akashdeep singh

8/3/2019 Akashdeep Singh

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AKASHDEEP SINGHAKASHDEEP SINGH

BBA 5TH SEM

ROLL NUM.202


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ANNUAL GROWTH OF MOBILE MARKET IN INDIA = 18%

SEMI URBAN AREA

INDIAN URBAN MARKET IS ALMOST SATURATED

C.D.M.A and B.S.N.L GAVE COMPETITION IN THE

FORM OF LOWER CALL RATES

ENTRY OF PLAYERS LIKE AIRCEL, VIRGIN MOBILES etc.

RURAL AREAS


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80%

12%

8%

VOICE AND RENTAL

CHARGES

VAS(VALUE ADDED SERVICES)

PEER TO PEER AND NON SMSSERVICES

VALUE ADDED SERVICES

AIRTEL- R. MADHAVAN and VIDYA BALAN

AIRCEL- M.S DHONIVIRGIN- MUSIC DOWNLOADS


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VODAFONE wanted to create a landmark by focusing onVAS as its POTENTIAL GENERATOR

VODAFONE wanted to create a landmark by focusing onVAS as its POTENTIAL GENERATOR

Think out of the box to standout


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UNDERSTANDING NEED OF THE HOUR

HAPPY TO HELP

SENSATION IN THE MARKET

INSTANTLY REACH OUT TO THE PEOPLESTAY IN PEOPLES MIND FOR A LONG TIME


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-NEED OF UNIQUE CHARACTER

Blend of Irreverence,Fun, Excitement and

entertainment

Simple to astupefying level

Can be used common thread to link the ads inthe campaign together


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-6 MONTHS BEFORE I.P.L-2Vodafone directs O&M AGENCIES &NIRWANA FILMS to develop such

character


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zoozoo


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CHARACTERISATIONS

They are to live simple lives

Had to Speak a language oftheir own

Would Move in a certain way

Would emote like human beings

Execution must be almost likehuman beings

Number of emotions to be usedwere to be limited


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ZOOZOO ARE ANIMATED CHARACTERS

They are human beings who were made to wearbody suits

LIVE ANIMATION


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THE MAKING OFZ

OOZ

OOADVERTISEMENTS


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ARTWORKAND COSTUME DESIGN

IT TOOK 3 WEEKS OF PRE-PRODUCTION TO DECIDE ITS WORKING

COSTUMES

Thick fabric was used

Outfit was divided into 2 parts

BODY HEADstuffed with foam in some places To make it look bigger than a human

head, Perspex was used

Stuffed with foamHands and legs were kept thin

So women and children were

caste

The thin limbs, contrasted with big bellies and a bulbous head, all add to theillusion that these creatures are smaller than humans


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SETS

BACKDROPS WERE VERY SIMPLE

SPRAY PAINTED WITH NEUTRAL GREY

AN EVEN LIGHTING WAS MAINTAINED THROUGHOUT

EVEN THE SHADOW OF ZOOZOO WAS KEPT LIVE BYPAINTING IN A DARKER SHADE OF GREY ON THE GROUND

NO POST PRODUCTION WORK WAS DONE

SETS WERE CREATED TO SUITTHE SIZE OF ZOOZOOS

HELP OF A LOCAL PRODUCTION HOUSE PLATYPUS WAS TAKEN

The ads were shot at 20 frames per second to makethem look like animation


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??????

??

A NEW INNOVATION

ORA COPPIED ONE..????


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www.stockexpert.com

>Stock imagery website

USER:-HUEBI

REAL NAME:-Alexander Hbert

FROM:-Wuppertal(GERMANY)

SERIES OF GRAPHICS MADE AVAILABLE TO SITE IN 2007

GRAPHICS WHICH WERE QUITE RESEMBLING TO ZOOZOO


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V/S


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Zoozoo is third highest search word on google.co.in

Some advertisement videos managed to figure among mostwatched videos on the site

ZOOZOO merchandises, bags, key chains,T-shirts etc. to be soon

launched in the marketO&M posted the making of zoozoos online

O&M to launch the DVDs of all 30 advertisements inthe market soon


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Official fan page:-

www.vodafone.in/ipl09/zoozoo.aspx

WhAt kInD Of zOoZoO aRe yOu.?

More than 1.5 millions views

VODAFONE

CASHES OP

UURTUNI

TYBYALLOWINGUSERS TO DOWNLOAD AT DIFFERENT PRICES:-

ZOOZOO THEMES

ZOOZOO WALLPAPERS

ZOO ZOO SCREENSAVERS

ZOOZOO RINGTONES


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FACEBOOK= 3,17,600+ MEMBERS

ORKUT= 92,700 + MEMBERS


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REASONS FOR POPULARITY OF ZOOZOOs

CLICKING ON RIGHT TIME AT RIGHT PLACE

HIGH SCALE OF CAMPAIGN

USE OF MEDIA MIX

CAPTIVATING MODUS OPERANDI

LESS COST INCURRED

SIMPLE & NATURAL, YET ATTRACTIVE


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HAPPY TO HELP


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akashdeep singh

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