ajay vasudeva, head r&d, nokia
DESCRIPTION
NASSCOM: India leadership Forum 2009,Day2, Session 10A: Building a differentiator around design – developments and opportunities in research and engineering services, Ajay Vasudeva, Head R&D, NokiaTRANSCRIPT
1 © 2008 Nokia
Connecting People in new and better ways
Connecting People in new and better ways
Ajay Vasudeva
Building a differentiator around design – developments
and opportunities in research and engineering
2 © 2008 Nokia 2 © 2008 Nokia
A world where everyone can be connected
Our visionOur vision
3 © 2008 Nokia
Industry environment Industry environment
3 © 2008 Nokia
4 © 2008 Nokia
People use their mobiles for multiple purposes
4 © 2008 Nokia
Messaging37 %
Multimedia16 %
PIM14 %
Productivity1 %
Utility4 %
Games4 %
Browsing8 %
Voice12 % Time allocation per
application
Source: Smartphone 360 study 2007
5 © 2008 Nokia 5 © 2008 Nokia
Key developments in the business environment
End-to-end solutions and experiences
Diversifying consumer needs
Industry convergence
Need for an open ecosystem
Challenger mindset
6 © 2006 Nokia
Mobile devices have become powerful multimedia computers
All of my connected applications, always with
me
GPS
“Tipping point” for mobility
3.6+ billion mobile phones worldwide
80 percent of people on the planet are in-range of a cell network
More people now have access to an Internet-ready mobile devicethan a PC
.6% growth in GDP
An increase of
10 mobile phones per 100 people
9 © 2008 Nokia
Key opportunitiesKey opportunities
9 © 2008 Nokia
Symbian Foundation
10 © 2008
12%
11%
11%
4%2%
60%
SymbianLinuxMicrosoft RIMAppleOther
The leading global open platform
Source Canalys – Cumulative 12 month period to Q1 2008
11
Mobile software set free:Openness Symbian Foundation
Symbian Foundation
12 © 2008
The innovation platform for all•Operators
•Developers
•Service providers
•Hardware vendors
•Device manufacturers
•Engineering services
•Industry verticals (Healthcare, education, Rural etc)
13 © 2008 Nokia 13 © 2008 Nokia
Consumers driven thinking
Consumers driven thinking
Symbian Foundation
14 © 2008
Accelerate availability of new services and experiences
15 © 2008 Nokia 15 © 2008 Nokia
Solutions to peopleSolutions to people
16 © 2008 Nokia Nokia Symbian / 21Jan2009 / Ajay Vasudeva
Company Confidential
Services: Huge window of opportunity
MediaMaps
Gaming Music
Messaging
The world in 2012:
$ 60 billion for these
core markets
16 © 2008 Nokia
17 © 2008 Nokia
Connecting the next billion
18 © 2008 Nokia
Consumer value proposition: Affordable connectivity
18 © 2008 Nokia
Service• Voice & text
• Wide coverage
• CPP/Prepaid
Handset• Easy to use
• Reliable & durable
• Attractive
Total cost ofownership•Service
•Handset
•Tax
Cash barrier•Handset: credit
•Service: low top-ups
© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials19
Livelihood and Life Improvement Services are Highly Relevant; Entertainment has the
Widest Appeal
Livelihood
AgricultureLivelihood
AgricultureLife improvement
EducationLife improvement
Education EntertainmentEntertainment
Nokia Life Nokia Life ToolsToolsInform, Involve, Inform, Involve, EmpowerEmpower
Lack of additional income opportunities
Lack of additional income opportunities
Lack of basic informationPrices, weather, inputs, techniques
Lack of basic informationPrices, weather, inputs, techniques
Agriculture: Large Potential for Removing Market Inefficiencies
Pain pointsPain points Potential ServicesPotential Services
Note: 2006 data Source: FAO database; China rural statistical yearbook 2007; BCG analysis
Target segmentTarget segment
516M
803M
43%58%
AgricultureTotal workforce
Suppliers / buyersInfo dissemination
Suppliers / buyersInfo dissemination
Customized agriculture information
Customized agriculture information
Local information and news
Local information and news
Product information messages
Product information messages
The MeraNokia Agriculture service in Maharashtra
Education: A Bridge for a Better Tomorrow
Pain pointsPain points Potential servicesPotential servicesTarget segmentTarget segment
Low-tier population
831M 837M
46% 59% 5-34
0-4
35-49
>49yr
Note: Urban population includes low-income households only (~<$2,000 income p.a.) Sources: China Statistical Yearbook 2007, EIU; UNESCO Institute for Statistics
Access, affordability & quality Highly competitive
systems
Access, affordability & quality Highly competitive
systems
Basic education inadequateBasic education inadequate
Complement Entrance exampreparation
Complement Entrance exampreparation
Increase Confidence
English learning General knowledge
Increase Confidence
English learning General knowledge
The MeraNokia Education service in Maharashtra
India R&D – Ajay 2008.ppt / vpg
ECOSYSTEM in I ndia
Ministry of Commerce
Academia/University Tier I, II
NRC Forum Nokia India
High School India
Bollywood & Entertainment
Mobile Monday
Open Source Community
Small & Medium Size Industry
Global MNC in India (TI, STMicroelectronics
Nokia Subcontracting Strategic Partner (Wipro, TCS, Infosys)
R&D India
Nokia flagship Stores in India
NASSCOM CII
TIE
Ministry of Rural Dev.
Ministry of Education
Ministry of Health Care
Ministry of Sports
Ministry of Agriculture
Network Operators
Social Community
NGO’s
Service Providers
23 © 2008 Nokia Nokia Symbian / 21Jan2009 / Ajay Vasudeva
Company Confidential
23 © 2008 Nokia Company Confidential
“Together, lets create services and solutions…
…that change people’s lives”
Ovi.com23 © 2008 Nokia Devices Q4 and full year 2008 Business Review Company confidential
24 © 2008 Nokia
THANK YOU
Best mobile devices everywhere
THANK YOU
Best mobile devices everywhere
24 © 2008 Nokia
Best value for every user
Nokia 6220
classic
Nokia E71
Nokia 6210
Navigator
Nokia 5000
Nokia N85
Value for money
Highest perceived value
Nokia 6600 fold