akram atallah presentation from 3rd marketing & gtld strategy congress nyc

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This is the presentation Akram Atallah presented at the 3rd Marketing & gTLD Strategy Congress in New York City on March 3, 2014. It provides an update on the New gTLD Program.

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Page 1: Akram Atallah Presentation from 3rd Marketing & gTLD Strategy Congress NYC
Page 2: Akram Atallah Presentation from 3rd Marketing & gTLD Strategy Congress NYC

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Internet Corporation for Assigned Names and Numbers (ICANN)!+ Dedicated to keeping the Internet secure,

stable and interoperable + Coordinates the Internet’s

unique identifiers + Follows consensus-driven

multistakeholder model + Formed in 1998 as a not-for-profit

public-benefit corporation + Hub offices in Los Angeles, Istanbul,

Singapore and engagement offices globally

One World. One Internet.

Page 3: Akram Atallah Presentation from 3rd Marketing & gTLD Strategy Congress NYC

Our Changing World!

IPV6! Volume of Digital Data!

Regionalization!Localization !

New generic Top-Level Domains!

Internet of Things !

Page 4: Akram Atallah Presentation from 3rd Marketing & gTLD Strategy Congress NYC

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New gTLDs: Expanding & Transforming the Internet Ecosystem!

+ Mature Domain Name Industry + Entry into emerging markets + Internet Economy and GDP

Choice

Innovation

Competition

+ Brands operating Top-Level Domains -  Maintain control of branding -  Foster a better reputation online -  Create new ways to use gTLDs

+ Correlation between brand name and product or service

+ Better branding potential for startups

Page 5: Akram Atallah Presentation from 3rd Marketing & gTLD Strategy Congress NYC

A Safer Internet!

Trademark Clearinghouse!!A one-stop solution to help protect a trademark across every new gTLD

Proactive means of protecting rights !!

DNS Security (DNSSEC)!!Verification of data transmitted online

New gTLD Program = New Safeguards in the Internet

Uniform Rapid Suspension System! For clear cut cases of infringement, rapid means to suspend a domain name

Post-Delegation Dispute Resolution Procedure!!Addresses instances where a registry operator is complicit in trademark infringement

Sunrise Services!

Claims Services!!

Page 6: Akram Atallah Presentation from 3rd Marketing & gTLD Strategy Congress NYC

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Collaboration!Brands and the New gTLD Program + Business and IP experts contributed to the development

of the New gTLD Program from the beginning -  Policy, Applicant Guidebook, Rights Protection Mechanism

Requirements

+ ICANN’s Domain Name System Industry Engagement Team – we’re here to help!

+ Brands can help shape policy by engaging with ICANN, in particular the generic Names Supporting Organization -  Registry Stakeholder Group (RySG), Business Constituency

(BC), Intellectual Property Constituency (IPC)

Page 7: Akram Atallah Presentation from 3rd Marketing & gTLD Strategy Congress NYC

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RA Specification 13!Brands asked, ICANN listened + Brands want a mechanism to promote and maintain trust

in their TLDs – ICANN and the community drafted Spec 13

Public Comment Period closed 31 December 2014 + 3 main changes to standard RA: -  Brands permitted to use a single, or limited number of trusted

registrars -  Mandatory two year “cooling off” period after a dotBrand

gTLD dissolves to avoid consumer confusion -  Exemption from RA Code of Conduct (Spec 9)

Page 8: Akram Atallah Presentation from 3rd Marketing & gTLD Strategy Congress NYC

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ICANN Outreach!Resources for newcomers + ICANN Learn – take a class at http://learn.icann.org + Newcomers Program – orientation for ICANN meetings + Fellowship Program – make a difference

Internationalization + Remote Participation enhancements + Expansion of Language Services Team

Building awareness of new gTLDs across the globe + Global Stakeholder Engagement + Media Outreach

Page 9: Akram Atallah Presentation from 3rd Marketing & gTLD Strategy Congress NYC

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Thank You!!

Learn more online!ICANN website: http://www.icann.org/ New gTLD website: http://newgtlds.icann.org/en/

!Meet us in Singapore!

ICANN 49 in Singapore, 23-27 March 2014 Meeting Website: http://singapore49.icann.org