Colour scheme – The colour scheme used in this album poster is black,

white and gold. Gold connotes royalty and it is often used as a symbol

of Jessie.J’s music, and even though the colour black goes against the

conventional pop colour scheme, it relates Nick Lacey’s repertoire of

elements theory as this colour is well known as one of the most

dominant colours that is associated with her as a singer. The artist has

also been made to match her conventional colour scheme as it suits

the ethos she is trying to portray and keeps a high consistency

throughout the poster.

Position of images – Only one image has been used on this poster and

it has been sized to take up the majority of the page. Due to the

images placement on the poster, the use of direct address is very

affective to the audience, the usage of this supports Nick Lacey’s

repertoire of elements theory as it is stereotypical of posters and

album covers from all genres. The image is central to create a sense of

symmetry; these appeal to the audience and also attract a new

audience of males as people are commonly attracted to people with

very symmetrical faces. Similar to most album posters, the record

labels have been placed in the corners of the page out of the primary

optical area of the audience.

Photography lighting – High key lighting has been placed

on the artists face and hands to make her stand out to the

audience, this is stereotypical of music posters as the artist

has usually been manipulated to make them seem like the

ideal person. To emphasise the design that she has on her

lips, her bottom lip has also made use of high key lighting to

create dominant contrast.

Position of text – The text has been placed at the bottom half of this

advert, which is conventional of music album posters. Her name as

well as the album title is the dominant contrast out of all of the text as

the colours, size and placement have been manipulated so the

audience are attracted to it. Her name is the selling point of the album

so this technique is stereotypical of album adverts. The text above the

black box also stands out as it has been placed above a contrasting

colour to make it clear for the spectator.

Guttenberg principle – Conventional techniques that are

common with album posters have been followed in this

Jessie J Poster. The Lava record label has been placed in the

dead zone of the page as more people know about

universal, and her logo as well as the artist herself has been

placed in the primary optical area as they are the main

selling points of the album.

Rule of thirds – This poster uses the rule of thirds successfully as her

lips, which are one of the many fetishized areas of a female body have

been placed in the centre box. The rule of thirds is supported as the

lips have been made black not only to match the colour scheme of the

poster and to attract the audience, but to keep that area of the poster

the first place the audience sees. Both of the J’s in her name have been

enlarged so they cross the intersecting lines of the rule of thirds, this

creates audience familiarity as her logo is consistent throughout her

work.

Typography design–The font used for the album logo is

script; this makes the poster seem like it has been signed by

her making it seem more personal towards the audience.

The rest of the typography, uses sans serif font, because of

this the audience know that this album will be stereotypical

and will follow the informal conventions that pop albums

usually share, this is an example of Neale’s mental

machinery as the industry have recycled factors that make

pop videos so popular.

Colour scheme – The colour scheme follows the stereotypical 4 colour

limit that most album posters follow, the use of green and black is

conventional of the rock genre and also creates a contrast with the

white font. The ‘Out Now’ has been made the colour red, which makes

the poster a lot more effective as despite the size of the out now, due

to it being the only use of red on the poster the audience is drawn to

that area.

Positions of images – 4 Images have been used on this poster, all have

been merged into one to create a sense of dysfunction, and the images

take up the majority of the page. Even though each image contains a

different band member, they have been rearranged to create an image

of an owl in the centre; this relates to the album name ‘Only by the

Night’ and attracts the audience into examining the poster more.

Conventions are followed on this poster as the distributor logo has

been placed in the bottom corner, in this case the Play.com logo.

Photography lighting – There isn’t a lot of use of the

photographic lighting in this poster, like most band images

the faces have been made the dominant contrast to stand

out with the use of high key lighting. The photography

lighting doesn’t really have much of an effect on this piece

as the image is in a green tone rather than the usual full

colour image, but the way green is used makes the image

seem like night vision, which would go with the theme of

the album which are ‘owls’ and ‘night’.

Position of text – The position of text uses Nick Lacey’s repertoire of

elements theory as the audience expect for the text to be placed

around the image rather than across it, this is exactly what this poster

has done. The logo is placed at the top area of the page, and the album

information is placed at the bottom, due to the logo being placed at

the top of the primary optical area, it causes the audiences to view the

entire poster rather than the bottom half that it the usual way that

posters are laid out.

Guttenberg principle – The logo has been placed above the

primary optical area, as well as the image and the album

name. Similar to most album posters the information about

the record label and distributer has been placed in the dead

zone as they are the least relevant information on the

poster. This follows Nick Lacey’s repertoire of elements

theory as this is conventional and the audience expect it.

Rule of thirds – I believe that this poster doesn’t make good use of the

rule of thirds, the usual way, especially in the rock genre, that the rule

of thirds is used is by placing the album information across the

intersecting lines, however this poster goes against stereotype and

doesn’t use this, the main focus of the rule of thirds is the intersecting

lines being placed over the Owl eyes, which relates to the album name.

Typography design–The font is consistent throughout the

poster, sans serif font is used to create an informal feel

which is stereotypical of the rock genre. The logo and

album title however have been given underscores between

each word which is unusual. The use of this makes the text

stand out from others of the same genre as with Neale’s

mental machinery they have changed the layout slightly but

kept it consistent with stereotypical posters to keep

audience familiarity.

Colour scheme – This music magazine poster uses the colours, white

and Red like pink, the colours are conventional of the genre of music

and of her gender, this works in relation to Nick Lacey’s repertoire of

elements theory. The entire colour scheme is consistent throughout

the poster which is maintaining the design and defines the pop music

genre for girls. This also makes use of Neale’s mental machinery as the

target audience have previously shown an interest in these

conventions for the pop genre, so the record label has made use of

this. .

Position of images – This poster once again goes against conventions

as the iTunes logo is placed close to the centre of the poster compared

to the usual placement in the bottom corner. The main image takes up

the majority of the page with her lips being placed in the primary

optical area in terms of the Guttenberg design principle, they have

been made quite large and the dominant contrast of the image, this

also creates audience familiarity as Taylor Swift is well known for her

lips.

Photography lighting – A lot of techniques have been used

on this poster to make Taylor Swift’s lips the first area that

the viewer looks at, whether it uses dominant contrast or

the rule of thirds. Photography lighting has been used in a

clever way on the photograph of Taylor Swift to exaggerate

her lips to the target audience. Her hat has been made to

cast a shadow over her face to make the object of desire

(the lips) stand out from the rest of her face, her faced

hasn’t been completely blacked out however it is clear that

the record label wanted to focus on the colour red to

promote this album rather than the artist herself. I believe

that her face being darkened makes the audience focus

more on different parts of the poster, making the audience

examine the poster more.

Position of text – The text placement on this poster is conventional to

most posters; it appears around the picture of the artist and all of the

important information such as the album name, artist and date of

album release is placed within the primary optical area. However the

size of the text goes against Nick Lacey’s repertoire of elements theory,

because in the pop genre it is unusual for the album name to be larger

than the artist’s name.

Guttenberg principle –The Guttenberg principle in this

poster is stereotypical of most posters of every genre, her

lips have been placed in the primary optical area, as well as

other important information about the album, including the

artists name, the release date and the album’s title. In the

dead zones, conventional of most posters the information

that isn’t essential to the album is placed in them. This

poster in terms of the Guttenberg design principle makes

use Nick Lacey’s repertoire of elements theory and Neale’s

mental machinery as the industry have kept their posters

using this design as it is very popular and the audience

expect this layout.

Rule of thirds – Her logo, her song image and the release date have all

been placed over the intersecting lines to make them one of the first

areas that the viewer. However the most obvious use of rule of thirds,

which is assisted by the dominant contrast of the area, is the lips. The

lips are one of the many fetishized areas of the female body; this is to

attract a male audience as well as female to expand her popularity. The

use of red lips also creates audience familiarity as it keeps with the red

theme she is trying to keep in this album.

Typography design – The typography design is pretty

consistent throughout the entire poster, the font is

consistent and with the use of sans serif font it connotes

being informal which is consistent with the genre pop, this

is another example of Neale’s mental machinery theory.

The use of this just one font rather than many makes the

poster seem more professional to the people who view this

poster.