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Alaa Abdulrahman Elshazly Business Intelligence, DWH, ETL, Big Data, System/Business Analysis

Jeddah, Saudi Arabia

Mobile: +966 54 941 5383

E-mail: a.elshazly30@gmail.com

EXPERIENCE OVERVIEW

Results-oriented, Talented professional with over 8 years of visible achievements in both

customer-driven and technological industries, facilitated development of Business

Intelligence/Data Warehouse in large production systems at government, financial Insurance and

Banking sectors.

Part of the core team to create an enterprise data management vision and strategy to leverage

the centralized data and derived business intelligence dashboards, scorecards and reporting from

the analytics function.

Data warehousing Conceptual Expertise includes knowledge in building and enhancing Data

Marts and Warehouses, Data Modeling through Dimensional Modeling and Logical & Physical

Database Designing along with a Good Overall Knowledge on the basics of other Data

Warehousing Concepts.

Very strong analytical, technical and business skills in architecting and d esigning using ETL

applications with capabilities of processing large sets of structured, semi-structured and

unstructured data and supporting systems application architect ure.

Experience in writing Testing scripts & scenarios based on Functional & Business requirements

and solution design.

Excellent problem solving, interpersonal and communication skills with experience working in

fast paced, challenging and dynamic environment. Highly motivated with passion for learning.

PROFESSIONAL EXPERIENCE

Business Intelligence Consultant, April 2014–Present

Jeddah Municipality - Jeddah, KSA ( www.jeddah.gov.sa )

o Analyzed the business, collected and documented system requirements

o Evaluated the existing DWH and BI settings, and provided strategy, roadmap and architecture

solutions.

o Coordinated with team explaining high level design, performing quality checks on

deliverables, ensuring on time deliveries.

o Estimated effort and time of project implementation

o Performed data source analysis and Provided analysis documents on specific modules

o Designed and enhanced the Conceptual and logical data model that represent business

information and define business rules.

o Defined technical requirements for ETL initial, historical and incremental load processes.

o Developed various business models to allow users to create their own ad hoc reports.

o Solved users technical/functional issues

o Provided end-user training to educate business users on technical aspects of various business

units.

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Senior Business Intelligence Developer, Jan 2012–March 2014

ITWorx (www.itworx.com )

o Worked in various projects and managed onsite and offshore teams.

o Developed multiple enterprise DW & BI solution

o Involved in Designing the specifications, Design Documents, Data modeling and design of data

warehouse.

o Implemented BI dashboards producing different summary results based on user view and role

membership.

o Integrated various data sources of Oracle, SQL server, files ..etc, into staging area.

o Analyzed, designed, and developed ETL processes.

o Developed Test Matrices, Plans and Test Cases

Senior Business Intelligence Developer, Jul 2011–Dec 2011

Better Business Intelligence Consultancy ( http://www.bbi-consultancy.com )

o Developed data mart to support data management and BI needs for marketing team.

o Developed Ad-hoc and standard Reports/Dashboards with different Analytics Views .

o Developed, maintained, and managed all analytical and operational mission -critical business

reports.

o Created stored procedures, scripts, and packages for applying the business rules.

o Involved in Business Acceptance Testing and User Acceptance Testing.

DWH /Business Intelligence Specialist, Jul 2009-Jun 2011

Teradata-Egypt (Excel Systems) (www.teradata.com)

o Worked as an Enterprise Data warehouse team member to compile all data models into

common model.

o Involved in analysis of end user requirements and business rules based on given

documentation.

o Participated in the creation of the conceptual Enterprise data model (EDM).

o Mapped business requirements with the data requirements

o Implemented ETL process and applied business rules.

o Produced the data history and versioning design

o Involved in writing test cases, assisted Testing team.

Teaching Assistant, Dept. of Computer Science, Aug 2007 – Jun 2008

Cairo Higher Institute (http://www.cairohigherinstitute.com(

o Teaching the following courses:

C/C++ Programming Language (Basic and Advanced)

XML and Java Script (Basic and Advanced)

Java Programming Language

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PROJECTS

Project Name Project Description Tools Used

Jeddah Municipality Data Warehouse

Project Overview:

The project mission is to take advantage and utilize of a huge, historical amount data stored at municipalities databases by building an integrated platform that contains and consolidate data from around 25 apps, such as Correspondence tracking system, Financial system and incidents.

My Role:

Technical Consultant Business Analyst Team Leader

Oracle DWH

Oracle

Warehouse

Builder ETL

Jeddah Municipality BI Solution

Project Overview:

The purpose of the project is to help the municipality decision makers by analyzing the business data across the sub- municipalities, identify the needs, and many other factors as well as reporting of the operational activities.

My Role:

Technical Consultant Business Analyst Team Leader

IBM Cognos BI

Framework

Manager

Cube Designer

Cognos Studios

Makeyoon BSC solution

Project Overview:

Design and implement Cooperate strategy map scorecards including objectives, KPIs, and initiatives level.

My Role:

Business Analyst QlikView Developer

QlikView

SSIS ETL

Jeddah Municipality BI Migration

Project Overview:

The project explains the process involved and best practices in installing, configuring and upgrading from IBM Cognos BI version 8 to IBM Cognos BI 10 and apply necessary changes that shows

My Role:

Technical Consultant

Cognos 8 BI

Cognos 10 BI

Jeddah Municipality BSC Solution

Project Overview:

The project mission is to offers a proven approach to communicating business strategy throughout the municipality and measuring & managing performance against that strategy. It allows executives and business managers to instantly visualize how the business is performing against key performance indicators (KPI’s).

My Role:

Technical Consultant DWH Architect Business Analyst

Cognos

Scorecards

Oracle DWH

Jeddah Municipality BI Mobile Solution

Project Overview:

The project mission is to enables users to access the same analytics, dashboards and data they would find on a PC based solution through mobile devices such as smart phones and tablets, that offer BI-on-the-go capabilities can increase the productivity of business users, whether they're in meetings or on the road.

My Role:

Technical Consultant Team Leader

Cognos

Mobile

Active Reports

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Competitive Analysis for Telecom industry

Project Overview:

Offering DW/BI solution for telecommunication industry combined with the power of analytics in order to have competitive edge over competitors with business-critical information

My Role:

ETL Developer

Teradata 13

SAP Business

Objects

Jeddah Municipality Open Data Solution

Project Overview:

The project mission is to create a business intelligence platform for website users that shows different types of information and format that allow users to get easier, quicker and effective access to the organization data as BI self-service.

My Role:

Technical Consultant Team Leader

Cognos BI

Active Reports

Commercial International Bank (CIB) Enterprise Data Warehouse

Project Overview:

This solution provides the basis for quality analysis of available data by deriving accurate information from data. The solution is business oriented, designed to support different business needs from regulatory and daily/weekly/decade/monthly operational and management reporting.

My Role:

BI Developer BI Tester

Teradata

Database

MS BI

(SSAS&SSRS)

Financial model for Jeddah Municipality

Project Overview:

The project aimed to provide business analysis for Financial Module and trackability analysis over Oracle GRP with a BI Layer working on their existing DWH.

My Role: DWH Architect Business Analyst

Oracle GRP

Oracle DB

Holy Makkah BI Solution

Project Overview:

the project mission is to create a business intelligence platform for the Holy Makkah Municipality, by creating business metrics, analytical dashboards and reports that show different type of information.

My Role:

BI Consultant

OBIEE

Oracle DB

Sanofi Avant’s Warehouse System

Project Overview:

The main Achievement of this project is focused on analyzing the entire business process, in order to provide critical information like daily revenue, Weekly Revenue, Monthly Revenue, total sales, goals, information on employees and vision of the company developed Business Intelligence System.

My Role:

ETL Developer BI Developer

Microsoft BI

IBM Cognos BI

Egyptian Group Planning and Budgeting

Project Overview:

Corporate Food Store company, which is one of the organization that sells various number of products every day. The main aim of this project is to analyze sales of major brands with different promotional schemes and Develop Budgeting & Planning systems that allow employees to participate in planning activities with their managers.

My Role:

BSC Developer BSC Tester

IBM Cognos 10

Planning

IBM Cognos 10

Scorecards

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CONDUCTED TRAINING

o Data Warehouse &Dimensional Modeling Concepts

o IBM Cognos Business Intelligence (ETL, Modeling, Analysis, Reporting)

o IBM Cognos Balanced Scorecards

o SQL Server Integration Service (SSIS)

o Oracle Warehouse Builder (OWB)

o QlikView & QlikSense

EDUCATION

Data Warehousing and Business Intelligence Diploma 2009 Information Technology Institute (ITI), Egypt (http://www.iti.gov.eg )

Bachelor's degree in Computer Science. 2007 Cairo Higher Institute (http://www.cairohigherinstitute.com( Grade: Excellent with 1st honor degree (1st of College).

TRAINING AND CERTIFICATIONS

CERTIFICATES

2012

o IBM Certified Solution Expert - Cognos BI

IBM Cognos BI Professional

IBM Certified Developer - Cognos 10 BI Scorecards

IBM Certified Designer - Cognos 10 BI Reports

IBM Certified Developer- Cognos 10 BI Metadata Models

2011

o IBM Cognos TM1 9.5

o Oracle Database SQL Expert

o Certified Associate in Project Management (CAPM)

o Completed the Java 2 Enterprise Design (J2EEBased Environments)

o Sun Certified Programmer for the Java 2 Platform

2007

o Oracle SQL (I.S.I., Ministry of Defense)

o Oracle PL-SQL/Adv. PL-SQL (I.S.I.)

o Oracle Developer 2000 Forms (I.S.I.)

TRAINING

o Decision Support Systems (DSS)

o Business Intelligence (BI)

o Data Warehousing (DW)

o Business Performance Management

o Business Analytics (BA)

o Teradata Utilities

o Agile Development

o System Integration

o Business Statistics

o Data Mining

o Oracle DBA

o Big Data

LANGUAGES

o English: Fluent o Arabic: Mother tongue

REFERENCES

Available on request