alain carr - can an old dog learn new tricks?
DESCRIPTION
Alain Carr, executive vice president of A.R.I.'s Holiday Network in the US shares with TATOC conference delegates that you can indeed teach an old dog new tricks as his resorts look at new sales and marketing opportunities.TRANSCRIPT
Annual Conference
2014
The Challenge of a Legacy Resort
TATOC Annual Conference 2014 –Together We Can
Celebrating 25 Years
Alpenland St.Johann im Pongau
& Alpenland Maria Alm
St. Johann Maria Alm
143 Units
4 Gourmet Restaurants
Indoor Swimming Pool
Tennis
Spa
Fitness Center
84 Units
2 Gourmet Restaurants
Indoor pool
Bowling
Alpenland
St.Johann
ARI’ s
Holiday
Network
Daytrips
Culture
Dining
Skiing
Fitness & Rejuvenation
Herrenchiemsee Castle Ludwig’s Hall of Mirrors
Alpenland St.Johann ARI’s Holiday Network
Sold between 1984 and 1991
Flexible Use Plan
Fixed Unit Sizes
100 years
Stock
Sold between 1992 and 1996
Incorporated both St.Johann & Maria Alm
Flexible Use Plan Flexible Unit Sizes 100 Use weeks Membership Certificate
Yesterday Today
Renting was a Waste of Money
I would love to commit to go away for a week or two a year.
A Title & Deed is everything
I will give it to my kids when I die.
I can rent just as easy I need more flexibility I do not want to be tied
to anything I do not want to have
to worry about my kids taking care of this when I die.
Yesterday Today
All Guns on Sales!
My Product is for Everyone
Everyone Travels the Same
Ownership is Vital
All Eyes on the Consumer
Create a Variety of New Products that suit Buyers in Various Stages of Life.
Build in Exit Strategies for Consumers
And we must adapt or die…
TATOC
ARDA
CRDA
C.A.R.E.
EducationPoint Based ProductsShorter Termed ProductsTry It Before You Buy It ProgramsExit Strategies
• Variety of products to fit clients of
all lifestyles & demographics
• We don’t stop with travel, Gateway
provides savings in everyday life,
365 days a year
Create New Products
Be Focused on the Consumer
Put the Burden on Service
Be Forever in Sales