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    COMPANY PROFILE

    The TVS group has always been inspired by a century long mission

    and vision of its own destiny. it is not just a business but a way of

    doing business, which sets TVS apart from others. Back in 1911, to

    the founder of the company, the ordinary ambitions of a bus fleet

    operator or a vehicle servicing business would not suffice. Rather, he

    wanted to create an enduring business led by a family of like minded

    workers and managers united by a set of shared high principles.Driven by this inspiration, the TVS group has today

    emerged as India's leading supplier of automotive components.

    Today the TVS Group is the largest automotive component

    manufacturer in India, with annual turnover of more than USD 4

    billion. The group has over 30 companies employing a work- force

    of 40,000 people. Underlying the success of the group is its

    philosophy of commitment to the cherished values of promoting

    trust, value and customer service. This was the personal philosophy

    of the Group's Founder Shri T V Sundaram Iyengar, and it remains

    the overarching code by which the Group functions. Market

    leadership and rewards of business have followed naturally.

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    THE INSPIRATIONAL HERITAGE

    Although the letters TVS represent the initials of our founder,T V

    Sundaram Iyengar, to us within TVS they have alwaysStood for

    Trust, Value and Service. The founder of thecompany embodied

    these values and set an example for allEmployees to emulate.TVS

    believes that the success of any enterprise is built on the solid

    foundation of customer satisfaction. Continuous innovation and close

    customer interaction have enabled TVS companies to stay ahead of

    competition. Quality at TVS determines not only the end product but

    the systems, processes and operations at all levels. The first four

    companies in India,Which have won the coveted Deming Prize are

    from the TVS group. The business ranges across automobile

    componentmanufacturing, components distribution, manufacturing

    ofPowered two-wheelers, computer peripherals, financial services,

    contract manufacturing services and software development.

    TVS Motor company Ltd (TVS Motor)- member of the TVS group is

    the largest company of the group in terms of size and turnover.

    PRODUCT PROFILE

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    Indian Two-Wheeler Industry: A Perspective

    Automobile is one of the largest industries in global market. Being the leader inproduct and process technologies in the manufacturing sector, it has been

    recognized as one of the drivers of economic growth. During the last decade,

    well-directed efforts have been made to provide a new look to the automobile

    policy for realizing the sector's full potential for the economy. Steps like

    abolition of licensing, removal of quantitative restrictions and initiatives to bring

    the policy framework in consonance with WTO requirements have set the

    industry in a progressive track. Removal of the restrictive environment has

    helped restructuring, and enabled industry to absorb new technologies, aligning

    itself with the global development and also to realize its potential in the country.

    The liberalization policies have led to continuous increase in competition which

    has ultimately resulted in modernization in line with the global standards as well

    as in substantial cut in prices. Aggressive marketing by the auto finance

    companies have also played a significant role in boosting automobile demand,

    especially from the population in the middle income group.

    Evolution of Two-wheeler Industry in India

    Two-wheeler segment is one of the most important components of the

    automobile sector that has undergone significant changes due to shift in policy

    environment. The two-wheeler industry has been in existence in the country

    since 1955. It consists of three segments viz. scooters, motorcycles and mopeds.

    According to the figures published by SIAM, the share of two-wheelers in

    automobile sector in terms of units sold was about 80 per cent during 2003-04.

    This high figure itself is suggestive of the importance of the sector. In the initialyears, entry of firms, capacity expansion, choice of products including capacity

    mix and technology, all critical areas of functioning of an industry, were

    effectively controlled by the State machinery.

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    The lapses in the system had invited fresh policy options

    that came into being in late sixties. Amongst these policies, Monopolies

    and Restrictive Trade Practices (MRTP) and Foreign Exchange

    Regulation Act (FERA) were aimed at regulating monopoly and

    foreign investment respectively. This controlling mechanism over the

    industry resulted in: (a) several firms operating below minimum scale

    of efficiency; (b) under-utilization of capacity; and (c) usage of

    outdated technology. Recognition of the damaging effects of licensing

    and fettering policies led to initiation of reforms, which ultimately took

    a more prominent shape with the introduction of the New Economic

    Policy (NEP) in 1985.

    However, the major set of reforms was launched in the year 1991 in

    response to the major macroeconomic crisis faced by the economy. The

    industrial policies shifted from a regime of regulation and tight control

    to a more liberalized and competitive era. Two major results of policy

    changes during these years in two-wheeler industry were that the,

    weaker players died out giving way to the new entrants and superior

    products and a sizeable increase in number of brands entered the

    market that compelled the firms to compete on the basis of productattributes. Finally, the two-wheeler industry in the country has been

    able to witness a proliferation of brands with introduction of new

    technology as well as increase in number of players. However, with

    various policy measures undertaken in order to increase the

    competition, though the degree of concentration has been lessened over

    time, deregulation of the industry has not really resulted in higher level

    of competition.

    A Growth Perspective

    The composition of the two-wheeler industry has witnessed sea changes in

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    the post-reform period. In 1991, the share of scooters was about 50 per cent

    of the total 2-wheeler demand in the Indian market. Motorcycle and moped

    had been experiencing almost equal level of shares in the total number of

    two-wheelers. In 2003-04, the share of motorcycles increased to 78 per cent

    of the total two-wheelers while the shares of scooters and mopeds declined to

    the level of 16 and 6 per cent respectively. A clear picture of the motorcycle

    segment's gaining importance during this period is exhibited by the Figures 1,

    2 and 3 depicting total sales, share and annual growth during the period 1993-

    94 through 2003-04.

    National Council of Applied Economic Research (NCAER) had forecast two-

    wheeler demand during the period 2002-03 through 2011-12. The forecasts

    had been made using econometric technique along with inputs obtained from

    a primary survey conducted at 14 prime cities in the country. Estimations

    were based on Panel Regression, which takes into account both time series

    and cross section variation in data. A panel data of 16 major states over a

    period of 5 years ending 1999 was used for the estimation of parameters. The

    models considered a large number of macro-economic, demographic and

    socio-economic variables to arrive at the best estimations for different two-

    wheeler segments. The projections have been made at all India and regional

    levels. Different scenarios have been presented based on different

    assumptions regarding the demand drivers of the two-wheeler industry. The

    most likely scenario assumed annual growth rate of Gross Domestic Product

    (GDP) to be 5.5 per cent during 2002-03 and was anticipated to increase

    gradually to 6.5 per cent during 2011-12. The all-India and region-wise

    projected growth trends for the motorcycles and scooters are presented in

    Table 1. The demand for mopeds is not presented in this analysis due to its

    already shrinking status compared to' motorcycles and scooters.

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    Ushering in the personal transportation revolution

    1980 Launched TVS 50, India's first 2 seater 50 cc moped

    1984First Indian company to introduce 100 cc Indo -

    Japanese motorcycles `

    1994Launched India's First indigenous scooterette (sub 100

    cc variomatic) TVS Scooty

    1996

    Introduced India's first catalytic converter enabled

    motorcycle, the 110 cc Shogun1997 Introduced India's first 5 speed motorcycle, Shaolin

    2000Launched India's first 150 cc, 4 stroke motorcycle - The

    Fiero

    2001Launched India's first fully indigenously designed and

    manufactured motorcycle.

    2004

    Launched the revolutionary VT-I engine for the best in

    class mileage in TVS Centra

    2006Launched TVS Apache - first bike to win 6 awards in a

    row

    2007Apache RTR - first two wheeler in India to have racing

    inspired engine and features.

    2008TVS Flame, TVS Scooty Electric Vehicle and Three

    wheeler TVS King launched.

    TVS has been at the forefront in bringing a revolution in the waypersonal commutation was happening, way back in the 1980s.

    Beginning with launching a simple, easy-to-use moped for the middle

    class in India in the 1980s to launching 7 new bikes in a single day

    (first time in the history of the automotive industry in the world), TVS

    has often taken the unbeaten path to innovation.

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    TVS Apache 150 2007

    Model TVS Apache 150

    Year: 2007

    Category: Sport

    Rating: 74.8 out of 100. Show full rating and compare withother bikes

    Engine and transmission

    Displacement: 109.00 ccm (6.65 cubic inches)

    Engine type: Single cylinder

    Stroke: 4

    Power: 13.35 HP (9.7 kW)) @ 8500 RPM

    Torque: 12.30Nm (1.3 kgf-m or 9.1 ft.lbs) @ 7500 RPM

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    http://www.bikez.com/brand/tvs_motorcycles.phphttp://www.bikez.com/year/index.php?year=2007http://www.bikez.com/year/index.php?year=2007http://www.bikez.com/bike/rating.php?idbike=25160http://www.bikez.com/bike/rating.php?idbike=25160http://www.bikez.com/jargon/index.php#Displacementhttp://www.bikez.com/jargon/index.php#horsepowerhttp://www.bikez.com/jargon/index.php#kilowatthttp://www.bikez.com/jargon/index.php#Revolutionshttp://www.bikez.com/jargon/index.php#Torquehttp://www.bikez.com/jargon/index.php#Nmhttp://www.bikez.com/jargon/index.php#kgf-mhttp://www.bikez.com/jargon/index.php#ft.lbshttp://www.bikez.com/jargon/index.php#Revolutionshttp://www.bikez.com/year/index.php?year=2007http://www.bikez.com/bike/rating.php?idbike=25160http://www.bikez.com/bike/rating.php?idbike=25160http://www.bikez.com/jargon/index.php#Displacementhttp://www.bikez.com/jargon/index.php#horsepowerhttp://www.bikez.com/jargon/index.php#kilowatthttp://www.bikez.com/jargon/index.php#Revolutionshttp://www.bikez.com/jargon/index.php#Torquehttp://www.bikez.com/jargon/index.php#Nmhttp://www.bikez.com/jargon/index.php#kgf-mhttp://www.bikez.com/jargon/index.php#ft.lbshttp://www.bikez.com/jargon/index.php#Revolutionshttp://www.bikez.com/jargon/index.php#Compressionhttp://www.bikez.com/brand/tvs_motorcycles.php
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    Compression Ratio 10:1

    Carburettor Type VM Type - UCAL

    Clutch Wet, Multi Plate

    Wheels Mag Alloy

    Tyres - Front 90 x 90 x 17, Rear 90 x 90 x 18Brakes - Front Drum 130 dia / Disc 240 dia, Brake - Rear Drum

    130 dia Suspension

    Front Telescopic Hydraulic fork, Rear Twin tube 5 step adjustable Gasfilled.

    IMAGE RESULTS FOR TVS MAX 100 IMAGES

    IMAGE RESULTS FOR TVS SUZUKI SAMURAI IMAGES

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    http://images.google.co.in/images?hl=en&q=TVS+MAX+100+++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://images.google.co.in/images?hl=en&q=TVS+Suzuki+Samurai++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://www.google.co.in/imgres?imgurl=http://www.motorcyclesindia.com/pcat-gifs/products-small/tvs-fiero.jpg&imgrefurl=http://www.motorcyclesindia.com/tvs.html&h=250&w=320&sz=13&tbnid=gj2IAPTvsGEJ::&tbnh=92&tbnw=118&prev=/images%3Fq%3DTVS%2BMAX%2B100%2B%2B%2Bimages&hl=en&usg=__lF9Nx7VsF1pzMEpLgvq1RDU__sk=&sa=X&oi=image_result&resnum=4&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.kchahiyo.com/kchahiyo_bikes/kchahiyobikes/tvs_suzuki_shogun.jpg&imgrefurl=http://www.kchahiyo.com/kchahiyo_bikes/bike_main_page_www.kchahiyo.com_bikes.htm&h=152&w=250&sz=10&tbnid=YexV62ehO8IJ::&tbnh=67&tbnw=111&prev=/images%3Fq%3DTVS%2BMAX%2B100%2B%2B%2Bimages&hl=en&usg=__4qkszZvkwOrY8nIrXBwg9k2xcrg=&sa=X&oi=image_result&resnum=3&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.motosindia.com/gifs/max100r.jpg&imgrefurl=http://www.motosindia.com/motorcycles.html&h=133&w=200&sz=8&tbnid=VxKkvTbX9z0J::&tbnh=69&tbnw=104&prev=/images%3Fq%3DTVS%2BMAX%2B100%2B%2B%2Bimages&hl=en&usg=__FGnE3WcmntajlWiCYGDNygEnyI0=&sa=X&oi=image_result&resnum=2&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.motorcyclesindia.com/pcat-gifs/products-small/tvs-max.jpg&imgrefurl=http://www.motorcyclesindia.com/tvs.html&h=250&w=320&sz=12&tbnid=3X4Lc3PH-RMJ::&tbnh=92&tbnw=118&prev=/images%3Fq%3DTVS%2BMAX%2B100%2B%2B%2Bimages&hl=en&usg=__MPpgvgyJSb2vmZ9zsA6asNSnZz4=&sa=X&oi=image_result&resnum=1&ct=image&cd=1http://images.google.co.in/images?hl=en&q=TVS+MAX+100+++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://images.google.co.in/images?hl=en&q=TVS+Suzuki+Samurai++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=title
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    IMAGE RESULTS FOR TVS SUZUKI SHOGUN IMAGES

    IMAGE RESULTS FOR TVS SUZUKI SHALION IMAGES

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    IMAGE RESULTS FOR TVS SUZUKI FIERO IMAGES

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    IMAGE RESULTS FOR TVS FIERO IMAGES

    IMAGE RESULTS FOR TVS STAR IMAGES

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    http://images.google.co.in/images?hl=en&q=TVS+Fiero+++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://images.google.co.in/images?hl=en&q=TVS+Star++++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://www.google.co.in/imgres?imgurl=http://www.thehindubusinessline.com/iw/2005/09/25/images/2005092500441502.jpg&imgrefurl=http://www.thehindubusinessline.com/iw/2005/09/25/stories/2005092500441500.htm&h=399&w=351&sz=17&tbnid=1KcrU_yl7FAJ::&tbnh=124&tbnw=109&prev=/images%3Fq%3DTVS%2BStar%2B%2B%2B%2Bimages&hl=en&usg=__Wj5BFS1s2LagJxLHa6ERcI7rYA0=&sa=X&oi=image_result&resnum=2&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.thehindubusinessline.com/bline/blnri/2007/09/02/images/2007090250671704.jpg&imgrefurl=http://www.thehindubusinessline.com/bline/blnri/2007/09/02/stories/2007090250671700.htm&h=259&w=345&sz=31&tbnid=wDxVmdcxj0cJ::&tbnh=90&tbnw=120&prev=/images%3Fq%3DTVS%2BStar%2B%2B%2B%2Bimages&hl=en&usg=__J9u2siH6T4HryG6OosfIQdoJ2RA=&sa=X&oi=image_result&resnum=1&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.motorbikes.be/motorbike/5273/indexk.jpg&imgrefurl=http://www.motorbikes.be/en/TVS_Fiero_F2_2005.aspx&h=190&w=250&sz=14&tbnid=N9rFdf-ZArIJ::&tbnh=84&tbnw=111&prev=/images%3Fq%3DTVS%2BFiero%2B%2B%2Bimages&hl=en&usg=__ycjRMb9OqPnnAlGWykDbRqfwIhc=&sa=X&oi=image_result&resnum=4&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.dancewithshadows.com/autoindia/images/apache-3.jpg&imgrefurl=http://www.dancewithshadows.com/autoindia/tvs-apache.asp&h=308&w=432&sz=115&tbnid=EccfEvNwPIcJ::&tbnh=90&tbnw=126&prev=/images%3Fq%3DTVS%2BFiero%2B%2B%2Bimages&hl=en&usg=__HSJhobrLEpQ3aFc90GmCn9zYn4w=&sa=X&oi=image_result&resnum=3&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.motorbikes.be/motorbike/5272/indexk.jpg&imgrefurl=http://www.motorbikes.be/en/TVS_Fiero_FX_2005.aspx&h=250&w=229&sz=13&tbnid=yAIa4ywL5RYJ::&tbnh=111&tbnw=102&prev=/images%3Fq%3DTVS%2BFiero%2B%2B%2Bimages&hl=en&usg=__CcqNAj0gm0xSciQKbwV2r78KeNI=&sa=X&oi=image_result&resnum=2&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.motorcyclesindia.com/pcat-gifs/products-small/tvs-fiero.jpg&imgrefurl=http://www.motorcyclesindia.com/tvs.html&h=250&w=320&sz=13&tbnid=gj2IAPTvsGEJ::&tbnh=92&tbnw=118&prev=/images%3Fq%3DTVS%2BFiero%2B%2B%2Bimages&hl=en&usg=__hG7yFXxr2YqQvDkmgBkl5sd5_yg=&sa=X&oi=image_result&resnum=1&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.indiabike.com/infobank/apache_dilip/images/Dscn0006.jpg&imgrefurl=http://www.indiabike.com/infobank/apache_dilip/index.htm&h=150&w=200&sz=4&tbnid=aG-odW5duAoJ::&tbnh=78&tbnw=104&prev=/images%3Fq%3DTVS%2BSuzuki%2BFiero%2B%2Bimages&hl=en&usg=__xfMnmTTtIs_m-K9pFboN4a1fCbw=&sa=X&oi=image_result&resnum=4&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.thehindubusinessline.com/2000/01/07/images/190702ts.jpg&imgrefurl=http://www.thehindubusinessline.com/2000/01/07/stories/190702ts.htm&h=240&w=250&sz=13&tbnid=mlnGNIDUz_4J::&tbnh=107&tbnw=111&prev=/images%3Fq%3DTVS%2BSuzuki%2BFiero%2B%2Bimages&hl=en&usg=__zmLPvT9_8OophKQS1zFsEoWCfaI=&sa=X&oi=image_result&resnum=3&ct=image&cd=1http://images.google.co.in/images?hl=en&q=TVS+Fiero+++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://images.google.co.in/images?hl=en&q=TVS+Star++++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=title
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    IMAGE RESULTS FOR TVS STAR CITY IMAGES

    IMAGE RESULTS FOR TVS STAR CITY DELUXE IMAGES

    IMAGE RESULTS FOR TVS STAR SPORT IMAGES

    15

    http://images.google.co.in/images?hl=en&q=TVS+Star+City++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://images.google.co.in/images?hl=en&q=TVS+Star+city+deluxe+images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://images.google.co.in/images?hl=en&q=TVS+Star+Sport++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://www.google.co.in/imgres?imgurl=http://www.indiaprwire.com/downloads/200703142236-1.jpg&imgrefurl=http://www.indiaprwire.com/pressrelease/auto/200703142236.htm&h=692&w=789&sz=161&tbnid=qy8j4VW6cQYJ::&tbnh=125&tbnw=143&prev=/images%3Fq%3DTVS%2BStar%2Bcity%2Bdeluxe%2Bimages&hl=en&usg=__60vjLjjCYkcVA8MQsmT2HUJMWs0=&sa=X&oi=image_result&resnum=4&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://bp3.blogger.com/_Y5JU0n4majU/RfjiVoKrXoI/AAAAAAAAAk4/pN1Hmz5Aytw/s320/tvs_star_sport.jpg&imgrefurl=http://www.2wheelsindia.com/2007/03/tvs-launches-new-100-cc-star-sport.html&h=189&w=320&sz=18&tbnid=5Hmsw56OnmAJ::&tbnh=70&tbnw=118&prev=/images%3Fq%3DTVS%2BStar%2Bcity%2Bdeluxe%2Bimages&hl=en&usg=__mEMKzfcoSxK18y3K03VzIadF2dI=&sa=X&oi=image_result&resnum=2&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.dancewithshadows.com/autoindia/images/bajaj-platina.jpg&imgrefurl=http://www.dancewithshadows.com/autoindia/bajaj-platina.asp&h=248&w=350&sz=52&tbnid=cuxmW3c7lCoJ::&tbnh=85&tbnw=120&prev=/images%3Fq%3DTVS%2BStar%2BCity%2B%2Bimages&hl=en&usg=__qXhSkaEy0FDEIKhLp7ioAtfbkQU=&sa=X&oi=image_result&resnum=4&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.hindu.com/mp/2007/01/06/images/2007010602290304.jpg&imgrefurl=http://www.hindu.com/mp/2007/01/06/stories/2007010602290300.htm&h=247&w=351&sz=15&tbnid=kX0vjHCNRLIJ::&tbnh=84&tbnw=120&prev=/images%3Fq%3DTVS%2BStar%2BCity%2B%2Bimages&hl=en&usg=__t0DxM1Yfz5ymWvtB_UpqmTWF9tM=&sa=X&oi=image_result&resnum=3&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.thehindubusinessline.com/iw/2005/09/25/images/2005092500441502.jpg&imgrefurl=http://www.thehindubusinessline.com/iw/2005/09/25/stories/2005092500441500.htm&h=399&w=351&sz=17&tbnid=1KcrU_yl7FAJ::&tbnh=124&tbnw=109&prev=/images%3Fq%3DTVS%2BStar%2BCity%2B%2Bimages&hl=en&usg=__lVH3xIe6yDu3ruc3WUXpBAPMAqM=&sa=X&oi=image_result&resnum=2&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.thehindubusinessline.com/bline/blnri/2007/09/02/images/2007090250671704.jpg&imgrefurl=http://www.thehindubusinessline.com/bline/blnri/2007/09/02/stories/2007090250671700.htm&h=259&w=345&sz=31&tbnid=wDxVmdcxj0cJ::&tbnh=90&tbnw=120&prev=/images%3Fq%3DTVS%2BStar%2BCity%2B%2Bimages&hl=en&usg=__0_vFU4TKHom_kKGI4gr9ieY8-Yg=&sa=X&oi=image_result&resnum=1&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://bp3.blogger.com/_QxpmZtfzoIU/RfVo4tISykI/AAAAAAAAAYE/vnVRiH-rF_4/s400/tvs_star_sport_2.jpg&imgrefurl=http://rearset.blogspot.com/2007_03_01_archive.html&h=348&w=400&sz=44&tbnid=Pgih_EF37MoJ::&tbnh=108&tbnw=124&prev=/images%3Fq%3DTVS%2BStar%2B%2B%2B%2Bimages&hl=en&usg=__GM-2eDV0leZf_ekr9cG908GknhM=&sa=X&oi=image_result&resnum=4&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.bikez.com/pictures/tvs/2007/25157_0_1_2_star%2520city100_Image%2520credits%2520-%2520TVS.jpg&imgrefurl=http://www.bikez.com/motorcycles/tvs_star_city100_2007.php&h=270&w=400&sz=27&tbnid=1RUi5tbMpz4J::&tbnh=84&tbnw=124&prev=/images%3Fq%3DTVS%2BStar%2B%2B%2B%2Bimages&hl=en&usg=__K1p35FX3wQctMzeAuYGgAUionR0=&sa=X&oi=image_result&resnum=3&ct=image&cd=1http://images.google.co.in/images?hl=en&q=TVS+Star+City++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://images.google.co.in/images?hl=en&q=TVS+Star+city+deluxe+images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://images.google.co.in/images?hl=en&q=TVS+Star+Sport++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=title
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    IMAGE RESULTS FOR TVS FIERO F2 IMAGES

    IMAGE RESULTS FOR TVS CENTRA IMAGES

    16

    http://images.google.co.in/images?hl=en&q=TVS+Fiero+F2+++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://images.google.co.in/images?hl=en&q=TVS+Centra++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://www.google.co.in/imgres?imgurl=http://autos.maxabout.com/images/tw_india/TVS_Centra.jpg&imgrefurl=http://autos.maxabout.com/twid0000030/tvs_centra.aspx&h=226&w=250&sz=14&tbnid=fkj8Eq22vkwJ::&tbnh=100&tbnw=111&prev=/images%3Fq%3DTVS%2BCentra%2B%2Bimages&hl=en&usg=__lxPDwBvKaB5PFwVUiqCT4ndLZJE=&sa=X&oi=image_result&resnum=2&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.bikez.com/pictures/tvs/2007/25156_0_1_2_centra%2520100_Image%2520credits%2520-%2520TVS.jpg&imgrefurl=http://www.bikez.com/motorcycles/tvs_centra_100_2007.php&h=381&w=400&sz=35&tbnid=Of6xCqbWmkQJ::&tbnh=118&tbnw=124&prev=/images%3Fq%3DTVS%2BCentra%2B%2Bimages&hl=en&usg=__9OPCiwZt6ZkzkmqGMXJVlCmCcWg=&sa=X&oi=image_result&resnum=1&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.indiabike.com/roadtest/fiero_pulsar_cbz/images/tvssuzuki_fierof2.jpg&imgrefurl=http://www.indiabike.com/roadtest/fiero_pulsar_cbz/engine.htm&h=310&w=600&sz=32&tbnid=LU3w4TKYboUJ::&tbnh=70&tbnw=135&prev=/images%3Fq%3DTVS%2BFiero%2BF2%2B%2B%2Bimages&hl=en&usg=__ElSO_kEf0yxyyg3HogTTEdWpjRM=&sa=X&oi=image_result&resnum=4&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.thehindubusinessline.com/iw/2003/12/07/images/2003120700181103.jpg&imgrefurl=http://www.thehindubusinessline.com/iw/2003/12/07/stories/2003120700181100.htm&h=471&w=351&sz=33&tbnid=N_jNfgE9DJoJ::&tbnh=129&tbnw=96&prev=/images%3Fq%3DTVS%2BFiero%2BF2%2B%2B%2Bimages&hl=en&usg=__0Cq_eVECNHVnPnzJ82XQRAxqjaE=&sa=X&oi=image_result&resnum=3&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.motorbikes.be/motorbike/5272/indexk.jpg&imgrefurl=http://www.motorbikes.be/en/TVS_Fiero_FX_2005.aspx&h=250&w=229&sz=13&tbnid=yAIa4ywL5RYJ::&tbnh=111&tbnw=102&prev=/images%3Fq%3DTVS%2BFiero%2BF2%2B%2B%2Bimages&hl=en&usg=__lCnKrUNk2zBuyKHu6kVD6x7TB_w=&sa=X&oi=image_result&resnum=2&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://autos.maxabout.com/images/tw_india/TVS_Star_Sport.jpg&imgrefurl=http://autos.maxabout.com/twid0000115/tvs_star_sport.aspx&h=185&w=250&sz=96&tbnid=7cqmGZX09-oJ::&tbnh=82&tbnw=111&prev=/images%3Fq%3DTVS%2BStar%2BSport%2B%2Bimages&hl=en&usg=__mQPzVVH78PoGoO4Z5O0HiL3N70E=&sa=X&oi=image_result&resnum=3&ct=image&cd=1http://images.google.co.in/images?hl=en&q=TVS+Fiero+F2+++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://images.google.co.in/images?hl=en&q=TVS+Centra++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=title
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    IMAGE RESULTS FOR TVS VICTOR (110 CC) IMAGES

    IMAGE RESULTS FOR TVS VICTOR GLX (125 CC) IMAGES

    17

    http://images.google.co.in/images?hl=en&q=TVS+Victor+(110+cc)++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://images.google.co.in/images?hl=en&q=TVS+Victor+GLX+(125+cc)+++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://www.google.co.in/imgres?imgurl=http://www.bharattraders.com/pcat-gifs/products-small/victor.jpg&imgrefurl=http://www.bharattraders.com/tvs.html&h=232&w=234&sz=14&tbnid=zZYjDaQ1NycJ::&tbnh=108&tbnw=109&prev=/images%3Fq%3DTVS%2BVictor%2BGLX%2B(125%2Bcc)%2B%2B%2Bimages&hl=en&usg=__j75u4LlIdjEkauzBcor27wUrBbY=&sa=X&oi=image_result&resnum=2&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.thehindubusinessline.com/2004/06/19/images/2004061901490201.jpg&imgrefurl=http://www.thehindubusinessline.com/2004/06/19/stories/2004061901490200.htm&h=370&w=351&sz=29&tbnid=2qT-jOyDXpIJ::&tbnh=122&tbnw=116&prev=/images%3Fq%3DTVS%2BVictor%2BGLX%2B(125%2Bcc)%2B%2B%2Bimages&hl=en&usg=___mZLgEpIjsqcH-U7dAyVMo7hUcg=&sa=X&oi=image_result&resnum=1&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.chennaibest.com/cityresources/Automotive/img/tvsvictor.jpg&imgrefurl=http://www.chennaibest.com/cityresources/Automotive/tvsvictor.asp&h=188&w=250&sz=18&tbnid=_eNkxi-oHm8J::&tbnh=83&tbnw=111&prev=/images%3Fq%3DTVS%2BVictor%2B(110%2Bcc)%2B%2Bimages&hl=en&usg=__IYxrPyY8FKM2ckdfLFKhoDptWQc=&sa=X&oi=image_result&resnum=4&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://img.photobucket.com/albums/v157/lal65_us/Tvs_victor_glxdrum.jpg&imgrefurl=http://www.tweetwire.com/latest-news-India-car,-Indian-motorcycles-744.html&h=262&w=225&sz=24&tbnid=FuM1WpDgCfAJ::&tbnh=112&tbnw=96&prev=/images%3Fq%3DTVS%2BVictor%2B(110%2Bcc)%2B%2Bimages&hl=en&usg=__ET6Ck2Gw6brcSptCiqr4YV622eI=&sa=X&oi=image_result&resnum=3&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.thehindubusinessline.com/bline/blnri/2007/09/02/images/2007090250671704.jpg&imgrefurl=http://www.thehindubusinessline.com/bline/blnri/2007/09/02/stories/2007090250671700.htm&h=259&w=345&sz=31&tbnid=wDxVmdcxj0cJ::&tbnh=90&tbnw=120&prev=/images%3Fq%3DTVS%2BVictor%2B(110%2Bcc)%2B%2Bimages&hl=en&usg=__DvcFyQe1v8L_hyIUVlSfCTcoKGI=&sa=X&oi=image_result&resnum=2&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.bharattraders.com/pcat-gifs/products-small/victor.jpg&imgrefurl=http://www.bharattraders.com/tvs.html&h=232&w=234&sz=14&tbnid=zZYjDaQ1NycJ::&tbnh=108&tbnw=109&prev=/images%3Fq%3DTVS%2BVictor%2B(110%2Bcc)%2B%2Bimages&hl=en&usg=__-XbGcl3ZBag2iYlcGAaz_uyijMU=&sa=X&oi=image_result&resnum=1&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://img.photobucket.com/albums/v157/lal65_us/tvs-centra-vti.jpg&imgrefurl=http://autoindia.blogspot.com/&h=220&w=300&sz=11&tbnid=bQAuO4A_eYAJ::&tbnh=85&tbnw=116&prev=/images%3Fq%3DTVS%2BCentra%2B%2Bimages&hl=en&usg=__jv9n4J_e1tvpTp82dx6mazPCco4=&sa=X&oi=image_result&resnum=3&ct=image&cd=1http://images.google.co.in/images?hl=en&q=TVS+Victor+(110+cc)++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://images.google.co.in/images?hl=en&q=TVS+Victor+GLX+(125+cc)+++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=title
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    IMAGE RESULTS FOR TVS VICTOR EDGE (125 CC) IMAGES

    IMAGE RESULTS FOR TVS FLAME (125 CC,CCVTI

    TECHNOLOGY) IMAGES

    18

    http://images.google.co.in/images?hl=en&q=TVS+Victor+EDGE+(125+cc)++++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://images.google.co.in/images?hl=en&q=TVS+Flame+(125+cc,ccvti+technology)++++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://images.google.co.in/images?hl=en&q=TVS+Flame+(125+cc,ccvti+technology)++++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://www.google.co.in/imgres?imgurl=http://autos.maxabout.com/images/tw_india/TVS_Flame.jpg&imgrefurl=http://autos.maxabout.com/compare.aspx%3Fvids%3D269,271,145%26vt%3D2&h=259&w=345&sz=32&tbnid=ldAK5w4H-vkJ::&tbnh=90&tbnw=120&prev=/images%3Fq%3DTVS%2BFlame%2B(125%2Bcc,ccvti%2Btechnology)%2B%2B%2B%2Bimages&hl=en&usg=__dyLC_Ee4us7Oz9wLmo3KBNdH6_I=&sa=X&oi=image_result&resnum=3&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://bp3.blogger.com/_QxpmZtfzoIU/Rt0xvm6a-0I/AAAAAAAAAuc/knHCUibY6d0/s320/tvs_flame_2.jpg&imgrefurl=http://www.gadgetgyan.com/autos/bikes/79.html%3Ftask%3Dview&h=240&w=320&sz=16&tbnid=iquwaMEYedIJ::&tbnh=89&tbnw=118&prev=/images%3Fq%3DTVS%2BFlame%2B(125%2Bcc,ccvti%2Btechnology)%2B%2B%2B%2Bimages&hl=en&usg=__WDK2VfwFYg7HoLN0B5ZHFs-BeRw=&sa=X&oi=image_result&resnum=2&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.autonagar.com/gallery/thumb_104tvs-victor-edge.jpg&imgrefurl=http://www.autonagar.com/bikes-reviews/&h=83&w=120&sz=11&tbnid=L1V6IP9YpBEJ::&tbnh=61&tbnw=88&prev=/images%3Fq%3DTVS%2BVictor%2BEDGE%2B(125%2Bcc)%2B%2B%2B%2Bimages&hl=en&usg=__V97fmYaWk7mCT13P5MBHpcKy-ps=&sa=X&oi=image_result&resnum=4&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://autos.maxabout.com/images/tw_india/TVS_Victor_Edge.jpg&imgrefurl=http://autos.maxabout.com/compare.aspx%3Fvids%3D120,269,90%26vt%3D2&h=200&w=150&sz=8&tbnid=N2-tqlwqqWgJ::&tbnh=104&tbnw=78&prev=/images%3Fq%3DTVS%2BVictor%2BEDGE%2B(125%2Bcc)%2B%2B%2B%2Bimages&hl=en&usg=__JgrFS4a7bJ_3WbNbQGTLFif0buE=&sa=X&oi=image_result&resnum=3&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.thehindubusinessline.com/iw/2005/09/25/images/2005092500441502.jpg&imgrefurl=http://www.thehindubusinessline.com/iw/2005/09/25/stories/2005092500441500.htm&h=399&w=351&sz=17&tbnid=1KcrU_yl7FAJ::&tbnh=124&tbnw=109&prev=/images%3Fq%3DTVS%2BVictor%2BEDGE%2B(125%2Bcc)%2B%2B%2B%2Bimages&hl=en&usg=__hGBFXtdCJ-qg1ZpheIUddMg1GCo=&sa=X&oi=image_result&resnum=2&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.vicky.in/straightfrmtheheart/wp-content/uploads/2007/09/tvsflame-125cc.jpg&imgrefurl=http://bikes-in-india.blogspot.com/2008/01/tvs-flame-125cc-unveilled.html&h=301&w=300&sz=42&tbnid=vADzui4qqMQJ::&tbnh=116&tbnw=116&prev=/images%3Fq%3DTVS%2BVictor%2BEDGE%2B(125%2Bcc)%2B%2B%2B%2Bimages&hl=en&usg=__d5XAjyh_GRPA1ymauNptgABnIag=&sa=X&oi=image_result&resnum=1&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.motosindia.com/gifs/victor-glx.jpg&imgrefurl=http://www.motosindia.com/tvs-fiero.html&h=184&w=425&sz=12&tbnid=Dz79VFDp5FcJ::&tbnh=55&tbnw=126&prev=/images%3Fq%3DTVS%2BVictor%2BGLX%2B(125%2Bcc)%2B%2B%2Bimages&hl=en&usg=__Bqm_7vvEV5cN2J3Dh5bQMLyEyZM=&sa=X&oi=image_result&resnum=4&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.bikez.com/pictures/tvs/2007/25158_0_1_2_victor%2520glx%2520125_Image%2520credits%2520-%2520TVS.jpg&imgrefurl=http://www.bikez.com/motorcycles/tvs_victor_glx_125_2007.php&h=281&w=400&sz=30&tbnid=3UOXLKGBML4J::&tbnh=87&tbnw=124&prev=/images%3Fq%3DTVS%2BVictor%2BGLX%2B(125%2Bcc)%2B%2B%2Bimages&hl=en&usg=__4sx8wyZTFyPe2GxwIxDgV3m0Dn0=&sa=X&oi=image_result&resnum=3&ct=image&cd=1http://images.google.co.in/images?hl=en&q=TVS+Victor+EDGE+(125+cc)++++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://images.google.co.in/images?hl=en&q=TVS+Flame+(125+cc,ccvti+technology)++++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://images.google.co.in/images?hl=en&q=TVS+Flame+(125+cc,ccvti+technology)++++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=title
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    IMAGE RESULTS FOR TVS APACHE (150 CC,13.7 PS

    @8500RPM IMAGES

    IMAGE RESULTS FOR TVS APACHE RTR 160 IMAGES

    19

    http://images.google.co.in/images?hl=en&q=TVS+Apache+(150+cc,13.7+Ps+@8500rpm+++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://images.google.co.in/images?hl=en&q=TVS+Apache+(150+cc,13.7+Ps+@8500rpm+++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://images.google.co.in/images?hl=en&q=TVS+Apache+RTR+160++++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://www.google.co.in/imgres?imgurl=http://www.thehindubusinessline.com/bline/blnri/2007/09/02/images/2007090250671701.jpg&imgrefurl=http://www.thehindubusinessline.com/bline/blnri/2007/09/02/stories/2007090250671700.htm&h=278&w=345&sz=31&tbnid=ERgARIU3jjYJ::&tbnh=97&tbnw=120&prev=/images%3Fq%3DTVS%2BApache%2BRTR%2B160%2B%2B%2B%2Bimages&hl=en&usg=__3kZNHd_T0B4bZvce_UWEHKCBUUQ=&sa=X&oi=image_result&resnum=3&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.bikes4sale.in/blog/tvs/rtr160efi/bikes4sale.in_rtr_efi5.JPG&imgrefurl=http://www.bikes4sale.in/rtr160_efi_photos.php&h=768&w=1155&sz=144&tbnid=Ze2NCYvMX-oJ::&tbnh=100&tbnw=150&prev=/images%3Fq%3DTVS%2BApache%2BRTR%2B160%2B%2B%2B%2Bimages&hl=en&usg=__YHoZPNtQhJrT-vF0rRl4HRpu7Y4=&sa=X&oi=image_result&resnum=2&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://autos.maxabout.com/images/tw_india/TVS_Apache_160_RTR.jpg&imgrefurl=http://autos.maxabout.com/compare.aspx%3Fvids%3D150,105,55%26vt%3D2&h=146&w=250&sz=12&tbnid=z1V5c3idokUJ::&tbnh=65&tbnw=111&prev=/images%3Fq%3DTVS%2BApache%2B(150%2Bcc,13.7%2BPs%2B%25408500rpm%2B%2B%2Bimages&hl=en&usg=__fVPcYLEMT_IzF17R08-v50t34FM=&sa=X&oi=image_result&resnum=3&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://img81.imageshack.us/img81/3074/bajajpulsar150ki2.jpg&imgrefurl=http://blog.neo999.com/150-cc-feature-comparison-hero-honda-hunk-bajaj-pulsar-150-tvs-apache/&h=146&w=252&sz=7&tbnid=YA23nL1cUCIJ::&tbnh=64&tbnw=111&prev=/images%3Fq%3DTVS%2BApache%2B(150%2Bcc,13.7%2BPs%2B%25408500rpm%2B%2B%2Bimages&hl=en&usg=__kg4iaacKN1kOf4UMrfctgiIi48g=&sa=X&oi=image_result&resnum=2&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://img81.imageshack.us/img81/5140/tvsapechepx4.png&imgrefurl=http://blog.neo999.com/150-cc-feature-comparison-hero-honda-hunk-bajaj-pulsar-150-tvs-apache/&h=146&w=250&sz=86&tbnid=i38HFt6-MZsJ::&tbnh=65&tbnw=111&prev=/images%3Fq%3DTVS%2BApache%2B(150%2Bcc,13.7%2BPs%2B%25408500rpm%2B%2B%2Bimages&hl=en&usg=__t1_OpW2uEVLedsK9XFvaYMFr7FQ=&sa=X&oi=image_result&resnum=1&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://bp3.blogger.com/_3MuWy5-JKok/R6MzlK2e1SI/AAAAAAAAAFY/82iw4XdrxWU/s400/TVS%2BFlame%2BHeadlight.JPG&imgrefurl=http://indianbikez.blogspot.com/2008/02/tvs-flame-finally-launched.html&h=281&w=396&sz=19&tbnid=Hlovcu16bWAJ::&tbnh=88&tbnw=124&prev=/images%3Fq%3DTVS%2BFlame%2B(125%2Bcc,ccvti%2Btechnology)%2B%2B%2B%2Bimages&hl=en&usg=__7dWX0sCrQ4M7gDm3Mvr9RQagQgQ=&sa=X&oi=image_result&resnum=4&ct=image&cd=1http://images.google.co.in/images?hl=en&q=TVS+Apache+(150+cc,13.7+Ps+@8500rpm+++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://images.google.co.in/images?hl=en&q=TVS+Apache+(150+cc,13.7+Ps+@8500rpm+++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=titlehttp://images.google.co.in/images?hl=en&q=TVS+Apache+RTR+160++++images&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=title
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    IMAGE RESULTS FOR TVS APACHE RTR 160 EFI

    (ELECTRONIC FUEL INJECTION) IMAGES

    IMAGE RESULTS FOR TVS FLAME IMAGES

    20

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    http://www.google.co.in/imgres?imgurl=http://autos.maxabout.com/images/tw_india/TVS_Flame.jpg&imgrefurl=http://autos.maxabout.com/compare.aspx%3Fvids%3D145%26vt%3D2&h=259&w=345&sz=32&tbnid=ldAK5w4H-vkJ::&tbnh=90&tbnw=120&prev=/images%3Fq%3D%25E2%2580%25A2%2509TVS%2BFlame%2B%2B%2B%2Bimages&hl=en&usg=__5IAPQlj3YLtNzOOINOpu6F9UP1Q=&sa=X&oi=image_result&resnum=4&ct=image&cd=1http://www.google.co.in/imgres?imgurl=http://www.thehindubusinessline.com/bline/blnri/2007/09/02/images/2007090250671702.jpg&imgrefurl=http://www.thehindubusinessline.com/bline/blnri/2007/09/02/stories/2007090250671700.htm&h=259&w=345&sz=31&tbnid=E7vJUYrDbYMJ::&tbnh=90&tbnw=120&prev=/images%3Fq%3D%25E2%2580%25A2%2509TVS%2BFlame%2B%2B%2B%2Bimages&hl=en&usg=__QxBemHgDp0KxEcy1KTJYlQAof4Y=&sa=X&oi=image_result&resnum=3&ct=image&cd=1
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    BRAND IMAGE

    Consumers identify a Brands distinctive capabilities based on their

    perceptions that have themselves been created by the marketers overa period of time.

    DUANE. E. KNAPP author of The Brand Mindset ,

    defines a genuine brand as the internalized sum of all theimpressions received by the customers and consumers resulting in a

    distinctive position in their minds eye based on perceived emotional

    & functional benefits.

    A brand conveys the following:

    Attributes

    Benefits

    Values

    Culture

    Personality

    User

    Brand value is of immense importance to a firm. Thisis evident from the fact that most companies spend a lot of time,

    money and energy in brand building. It would be difficult for a

    company to imagine existence with out the brand name.

    Once people get used to a brand, they shift to other

    brands only if it is unavoidable. Companies have to understand

    that branding is at the heart of any business activity. There fore, a

    company has to exercise full control over its brands.

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    Christine Arden, the Director of Marketing & Strategy

    at DNA communications feels that most of the companies have a

    constrained perception about their brands. They tend to feel that a

    brand is just a logo or a symbol of an organization. Companies

    need to have an all round perceptions of their brands &understand that brands are much more than logos or symbols.

    They are infact a combination of the companies marketing,

    promotional, distribution and service efforts with a suitabledifferentiation of the brand from its competitors. So, before

    branding a product, a manager should be clear about what specific

    details he wishes to convey to the customers through the brand

    regarding name, symbol, visual identity & so on.

    TYPES OF BRANDS

    There are three types of brands:

    Manufacturers brands

    Private brands

    Generic brands

    Manufacturers brands are those that are branded

    directly by the manufacturers who have invested heavily on buildingthem.

    Private brands are those brands that are developed and owned

    by the private individuals or resellers.

    Generic brands are those brands which are not specifically

    advertised and are sold by the grocery stores at a lower price then those

    of identical private branded products.

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    OBJECTIVES OF THE RESEARCH:

    PRIMARY OBJECTIVE:

    The main objective of the project is to study the perception of thecustomers towards the brand image of TVS company.

    SECONDARY OBJECTIVES:

    1) In order to know the brand image of the TVS and its impact onthe business

    2) In order to know the various services provided by TVS to its

    customers

    3) To know the level of customer satisfaction toward TVS.

    4) To find out the factors for which customers prefer TVS bikes.

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    METHODOLOGY

    The methodology that I followed for collecting the data is as follows;

    PRIMARY DATA:

    The primary data is the data that is collected by approaching

    the individuals directly. The data will be collected by visiting

    frequently to the TVS Showroom and meet the employees. This helps

    to collect the data regarding various products and other data.

    To study the customers satisfaction, and impact through

    brand image, I approached various potential and existing customers

    directly and collected the data.

    SECONDARY DATA:

    Secondary data is collected through various sources like

    internets, news papers, magazines, brouchers etc...about the brand

    images of TVS motors.

    ANALYSIS OF DATA:

    The data collected can be analyzed by the following tools like:

    1) Pie diagrams, bar charts,

    2) Using of percentage methods.

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    LIMITATIONS OF THE RESEARCH

    1) The collection of data is restricted with in Karimnagar town only.

    2) The data collection is limited to Brand image only.

    3) The collection of data is limited to TVS motors only.

    4) Few of the customers may give biased information on the TVS

    motors.

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    DATA ANALYSIS AND INTERPRETATION

    MODE OF AWARENESS

    TABULATION.1

    MODE OF

    AWARENESS

    No. OF

    RESPONDENTS

    PERCENTAG

    E

    Magazines 8 8%

    News Papers 12 12%

    Television adds 25 25%

    Friends 40 40%

    Any others 13 13%TOTAL 100 100%

    BARCHART FOR THE ABOVE DATA

    M O D E O F A W A R E

    13 %

    40%

    25%

    12 %8%

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    45%

    M aga zine sN ews P ape rsTelevis ion

    adds

    F rie n ds A n y o th e rs

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    INTERPRETATION FOR ABOVE DATA:

    From the above bar chart, we can observe the percentage of

    respondents on the Y-Axis & various modes of awareness on X-Axis.

    We can also observe that the mode of awareness is mainly due tofriends circle i.e., 40% then followed by Television adds i.e., 25% ,

    other modes 13%, News papers 12% and Magazines 8%.

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    SPECIAL FEATURE THAT ATTRACTED A BUYER

    TABULATION. 2

    SPECIALFEATURES

    No. OFRESPONDENTS

    PERCENTAGE

    Brand 62 62%

    Price 8 8%

    Promotion 2 2%

    Services 28 28%

    TOTAL 100 100%

    PIE CHART FOR THE ABOVE TABLE:

    29

    SPECIAL FEATURE THAT ATTRACTED A BUYER

    Brand, 62%

    Price, 8%Promotion, 2%

    Services, 28%

    Brand

    Price

    Promo

    Servic

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    INTERPRETATION FOR ABOVE DATA:

    From the above table & pie chart, we can observe that 62%of respondents preferred BRAND while purchasing a vehicle i.e., 62%,

    followed by SERVICES i.e., 28%, PRICE i.e., 8% and PROMOTION

    i.e., 2%.

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    OVERALL PERFORMANCE OF THE TVS BIKES

    TABULATION. 3

    PERFORMANCE No. OF

    RESPONDENTS

    PERCENTAGE

    Excellent 10 10%

    Good 73 73%

    Average 12 12%

    Bad 05 5%

    TOTAL 100 100%

    BAR CHART FOR THE ABOVE DATA:

    OVERALL PERFORMANCE OF TVS BI

    10%

    12%

    5%

    73%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    E x cellent Good A verage Bad

    Exce

    Good

    Avera

    B ad

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    INTERPRETATION FOR ABOVE DATA:

    From the above bar chart, we can observe the percentage ofrespondents on the Y-Axis & performance levels on X-Axis. We can

    also observe that the performance level of TVS bikes are GOOD i.e.,

    73% followed by performance level AVERAGE i.e., 12%, Excellent

    10%, and BAD i.e., 5%.

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    CUSTOMERS PERCEIVE ABOUT THE BRAND IMAGE OF TVS

    BIKES

    TABULATION 4:

    PERCEPTION RESPONDENTS PERCENTAGE

    Excellent 53 53%

    Good 31 31%

    Average 12 12%

    Bad 04 04%

    TOTAL 100 100%

    CHART FOR THE ABOVE DATA:

    53%

    31%

    12%

    4%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    E xcellent Good Average Bad

    PERC EPTION TOWARD S THE BR AND IM

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    INTERPRETATION FOR THE ABOVE DATA:

    From the above bar chart, we can observe the percentageof respondents on the Y-Axis & customers perception towards the

    brand image on X-Axis. We can also observe that 53% of respondents

    perceive Excellent, 31% as good, 12% as Average, and 4% as bad.

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    SATISFACTION LEVEL OF TVS TWO WHEELER CUSTOMERS

    TABULATION.4

    SATISFACTION

    LEVEL

    No. OF

    RESPONDENTS

    PERCENTAG

    E

    Highly Dissatisfied 5 5%

    Dissatisfied 12 12%

    Satisfied 70 70%

    Highly Satisfied 13 13%

    TOTAL 100 100%

    PIE CHART FOR THE ABOVE TABLE:

    35

    SATISFACTION LEVEL OF TVS TWO WHEELERS

    Satisfied, 70%

    Dissatisfied, 12% Highly Dissatisfied,

    5%

    Highly Satisfied,

    13%

    Highly Dissatis

    Dissatisfied

    Satisfied

    Highly Satisfie

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    INTERPRETATION FOR ABOVE DATA:

    From the above table and pie chart, the customer

    satisfaction at various levels is observed. Out of 100 respondents 70

    customers (i.e., 70% of the customers) are satisfied, 12 respondents

    (i.e., 12% of the customers) are dissatisfied, and 5 respondents (i.e., 5%

    of the customers) are highly dissatisfied, and remaining 13 respondents

    (i.e., 13% of the customers) are highly satisfied.

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    FINDINGS

    1) From the data, we can find that nearly 62% of respondents are

    attracted towards the brand image of TVS than service, price &

    promotion respectively.

    2) Nearly 84% of the respondents have a positive impact on the

    brand image of TVS.

    3) TVS is providing good after sales services. Nearly 87% of the

    respondents are satisfied.

    4) Almost 84% of the respondents are given good response towards

    their overall performance.

    5) Nearly 62% of the respondents purchased TVS bikes based on

    the Brand Images.

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    SUGGESTIONS

    The questionnaire is used for surveying the owners of

    TVS, had one question which required the respondents to express their

    suggestions about the possible improvements in TVS. As this was anopen ended question, the responses given varied greatly and each

    response was based on one particular factor towards which the

    respondent was primarily focused.

    In order to conclude this project, a brief summary of this response is

    mentioned in the following paragraphs:

    Economically conscious TVS owners wanted improvement in themileage from the prevailing 55 kms to 65 kms. They also wanted

    reduction in the price of TVS.

    Some respondents wanted the extension of the services periodfrom one year to two years.

    Daily commuters who also happen to be TVS owners, wanted a

    redesigning in terms of CC, designing models, its mileage,

    comfortness , extra features etc

    As, the study was conducted in Karimnagar, the respondents

    inhabiting at the place had certain grievances which need to beaddressed urgently. These include the presence of just one service

    station and one authorized dealer for the whole Karimnagar. In

    order to overcome the difficulty, which they face an account of

    the above factors, they wanted the presence of authorized drivers

    to pick up their vehicles from their residence and return the sameafter the completion of the service.

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    CONCLUSION

    From the above data analysis and interpretations, thetypes of TVS bikes, its features, perception of the customers towards the

    Brand Image on TVS, customers satisfaction, satisfaction levels,

    problems faced by the customers etc..,

    Finally I conclude that the TVS Company is providing good services to

    their Customers and most of the respondents have positive impact on the

    Brand Image of TVS.

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    QUESTIONNAIRE:

    1Q) Which mode TVS two wheeler vehicle do you own?

    -----------------------------------------------------------------------------

    2Q) How do you come to know about the TVS?

    a) Magazines b) News papers c) TV adds

    d) Friends e) any others.

    3Q) What features attracted you to buy the vehicle you are owning

    presently?

    a) Style

    b) Mileagec) Efficiencyd) Any other feature

    4Q) How do you perceive about the brand image of TVS bikes

    compare to other brand images?

    a) Excellent

    b) Good

    c) Averaged) Bad

    5Q) How do you feel when you drive TVS bike?

    a) More comfortable

    b) Comfortable

    c) Less comfortable

    d) Un comfortable

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    6Q) What attracted prompt you to buy TVS among all other brands?

    a) Brand

    b) Price

    c) Promotiond) Services

    7Q) How do you rate the overall performance of TVS bikes when

    compare to others?

    a) Excellentb) Good

    c) Average

    d) Bad

    Please give reason:

    --------------------------------------------------------------------------------------

    -----------------------------------

    8Q) How do you rate the cost of the TVS bikes when compared to

    other segments of bikes?

    a) Expensive

    b) Moderate

    c) Economic

    9Q) Please rank the mileage of the TVS bikes when compared to other

    segment bikes?

    a) Very good

    b) Good

    c) Average

    d) Bad

    e) Very bad

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    10Q) Do you get information about the free service offered by the

    company from time to time?

    a) Yes

    b) No

    11Q) To what level do you satisfy with the services of TVS motors?

    a) Highly dissatisfied

    b) Dissatisfied

    d) Satisfied

    e) Highly satisfied

    12Q) Do you think company should increase the free sales?

    a) Yes

    b) No

    c) Cant say

    13Q) What is the mode of Payment?

    a) Through Finance

    b) Cash Payment

    14Q) Which tool do you think more suitable for promotion?

    a) Advertising b) Personal Selling

    c) Publicity d) Sales promotion

    15Q) Are you satisfied with the services provided by TVS Motors?

    a. Yes b) No

    16Q) How do you rate the dealers sales persons attitude?

    a) Polite b) Kind & soft

    c) Knowledgeable d) Bad

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    17Q) How is the availability of the model you wanted to purchase?

    a) Easily available

    b) Not available

    18Q) How do you rate the services provided by TVS motors when

    compare to others?

    a) Excellent

    b) Good

    c) Average

    d) Bad

    19Q) Any suggestions to improve companies image:

    ----------------------------------------------------------------------------------

    --------------------------------------------------------------------------------------

    -----------

    NAME: -----------------------------------------

    DESIGNATION: -----------------------------------------

    ADDRESS: -----------------------------------------

    MOBILE: ------------------------------------------

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    BIBILIOGRAPHY

    BOOKS:

    1) Marketing Management: Philip Kotler

    ICFAI University Press

    2) Principles of Marketing: Philip Kotler

    3) Fundamentals of Marketing: William J. Stantan

    4) Marketing Research: Donald Tull

    Del I. Hawkins

    MAGZINES

    1) Business World

    2) Business India

    WEBSITES:

    www.TVSbikes.com