airport parking: addressing operational and management challenges
TRANSCRIPT
![Page 1: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/1.jpg)
Calgary, Alberta
September 8, 2012
ACI-NA Operations & Technical Affairs Committee
Airport Parking: Addressing Operational and
Management Challenges
Jack Ricchiuto
![Page 2: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/2.jpg)
Airport Parking Impacts
Airport Revenue
$7 Billion in Non-Aeronautical Revenue*
41.6% from Parking & Ground Transportation*
19.9% from Rental Cars*
Operating Costs
Customer Experience
Efficient Movement of Passengers
*2010 - Source FAA, ASS-400: CATS: Report 127
as reported in the 2012 ACI/IPI Airport Parking Study by Leigh-Fisher
![Page 3: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/3.jpg)
Discussion Topics
Maximizing Revenues
Rate Setting
Product Offerings
Competing Against Off-Airport
Regulatory Challenges
Technology
![Page 4: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/4.jpg)
Rate Setting
Rate Analysis
Weigh in-house vs. Comprehensive Third Party Analysis
Know the Competition
Structuring to Meet Demand
Consider Capacity/Overnight Inventory
Consider Peaks/Utilize PARC Data
Rate Elasticity
Optimization
Increments/Duration
![Page 5: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/5.jpg)
Product Offerings
Objectives:
Enhance the Customer Experience
Increase Revenues
Increase Market Share
Up-Sell Parkers – Added Services & Enhanced Products
![Page 6: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/6.jpg)
Product Offerings
How to Define & Differentiate Parking Products
Services
Convenience
Pricing
![Page 7: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/7.jpg)
Product Offerings
Premium Services
Valet Parking
Bailment – Garage Keepers Liability
Assess the True Revenue Opportunity
Premium Parking
‘Gold Lot’ Concept
Per Reservation
![Page 8: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/8.jpg)
Product Offerings
Shuttle Services as a Product Differentiator
Headways – Wait Times
Fixed Route vs. Bumper-to-Bumper Analysis
Adjust Lots/Routes for Dips and Peaks
Active ‘Smart-Loading’ Techniques
![Page 9: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/9.jpg)
Smart Loading Techniques
![Page 10: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/10.jpg)
Competing Against Off-Airport Parking
Define & Differentiate Parking Products
Identity & Branding
Consider New/Enhanced Services
Market Share Analysis
Dedicated Parking Website
Mobile Applications
Frequent Parker Program
Corporate Parking Program
Premier Parking
Advance Reservation System
![Page 11: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/11.jpg)
Competing Product Analysis
COMPETITOR RATES DISCOUNT FREQUENT PARKER PROGRAM? OTHER SERVICES SOCIAL MEDIA
Open Air Parking: $5.95/day 5.36/day for open-air self parking or $7.16/day for valet parking. Does not include tax or airport access fee.
Spot Club Card Reservations Facebook
Open Air Valet: $7.95/day Register it online with credit card and track points 24/7 service
The Parking Spot - Memphis
Prices above do not include taxes & fees Use it at entry and you don’t need to pull a ticket. Use it at exit with your credit card and use our automated check-out lane.
Free Shuttle Bus every 5-7 minutes
2303 Democrat Road, Memphis, TN 38132 Corporate Parking Program
Phone: (901) 398-7400
(does not include taxes & fees)
Daily: $7.00 Surface $11.50 Covered
Internet Coupon: $6.50/day Surface or $11.00/day Covered (does not include taxes or fees) Perx Rewards Program Car Wash (starting at) $20 FACEBOOK
Weekly: $42.00 Surface $77.00 Covered Earn 1 point for each day of parking Oil & Filter $40
3441 Airways Blvd., Memphis, TN 38116 Monthly: $125 Surface $205.00 Covered 5 points = 1 Day Free Valet Service: Free
(877) ParkIt-X Prices above do not include taxes & fees 20 points = 1 Free Showroom Wash or 4 Days
Free Dry Cleaning
40 points = 1 Free Executive Wash or 8 Days
Free Estimates on dent, alloy wheel and windshield repair
Reservations WiFi: Free Travel Agent Program
Corporate Parking Program
Self Park N/A Safe & Secure N/A
FAST TRACK AIRPORT PARKING Valet Luggage Asstance 2303 Democrat Road RATES NOT AVAILABLE Open 24/7
Memphis TN 38132 Car Wash, Detail and Oil Change Services
available
Online Reservations
![Page 12: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/12.jpg)
Market Share Analysis
Off-Airport Parking Revenue
As a Percentage of Gross Parking Revenue (On & Off-Airport)
As a Percentage of Overnight Gross Parking Revenue
Off-Airport Parking Transactions
As a Percentage of Overnight Parking Transactions
Helps to Adjust for Diversity/Flexibility of Off-Airport Rates
Fee Structure and Reporting Requirements
![Page 13: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/13.jpg)
Parking Website Concept
![Page 14: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/14.jpg)
Interactive Website Utilization
Online Sweepstakes Entry Promotions & Discounts
Frequent Parker Program Social Networking
![Page 15: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/15.jpg)
Website Promotions
![Page 16: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/16.jpg)
Automated Entry / Exit
Bills to Credit Card On-file
Secure, PCI Compliant
Receipt via Email
Points Credited Electronically
Online Redemptions
Free Parking or Prizes
Automated Frequent Parker Technology
![Page 17: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/17.jpg)
Frequent Parker Program
Membership Cards Automated Frequent Parker
Rewards Catalog
![Page 18: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/18.jpg)
Incremental Parking Revenue
Premier Parking – Gold Lot Concept
Access to Most Convenient Parking Spaces
Annual Membership Fee
Regular Parking Fees Apply
Typically a Physically Nested Area
Does Not Guarantee a Space
Inventory Management Insures Space Availability
Frequently Includes an Automated Entry/Exit/Payment Function
![Page 19: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/19.jpg)
Incremental Parking Revenue
Premier Parking – By Reservation
Premium Paid on a Per Day Basis
Minimal Capital Costs
Standard Parking Fees Apply
Highly Flexible
Designate Premium Parking Spaces
Click and Park Reservation System
Pre-paid Parking Fee Option
![Page 20: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/20.jpg)
Incremental Parking Revenue
![Page 21: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/21.jpg)
Incremental Parking Revenue
Dashboard Permit Displayed
Point-to-Point Directions
Entry/Exit/Payment Via Existing Revenue Control System
Premium Fee Structure
Per Stay
Per Day
Enforcement Options
![Page 22: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/22.jpg)
Maximizing Revenue - GT
Off-Airport Shuttles – Hotels, Charters, Off-Airport Parking
Taxis, Limos & Shard Ride Shuttles
Fee Structures
Flat Rate per Vehicle
Per Trip Charges
Percentage Fees
Reporting Requirements
Technology Options
Automatic Vehicle Identification
Curbside Audits
![Page 23: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/23.jpg)
Regulatory Challenges - Parking
PCI Compliance
Who is the Merchant of Record?
Firewalls
Data Security Standards
Cardholder Data
• Storage and Access
FACTA
![Page 24: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/24.jpg)
Regulatory Challenges - Shuttle Services
Regulatory & DOT Compliance
Buses
• Pre-trip and Post-trip Inspections
Drivers
• Work Hours
• Health Certificates
• Annual DMV Reports
State Requirements - Inspections
Technology Options
Zonar
DriveCam
![Page 25: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/25.jpg)
Technology – Revenue Control
PARC System
Are You Fully Utilizing the System?
Match System Capabilities to Your Needs / Requirements
Fill the Gap with Audit, Polices & Procedures
Reporting Capabilities
Audit
Clear, Consistent, Written Procedures
Comprehensive Audit – Revenue, Procedures, Operations
Unique Requirements for Public Agencies
![Page 26: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/26.jpg)
Technology Options – Parking Guidance
Wireless Camera Technology vs. Individual Sensors
License Plate Read Capabilities
![Page 27: Airport Parking: Addressing Operational and Management Challenges](https://reader031.vdocuments.site/reader031/viewer/2022020706/61fc9ca59d50e757a521a489/html5/thumbnails/27.jpg)
Technology Options – Parking Guidance
Find Your Car / Watch Your Car App
Download Smart Phone App
Enter Parking Facility
Enter Space Number
System Transmits Real-Time Video of Selected Parking Space