airtel project

BROADBAND SERVICE IN BANGALORE_A COMPARISON OF AIRTEL V/S OTHERS

EXECUTIVE SUMMARY

In today’s dynamic and competitive marketing world marketer trying to

fulfill the needs and wants of customers in a effective ways better than the

competitors .Now the ultimate aim of the marketer is not only to sell his

products along with that he is trying to defeat the competitors of the same

sector. Through marketing survey we can easily find out the market potentiality

of each company as well as we can know the marketing strategies adopted by

the companies to become No.1.

This project is a small effort towards understanding the Market

potentiality of each broadband service providing companies in Bangalore City.

MARKET RESEARCH OBJECTIVES AND SUB-OBJECTIVES

Research Objectives

Comparative study of AirTel Broadband with other Broadband service

providing companies

To map out the market potentiality of Broadband service providing

companies.

K.L.E.S’s Institute of Management Studies and Research, Hubli

1


Sub Objectives

To know the customer awareness of various Broadband service providing

companies in Bangalore city.

To know the customer preference towards the various Broadband service

providing companies.

To find out the various reasons contributing in the selection of Broadband

connections.

To find out the level of satisfaction of respondents on various attributes with

their existing Broadband connection.

To enumerate the role of media in the choice of a particular Broadband

service providing company.

METHODOLOGY

A sample size of 110 was selected for comparative analyses of AirTel

broadband with other broadband service providers in Bangalore City. The

methods used in conducting this Marketing Research were Personal Interviews

aided with Questionnaires


2


MARKETING RESEARCH

(An Introduction to the subject)

Marketing Research is an effort to know the market size and shape of a

particular product. It is a detailed study of consumers needs satisfaction levels,

preferences and expectations from the particular products.

This project was undertaken to study the awareness levels of various

Broadband service providing companies, Customer preferences and also to

know the various factors considered by the Customers while selecting the

Broadband service and the satisfactions of the customers towards the attributes

the Broadband service provide by various companies.

Findings of the Project (In Brief)

Out of 110 samples, 97 respondents are having Broadband connections.

According to the survey, out of 97 respondents who are having Broadband

connections, 92 respondents are aware of AirTel, 81 respondents are aware of

BSNL (i.e., Data One), 10 respondents are aware of Satyam, 13 respondents are

aware of Reliance, 17 are aware of TATA Indicom and 13 are aware of other

Broadband service providing companies.

The attributes, which the consumers take in to consideration, are Service,

Speed, Capacity, Tariff plan, Connectivity.


3


Conclusion

We can conclude that, the awareness level of AirTel Broadband service

is more than other Broadband service providers.

More number of respondents prefer AirTel Broadband Connection i.e.,52

out of 97.

Mostly, Service, speed, Tariff plans are the three attributes, which are

considered by the Costomers while selecting broadband service.


4


INTRODUCTION

BHARATI ENTERPRISES:

Bharti Enterprises has been at the forefront of technology and has

revolutionized telecommunications with its world class products and services.

Established in 1976, Bharti has been a pioneering force in the telecom sector

with many firsts and innovations to its credit. Bharti provides a range of

telecom services, which include Cellular, Basic, Internet and National Long

Distance. Bharti also manufactures and exports telephone terminals and

cordless phones. Apart from being the largest manufacturer of telephone

instruments in India.

Bharati Enterprises has joint venture with world leaders like

Singtel (Singapore Telecom);

Warburg Pincus, USA;

Telia, Sweden;

Asian infrastructure find,

Mauritius; International Finance Corporation, USA

New York Life International, USA.


5


BSNL :

On October 1, 2000 the Department of Telecom Operations, Government

of India became a corporation and was christened Bharat Sanchar Nigam

Limited(BSNL). Today, BSNL is the largest Public Sector Undertaking of

India with authorized share capital of $ 3977 million and networth of $ 14.32

billion.

OBJECTIVES:

Improvement of the already impeccable quality of telecom services.

Expansion of telecom network.

Introduction of new telecom services in all villages.

Instilling confidence among its customers.


6


TATA INDICOM:

The Tata Group's commitment to building a substantial presence in

India's telecom industry has seen it play a leading role in the development of the

country's communications infrastructure. The telecom services of the Group are

offered under the brand name Tata Indicom, and cover all segments, from retail

and enterprise to wholesale and international. The objective is to make Tata

Indicom

The preferred telecommunications choice of customers across the

country.

Tata Teleservices, which heralded convergence technologies in the

Indian telecom sector, is the world leader in the fixed wireless service market,

with a customer base of 1.8 million.


7

http://www.vsnl.in/index.php


RELIANCE INFOCOMM:

Reliance Infocomm is the outcome of the late visionary Dhirubhai

Ambani's (1932-2002) dream to herald a digital revolution in India by bringing

affordable means of information and communication to the doorsteps of India's

vast population.

Working at breakneck speed, from late 1999 to 2002 Reliance Infocomm

built the backbone for a digital India - 60,000 kilometers of fiber optic

backbone, crisscrossing the entire country.

Reliance Infocomm network is a pan India, high capacity, integrated

(wireless and wireline) and convergent (voice, data and video) digital network,

designed to offer services that span the entire Infocomm value chain -

infrastructure, services for enterprises and individuals, applications and

consulting. The network is designed to deliver services that will foster a new

way of life for a New India.


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BROADBAND

Introduction

Telecom Companies uses broadband services worldwide to leverage

their existing investment in copper in the local loop. Copper as a last-mile

delivery medium has the advantage of near-universal penetration, and local

Telecom Companies are increasingly eyeing broadband services on it as a

means of ‘hitting back’ at cable operators who have begun infringing on their

turf by their bundled Internet offerings.

WHAT IS BROADBAND?

To state the obvious, ‘broadband’ indicates a means of connectivity at a

high or ‘broad’ bandwidth. In India, TRAI has defined broadband as any

connectivity delivered to the end user at a bandwidth greater than 256 kbps.

THE INDIAN SCENARIO

Broadband services in India have not yet really taken off because none

of the major Telcos has been able to rollout such services in a really big way so

far. Broadband penetration is, of course, dependent upon PC penetration as a

major factor. India lags behind other major countries of the region by a

substantial margin


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Broadband service providing companies:

BSNL(Data One)

Bharati Infotel Limiterd(AirTel)

TATA Indicom

Reliance Infocomm

Satyam

BSNL :

BSNL is in the process of commissioning of a world class, multi-gigabit,

multi-protocol, convergent IP infrastructure through National Internet

Backbone–II (NIB-II), that will provide convergent services through the same

backbone and broadband access network. The Broadband service will be

available on DSL technology (on the same copper cable that is used for

connecting telephone), on a countrywide basis spanning 198 cities.


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Objectives :

To provide high speed Internet connectivity (upto 8 Mbps)

To provide Virtual Private Network (VPN) service to the broadband

customers

To provide dial VPN service to MPLS VPN customers.

To provide multicast video services video-on-demand, etc. through the

Broadband Remote Access Server (BRAS).

To provide a means to bill for the aforesaid services by either time-based

or volume-based billing. It shall provide the customer with the option to

select the services through web server

To provide both pre-paid and post paid broadband services


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TATA Indicom :

High Speed Internet services from Tata Indicom

Tata Indicom offers high bandwidth, reliable, secure and cost effective

Internet connectivity on Broadband ADSL (Asynchronous digital subscriber

line). Businesses in IT, hospitality, travel agents, logistics companies, stock

brokers and financial companies, corporate offices, cyber-cafes and many more

are connected on Broadband Internet.

More Email, more downloads, more audio streaming, online ERP,

VPNs…. You name it! You can do it on Broadband Internet.

Broadband Internet service offers:

Bandwidth on demand

Quick browsing & fast email speeds

Instant file downloads

Reliable & secure connection

Pay-as-you-use and flat rate billing options

Quick & professional installation

24-7 customer care


12

http://www.tataindicombroadband.com/


RELIANCE :

Reliance Broadband Internet Access provides carrier class Internet

bandwidth through a dedicated connection over the IP backbone. With "Fiber to

building" approach of Reliance and international capacity operated by a Group

Company, Reliance delivers an unmatched service quality level to an enterprise

customer.

Reliance Broadband brings 'Broadband Internet Access" for business and

consumers.


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AIRTEL

Airtel Broadband Service is the fixed line service from Bharati.It

already operates 5 circles Delhi, Haryana, MP & Chattisghar, TamilNadu, UP

(West), and Karnataka and is about to launch services in several others.

Airtel Broadband & Telephone Services has been a part of the telecom

fabrics of Karnataka since 2001,and has around 2,00,000 subscribers in the

state.

With 512@work, Airtel Broadband is approximately 10 times faster

than an analogue connection, yet costs as little as dialup. Large data

applications, faster file transfer, Streaming multimedia and heavy duty suffering

all become easy.

Airtel Broadband is having 1,50,000 subscribers nationwide.


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Organization structure

MARKET RESEARCH SUB OBJECTIVES AND HYPOTHESIS

OBJECTIVE 1 : To know the customer awareness of various

Broadband service providing companies in

Bangalore city.

Hypothesis1(a) : 100% of the respondents are aware of Airtel

Broadband service.

Hypothesis1(b) : 90% respondents are aware of BSNL Broadband

service.


SOUTH NORTH CENTRAL EAST

RESIDENTIAL(A.M)SURESH

P C OD.PRASHANT

H

S M ES.LAKKOND

COMMERCIAL(A.M)RAJKUR.C.R

TEAM LEADER(ASHITOSH)

ZONAL MANAGER

(Shrinivas Rao)

15

C E O(P.Pradeep)

(P.Prradeep)(

C O O(Ganesh Madhavan)

General Manager(P.Narayan)

SALES EXECUTIVES


Hypothesis1(c) : 10% of respondents are aware of Satyum

Broadband service.

Hypothesis1(d) : 40% of respondents are aware of Reliance

Broadband service.

Hypothesis1(e) : 00% of respondents are aware of TaTa indicom

Broadband service.

Hypothesis 1(f) : 20% of respondents are aware of other Broadband

service.

OBJECTIVE 2 : To know the customer preference towards the

various Broadband service providing companies

Hypothesis2(a) : 40% of respondents are having AirTel Broadband

connection.

Hypothesis2(b) : 60 % of respondents are BSNL Broadband

Connection.


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Hypothesis2(c) : 00% of the respondents having Satyam Broadband

Connection.

Hypothesis2(d) : 00% of the respondents having Reliance Broadband

Connection.

OBJECTIVE 3 : To find out the various reasons contributing in

the selection of Broadband connections.

Hypothesis3(a) : 50% of the customers consider Service providing by

the companies while selecting particular service.

Hypothesis3(b) : 40% of the customers consider the connectivity

while selecting particular service.


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Hypothesis3(c) : 00% of the customers consider the Offers providing

by the company while selecting particular service.

Hypothesis3(d) : 10% of the customers consider the Speed while

selecting particular service.

Hypothesis3(e) : 00% of total respondents consider the Tariffpaln set

by the company while selecting particular service.

OBJECTIVE 4

AIRTEL

To find out the level of satisfaction of respondents on various attributes

with their existing Broadband connection.

Hypothesis4A(a) : Almost 20% of customers satisfied with the Service

provided by Airtel

Hypothesis4A(b) : Less than 0% of customers satisfied with the Tariffplan K.L.E.S’s Institute of Management Studies and Research,

Hubli18


set by Airtel

Hypothesis4A(c) : More than 40% of customers satisfied with the

Connectivity of Airtel Broadband service.

Hypothesis4A(d) : Almost 20% of customers satisfied with the Offers

provided by Airtel

Hypothesis4A(e) : Almost 00% of customers satisfied with the Capacity

provided by Airtel

OTHERS

Hypothesis4B(a) : More than 66% of customers satisfied with the

Service provided by Other Companies.

Hypothesis4B(b) : Less than 33% of customers satisfied with the

Tariffplan set by Other companies

Hypothesis4B(c) : 50% of customers satisfied with the Connectivity of

other Broadband service.

Hypothesis4B(d) : Almost 33% of customers satisfied with the Offers K.L.E.S’s Institute of Management Studies and Research,

Hubli19


provided by Other Companies.

Hypothesis4B(e) : 66% of customers satisfied with the Speed of Other

Broadband services.


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OBJECTIVE 5.

To enumerate the role of media in the choice of a particular

Broadband service provider.

Hypothesis 5 (a) : Company Personals inspired 50% of customers.

Hypothesis 5 (b) : Almost 00 % of customers were inspired by

Friends.

Hypothesis 5 (c) : Media inspired almost 10 % of customers.

Hypothesis 5 (d) : Only 10 % of customers were self inspired.


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HYPOTHESIS CALCULATION

1. To know the customer awareness of various Broadband service

providing companies in Bangalore city.

a). 100% of the respondents are aware of Airtel Broadband service.

Null Hypothesis - H0 : P0 > 0.99

Alternate Hypothesis - H1 : P1 <=0.99

p = 95%

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.95 – 0.99) √97

√ 0.99 (1- 0.99)

= -4.21 < -1.645

Therefore, Null-hypothesis rejected.


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b) 90% respondents are aware of BSNL Broadband service.



p =83%

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.83 – 0.90) √97

√ 0.90 (1- 0.90)

= -2.44 < -1.645

Therefore, Null-hypothesis Rejected


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c) 10% of respondents are aware of Satyum Broadband service



p = 0.10

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.10 – 0.10) √97

√ 0.10 (1- 0.10)

= 0.00 > -1.645

Therefore, Null-hypothesis accepted..


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d) 40% of respondents are aware of Reliance Broadband service



p = 0.13

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.13 – 0.40) √97

√ 0.40 (1- 0.40)

= -5.42 < -1.645



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1.e) 00% of respondents are aware of TaTa indicom Broadband service.


Alternate Hypothesis - H1 : P1 =0.00

p = 0.17

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.17 – 0.00) √97

√ 0.00 (1- 0.00)

= 0.00 > -1.645



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f) 20% of respondents are aware of other Broadband service



p = 0.32

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.32 – 0.20) √97

√ 0.20 (1- 0.20)

= 2.95 > -1.645



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2. To know the customer preference towards the various Broadband

service providing companies

a) 40% of respondents are having AirTel Broadband connection.



p = 0.54

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.54 – 0.40) √97

√ 0.40 (1- 0.40)

= 1.50 > -1.645

Therefore, Null-hypothesis accepted.


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b) 60 % of respondents are BSNL Broadband connection.



p =0.40

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.40 – 0.60) √97

√ 0.60 (1- 0.60)

= -2.45 > -1.645



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c) 00% of the respondents having Satyam Broadband Connection.



P=0.04

z = (P-P0) √ n

√ P0 (1-P0)

z = (0..04– 0.00) √ 97

√ 0.00 (1- 0.00)

= 0.00 > -1.645

Therefore,Null-hypothesis accepted.


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d) 00% of the respondents having Reliance Broadband Connection.



P=0.04

z = (P-P0) √ n

√ P0 (1-P0)

z = (0..04– 0.00) √ 97

√ 0.00 (1- 0.00)

= 0.00 > -1.645



31


e) 00% of the respondents having Reliance Broadband Connection



P=0.00

z = (P-P0) √ n

√ P0 (1-P0)

z = (0..00– 0.00) √ 97

√ 0.00 (1- 0.00)

= 0.00 > -1.645



32


3. To find out the various reasons contributing in the selection of

Broadband connections

a) 50% of the customers consider Service providing by the companies




P=0.49

z = (P-P0) √ n

√ P0 (1-P0)

z = (0..49– 0.54) √ 97

√ 0.50(1- 0.50)

= -9.7 < -1.645



33


b) 40% of the customers consider the connectivity while selecting

particular service.



P=0.24

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.24.– 0.40) √ 97

√ 0.40 (1- 0.40)

= -1.50 > -1.645



34


c) 00% of the customers consider the Offers providing by the company




P=0.04

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.04.– 0.00) √ 97

√ 0.00 (1- 0.00)

= 0.00 > -1.645



35


d) 10% of the customers consider the Speed while selecting perticuler

service.



P=0.33

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.33.– 0.10) √ 97

√ 0.10 (1- 0.10)

= 2.27 > -1.645



36


e) 00% of total respondents consider the Tariffpaln set by the company




P=0.10

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.10.– 0.00) √ 97

√ 0.00 (1- 0.00)

= 0.00 > -1.645



37


4 A) To find out the level of satisfaction of respondents on various

attributes with their existing Broadband connection.

AIRTEL :

a) Almost 20% of customers satisfied with the Service provided by Airtel



P=0.60

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.60.– 0.20) √ 52

√ 0.20 (1- 0.20)

= 5.9 > -1.645



38


b) Less than 00% of customers satisfied with the Tariffplan set by Airtel



P=0.34

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.34.– 0.20) √ 52

√ 0.00 (1- 0.00)

= 0.00 > -1.645



39


c) More than 40% of customers satisfied with the connectivity of AirTel

Broadband.



P=0.99

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.99.– 0.40) √ 52

√ 0.40 (1- 0.40)

= 4.70 > -1.645



40


c) Almost 20% of customers satisfied with the Offers provided by Airtel



P=0.40

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.40.– 0.20) √ 52

√ 0.20 (1- 0.20)

= 1.46 > -1.645



41


d) Almost 00% of customers satisfied with the Capacity provided by

Airtel



P=0.42

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.42.– 0.00) √ 52

√ 0.00 (1- 0.00)

= 0.00 > -1.645



42


4 B) OTHER THAN AIRTEL

a) More than 66% of customers satisfied with the Service provided by

Other Companies.



P=0.80

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.80.– 0.66) √ 45

√ 0.66 (1- 0.66)

= 1.24 > -1.645



43


b) Less than 33% of customers satisfied with the Tariffplan set by Other

companies



P=0.40

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.40.– 0.33) √ 45

√ 0.33 (1- 0.33)

= 2.42 > -1.645



44


c) 50% of customers satisfied with the Connectivity of other Broadband

service.



P=0.57

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.57.– 0.50) √ 45

√ 0.50 (1- 0.50)

= 0.54 > -1.645



45


d) Almost 33% of customers satisfied with the Offers provided by Other

Companies.



P=0.26

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.26.– 0.33) √ 45

√ 0.33 (1- 0.33)

= -0.49 > -1.645



46


e) 66% of customers satisfied with the Speed of Other Broadband

services



P=0.64

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.64.– 0.66) √ 45

√ 0.66 (1- 0.66)

= -0.28 > -1.645



47


5) To enumerate the role of media in the choice of a particular Broadband

service provider.

a) 50% of customers were inspired by Company Personels.



P=0.42

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.42.– 0.50) √ 97

√ 0.50 (1- 0.50)

= -0.90 > -1.645



48


b) Almost 00 % of customers were inspired by Friends.



P=0.15

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.15.– 0.00) √ 97

√ 0.00 (1- 0.00)

= 0.00 > -1.645



49


c) Almost 10 % of customers were inspired by Media.



P=0.35

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.35.– 0.40) √ 97

√ 0.40 (1- 0.40)

= -1.60 > -1.645



50


d) Only 10 % of customers were self inspired.



P=0.12

z = (P-P0) √ n

√ P0 (1-P0)

z = (0.12.– 0.10) √ 97

√ 0.10 (1- 0.10)

= 0.19 > -1.645



51


Q 1.TABLE SHOWING THE NUMBER OF RESPONDENTS HAVING

BROADBAND CONNECTIONS

YES NO

88% 12%

INFERANCE:

MORE THEAN 50% OF RESPONDENTS ARE HAVING BROAD

BAND CONNECTION IN BANGALORE CITY


52


Q.2 TABLE SHOWING THE CUSTOMER AWARENESS OF VARIOUS

BROADBAND SERVICE PROVIDERS

COMPANIES PERCENTAGE

AIRTEL 38%BSNL 33%

SATYAM 04%RELIANCE 05%

TATA INDICOM 07%OTHERS 13%

INFERANCE:

AWARENESS LEVEL OF AIRTEL AND BSNL IS MORE AS

COMPARED WITHOTHER BROAD BAND SERVICES.


53


Q.3 TABLE SHOWING THE MARKET POTENTIALITY OF THE

VARIOUS BROADBAND SERVICE PROVIDERS

COMPANIES PERCENTAGE

AIRTEL 54%

BSNL 40%

SATYAM 4%

RELIANCE 4%

TATA INDICOM 0%

INFERANCE:

MORE THEAN 90% OF THE MARKET IS COVERED BY AIRTEL

AND BSNL


54


Q4 . TABLE SHOWING THE NUMBER OF YEARS THAT

RESPONDENTS HAVING THE SERVICE.

YEARS PERCENTAGE

<1 14%

1 TO 2 51%

2 TO 3 33%

>3 4%

INFERANCE:

MOST OF THE RESPONDENTS USING BROADBAND SERVICES

SINCE MORE THAN 1 YEAR.


55


Q.5 TABLE SHOWING THE EFFECT OF THE VARIOUS FACTORS

WHICH INSPIR IN SELECTING PARTICULER SERVICE.

FACTORS PERCENTAGE

COMPANY PERSONEL 41%

FRIENDS 14%

MADIA 34%

SELF 11%

INFERANCE:

MORE RESPONDENTS WERE INSPIRED BY COMPANY

PERSONALS AND MADIA WHILE SELECTING PARTICULER

BROADBAND SERVICES.

Q.6 THE ATRIBUTS WHICH MADE TO CHOOSE THE EXISTING SERVICE.


56


ATRIBUTES PERCENTAGE

SERVICE 42%

CONNECTIVITY 26%

OFFERS 4%

SPEED 33%

TARIFF PLAN 10%

INFERANCE:

SERVICE IS MORE PREFERED ATRIBUTE WHILE SELECTING

BROADBAND SERVICE.

Q.7 TABLE SHOWING THE USAGE RATE OF EXISTING BROADBAND

SERVICE


57


USAGE(IN GB) PERCENTAGE

2GB 4%

8GB 8%

25GB 16%

UNLIMITED 72%

INFERANCE:

MOST OF THE CUSTOMERS PREFER UNLIMITED PLAN

Q 8(a) TABLE SHOWING THE RANKS GIVEN BY THE RESPONDENTS

FOR THE SERVICE WHILE SELECTING EXISTING CONNECTION


58


RANK PERCENTAGE1 35%2 23%

3 32%4 09%

5 01%

INFERANCE:

MORE THAN 50% RESPONDENTS WHERE CONSIDER SERVICE

AS PRIME MOST FACTORE WHILE SELECTING THE EXISTING

BROARBAND SERVICE

Q.8(b) TABLE SHOWING THE RANKS GIVEN BY THE RESPONDENTS

FOR CONNECTIVITY OF EXISTING SERVICE.


59


RANK PERCENTAGE

1 26%

2 34%

3 33%

4 04%

5 03%

PREFERANCE FOR CONNECTIVITY

26%

34%

33%

4% 3%

12

345

INFERANCE:

MORE THAN 50% RESPONDENTS WHERE CONSIDER

CONNECTIVITY AS AN IMPORTENT FACTORE WHILE SELECTING

THE EXISTING BROARBAND SERVICE

Q 8(c) TABLE SHOWING THE RANK GIVEN BY THE RESPONDENTS FOR

THE OFFERS PROVIDED BY EXISTING SERVICE.


60


RANK PERCENTAGE

1 34%

2 36%

3 24%

4 05%

5 01%

PREFERANCE FOR OFFERS1%

1%

5%

21%

72%

1

2

3

4

5

INFERANCE:

70% RESPONDENTS WHERE CONSIDER OFFERS AS

IMPOPRTNT FACTORE WHILE SELECTING THE EXISTING

BROARBAND SERVICE

Q 8(d) TABLE SHOWING THE RANKING GIVEN BY RESPONDENTS

FOR THE SPEED OF EXISTING SERVICE.


61


RANK PERCENTAGE

1 34%

2 36%

3 24%

4 05%

5 01%

INFERANCE:


PREFERANCE FOR SPEED

34%

36%

24%

5% 1%

12345

62


70% RESPONDENTS WHERE CONSIDERED SPEED AS PRIME

MOST FACTORE WHILE SELECTING THE EXISTING BROARBAND

SERVICE

Q 8(e) TABLE SHOWING THE RANKS GIVEN BY THE RESPONDENTS

FOR THE TARIFF PLAN OF EXISTING SERVICE.

RANK PERCENTAGE

1 34%

2 36%

3 24%

4 05%

5 01%

I

NF

E

R

A

N

C

E:


63

PREFERANCE FPR TARIFF PLAN

3% 6% 5%

23%63%

1

2

3

4

5


70% RESPONDENTS WHERE CONSIDERED TARIFF PLAN AS

PRIME MOST FACTORE WHILE SELECTING THE EXISTING

BROARBAND SERVICE

Q.10 TABLE SHOWING THE SATISFACTION LEVEL DUE TO SERVICE

PROVIDED BY AIRTEL.

REMARKS PERCENTAGE

EXCELENT 23%

GOOD 37%

MODERATE 37%

FARE 04%

POOR 00%

INFERANCE:


64


50% RESPONDENTD ARE SATISFIED WITH THE SERVICE

PROVIDED BY AIRTEL

Q.11 TABLE SHOWING THE SATISFACTION LEVEL DUE TO TARIFF

PLAN PROVIDED BY AIRTEL.

REMARKS PERCENTAGE

EXCELENT 4%

GOOD 30%

MODERATE 46%

FARE 20%

POOR 00%


65


INFERANCE:

NEARLY 50% OF THE RESPONDENTS SAID THAT THE TARIFF

PLAN OF AIRTEL IS MODERATE

Q12 . TABLE SHOWING THE SATISFACTION LEVEL DUE TO

CONNECTIVITY OF AIRTEL.

REMARKS PERCENTAGE

EXCELENT 13%

GOOD 62%

MODERATE 19%

FARE 4%

POOR 2%

INFERANCE:

MORE THAN 70% OF THE RSPONDENTS ARE SATISFIED WITH

THE CONNECTIVITY PROVIDED BY AIRTEL.

Q 13. TABLE SHOWING THE SATISFACTION LEVEL DUE TO OFFERS OF

AIRTEL BROADBAND SERVICE.


66


REMARKS PERCENTAGE

EXCELENT 00%

GOOD 40%

MODERATE 46%

FARE 10%

POOR 04%

INFERANCE:

NEARLLY 505 OF THE RESPONDENTS SAID THAT OFFERS

PROVIDED BY AIRTEL IS MODERATE.

Q14. TABLE SHOWING THE SATISFACTION LEVEL DUE TO

CAPACITY OF AIRTEL BROADBAND SERVICE


67


REMARKS PERCENTAGE

EXCELENT 02%

GOOD 40%

MODERATE 56%

FARE 02%

POOR 00%

INFERANCE:

MORE THAN 50% OF THE RESPONDENTS ARE

MODERATELLY SATISFIED WITH THE CAPACITY OF AIRTEL.

Q15. TABLE SHOWING THE SATISFACTION LEVEL DUE TO SPEED OF

AIRTEL BROADBAND SERVICE


68


REMARKS PERCENTAGE

EXCELENT 37%

GOOD 48%

MODERATE 16%

FARE 00%

POOR 00%

INFERANCE:

MORE THAN 80% OF THE RESPONDENTS ARE SATISFIED

WITH THE SPEED OF AIRTEL BROADBAND SERVICE.

Q 16(a) TABLE SHOWING THE REMARKS GIVEN BY THE

RESPONDENTS FOR SERVICE (BY OTHER THAN AIRTEL)


69


REMARK PERCENTAGE

EXCELLENT 48%

GOOD 28%

MODARATE 24%

FARE 05%

POOR 01%

INFERANCE:

MORE THAN 80% OF THE RESPONDENTS USING BROADBAND

SERVICE OTHER THAN AIRTEL ARE SATISFIED BY SERVICE

Q 16(b) TABLE SHOWING THE REMARKS GIVEN BY THE RESPONDENTS

FOR TARIFF PLAN (OF OTHER THAN AIRTEL)

REMARK PERCENTAGE

EXCELLENT 02%


70

REMARKS FOR SERVICE

48%

26%

0%

0%28%1

2

3

4

5


GOOD 38%

MODARATE 56%

FARE 04%

POOR 00%

INFERANCE:


SERVICE OTHER THAN AIRTEL ARE MODERATELLY SATISFIED BY

TARIFF PLAN.

Q 16(c) TABLE SHOWING THE REMARKS GIVEN BY THE

RESPONDENTS FOR CONNECTIVITY (OF OTHER THAN AIRTEL)


REMARK FOR TARIFF PLAN

2%

38%

56%

4%

1234

71


REMARK PERCENTAGE

EXCELLENT 23%

GOOD 34%

MODARATE 41%

FARE 02%

POOR 00%

REMARKS FOR CONNECTIVITY

23%

34%

41%

2%

0%

1

2

3

4

5

INFERANCE:


SERVICE OTHER THAN AIRTEL ARE SATISFIED BY SERVICE

Q 16(d) TABLE SHOWING THE REMARKS GIVEN BY THE RESPONDENTS

FOR OFFERS (OF OTHER THAN AIRTEL).


72


REMARK PERCENTAGE

EXCELLENT 00%

GOOD 27%

MODARATE 18%

FARE 55%

POOR 00%

REMARKS FOR OFFERS

0%

27%

18%

55%

0%

1

2

3

45

INFERANCE:

MOST OF THE RESPONDENTS WHO ARE HAVING

BROADBAND SERVICE OTHER THAN AIRTEL ARE NOT SATISFIED

WITH THE OFFERS PROVIDED.

Q 16(e) TABLE SHOWING THE REMARKS GIVEN BY THE RESPONDENTS

FOR SPEED (OF OTHER THAN AIRTEL)


73


REMARK PERCENTAGE

EXCELLENT 16%

GOOD 51%

MODARATE 33%

FARE 00%

POOR 00%

REMARKS FOR SPEED

16%

51%

33%

0%

0%

1

2

3

4

5

INFERANCE:

MOST OF THE RESPONDENTS WHO ARE HAVING

BROADBAND SERVICE OTHER THAN AIRTEL ARE SATISFIED WITH

THE SPEED PROVIDED.

Q 17 TABLE SHOWING THE RESPONDENTS WANTS CHANGE THE

EXISTING CONNECTION.K.L.E.S’s Institute of Management Studies and Research,

Hubli74


YES NO

03% 97%

INFERANCE:

MOST OF THE RESPONDENTS NOT WILLING TO CHANGE THE

EXISTING SERVICE

Q 18 TABLE SHOWING THE CUSTOMER PREFERANCE OF VARIOUS

SERVICES.


75


PERFERANCESS PERCENTAGE

AIRTEL 34%

BSNL 33%

RELIANCE 00%

SATYAM 33%

TATA 00%

INFERANCE:

MORE THAN 60% OF THE RESPONDENTS WHO WANTS CHNGE

THE EXISTING SERVICE PREFFERS AIRTEL AND BSNL.

Q 19. TABLE SHOWING THE NUMBER OF POTENTIAL BUYERS OF

BROAD BAND CONNECTION.

YES NOK.L.E.S’s Institute of Management Studies and Research,

Hubli76


77% 23%

INFERANCE:

77% OF RESPONDENTS ARE WILLING TO BUY THE

BROADBAND SERVICE

Q 20. TABLE SHOWING THE PREFERFANCE OF POTENTIAL BUYERS.


77


PERFERANCESS PERCENTAGE

AIRTEL 40%

BSNL 50%

RELIANCE 10%

SATYAM 00%

TATA 00%

INFERANCE:

90% OF THE POTENTIAL BUYERS PREFER AIRTEL AND BSNL

BROADBAND SERVICE.

NEED OF THE RESEARCH:


78


The Telecommunication has become major sector in today’s marketing

world. Various upcoming features enhanced the global competition in today’s

Telecommunication sector.

Implementing new technologies, new features and considering the

customers preferences are the important factors for the company’s existence in

the competitive market .so if the company want to face the competition it has to

have the updated knowledge of the consumer tastes and preference.

Our research is undertaken to study the Market potentiality of of various

Broadband services providing companies and also to know the Marketing

strategies adopted by these companies to beat the competition.

The aim this survey is to know the strength of the companies and the

factors that these companies focusing to become the market leaders.

Since selecting Broadband service requires high involvement and also

because of its dynamic nature it is necessary to know the factors which

influence the customer to go for particular companies service so in this project

this concept is highlighted as a sub objective.

So by this project it is easy to analyze the .the ways trough which

marketers trying to attract the customers.


79


BODY OF THE REPORT

Research Background

In today’s competitive Telecommunication sector since AirTel wants to

become the market leader in Broadband service providers, so by analyzing the

competitors strategy through this survey it is easy to give the valuable

suggestions to become the No.1.

TYPE OF RESEARCH DESIGN

First, on consumer awareness level of different Broadband service

providers

Second, preference depending on Service, Connectivity, Offers, Tariffplan,

Speed and Capacity.

Third, factors influencing on selection process,

Fourth, potential customer opinion towards the Broadband service providing

companies

Fifth, consumers satisfaction level due to various atributs.


80


OBJECTIVES AND SCOPE OF THE STUDY

Objective of the study

To find out the various reasons contributing in the selection of Broadband

services in Bangalore city.

To find out the satisfaction level of the respondents with the existing service

they are having.

To enumerate the role of Media in the choice of particular Broadband

service providing companies.

To find the customer awareness of various Broadband service providing

companies in Bangalore city.

Scope of the Study

The scope of the study refers to the place and subject covered during the

study.

This research deals with the Comparative analyses of different Broadband

service providers.


81


RESEARCH APPROACH :

Exploratory research:

Exploratory research is concerned with discovering the general nature of

the problem and the variables that relate to it. Exploratory research is

characterized by a high degree of feasibility and it tends to rely on secondary

data.

During this study, exploratory research is carried to identify the variables

like, customer satisfaction level, basis of purchase decisions, importance of

brand name, customer’s opinion regarding various Broadband services, the

innovative strategies used by the companies, which decides the strength of the

company to be in the customers mind and also to grab the major portion in the

market.

Descriptive Research

After discovering the general nature and the variables relating to it, with

the help of exploratory research, a descriptive research is carried out during the

study for the purpose of accurate description of variables.

Descriptive research carried out with the help of primary data collected

from the customers through questionnaires.


82


DATA COLLECTION APPROACH

To carry out this research primary data and secondary data are collected.

Primary data (Survey data)

Systematic collection of information directly from respondents. This data

is collected for the descriptive research, for the accurate of the variables of the

problem.

The survey data collected during the study includes the data collected

through questionnaire and face-to-face interview with customer and retailers to

know about the consumer behavior.

Secondary data

The first step in data collection approach is to look for secondary data. Usually

data is developed for some purpose other than for helping to solve the problem

at hand. For some purpose other than for helping to solve the problem.

In this study secondary data is collected from company documents,

internet.


83


SAMPLING DESIGN OF PROJECT

Step: -1

Define the Population

Element: Commercial Establishments.

Sampling unit: Business people, Officials..

Extent To: Bangalore City (Kormangala & Jayanagar)

Time: February 21st TO May 25th 2005.

Step: -2

Identify the sampling frame

Respondents selected on random bases in a specified area.

Step: -3

Specify sampling unit

The sampling units are Business peoples and Officials.

Step: -4

Sampling Method.

Samples are selected on probability method of sampling.


84


Step: -5

Determine sample size

Elements of the target population are chosen randomly.

.

Step: -6

Specify the sampling plan.

I have taken the opinion of system administrator of the offices Business

people for our survey & some time the person who is the user of Internet

(Broad band).

Step: -7

Select the sample.

We have selected the sample from Two areas Bangalore city

i.e.,Koramangala and Jayanagar


85


RESEARCH INSTRUMENTS:

Questionnaire:

Questionnaire is a formalized instrument for asking information directly

from a respondent.

During this research questionnaire is used as measurement technique for

asking information from the reachable customers.

ANALYSIS OF DATA:

Data are useful only after analysis. Data analysis involves converting the

series of data recorded observations into descriptive statements.

The survey was carried out in Bangalore City, and the sample size was

taken as 110 customers. The information gathered is been analyzed in a coding

sheet with interpretation and the appropriate Pie- charts and Bar- chart have

been inserted as and where necessary so as to easy understanding of the survey.

ETHICS OF RESEARCH:

In this study, the questionnaire is designed in such a way that the

feelings of respondents as well as the ethics of the Company are not disturbed

(This research also considers the interest of general public and respondents).

The research and research report is not misleading any way.


86


FINDINGS (RESPONDENTS)

1) DO YOU HAVE BROADBAND CONNECTION?

OUT OF 110 RESPONDENTS 97 ARE HAVING BROAD BAND

CONNECTION

OUT OF 110 RESPONDENTS 13 ARE NOT HAVING BROAD BAND

CONNECTION

2) WHICH ALL COMPANIES PROVIDE BROADBAND

CONNECTION?

OUT OF 97 RESPONDENTS 92 ARE AWARE OF AIRTEL

OUT OF 97 RESPONDENTS 81 ARE AWARE OF BSNL

OUT OF 97 RESPONDENTS 10 ARE AWARE OF SATYAM

OUT OF 97 RESPONDENTS 13 ARE AWARE OF RELIANCE

OUT OF 97 RESPONDENTS 17 ARE AWARE OF TATA INDICOM

OUT OF 97 RESPONDENTS 31 ARE AWARE OF OTHERS

3) WHICH BROADBAND SERVICE YOU ARE HAVING ?

OUT OF 97 RESPONDENTS 52 ARE HAVING AIRTEL

OUT OF 97 RESPONDENTS 39 ARE HAVING BSNL

OUT OF 97 RESPONDENTS 03 ARE HAVING SATYAM

OUT OF 97 RESPONDENTS 03 ARE HAVING RELIANCE

OUT OF 97 RESPONDENTS 00 ARE HAVING TATA INDICOM


87


4) SINCE HOW MANY YEARS?


CONNECTION SINCE <1 YEAR


CONNECTION SINCE 1 TO 2 YEARS


CONNECTION SINCE 2 TO 3 YEARS


CONNECTION SINCE >3 YEARS

5) HOW YOU CAME TO KNOW ABOUT EXISTING BROADBAND

SERVICE?

OUT OF 97 RESPONDENTS 41 ARE INSPIRED BY COMPANY

PERSONEL

OUT OF 97 RESPONDENTS 14 ARE INSPIRED BY FRIENDS

OUT OF 97 RESPONDENTS 34 ARE INSPIRED BY MEDIA

OUT OF 97 RESPONDENTS 11 ARE INSPIRED BY SELF


88


6) WHICH FACTOR MADE YOU TO CHOOSE THE EXISTING

BROADBAND?

OUT OF 97 RESPONDENTS 47 GIVES PREFRENCE TO SERVICE

WHILE SELECTING BROADBAND SERVICE.

OUT OF 97 RESPONDENTS 25 GIVES PREFRENCE TO

CONNECTIVITY WHILE SELECTING BROADBAND SERVICE.

OUT OF 97 RESPONDENTS 3 GIVES PREFRENCE TO OFFERS


OUT OF 97 RESPONDENTS 32 GIVES PREFRENCE TO SPEED


OUT OF 97 RESPONDENTS 9 GIVES PREFRENCE TO TARIFF

PLAN WHILE SELECTING BROADBAND SERVICE.

7) USAGE RATE

OUT OF 97 RESPONDENTS 3 HAS USAGE OF 2GB.



OUT OF 97 RESPONDENTS 72 HAS UNLIMITED

8) RANK THE PARAMETERS WHICH YOU CONSIDER AT THE

TIME OF SELECTIONK.L.E.S’s Institute of Management Studies and Research,

Hubli89


a) SERVICE

OUT OF 97 RESPONDENTS 34 GIVES FIRST PREFERANCE TO

SERVICE

OUT OF 97 RESPONDENTS 22 GIVES SECOND PREFERANCE TO

SERVICE

OUT OF 97 RESPONDENTS 31 GIVES THIRED PREFERANCE TO

SERVICE

OUT OF 97 RESPONDENTS 9 GIVES FORTHT PREFERANCE TO

SERVICE

OUT OF 97 RESPONDENTS 1 GIVES FIFTH PREFERANCE TO

SERVICE

b) CONNECTIVITY


CONNECTIVITY


CONNECTIVITY


CONNECTIVITY


CONNECTIVITY


CONNECTIVITY

c) OFFERS


90



OFFERS


OFFERS


OFFERS


OFFERS


OFFERS

d) SPEED


SPEED


SPEED


SPEED


SPEED


SPEED

e) TARIFF PLAN


91



OFFERS


OFFERS


OFFERS


OFFERS


OFFERS

9) DO YOU HAVE AIRTEL BROAD BAND CONNECTION?

OUT OF 97 RESPONDENTS 52 ARE HAVING AIRTEL

CONNECTION.

OUT OF 97 RESPONDENTS 45 ARE NOT HAVING AIRTEL

CONNECTION.

10) SATISFACTION LEVEL DUE TO “SERVICE”


92


OUT OF 52 RESPONDENTS 12 SAID SERVICE PROVIDED BY

AIRTEL IS EXCELLENT.


AIRTEL IS GOOD.


AIRTEL IS MODERATE.

OUT OF 52 RESPONDENTS 2 SAID SERVICE PROVIDED BY AIRTEL

IS FARE

OUT OF 52 RESPONDENTS NOBODY SAID SERVICE PROVIDED BY

AIRTEL IS POOR.

11) SATISFACTION LEVEL DUE TO “TARIFF PLANS”

OUT OF 52 RESPONDENTS 2 SAID TARIFF PLAN PROVIDED BY

AIRTEL IS EXCELLENT.


AIRTEL IS GOOD.


AIRTEL IS MODERATE.


AIRTEL IS FARE.

OUT OF 52 RESPONDENTS NOBODY SAID TARIFF PLAN

PROVIDED BY AIRTEL IS POOR.

12) SATISFACTION LEVEL DUE TO “CONNECTIVITY”


93


OUT OF 52 RESPONDENTS 7 SAID CONNECTIVITY OF AIRTEL IS

EXCELLENT.


GOOD.


MODERATE.


FARE.


POOR..

13) SATISFACTION LEVEL DUE TO “OFFERS”

OUT OF 52 RESPONDENTS NOBODY SAID OFFERS OF AIRTEL IS

EXCELLENT.

OUT OF 52 RESPONDENTS 21 SAID OFFERS OF AIRTEL IS GOOD.

OUT OF 52 RESPONDENTS 24 SAID OFFERS OF AIRTEL IS

MODERATE.

OUT OF 52 RESPONDENTS 5 SAID OFFERS OF AIRTEL IS FARE.

OUT OF 52 RESPONDENTS 2 SAID OFFERS OF AIRTEL IS POOR.

14) SATISFACTION LEVEL DUE TO “CAPACITY”


94


OUT OF 52 RESPONDENTS 1 SAID CAPACITY OF AIRTEL IS

EXCELLENT.


GOOD.


MODERATE.

OUT OF 52 RESPONDENTS 1 SAID CAPACITY OF AIRTEL IS FARE.

OUT OF 52 RESPONDENTS NOBODY SAID CAPACITY OF AIRTEL

IS POOR.

.

15) SATISFACTION LEVEL DUE TO “SPEED”

OUT OF 52 RESPONDENTS 19 SAID SPEED OF AIRTEL IS

EXCELLENT.

OUT OF 52 RESPONDENTS 25 SAID SPEED OF AIRTEL IS GOOD.

OUT OF 52 RESPONDENTS 8 SAID SPEED OF AIRTEL IS

MODERATE.

OUT OF 52 RESPONDENTS NOBODY SAID SPEED OF AIRTEL IS

FARE.

OUT OF 52 RESPONDENTS NOBODY SAID SPEED OF AIRTEL IS

POOR.

16) SATISFACTION LEVEL OF EXISTING BROADBAND SERVICE

a) SERVICE


95


OUT OF 45 RESPONDENTS 17 SAID SERVICE PROVIDED(BY

OTHER THAN AIRTEL) IS EXCELLENT


OTHER THAN AIRTEL) IS GOOD


OTHER THAN AIRTEL) IS MODERATE

OUT OF 45 RESPONDENTS NOBADY SAID SERVICE PROVIDED(BY

OTHER THAN AIRTEL) IS FARE

OUT OF 45 RESPONDENTS NOBADY SAID SERVICE PROVIDED(BY

OTHER THAN AIRTEL) IS POOR.

b) TARIFF PLAN

OUT OF 45 RESPONDENTS 1 SAID TERIFF PLAN(OF OTHER THAN

AIRTEL) IS EXCELLENT

OUT OF 45 RESPONDENTS 17 SAID TERIFF PLAN (OF OTHER

THAN AIRTEL) IS GOOD

OUT OF 45 RESPONDENTS 25 SAID TARIFF PLAN (OF OTHER

THAN AIRTEL) IS MODERATE

OUT OF 45 RESPONDENTS 2 SAID TERIFF PLAN (OF OTHER THAN

AIRTEL) IS FARE.

OUT OF 45 RESPONDENTS NOBADY SAID TARIFF PLAN (OF


c) CONNECTIVITY

OUT OF 45 RESPONDENTS 10 SAID CONNECTIVITY(OF OTHER

THAN AIRTEL) IS EXCELLENT


96


OUT OF 45 RESPONDENTS 15 SAID CONNECTIVITY (OF OTHER





THAN AIRTEL) IS FARE.

OUT OF 45 RESPONDENTS NOBADY SAID CONNECTIVITY (OF


d) OFFERS

OUT OF 45 RESPONDENTS NOBADY SAID OFFER PROVIDED (BY

OTHER THAN AIRTEL) IS EXCELLENT

OUT OF 45 RESPONDENTS 12 SAID OFFER PROVIDED (BY OTHER






OUT OF 45 RESPONDENTS NOBADY SAID OFFER PROVIDED (BY


f) SPEED

OUT OF 45 RESPONDENTS 7 SAID SPEED (OF OTHER THAN

AIRTEL) IS EXCELLENTK.L.E.S’s Institute of Management Studies and Research,

Hubli97



AIRTEL) IS GOOD


AIRTEL) IS MODERATE

OUT OF 45 RESPONDENTS NOBADY SAID SPEED (OF OTHER


OUT OF 45 RESPONDENTS NOBADY SAID SPEED (OF OTHER

THAN AIRTEL) IS POOR.

17) WOULD YIU LIKE TO CHANGE EXISTING ONE?

OUT OF 97 RESPONDENTS 3 ARE WILLING TO CHANGE THERE

BROADBAND CONNECTION.

OUT OF 97 RESPONDENTS 94 ARE NOT WILLING TO CHANGE

THEIR BROADBAND CONNECTION.

18) WHICH ONE YOU PREFER?

OUT OF 3 RESPONDENTS 1 IS PREFRING AIRTEL.

OUT OF 3 RESPONDENTS 1 IS PREFRING BSNL.

OUT OF 3 RESPONDENTS NOBODY IS PREFRING RELIANCE.K.L.E.S’s Institute of Management Studies and Research,

Hubli98


OUT OF 3 RESPONDENTS 1 IS PREFRING SATYAM.

OUT OF 3 RESPONDENTS NOBODY IS PREFRING TATA.

19) WOULD YOU LIKE TO HAVE BROADBAND CONNECTION?

OUT OF 13 RESPONDENTS 10 ARE WILLING TO HAVE


OUT OF 13 RESPONDENTS 3 ARE NOT WILLING TO HAVE


20) WHICH ONE YOU PREFER?

OUT OF 10 RESPONDENTS 4 IS PREFRING AIRTEL.

OUT OF 10 RESPONDENTS 5 IS PREFRING BSNL.

OUT OF 10 RESPONDENTS 1 IS PREFRING RELIANCE.

OUT OF 10 RESPONDENTS NOBODY IS PREFRING SATYAM.

OUT OF 10 RESPONDENTS NOBODY IS PREFRING TATA.

COMPARETIVE ANALYSES

More number of existing customers are inspired by Company personals

while selecting the broadband services


99


We can conclude that service is the most proffered attribute while

selecting any Broadband service.

AIRTEL

As it is found out from the survey that out of 97 respondents, 92 are

aware of Airtel broadband service out of which 52 are the existing

customers of this service. Customers of Airtel Broadband service are

satisfied with the Service, Connectivity and speed. Satisfaction level due

to Tariff plan, capacity and Offers is not up to the mark these are the

factors on which the company has to focus more.

Finally we can conclude still there is scope for increasing the

market share in Bangalore city.

BSNL

As it is found out from the survey that out of 97 respondents, 81 are

aware of BSNL. Still there is scope for increasing awareness level among the

residents of Bangalore city.K.L.E.S’s Institute of Management Studies and Research,

Hubli100


So, we conclude that even though 97 respondents are aware of BSNL

broad band service only 39 respondents are having this service.

The existing customers are satisfied with Service, speed, Connectivity

and Tariff plan

Satisfaction level due to Capacity and offers provided by this service if

moderate.

Finally, we conclude that the potential buyers prefer BSNL broadband

service so the scope of capturing the market is more as compared with other

service providing companies.

RELIANCE

As it is found out from the survey that out of 97 respondents, only 13 are

aware of Reliance Broad band services. Out of which only 3 are the existing

customers of this service.K.L.E.S’s Institute of Management Studies and Research,

Hubli101


The respondents having Reliance Broadband service are not fully

satisfied with Service, Connectivity, Offers, Speed and Tariffplan

TATA INDICOM

As it is found out from the survey that out of 97 respondents, only 17 are

aware of Reliance Broad band services. out of which only 3 are the existing

customers of this service.

LIMITATIONS

As the population of Bangalore city is huge but we have considered only

110 respondents


102


Since Koramangala and Jayanagar are commercially thick areas all 110

samples are considered from these areas.

As we have specified System administrators of the Offices and owners of

the Business Houses as a sample in our research, but in the some cases

we shave considered the opinion of other members like user of the

service for our research.

Project is open for further improvement

Because of the busy schedule respondents may not be answered

properly.


103


RECOMMENDATIONS

Since Broadband sector is having high scope in Bangalore city and the

people put themselves in high involvement in selecting the service providing

companies Airtel has to focus on best Marketing strategies grab high market

share like,

Providing satisfactory Pre as well as Post purchase services.

Providing feasible Tariff plan.

Providing better Offers.

Since most of the existing customers are unhappy with the Frequent change

of Tariff plans so company has to avoid such changes.

To strengthen the Brand Image Company has to promote its product

through best madia like,

NEWS Papers: Since Times Of India, Deccen Herald, Bussiness Line are

the most preferring NEWS papers in Bangalore city company has to give

adds in these to reach the target customers.

Similarly, The Magazines like Business World, India Today, Times and

T.V channels like Star Plus,Star Sports,ESPN can be used for the

promotional activities.

K.L.E.S’s Institute of Management Studies and Research,

Hubli104


By the survey it ca be noted that more number of respondents were inspired

by Company personals while selecting the service so a effective training is

required so that they can easily convince the potential customers.

Since most of the potential buyers are preferring BSNL, so Airtel has to

focus such respondents and it is necessary to change their preference by

providing better service.

GENERAL CUSTOMER SUGGATIONS TO AIRTEL :

Regular check up is required.

If Company made an “Account System” as SIFY Broad band it will be halp

full for the customers who are using the service in cyber cafes.


105


CONCLUSION

After the analyses of the survey It is concluded that,

The willingness of owning the Broadband service is rapidly increasing in

Bangalore City.

Both BSNL and AirTel Broadband services are succeeded In

Creating Brand image in the market

In overall customer satisfaction BSNL is leading and Airtel is at the second

position.

TATA Indicom trying to capture the market shares.

Reliance has to Work hard to face the Competition.

Even though Satyam is succeeded in attracting the Cyber Cafes but it is not

performing up to the mark in other fields.

AirTel Broadband services coming up with new offers to attract the existing

as well as potential buyers.


106


BIBLIOGRAPHY

Internet explorer: -

Google.com

AIRTELWORLD.COM

BSNL.CO.IN

Books referred: -

Marketing Research -by Donald. S. Tull & Dell. I. Hawkins.

Marketing Management-by Philip Kotler


107


ANNEXURE

SAMPLE QUESTIONNAIRES

Dear respondent,

I am the student of 2nd semester M B A from KLE’S IMSR is conducting

a market survey on “Comparative Analysis of Broad Band (Internet) services”

in Bangalore city.

I assure you that the information given by you will be strictly used for

academic purpose only.

NAME :

TEL : EDUCATION:

OCCUPATION: NEWSPAPER:

MAGAZINE : TV CHANNELS:

1) Do you have Broadband connection?

a) Yes b) No

[ If no, goto to question no 19 ]


108


2) Which all the companies provide Broadband service?

a) b)

c) d)

e)

3) Which Broadband service you are having?

a) Airtel b) BSNL

c) Reliance d) Satyam

e) TATAINDICOM

4) Since how many years

a) Months __ b) 1-2yrs

c) 2-3yrs d) Above 3yrs

5) How you came to know about the existing Broadband Service?

a) Company personals b) Friends

c) Media d) Self

6) Which factor made you to choose existing Broadband?K.L.E.S’s Institute of Management Studies and Research,

Hubli109


a) Service b) Connectivity

c) Offers d) Speed

e) Tariff plan

7) Usage rate

a) …….. b) 8 GB

c) 25 GB d) Unlimited

8) Rank the parameters which you consider at the time of selection.

[ From 1 to 5 ]

a) Service b) Connectivity

c) Offers d) Speed

e) Tariff plan e) Capacity

9) Do you have Airtel Broadband connection?

a) Yes b) No

[ If NO goto Question no 16 ]

10) Satisfaction level due to ‘Service’

_________________________________________________K.L.E.S’s Institute of Management Studies and Research,

Hubli110


Excellent Good Moderate Fare Poor

11) Satisfaction level due to ‘Tariff plans’

_________________________________________________


12) Satisfaction level due to ‘Connectivity’

______________________________________________


13) Satisfaction level due to ‘Offers’

________________________________________________


14) Satisfaction level due to ‘Capacity’

________________________________________________


111



15) Satisfaction level due to ‘Speed’

_______________________________________________


16) Satisfaction level of Existing Broadband service

Atribute Excellent Good Moderate Fare Poor

Service

T.Plan

Connectivity

Offers

Speed

17) Would you like to change existing one

a) Yes b) No


112


18) Which one you prefer?

a) Airtel b) BSNL


e) TATA Indicom

19) Would you like to have Broadband connection?

a) Yes b) No

20) Which one you prefer?

a) Airtel b) BSNL


e) TATA Indicom

21) Any suggestions.

_________________________________________________

_________________________________________________

Thank you.


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airtel project

Documents

particular broadband

broadband service providers

airtel broadband connection

existing broadband connection

aware of airtel

various companies

comparison of airtel

market research objectives