ajax union seminar
TRANSCRIPT
SEMINAR: HOW TO PERFORM AN ACCOUNT OVERVIEW
Ajax Union
Presented By: Shani Muschel
March 2, 2011
What are the goals of the AnewB Plan?
1. Link-building2. Keyword Ranking3. Google Brand Control and Article
Distribution4. Content Creation5. Traffic6. (Sales)
HOW CAN WE MEASURE SUCCESS IN THESE AREAS?
Link Building Yahoo Site Explorer
Siteexplorer.search.yahoo.com Chrome SEO
Download chrome seo extension- https://chrome.google.com/extensions/detail/oangcciaeihlfmhppegpdceadpfaoclj
Yahoo Site Explorer
Chrome SEO
Keyword Ranking Raven Tools-
http://www.ajaxunion.raventools.com Google Analytics-
http://www.google.com/analytics/ SEO Book Rank Checkerhttp://tools.seobook.com/firefox/rank-checker/
Raven Tools
Raven ToolsResearch Assistant Tab
Report Wizard
Raven Report
Google Analytics
Google Analytics-Keywords
RankChecker
Google Brand Control Google Page 1 and 2
Article Distribution Google Search for Article
Content Creation Blog Articles on Basecamp Blog Review on Basecamp
Traffic Google Analytics
What suggestions can we give to clients in order to enhance their site?
Conversion Optimization tips Phone number in large on top Shop with confidence/why shop with us Shipping benefits front and center UVP Call To Action Security Seals, Guilds, Associations, payment options and credit card
logos Etc. (Maybe the topic of a future seminar?)
On-Site SEO 300 words of keyword-rich content, with deep linking Meta information- title, description, meta tags
Google Analytics (if not already there) E-commerce and Goal Conversion Tracking
Google Webmaster Tools Links to blog, Facebook and Twitter on homepage, above the fold
Why is Sales in Parenthesis?
It’s important to manage the expectations of our clients. When our clients tell us that they’re not making any sales, we need to keep in mind that the AnewB plan does not lead directly to sales. The end-goal of the AnewB plan is driving traffic to the site. It is then up to the site itself to convert that traffic to sales. Of course we would never tell the client that “it’s not our fault that you are not making sales.” What we do is show them how their traffic IS growing exponentially from month to month on the plan, and guide them on how to enhance their site from a conversion optimization perspective (how to turn traffic into sales) with tips and advice, so that they can make their site more successful.