Principles of Management

Group 2

ALASKA MILK CORPORATION

WHAT

is

of

1972• First to manufactured its products in the

Philippines through Holland Milk Products Inc.( HOMPI)

1976• Alaska dominated the market leader in

liquid milk production.

1977• Pioneered UHT aseptic packaging in the

country in conjunction with Tetra Pak.

1985 • Launched the production of Alaska Powdered Filled

Milk.

2007• Acquisition / licensing of the liquid canned

milk brands of Société Des Produits Nestlé S.A.

2008 - 2011 • Introduced various of its new line of

products.

2012• Alaska announces its

partnership with Friesland Campina

Celebrates…..

WHAT is

the

of

MR. MARIO G. CESARIO Graduated from Adamson

UniversityB.S. Chemical EngineeringWorked with San Miguel Corporation for 7 yearsand 5 years in Magnolia Inc. – subsidiary company of San Miguel.Currently working as Liquid Milk Plant Operations Manager at ALASKA MILK CORPORATION.

Alaska Evaporated Filled Milk & Sweetened Condensed Filled Milk

Alaska Evaporada and Condensada

Alaska Powdered Milk Pack

Products

Alaska Chocolate Powdered Milk Drink Pack

Alaska Choco! and Alaska Sweet Milk!

Alaska Fresh, Alaska Slim, Alaska Hi- Calcium Milk

ALASKA CREMA ALL-PURPOSE CREAM

KREM-TOP

STERILIZED

Alaska Nutribuild

Liberty Condensada

Alpine Evaporated Milk

Cowbell CondensadaSTRATEGIC ALLIANCES

Carnation

Milkmaid Full Cream Sweetened Condensed Milk

Controlling

Directing Staffin

g

benchmark

consolidate the experiences

Upgrade position

dynamics

analyze

look

council

evaluate

Employees union and demands

Promotions and

recognitions

Rewards and incentives

monitoring performance

Motivate

strengths and

weaknesses

measuring performance

s

RE-ORGANIZATION

Organizing

Support sales

Efficient way

Quality products

Planning

Management Functions

Strategy

inve

st

plan

nin

gdeve

lop

weaknesssystemsexecutive

risk busine

ss

atta

cks

plan

ner

Prob

lem

s anal

ysisstrength

consultantidentify

firm

learn

oppo

rtuni

ty in

tern

al

strengths

weaknessesopportunitiesthreats

firm

anal

yzethreat

exerciseaccessevaluate

capacityna

tura

lco

mpe

titio

nmat

rixhelpdiagnosis

resourcesinformationexternal

S W O T

Strengths

Manufacture Equipment

Design

Qualified

Experienced

Skilled Manpower

Robotics

Products

Loyalty

Customers

Suppliers

Well-known

Trusted

Nationwide

Technologies

Quality

Management

Brand

Distribution

Part of Royal Friesland Campina N.V., the leading dairy company in the Netherlands.

New technological innovations thereby having higher operational efficiency. Very well-known brand. Great expertise in management which enable to

perform managerial task effectively and efficiently. Availability of skilled manpower.

Weaknesses

Current events Increase

Vulnerability

Marketing

Ad campaigns

Old

Some facilities needs renovations.

Decision – making mistakes –persuaded by the current events.

High dependency on imported raw materials increases vulnerability against availability and price fluctuations.

In terms of marketing strategy, Ad campaigns not eye catching enough

Facilities

Raw Materials

Decision - Making

Strategy

Opportunities

Upgrade

Profit

Sales

Economy

Population

Demands

Technology

Distribution

Europe

Asia

Growth

New

Competitors

Slow to adopt new tech.

Continuous Growth of Philippine Economy in this year.

New equipment that the company will be using. Exporting of Alaska products in different

countries.

Continuous growth of population in our country. Competitors maybe slow to adopt new

technologies.

ThreatsCompetitors

Distribution

Products

PriceDesign

Economy

Cost of utilities

Cost of raw materials

Weak Infrastructures

Local

Rates

Population

Low education Trainin

g

Cost

Time

Europe

Competitors- Angel brand(local major competitor)

Increasing cost of raw materials Economic problems experiencing in Europe)

Economic problems- not enough infrastructure, increasing population

Cost of utilities- crude oil/diesel, electricity, water

Thank You!