airport advertising - swedavia...the airports, airport advertising offer solutions for delivering...
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Airport AdvertisingLuleå Airport
Swedavia - a sustainable airport group Sweden and the Lapland regionAirport Advertising
Luleå AirportThe airportStatistics and demographyPlan Terminal Plan OutdoorsPricelist DepartingPricelist ArrivingPricelist Entire airportPricelist Outdoor
DigitalDigital Out of HomePricelist Digital networksPricelist Wifi sponsorship
Contact
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Content
Valid from 2018 with reservation for printing errors and price changes.
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Swedavia – a sustainable airport group
Swedavia is a state owned company that owns, operates and develops Sweden’s national basic infrastructure of airports – a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world.
We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Custo-mer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia’s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) program-me. It is this long-term work that has made Swedavia a world leader in developing airports with the least possible environmental impact.
2017
2016
41 655 012
39 513 482
Number of travelers at the ten Swedavia airports:
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Sweden and the Norrbotten region
Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and an open mindset to international business and ownership. Sweden is the home of multiple world-leading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities.
Luleå is a fast growing and blooming region with good infrastructure and quick communications, connecting Swedish, Norwegian, Finnish and Russian businesses in the north.
The Norrbotten region has been depending economically on its steel industry based on the iron ore. Scandinavia’s northernmost university, Luleå University of Technology, is nowadays almost as important. It is among the world leading in many technological areas research. This has led to Luleå being a centre for IT, science and business in the north. Luleå also offers an incredible landscape and often stunning views thanks to the changing of the seasons. The crisp and crystal clear win-ters turns into bright, sunny summers which make Luleå and its archipe-lago to a breathtaking destination all over the year.
Due to the broad selection of activities, rich culture life and great variety of events and experiences that Luleå has to offer, the region is also a popular destination for both leisure and business travel. In 2016 more than 1.6 million commercial overnight stays was accounted for in Luleå, which is an increase by half a million since 2006.
Source: norrbotten.se, visitlulea.se, lulea.se
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Airport Advertising
Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belongs to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C taget groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure.
With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotional advertising spaces are strategically placed for optimal impact and to create integrated and effective markerting activities and campaigns, tailored to requests and requirements.
Learn more at: swedavia.com/about-swedavia/advertising
Follow Swedavia Airport Advertising on LinkedIn
Luleå Airport
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The airport
Swedavia work to constantly develop and improve the ten airports to manage the increasing demand on effective national and international travels.
Luleå Airport has been in operation since September 1944 and is the fifth largest airport in Sweden. It has a central role in the region, among other thing because of the closeness to Luleå City. There is only seven kilometers between the airport and the city center of Luleå. The airport also acts as a gateway to Lapland and as a domestic and international airport for ten of the fourteen municipalities in Norrbotten.
To meet the demands of the present and future and to make the travelers stay at the airport more pleasant, the airport has experienced a number of reconstructions and extensions over the years. During the period 2009-2013 the airport underwent an extensive reconstruction in order to handle increased traffic capacity, both domestic and international.
During the last five years the number of travelers via the airport has increased with more than eleven percent and among the airlines that traffic Luleå Airport is SAS, Norwegian and NextJet.
Learn more at swedavia.se/lulea
The traveler
Transport to the airport
Destinations Top 5
Travel purpose
Total
International
Domestic
Transfer
Car
Business Leisure
Bus
Taxi
Other
Gender
Age
Home country
1 205 00092 000
1 113 000
12 000
Unchanged
Men 54%Women 46%
72% 1. Stockholm 2. Göteborg3. Malmö 4. London 5. Copenhagen
30% 70%
19%
17%
2%
16–19 4%20–34 37%35–49 26%50–64 25% 65+ 8%
Sweden 91%Other 9%
Number of passengers
Total traveler increase 2017 compared to 2016
10
Statistics & demography
Business lounge
5 3
2
4
Security
Security
Customs
Business lounge
Customs
Check-in
För resenärer För alla
Digital
Promotion LLA-1241
Special LLA-1163LLA-1152LLA-1011 LLA-1224
Analogue 21 LLA-014 LLA-015 3 LLA-016 4
Digital Portrait6 faces
LLA-017 5 LLA-025 6 LLA-026 7
LLA-1372
LLA-04013
LLA-04114 LLA-09515
LLA-1413 LLA-1554
LLA-1235
LLA-027 8 LLA-028 9 LLA-029 10 LLA-030 11 LLA-03912
LLA-1296 LLA-1347
LLA-031
LLA-1388
Digital Landscape9 faces
1 2 3 4
567
8 9 10 11
121314
16 LLA-099 17 LLA-100 18 LLA-106 19 LLA-107 20 LLA-12726LLA-108 21 LLA-112 22 LLA-113 23 LLA-118 24 LLA-12625LLA-125
15
16
17
1
18
19 2021 22
32
31
4 5
1
24
25
26
LLA-12827 LLA-13028 29 LLA-131 30 LLA-135 31 LLA-139 32 LLA-146 33 LLA-147 34 LLA-148 35 LLA-149 36 LLA-151 37 LLA-15338LLA-152
27
6
28
29
7
7
7 7
7
30
2
8
8
23
3
9
9
LLA-1459
32 33
34
35
36
3738
10
LLA-15410
4
7
11
LLA-15611 LLA-15712
12
13
LLA-15913
5
LLA-1584
1
2 3
4
Analogue 21 LLA-121 LLA-136 3 LLA-140 4 LLA-150
Pricelist
Product
Banner
Lightbox
Lightbox
Banner
Analogue sign
Banner
Analogue sign
Analogue sign
Analogue sign
Branding, Gate 2
Analogue sign
Analogue sign
Analogue sign
Analogue sign
Analogue sign
Analogue sign
Price, weekly*
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Price, monthly*
8 500 SEK
7 000 SEK
7 000 SEK
15 000 SEK
6 500 SEK
13 000 SEK
7 900 SEK
13 500 SEK
15 000 SEK
10 000 SEK
6 000 SEK
20 000 SEK
20 000 SEK
20 000 SEK
15 000 SEK
15 000 SEK
Departing
Designation
LLA-099
LLA-100
LLA-106
LLA-118
LLA-125
LLA-126
LLA-127
LLA-128
LLA-130
LLA-134
LLA-135
LLA-146
LLA-147
LLA-148
LLA-151
LLA-152
* All prices excl. VAT. Promotion
Special
Analogue
13
Pricelist
Product
Analogue sign
Promotion area
Floor decal
Value boxes
Promotion area
Foil, windows
Price, weekly*
-
10 000 SEK
-
-
15 000 SEK
-
Price, monthly*
15 000 SEK
-
10 000 SEK
15 000 SEK
-
30 000 SEK
Departing, continuing
Designation
LLA-153
LLA-154
LLA-155
LLA-156
LLA-158
LLA-159
* All prices excl. VAT. Promotion
Special
Analogue
14
LLA-127LLA-154
LLA-146 & LLA-147 LLA-128
Pricelist
Product
Lightbox
Lightbox
Lightbox
Lightbox
Lightbox
Lightbox
Lightbox
Lightbox
Lightbox
Lightbox
Lightbox
Lightbox
Lightbox
Lightbox
Banner
Foil, bagage belt
Foil, bagage belt
Promotion area
Price, weekly*
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
10 000 SEK
Price, monthly*
12 000 SEK
12 000 SEK
12 000 SEK
12 000 SEK
9 000 SEK
9 000 SEK
9 000 SEK
12 000 SEK
12 000 SEK
12 000 SEK
12 000 SEK
9 000 SEK
9 000 SEK
9 000 SEK
15 000 SEK
13 000 SEK
13 000 SEK
-
Arriving
Designation
LLA-014
LLA-015
LLA-016
LLA-017
LLA-025
LLA-026
LLA-027
LLA-028
LLA-029
LLA-030
LLA-031
LLA-039
LLA-040
LLA-041
LLA-095
LLA-122
LLA-123
LLA-124
* All prices excl. VAT. Promotion
Special
Analogue
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Pricelist
Product
Analogue sign
Promotion area
Analogue sign
Promotion area
Banner
Analogue sign
Price, weekly*
-
10 000 SEK
-
10 000 SEK
-
-
Price, monthly*
15 000 SEK
-
9 000 SEK
-
15 000 SEK
9 000 SEK
Arriving, continuing
Designation
LLA-131
LLA-137
LLA-139
LLA-141
LLA-149
LLA-157
* All prices excl. VAT. Promotion
Special
Analogue
17
Arrival hall
Pricelist
Product
Magazine racks
Foil, jettie 3
Lightbox
Lightbox
Lightbox
Lightbox
Foil, jettie 5
Foil, jettie 4
Foil, wall
Luggage trolleys
Price, weekly*
-
-
-
-
-
-
-
-
-
-
Price, monthly*
7 000 SEK
25 000 SEK
7 000 SEK
7 000 SEK
7 000 SEK
7 000 SEK
25 000 SEK
25 000 SEK
14 500 SEK
26 500 SEK
Entire airport
Designation
LLA-080
LLA-101
LLA-107
LLA-108
LLA-112
LLA-113
LLA-115
LLA-116
LLA-129
LLA-138
* All prices excl. VAT. Promotion
Special
Analogue
19
LLA-101
Pricelist
Product
Analogue sign in triangle
Analogue sign in triangle
Analogue sign in triangle
Banner
Price, weekly*
-
-
-
-
Price, monthly*
12 500 SEK
12 500 SEK
12 500 SEK
12 500 SEK
Outdoor
Designation
LLA-121
LLA-136
LLA-140
LLA-150
* All prices excl. VAT. Promotion
Special
Analogue
21
BMA-023
GOT-082LLA-150
Luleå AirportDigital
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Digital Out of Home
Digital out of home advertising, commonly known as DOOH, is integra-ted and interactive and offers a wide range of possibilities to adapt cam-paign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for sucessful DOOH cam-paigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering real-world contexts and messages that are close to the target's consciousness and purchase.
The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimi-zed impact among the travelers and broken down into two networks. The portrait serie is placed in the largest passenger flows were high reach is enabled and through the landscape gate serie messages can be further amplified in areas where the travelers reside for longer periods of time.
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Pricelist
Placement
Entire airport
National (all ten Swedavia airports)
Share of Voice
12.5 %
12.5 %
Digital network Portrait
* All prices excl. VAT.
Number of spaces
6
172
Price, weekly*
10 000 SEK
300 000 SEK
Placement
Entire airport
National (except Bromma Stockholm)
Share of Voice
12.5 %
12.5 %
Digital network Landscape
Number of spaces
10
113
Price*
10 000 SEK
200 000 SEK
25
Digital network Portrait Digital network Landscape
Pricelist
* All prices excl. VAT.
Wifi sponsorship
Product
Banners on Swedavia's page for wifi login. (Covers computer, smartphone and tablet at all ten of the Swedavia airports)
Share of Voice
100 %
Number of spaces
Two formats
Price, monthly*
150 000 SEK
Designation
D-RIKS-013
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swedavia.com/about-swedavia/advertising