Choose among many Layouts Right-click on slide and select Layout

Darker colours You’re basically free to use the different

saturations of the colours, but we still recommend these second to darkest ones

Our five basic colours Yellow, Blue, Red, Green and Grey

These are the colours we use for backgrounds

Change background colour 1. Click on slide

2. Choose Format Background , 3. Select Fill and choose your colour

4. Click OK

Insert client logo 1.  Select placeholder 2.  Choose Insert from top menu 3.  Choose Picture from file 4.  Select client logo 5.  Click OK

To view drawing guides 1.  Right click on slide and select ’Grid and Guides...’

2.  Check ’Display drawing guides on screen’

3.  Select OK

Aktivér dit brand med content marketing EPiSERVER Ascend 2015

Kristoffer Okkels, Lead Digital Business Developer Mikkel Olesen, Account Director

© Creuna

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In some cases you may want background images and you can repeat the agenda throughout

the presentation and highlight the coming section

Insert image in background 1. Click on lower Picture icon

2. Find image, select OK Size of image=1500x844 px

(2000x1126 px for even better quality)

© Creuna

Dagens program

1. Hvorfor aktivere sit brand med content?

2. Hvordan gør man?

3.  Inspirerende eksempler

4. Råd og anbefalinger

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2. Choose Insert/Click Picture-button 3. Select image and click OK

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Hvorfor aktivere sit brand med content?

© Creuna

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The ultimate purpose of business is to create customers.

Peter Drucker, 1954

“

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© Creuna

Choose among many Layouts Right-click on slide and select Layout

Choose among many Layouts Right-click on slide and select Layout

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© Creuna

The ultimate purpose of business is to create customers.

Peter Drucker, 1954

“

engage

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Engagement igennem hele kunderejsen

© Creuna

discover

search investigate

compare

decision

advocate

find like love use

get support share

trust

Purchase or other action

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Choose among many Layouts Right-click on slide and select Layout

In some cases you may want background images 1. Click on Picture icon

2. Find image, select OK Size of image=1500x844 px

(2000x1126 px for even better quality)

Click Increase Indent button to get predefined ‘quote-name’ font

Brandaktivering handler om at skabe indhold, oplevelser og services, der opfylder et behov hos forbrugerne og opfordrer til aktiv involvering.

© Creuna

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Brandet Hvad er vores DNA og hvilken position ønsker vi at opnå?

Forbrugerne

Hvilke uopfyldte behov og ambitioner

har vores kunder?

autentisk og relevant aktivering af brandet

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© Creuna

co-branding

content marketing

brand ambassadors

influencer marketing

nye teknologier

apps

social media activation

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Insert image in background 1. Click on image placeholder

2. Choose Insert/Click Picture-button 3. Select image and click OK

Size of image=1500x844 px (2000x1126 px for even better quality)

Hvordan gør man?

© Creuna

Aktivér dit brand med content

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Top-PowerPoint menu

© Creuna

Aktivering af brandet

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To add pre-formatted bullet text please use the

Increase/Decrease Indent buttons found in the

Top-PowerPoint menu

© Creuna

Choose among many Layouts Right-click on slide and select Layout

To add pre-formatted bullet text please use the

Increase/Decrease Indent buttons found in the

Top-PowerPoint menu

© Creuna

Definér hvad det er for en position, I gerne vil opnå eller cementere ved at aktivere brandet.

Brand Position

Aktivering af brandet

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Lær kunderne, konkurrenterne og markedet at kende med surveys, interviews, social listening, search-analyser og desk research.

Indsigter

Aktivering af brandet

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© Creuna

0

5.000

10.000

15.000

20.000

8. feb 9. feb 10. feb 11.feb 12.feb 14. feb 15. feb 16. feb 17. feb

Twitt

er m

entio

ns

#savemarius

Her blev Marius dræbt

Rygter om at endnu en giraf skulle slås ihjel

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Identificér jeres kunders urealiserede behov. Dér, hvor I har potentiale til at skabe reel værdi og gøre en forskel.

Behov

Aktivering af brandet

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Koncept Dramatisér brandets vision ved at synliggøre hvor og hvordan I skaber værdi for forbrugerne.

Aktivering af brandet

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Eksekvering Giv konceptet vinger med en stærk kreativ eksekvering, der tager højde for både kontekst og timing.

Aktivering af brandet

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Promovering Rå viralitet var et fænomen fra 00’erne, så investér for at opnå et passende reach. Uanset hvilke kanaler du aktiverer kampagnen på.

Aktivering af brandet

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SHOW ME THE MONEY!

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Darker colours You’re basically free to use the different

saturations of the colours, but we still recommend these second to darkest ones

Our five basic colours Yellow, Blue, Red, Green and Grey

These are the colours we use for backgrounds

Change background colour 1. Click on slide

2. Choose Format Background 3. Select Fill and choose your

colour 4. Click OK

Inspirerende eksempler

© Creuna

Choose among many Layouts Right-click on slide and select Layout

Insert client logo 1.  Select placeholder 2.  Choose Insert from top menu 3.  Choose Picture from file 4.  Select client logo 5.  Click OK

To view drawing guides 1.  Right click on slide and select ’Grid and Guides...’

2.  Check ’Display drawing guides on screen’

3.  Select OK

Insert image in background 1. Click on image placeholder

2. Choose Insert/Click Picture-button 3. Select image and click OK

Size of image=1500x844 px (2000x1126 px for even better quality)

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Hvordan kan man som fødevare-brand differentiere sig på et mættet marked og skille sig ud fra tusindvis af andre opskrifts-sites?

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Insert image in background 1. Click on image placeholder

2. Choose Insert/Click Picture-button 3. Select image and click OK

Size of image=1500x844 px (2000x1126 px for even better quality)

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Choose among many Layouts Right-click on slide and select Layout

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Lader brandet træde i baggrunden ved at få influencers til at levere relevant og autentisk content.

Koncept & Eksekvering

Trods en hård konkurrence er der fortsat en stigende interesse for opskrifter blandt forbrugerne.

Indsigter

© Creuna

Målgruppen kræver inspiration i øjenhøjde – ikke nedsættende eller instruerende brand-snak.

Behov

Choose among many Layouts Right-click on slide and select Layout

Insert client logo 1.  Select placeholder 2.  Choose Insert from top menu 3.  Choose Picture from file 4.  Select client logo 5.  Click OK

To view drawing guides 1.  Right click on slide and select ’Grid and Guides...’

2.  Check ’Display drawing guides on screen’

3.  Select OK

Insert image in background 1. Click on image placeholder

2. Choose Insert/Click Picture-button 3. Select image and click OK

Size of image=1500x844 px (2000x1126 px for even better quality)

Choose among many Layouts Right-click on slide and select Layout

© Creuna

Hvordan kan man etablere en relation til travle og ombejlede kokke, når man ikke har det direkte salg til dem?

Choose among many Layouts Right-click on slide and select Layout

Insert image in background 1. Click on image placeholder

2. Choose Insert/Click Picture-button 3. Select image and click OK

Size of image=1500x844 px (2000x1126 px for even better quality)

© Creuna

Choose among many Layouts Right-click on slide and select Layout

Insert image in background 1. Click on image placeholder

2. Choose Insert/Click Picture-button 3. Select image and click OK

Size of image=1500x844 px (2000x1126 px for even better quality)

© Creuna

Choose among many Layouts Right-click on slide and select Layout

Insert image in background 1. Click on image placeholder

2. Choose Insert/Click Picture-button 3. Select image and click OK

Size of image=1500x844 px (2000x1126 px for even better quality)

© Creuna

Choose among many Layouts Right-click on slide and select Layout

Insert image in background 1. Click on image placeholder

2. Choose Insert/Click Picture-button 3. Select image and click OK

Size of image=1500x844 px (2000x1126 px for even better quality)

© Creuna

Choose among many Layouts Right-click on slide and select Layout

To add pre-formatted bullet text please use the

Increase/Decrease Indent buttons found in the

Top-PowerPoint menu

Choose among many Layouts Right-click on slide and select Layout

To add pre-formatted bullet text please use the

Increase/Decrease Indent buttons found in the

Top-PowerPoint menu

Rollen som kokkenes digitale sparringspartner er en langtidsholdbar platform, der kan eksekveres på et væld af måder.

Koncept & Eksekvering

Køkkenansvarlige lever et travlt liv, men vil gerne udvikle sig fagligt og tilegne sig ny viden. De er dog kun modtagelige, hvis man kommunikerer på en måde, der anerkender deres kompetencer.

Indsigter & Behov

© Creuna

Choose among many Layouts Right-click on slide and select Layout

Insert client logo 1.  Select placeholder 2.  Choose Insert from top menu 3.  Choose Picture from file 4.  Select client logo 5.  Click OK

To view drawing guides 1.  Right click on slide and select ’Grid and Guides...’

2.  Check ’Display drawing guides on screen’

3.  Select OK

Insert image in background 1. Click on image placeholder

2. Choose Insert/Click Picture-button 3. Select image and click OK

Size of image=1500x844 px (2000x1126 px for even better quality)

Choose among many Layouts Right-click on slide and select Layout

To add pre-formatted bullet text please use the

Increase/Decrease Indent buttons found in the

Top-PowerPoint menu

© Creuna

Choose among many Layouts Right-click on slide and select Layout

To add pre-formatted bullet text please use the

Increase/Decrease Indent buttons found in the

Top-PowerPoint menu

© Creuna

Hvordan aktiverer man sit brand, hvis man er en offentlig institution med et meget begrænset kendskab?

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d

© Creuna

Case video: https://www.youtube.com/watch?v=FYhznhhXdmM

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Udnytter ny teknologi, der sætter forbrugeren i centrum og aktiverer den passive tv-seer.

Koncept & Eksekvering

Nordmænd er patriotiske naturelskere.

Indsigter

Partnerskab med et traditionelt medie for at øge eksponeringen.

Promovering

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Insert image in background 1. Click on image placeholder

2. Choose Insert/Click Picture-button 3. Select image and click OK

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Råd og anbefalinger

© Creuna

Aktivér dit brand med content

Choose among many Layouts Right-click on slide and select Layout

To add pre-formatted bullet text please use the

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© Creuna

Aktivering af brandet

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© Creuna

Brandet Hvad er vores DNA og hvilken position ønsker vi at opnå?

Forbrugerne

Hvilke uopfyldte behov og ambitioner

har vores kunder?

autentisk og relevant aktivering af brandet

Choose among many Layouts Right-click on slide and select Layout

To add pre-formatted bullet text please use the

Increase/Decrease Indent buttons found in the

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En klar brand position er afgørende for succes med content

Udnyt muligheden og skab relevans på tværs af kunderejsen

Fortolk content i bred forstand – services er også content

Genbrug content på tværs af koncepter og målgrupper

Business casen er ofte god: tid brugt på brandet = rå værdi

Takeaways

© Creuna

2

3

4

5

1

Choose among many Layouts Right-click on slide and select Layout

Change background colour 1. Click on slide

2. Choose Format Background 3. Select Fill and choose your colour and click OK

Make a new slide to add or change the icons by using graphics from www.iconmonstr.com

Our five basic colours Yellow, Blue, Red, Green and Grey

These are the colours we use for backgrounds

Darker colours You’re basically free to use the different saturations

of the colours, but we still recommend these second to darkest ones

tak!

© Creuna

creuna.dk info@creuna.com

company/creuna slideshare.net/creuna

CreunaDanmark

creuna_dk

Kristoffer Okkels, Lead Digital Business Developer Mikkel Olesen, Account Director