al dewar resume & samples 2016

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  • PERSONAL STATEMENT Since joining Character Options in 2001 Ive overseen the on going development of the companys toy and game ranges including over 350 Action figures for the Dr Who line alone.

    My main impact since becoming Product Development Director has been to drive the quality of our licensed toy ranges upwards in terms of detail, price perception and overall value for money whilst still driving overall product costs down where possible by value engineering,

    and applying where possible innovative solutions be that in manufacturing or development.

    I have pushed hard to move the company relatively swiftly to a point where the majority of our sculpting and Cad work is done entirely digitally. This not only saves money but means we

    can progress from model to final tooling with no resulting loss of details.

    Innovation as well as evolution and transparency within the business are key to strong product ranges and I strive to find better and faster ways of working and communicating. To aid this process I have helped with the implementation of several in house tools to aid this process

    and to drive cultural change within the business.

    In manufacturing I have constantly tried to integrate the next generation of technologies into the product ranges. In many cases managing to take existing product and revisit it with a new twist or update. We consistently work to highly compacted development timelines of

    between 5 and 6 months, coupled with the need to work closely with key licensing companies, this means that focus and attention to detail is paramount to avoid any delays.

  • RSUM The Character Group Plc

    Aug 2001 - Present

    Position: Product Development Director

    Character Group is one of the largest UK based manufacturer and distributor of toys, games and

    licensed products

    Salary (Not disclosed)

    Director Level bonus (Discretionary Est 25% -50% yearly dependent on company Performance)

    Share Options (Discretionary)

    Responsibilities: Leading the Product Development process from concept through to manufacture. Managing the PD Department process of the Character Group product line, which include 300 - 500

    SKUs per year Toys, Novelties, Plush, Preschool and Electronic Items. Working directly with Licensing Companies to develop new and innovative licensed product lines.

    Licensed properties include: BBC, Warner, Disney, Hit Entertainment, E1, DHX Media Marvel,Lucasfilm and many others.

  • Overall responsible for design direction of all in house NPD including concept boards, 3D design elements and packaging, whether resourced internally or externally such as, model-makers, development houses, illustrators or via Far East manufacturing vendors.

    Liaising daily with our Far East Engineering Group to keep development schedules on time and within budget.

    Approving all product stages of design from sign off models through to tooling and production plus issuing and updating key personnel with any changes to product specifications.

    Managing the Packaging and Design Team of 8 persons through all development stages. Managing the PD budget, budget forecast and Project expenditure. Frequent travel to the Far East to meet with manufacturing engineers, vendors etc to discuss

    product costs and manage the Design to Manufacture stage of the business. Presenting product and product concepts in formal and informal environments. Meeting and briefing Inventors as to Character Options likely requirements. Working and presenting to key trade accounts such as Toys R Us, Tesco, Grocery chains, Argos, and


    Position: Freelance Design Consultant

    April 2001- Sept 2001 Working purely in the field of new NPD I was challenged to bring new and innovative products to the table which were specifically targeted or themed. Several of these have now been developed into on shelf products.

    Responsibilities: Disney Consumer Products Working on a variety of Toys, Games, Puzzles, Bath play, Pre-school and Floor

    Toy concepts specifically for Mattel and Hasbro. Including such Feature films as Treasure Planet, Lilo & Stitch, Mickey, Winnie the Pooh and Disney Princesss as well as other Vault characters.

    Hasbro Europe Working on The Lord of the Rings products and concepts.

  • Timeframed Ltd, Banbury, Oxford

    April 2000 January 2001

    Position: Product Manager

    Timeframed was an Internet start up company developing framed printed copy of collectable

    nostalgic items from Britains historical past for the high end collector market.

    Responsibilities Management of the product development processes from concept to manufacture. Management of the Licensed design and approval processes. Briefing of external resources such as Printers, and internal direct reports such as the Print buyer

    and In-house designers. Ensuring any photography, Art direction issues are taken care of, including access to additional

    material that may be needed to support the product.

    Marketing & Sales Working with licensors to get access to their marketing and sales channels, such as customer

    databases, catalogues, magazines, on-site retail outlets and/or their own web sites.

  • Hasbro Europe, Stockley Park, Uxbridge.

    September 1990 April 2000

    Senior Designer - New Product Development

    Hasbro encompasses traditional toys, board games, collectable cards, 3D puzzles and

    interactive games

    Product management of NPD from conceptualisation and design direction, through to manufacture

    across the Games, Puzzles, Cap Candy, Koosh, Girls & Boys Toys and Creative Play lines including the use of new or innovative technologies.

    Product Development and Design direction within of all of the above categories. Running cost reduction and cost evaluation exercises on a variety of core brands to effectively

    generate higher margin. Troubleshooting/brainstorming new NPD and New Technology concepts within all development

    categories. Relating relevant knowledge and experience in a mentoring role to other designers within R&D. Areas of specific product expertise include for Creative Play Star Wars, Art Attack and Scholastic.

    Puzzles Star Wars, Action man, Disney, S-Club Seven. Liaison with third party licensors such as Lucasfilm, Paramount, Saban, Scholastic, Art Attack and the BBC.

    Areas of Expertise include licensed product development and electronics. Budget control of R&D spend on all projects.

  • Managing the design process across the Games & Puzzle departments involving new product generation, Inventor submissions and refreshes of existing brands/skews.

    Looking at existing products to assess where these can be refreshed for the marketplace and/or given a new/broader appeal by revisiting the design.

    Working directly with Licensors in order to create new game/toy concepts. Maintaining project budgets.

    Licensed Projects included: Games - The Star Wars & Star Trek Video games, 3D card Disneys Hercules, little Mermaid, 101

    Dalmatians, and Tarzan games and puzzles also developing the 3D Mulan game/playset and various Tweenies and Insides Out products for the BBC.

    Cap Candy - Chicken Run Spin Pop candy dispensers, a range of S-Club concepts, Tweenies Koosh - Chicken Run, S-Club Seven, Girls and Winnie the Pooh products.

    Personal Skills/abilities

    Specialist Skills Licensed product development innovation. Card Engineering. Injection moulded Plastics and Electronic items. Girls products and Plush products Brand development and Electronic items.

  • Qualifications Robert Gordons University Aberdeen BA Honours Art and Design 2:1 June 1989 Second subject: Ceramic and 3D design. Perth Academy Four subjects at Higher Level and six subjects at Ordinary grade Interests Toys, Film, Television and the Arts.

    Books and Travel. Presenting and public speaking. References available on request from: Ben Rathbone - Global VP Games, Hasbro Europe. Mike Grey Product Acquisition, Games Hasbro USA. Pete Kellond - Games Development Director TOMY Europe. Personal Born : Duns, Scotland 26th May 1967 Marital status : Married Mobile/Cell : 07734 165536 Address : 6 Chertsey Lane, Staines Upon Thames, Surrey, TW18 3JS

  • 3 inch figures

  • Pull-AlongVehicles&Playsets

  • NoveltyElectronics&Ac8vityCentre

  • Plush&FeaturePlush

  • Teletubbies Toy Range 2015 2013 the extension of the Peppa Pig into an entry level 18 month plus fun world of

    range with an assortment of Wobbly characters, vehicles and deluxe Wind and Wobble playhouse each item is designed to compliment and show off the

    Weeble Wobble but never fall down aspect.

  • Bi-Licensed Peppa Pig Weebles range 2013 the extension of the Peppa Pig into an entry level 18 month plus fun world of

    range with an assortment of Wobbly characters, vehicles and deluxe Wind and Wobble playhouse each item is designed to compliment and show off the

    Weeble Wobble but never fall down aspect.

  • Weebles2015/16

  • Weebles2015/16

  • Weebles2015/16

  • Weebles2015/16

  • ClangersToyRange

  • Doctor Who 6 Action figures Started in 2005 the development of the Action Figure line currently stands at over

    300 individual characters. This makes it one of the largest figure lines of Unique characters ever produced. The introduction of the 6 scale in the UK meant

    complete ownership of the market at that figure size.

  • Doctor Who Playsets & Vehicles Ele