per winning company

• Reward the highest deals per Quarter

• VIP Gifts*• 10 V.I.P Gifts for Network• 10 V.I.P Gifts for

OpenTouch • 10 V.I.P Gifts for OXE

* Customer project based

2

• Installed base: 25 points per 1K€ of Sales – 20 points per USDK

• SMB: 25 points per 1K€ – 20 points per K$

• My IC Phone 50 points per set

• Business Partner registration is mandatory to get any rewards• One unique registration form on the Business Portal• Registration closure end of March 2012

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• Objectives:

• We need you to engage in 2012 marketing initiatives

• Mandatory to get any rewards (Vitalize points, Top Performers)

• Mandatory to access some promotions (Transform replace to OXO)

• One stop registration for all channel marketing initiatives

• Registration form available on the Business Portal (Sales Accelerator page)

• You are invited to register for 2012 initiatives and programs • 2011 registration is not valid for 2012

• Channel Sales and Local Channel Marketing have to validate your request

• Registration must be performed prior to end of Q1’12

Marketing initiatives 2012Registration

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Are youseekingprofit orpossibility?

Channel Development

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RECRUITMENTIndirect Resellers

• Objectives: • Ease recruitment of Indirect Resellers to sell OXO or Data

• Speed-up the accreditation lead-time and ROI

• Content:• Free ACFE training for one engineer of new IR

• Back end Rebate on sales target achievement

• “CAMPAIGN IN A BOX” for recruitment: (updated in Q2 ’12)

• Emailer, invitation, kakemono, Telesales script

• Language: EN, DE, FR, IT & SP

• Process:• Sign the Alcatel-Lucent Indirect reseller Charter and fill-in the program request

form

• Fulfill accreditation according to Convergence Partner Program Rules within 6 months from the Charter signature (ACFE Certification / 1 sales training / Purchase your Lab and Demo equipment)

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PART 1

PART 2Channel support

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Are youseekingprofit orpossibility?

BP Communities

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Events•Vision /Pre

announcement•Meet with experts•Build your network

Sales Programs

•Promotions•Mkg /communication

tools•Campaign•Rewards…

Webinars•Every month•Live and recorded

sessions•All products and

solutions•Live Q&A sessions

NI PIC Alerts• Pro active info push• Up to date information on products, solutions, services, training, etc

• Promo…

• New BP database• Webinars for pre sales• Social media

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Advisory Board• Exchange with experts• Best Practices• Hot topics follow up

Sales Programs Support

•Promotions•Mkg /communication

tools•Sales Speech •Rewards…

Webinars• Every two weeks• Live and recorded

sessions• All applications topics

covered• Live Q&A sessions

Social Media• Private Facebook

page• Up to date

information• Expert videos &

testimonials• Daily life of our club

and activities

• Webinars for pre sales• Virtual event to all and especially for emerging market • Advisory Board with most important BP contributors

Virtual event• Dedicated

information• Dedicated booth• Exchange &

discussions

(TBC)

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Council sessions•Vision /Pre

announcement•Hot topics follow up•Meet with experts•Reinforce the

community•Best practice•Share experiences•Exchanges

Solutions & Sales programs presentations

•Pre-announcement•Solutions & offer•Mkg /communication

tools•Logistics, services,

finances•Ale support

Webinars•Each quarter•All products and

solutions•VAD Council follow

up•Live Q&A sessions•Live exchanges

• Nurture the panel of 14 VAD in a clubbing spirit

• 2 dedicated sessions per year

• Themed VAD Council sessions: to renew & to reinforce the community

• Enlarge community to new members

Virtual event/booth • Dedicated information• Dedicated booth• Personal access code• Social media ( linked in , other?)

(TBC)

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Are youseekingprofit orpossibility?

Channel program

and support

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NEW

• Google map

Partner Locator

• Design

• Search

• Accreditation Details

• Lead Generation Option

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Are youseekingprofit orpossibility?

Co-marketing

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• Co-op Improvements

• New and simplified categories

• Better visibility and easier activities follow up

• Co-op new rules

• 3rd level of validation mandatory from 10 K€ and/or the reimbursement amount requested is > 50%

• Automatic pop up when the requested amount is > 50%

• BP Marketing plan mandatory

Co-op Program

Co-op funds re-focused on Marketing activities• 2012 Target : Minimum 60% of co-op to be used for End Customer activities

• Limit the 100 % co-op reimbursement to MMA, ALE event, goodies, brochures

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• You run marketing activities on its own

• Or ALE Telemarketing / Telesales offer*• A Service Center supporting both Marketing & Sales

• A network of certified agents • Data Base qualification• Lead Generation• Sales Generation

• Or MyMarketingAgency• Comprehensive marketing support

• Push campaigns and online content

• Empowering your IRs to execute campaigns

Business Partner Support using Co-op

*Global Telemarketing Service Center

Co-op

up to 50%

Co-op

up to 100%

Co-op

up to 100%

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Are youseekingprofit orpossibility?

BP Communicatio

ns

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Here it is!January 2012 signals the first issue of the brand new Partner Focus newsletter. Straight to the point:  with a new layout, new ergonomics, new outline, new captions, new toolbar access, everything has been redesigned to keep Partners on top of communications news in just a few clicks – It’s a great time saver Be informed of local information: Discover the new section “Latest from Your Region” available under “News & Events” in the main toolbar. It will tell Partners what’s happening in their country or area – a much wanted feature

New main toolbar at a glance!

NEW

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Access to information on your mobile

In 2012, launch MyDynamicLink WW where possible

Objectives

Facilitates sales business life by providing selective, up to date and real time information, anytime, anywhere

What is it Application embedded in a GSM with dedicated information about Alcatel-Lucent Enterprise

Target Sales / Pre-sales / Marketing

Update Monthly through SMS /URL to download

Content Promo & incentives / News & Events / Product & Solutions

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Are youseekingprofit orpossibility?Synthesis

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Promotion overview ObjectivesTarget

SolutionProcess Benefits Validity

SMB

Replace former ALU SMB solutions to OXO

Renew former communication solutions

OXO EbuyFree and

WPL – 75% (CC30)

June , 30th 2012

Upgrade OXO: Greeting & Mobility Apps

Up sell applications when migrating OXO

OXO ACTIS WPL – 40%June , 30th 2012

ML

Upgrade 4400/OXE to OXE / BiCS

Renew former communication solutions

OXE / BiCS ACTIS Up to – 40%June , 30th 2012

Upgrade OXE/BiCS to OpenTouchTM BE

Renew former communication solutions OpenTouchTM BE ACTIS Per user licence

June , 30th 2012

AllIP User License for Free (Upgrade)

Ease IP evolution OXE/OXO/OpenTouchTM ACTIS Free

June , 30th 2012

ML

LG EXECUTIVE device for free!

Speed up video salesVisual

CollaborationManuel process

Device for freeJune, 30th

2012

Video Collaboration Sales Booster

Encourage the adoption of video

Visual Collaboration

SDR /Promo code

- 7% of WPLJune, 30th

2012

Conversation seeding for 5 to 30 users

Provide complete Unified Communication offer for seeding

OXE / BiCS EbuyAgressive Net

price

June , 30th 2012

My TeamWork for 1€ / 1 USD

Push adoption of Instant Message, presence

OXE ACTIS Almost for freeJune, 30th

2012

All

Data LAN + OXO-IP+ WLAN + IP phones for SMB *

Convergence boost for SMB Network/OXO Promo code Special discount H1 2012

LAN + WLAN LME Improve ypur LAN to take full benefit of WiFI 802.11n

Network N/A Special discount Q2 2012

Promotions

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SOLUTIONS OBJECTIVES TELL SELLLANGUAG

ES

WHERE TO FIND

IT?

LAUNCHED IN

OpenTouchTM

- Awareness- Generate leads

Multiples devices, multiple communications, one conversation

OpenTouchTM

EN (available)FR, DE, SP, IT (in progress)

BPWS available

Visual Collaboration

- Awareness- Generate leads

More than video conferencing: visual collaboration

Visual Collaboration

solutions

EN (available)FR, DE, SP, IT (in progress)

BPWS available

DATA Center Switching

- Awareness- Generate leads

The world’s first application-fluent switching fabric

OmniSwitch 10K,

OmniSwitch 6900,

OmniSwitch family

EN BPWS available

Convergence/Omniswitch 6900

- Awareness- Generate leads

10GigE migrationOmniSwitch

6900EN, FR, DE, SP

BPWS available

Transform

- Protect Installed base- Generate leads

Transform your equipment, transform your business

OmniPcx Office,

OmniPcx Enterprise,

BiCS

EN, FR, DE, SP, IT

BPWS available

OXO RCE- Awareness- Generate leads

The secret of productivity

SMB Solutions

EN (available)FR, DE, SP, IT (in progress)

BPWS available

CAMPAIGN IN A BOXOVERVIEW

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Advisory BoardSales Programs Support

Webinars

Social Media

Virtual event

BP Communities

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46

facebook.com/ALUEnterprise

twitter.com/ALUEnterprise

youtube.com/user/AlcatelLucentCorp

www.alcatel-lucent.com/enterprise

https://engage.alcatel-lucent.com/groups/channel-marketing

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• OpenTouch Lab & Demo Promotion

• OpenTouch « In house » promotion

• OpenTouch Campaign in a box

• Visual Collaboration promotion

• Visual collaboration campaign in a box

• NI Convergence campaign in a box

• NI Data center campaign in a box

• MyMarketingAgency

Back up slides

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Objective: Demonstrate your customers the New Conversation solution !

Offer: The package can be covered via Co-op at 100 %

Duration: March 2012

Regions: EMEA, CALA, APAC

OPENTOUCH™Lab and Demo Package

OpenTouch™

BusinessEdition

Sales categoryProduct

designation

Discount applied on

WPL for VAD

Recommended

discount on WPL for

IR

Sales category A Hardware OXO & OXE 75% 70%

Sales category AA45 OpenTouchTM BE 75% 70%

Sales category B-CApplications and software

95% 90%

Sales Category D-EALE Telephone sets, DECT , My IC phones*

65% 60%

GETS GETS 65% 60%

Fax server Fax server 95% 90%

Sales category N02Software Evolution Services (SES)

100% N/A

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Objective: We grant you attractive conditions to purchase the OpenTouchTM (BE or MS) for your own premise and start using “what you sell”!

Offer: See table

Duration: December 2012

Regions: EMEA, CALA, APAC

OPENTOUCH™In-House system

OpenTouch™

BusinessEdition

Sales category Product designationDiscount

applied on WPL for VAD

Sales category A Hardware OXO & OXE 75%

Sales category AA45 OpenTouchTM BE 75%

Sales category B-CApplications and software

85%

Sales Category D-EALE Telephone sets, DECT , My IC phones*

55%8082 limited to

5

Sales category N02Software Evolution Services (SES)

80 %(first year)

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CAMPAIGN IN A BOX

OPENTOUCHTM

LEARN MORE

Target Audience• Alcatel-Lucent Enterprise

customers- Business Line Manager: operations,

back office, marketing, sales- Technical Decision Makers: IT,

applications manager• Greenfield prospects

Available LanguagesEnglish, French, German, Spanish, ItalianObjectives

• Generate OpenTouchTM leads for sales follow up.

• Establish Alcatel-Lucent Enterprise as an innovator in multimedia voice communication and generate awareness of OpenTouchTM.

MULTIPLES DEVICES, MULTIPLE COMMUNICATIONS, ONE CONVERSATION

9 million lines to address

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VISUAL COLLABORATIONPROMOTIONS

Additional 7% discount+

LG executive device for free

Description:You will benefit from 7 % discount on all visual collaboration items*. In addition, if your Visual Collaboration project includes more than 15 k€ of LS solutions, you will get for free one LG Executive system (WPL 3344 €) for your customers.

Your Benefits:• Encourage many people to adopt the visual solutions

• Help you to close your Visual Collaboration deals more rapidly

Marketing tools:Web banners, Emailers available

* Services excluded

What is an LG Executive system?It is a LG display with a high definition fixed focus camera mounted on top, a microphone and point to point video with Video Conference .

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VISUAL COLLABORATION

LEARN MORE

Objectives• Create demand for Alcatel-Lucent Visual

Collaboration Solutions.• Generate awareness in the market for

Alcatel-Lucent as a video communications provider.

• Create space for Alcatel-Lucent in a market dominated by two vendors: Cisco and Polycom.

Target Audience• Large Enterprise (1500+)

- CFOs/COOs- IT Buyers/Managers• Medium-sized Enterprise (200-

1500, with a focus on 200-750 range)- Business Line Managers- IT Buyers/Managers

Available LanguagesEnglish, French, German, Spanish, Italian

CAMPAIGN IN A BOX

MORE THAN VIDEO CONFERENCING: VISUAL COLLABORATION

16 % yearly growth

(Gartner)

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DATA CENTER SWITCHING

LEARN MORE

Objectives• Generate leads for Data Center Switching,

and better enable sales teams.• Generate awareness of Data Center

Switching and to position Alcatel-Lucent Enterprise as an ideal choice for Data Center Switching solutions.

• Position Alcatel-Lucent Enterprise as a thought leader in Data Center Switching solutions.

Target Audience• Storage Network Architect• Application Architect• Virtualization Manager• Director of Storage / Applications• IT Operations Director• Network & Infrastructure

Services • Information Systems AnalystAvailable LanguagesEnglish

CAMPAIGN IN A BOX

THE WORLD’S FIRST APPLICATION-FLUENT SWITCHING FABRIC

22.5 million ports in 2010 with growth of

119.4% (Gartner)

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CONVERGENCE/OMNISWITCH 6900CAMPAIGN IN A BOX

LEARN MORE

Objectives

Target Audience

Available Languages

10 GIGE MIGRATION – CORE CHALLENGE

90% of IT server interfaces will be

10GE by 2014 (Dell’Oro)

• Capitalize on the convergence opportunity driven by the 10GigE migration.

• Create awareness and educate the audiences about this opportunity.

• Generate demand for OmniSwitch 6900 in converged network.

English, French, German, Spanish

• Primary- BDM’s (CIO’s, VP/Director of IT,

Networking, Infrastructure, IT Managers+)

• Secondary- TDM’s (Network Administrators,

Desktop IT VOIP/Collaboration, Infrastructure, etc)

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Are youseekingprofit orpossibility?

My Marketing Agency and GTSC

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Proactive and direct marketing support to partners to help them grow their local markets

by executing Alcatel-Lucent campaigns

MyMarketingAgency

MMA: MEA

MonAgenceMarketing: France

MMA: Global complementing existing programs. Consistent & Scalable. Executed through an agency eco-system

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Custom-built marketing activitiesBased on requirements

MyMarketingAgency Ongoing SalesManaged Service (12 months) + 30 TM day / month

MyMarketingAgency Online PlusManaged Service (12 months) + 0.5 TM day p/month

MyMarketingAgency OnlineSelf-Service (12 months)

Digital Package1 web campaign

Digital + Telemarketing Package1 web campaign + 10 TM days

Agency-led

marketing services

Self-service digital tools

MMA: PROGRAM MODEL

Today: www.mymarketingagency.net Beginning 2012:Single sign-on with Business Portal

Catalog of Services & Packages

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• 42 agents • 21 languages

GTSC Geographical coverage